{Time: February 18, 2003}

{Location: Mountain View, California}

"Lingying is not a recruitment website. It is essentially very different from recruitment websites. If recruitment websites are weak connections between employers and talents, then Lingying is positioned as employers, headhunters, talents, training institutions and

Comprehensive and intertwined strong relationships among advertisers.

It is not a job fair. It is not so much a professional social networking website as it is a small society that brings together professionals. Since it is a society, various ecological links will be derived, but the people around it are all

They are professionals. Therefore, all our functions must be built around professionals and related groups.

For example, our first version upgrade is to provide "talents" with the address book upload function and the network relationship grouping function. These two seemingly small functions can allow talents to establish a real professional network social circle in Lingying.

And expand your network of contacts through your own online social circle.

So why build a network of people first? That’s because talents must first be gathered together to form a crowd and corresponding small social groups to provide other services.

The prerequisite for talents to gather on the Internet to form small social groups must be that they have a reasonable way to get in touch with the outside world. Therefore, the address book is the most basic contact entrance, and the group is to allow talents to easily distinguish between them.

professional network friends.

In this way, if you have friends, you will have a network, but how to use the network? We can think about it according to the communication methods of professionals. For example, the function that allows users to share professional knowledge and workplace experience on Lingying allows others to use it.

Demonstrate understanding of each other more efficiently.

Even for those users who are not so fond of sharing and interacting, they can still obtain corresponding information through the network of people they follow, such as obtaining some experience from others that can help them gain faster and more accurate career growth experience..."

Standing in the largest office of Lingying, Ning Zimo was conducting divergent thinking training on the corresponding functions of Lingying to several senior engineers sitting below.

This was a plan that Ning Zimo had thought of before he came, because he also plays the role of early-stage coo for all projects in the [bing ecosystem].

You must know that [Bing Ecosystem] is a quite large ecosystem. In addition to [Bing Search], [Lingying], [acs], [myspace] and [gmail] actually have their own corresponding ecology.

Especially [Lingying] and [myspace], they are pioneers in the fields of professional social networking and personal social networking respectively.

Within them, there is a quite large ecosystem. If he does not want to be dragged to death one day in the future, he must have someone in each project team who understands his own ecological thinking.

But the meal must be eaten one bite at a time, and the road must be walked step by step.

Even if he talks about long-term things, Ning Zimo doesn't want to give senior engineers a vision that is too far beyond this era.

Therefore, the best starting point for thinking training is to start from the "talent ecosystem" of [Lingying].

So Ning Zi spoke silently,

The audience recorded.

Just like preaching,

Walking step by step.

***+***

Ning Zimo has full confidence in the future development of Lingying, because the future created by the Lingying platform is far beyond that of other recruitment websites in this era.

The internal training in the afternoon had just ended. After Ning Zimo returned to Hoffman's office, he sat on the sofa and asked Hoffman, "How is it? How has the development of Lingying been going online during this period?"

"For the promotion part, we have arranged Fengyu's keyword advertisements according to your plan. We have corresponding promotion plans for almost all keywords related to recruitment, headhunting, and training. In addition, we have also added some social keyword advertisements.

During this period, our sales team has also begun to take action, and the early promotion in Silicon Valley has been implemented in many places."

Hoffman handed over the financial statements and said, "This is the current capital expenditure and the next capital investment plan. You can take a look at it first."

Ning Zimo took the document and looked at it carefully. Every item on it was clearly listed.

At present, Lingying’s expenses for office equipment and space are not large, and the work of the marketing team has not really been carried out, so there is no real big expense. The largest investment in personnel and space is mainly concentrated on the salary investment of the 30-person team.

superior.

Ning Zimo suddenly had an idea in his mind, but before he could think about it clearly for a while, he turned to the promotion expenses.

Ning Zimo, who has already tasted the benefits of skrpe's promotion, feels that Hoffman and others are still a little cautious in their online promotion budget.

"I think we can be more bold in promotion," Ning Zimo put down the document in his hand, looked at Hoffman and Levchin and asked, "Do you know what my promotion budget and number of users are on skrpe?

?”

When we worked together in the past, Ning Zimo never talked nonsense with the team members. When he asked, Hoffman knew that he had ideas about the promotion budget.

“Promotion budget too low?”

"Well," Ning Zimo nodded and said, "The first month's budget was 500,000, the actual amount was 300,000, and then I got 600,000 effective registered users. Last month I invested 1 million, in exchange for 3 million effective registered users."

!!!

Before Ning Zimo even finished speaking, the eyes of the people opposite him suddenly opened wide.

"Oh my god, how dare you invest!"

"The cost is so low?"

"Quite low," Ning Zimo nodded and continued, "Unlike the 10 US dollars we exchange for a user at Beibao, the conversion rate of Fengyu SEM marketing is lower. The average cost is 0.2 US dollars per click, and the average 0.33 US dollars to obtain a real user.

.”

Ning Zimo paused and explained in detail under the gaze of several people, "Lingying is a leader in the field of Internet social networking. We should have enough confidence to make some bold investments in these projects. When we are the only ones on the Internet

When advertising, the cost of advertising fees is low. This is the best time for us to use the minimum cost to get the most customers.

If competitors are delayed from this time to come online, even if they cannot compete at that time, we will make it more difficult to promote this market. I think it is absolutely necessary for us to take advantage of this ultra-low cost and the best opportunity to acquire users."

"What do you mean?" Hoffman asked.

Ning Zimo raised the report in his hand and said, "100,000 a month is too little investment. It would be a good choice to increase the investment to 3 times to take advantage of the golden period of this leader."

"Are we sure we don't want to develop slowly in the early stages?" Levchin was curious.

"It's best not to," Ning Zimo shook his head, "You have to absolutely believe that our product is an excellent product, otherwise we won't immediately decide that this product has entrepreneurial value."

For half a minute, neither Hoffman nor Levchin spoke.

Ning Zimo knew that they were thinking about the possibilities and risks he mentioned.

Just when Ning Zimo was about to turn the page, Hoffman suddenly said, "I think it's okay, because even if users during this period can't bring us revenue, integrating users into our products is the top priority.

"

Hoffman paused, thought for two seconds and then continued, "Back then, Beibao allowed us to exchange customers for as much as 10 yuan because of the transaction involving money. But if Fengyu's SEM is on skrpe

With such good results, we can indeed continue to use it on Lingying.”

As soon as Hoffman finished speaking, Chen Shijun also nodded and said, "I think our myspace can also increase investment according to this idea. We can even add the user's winning account or myspace account on each other's user homepages."

"Hey, your idea is quite bold." Ning Zimo curled his lips and said, "You know, the attributes of the people on your two platforms are still different."

"It's okay, you can let the customer choose to make it public or hide it." Hoffman said with a smile.

Ning Zi thought about it for a moment, and found that Lingying seemed to have had such interoperability with Facebook in his previous life, and the method was very similar to what Chen Shijun said. Such interoperability could actually be considered a good alliance.

So, Ning Zimo nodded, "Then try it and let the results speak for themselves."

Several people came up with a new idea and were immediately delighted.

Seeing that the atmosphere became lively, Ning Zimo wanted to return to the issue of the salary of the winning staff that he had just seen.

Just now, inspired by Chen Shijun, he had a bold idea about earning a salary that is eight times higher than the flower planting labor.

"How about I go back to planting flowers this time and set up a software outsourcing company, and use the relatively low personnel costs of planting flowers to reduce salary investment? You know, the salary level of flower planting personnel is only 1/3 of what it is here."

The original salary level of 8 times was deeply cut by 2/3 by Ning Zimo who had hidden tricks.

But this amount also made Hoffman and others a little excited.

"Software outsourcing? Many companies seem to be doing this recently," Hoffman nodded. "After all, in terms of programming, as long as the languages ​​​​are similar, there will be no problem."

Just the same language? Ning Zimo doesn't think so.

In this era, there are still some general differences between programmers who grow rice. The thinking patterns and creativity of American programmers are indeed better than those who grow flowers.

But there is a big difference between the outsourcing company in Ning Zimo's words and the outsourcing company that Hoffman and others understand. The outsourcing company he envisioned also has the intention of cultivating high-quality talents for the Internet.

As long as Huahua programmers and American programmers work together, slowly get in touch with each other's thinking patterns, and learn from their creativity. With the hard work of Huahua programmers, things that are lagging behind now have a good chance of catching up.

Thinking of this, Ning Zimo further extended this idea!

Levqin was still thinking about Ning Zimo's idea, and he was still digesting this seemingly good proposal. Suddenly, he felt a bright gaze looking at him. Levqin raised his head, just in time with Ning Zimo

Mo's eyes met.

"Levchin, are you interested in planting flowers and leading an incubation center for senior programmers?"

"Incubation center?" Levchin frowned.

He didn't understand what Ning Zimo meant for a while, but Ning Zimo had already deduced this sudden idea further in his mind.

"The so-called senior programmer incubation center is to provide targeted training for programmers who have been screened and suitable for software outsourcing."

Ning Zimo stood up and said excitedly, "Flowers have a lot of human resources. Although their vision level and thinking are somewhat different from American programmers. But if we set up a set of courses and screen them based on their 'learning ability',

Then focus on developing the thinking skills of suitable people, such as 'problem-solving skills' and 'teamwork skills'.

After short-term training and a real project transfer system, let them work while improving in this way. In this way, we can screen and copy a small group of programmers who can keep up with the pace of the American Internet.

Since then, this senior programmer incubation center has become our first door for training and screening high-quality talents. Then, the relatively low labor costs and execution capabilities have also allowed us to maintain extreme competition with other Internet companies.
To be continued...