Font
Large
Medium
Small
Night
Prev Index    Favorite Next

0128. The earliest celebrity + O2O marketing model

Memory is a very strange thing. Even if you are busy as a dog, as long as you relax a little, the important things imprinted in your mind will pop up again inadvertently.

Just like cardiopulmonary resuscitation, it was an additional skill that Ling Shengnan taught himself in the most enchanting way in his previous life.

In order to impress him, she would even use herself to practice on him. But she didn't even think about it. Every time she practiced this skill, it was in the world of two people, with the alluring breath of artificial respiration intertwined.

, how can we not let this skill practice transform into the heat and swiftness of a dry fire?

But Ling Shengnan's persistence in making the cardiopulmonary resuscitation he learned really came in handy that day.

That day, Sima Lin fell into her arms with a pale face. Compared with her vivid appearance about 10 minutes ago, it became another profound memory in her mind that she didn't want to recall.

At that moment, for some reason, Sima Lin in her arms overlapped with Ling Shengnan's figure.

The two shadows with similar figures made his eyes blurry instantly.

red, hot,

crystal clear,

All fell on her fair skin.

I don’t know how long it took, nor how many times I performed artificial respiration close to their lips.

When the siren of an ambulance was heard next to her ears, Sima Lin finally opened her eyes.

On the way to the hospital with her, she still remembered to laugh at herself while lying weakly on the stretcher.

"If no one wants you, can you marry me?"

I’m afraid that the scar at the corner of my eye will be too ugly,

Just a word of comfort to myself?



"Zimo~~Zimo~~"

Ning Zimo came back from his memories when he heard someone calling his name.

Xi Mengyun's voice came from the receiver of the mobile phone. On the opposite side of the conference platform, Lin Changxin's face was convulsing, white and red, and he didn't know what he was thinking of.

People who spend money to buy equipment,

It’s not Xi Mengyun,

But Sima Lin?

this……

"Zimo~~, you are talking."

"Ah~um~, Sister Xi, I mean I have already thought up a marketing plan for that batch of equipment."

"Oh~~"

After the long tone this time, Xi Mengyun didn't mention Sima Lin's dowry again, which made Ning Zimo inexplicably relieved.

After a pause, Ning Zimo explained to Xi Mengyun what he had just analyzed with Lin Changxin.

Xi Mengyun is a business-minded person after all, and she quickly understood, "You mean, these devices will bring new markets through the popularity of online games and the concentrated failures of Hannan's network transformation?"

"Well, the reason I'm calling you is to talk to you in detail about how to implement this plan."

"Okay, you say."

"It is expected that in September, Old City's "Wonderful" will be officially put into public beta. I know that this is a game with 2.5D graphics and the operation method is also very simple. It will let many people join in like last year's "Hot Blood"

Among home computer users and the Internet horde.

However, in recent days, Hannan is undergoing a transformation project to change adsl from static IP to dynamic IP. At the same time, Hannan's network broadband expansion project is also in progress. The launch of "Wonderful" at this time will intensify Hannan's telecommunications network.

The load and the number of adsl disconnection faults will rise linearly.

As we just said, the users who pay the most attention to disconnection problems are basically users who play online games. They just don't know that installing ADSL peripherals can enjoy the improvement of the network environment, so they just feel disconnection at present.

The problem exists and it will be very uncomfortable when surfing the Internet.

But "Wonderful" and "Hot Blood" are arpg games, and most of the time they are in battle. If the network is disconnected in the middle, it is very likely to be killed by monsters, or PKed by characters operated by others. For Xiangjia, regardless of

Whether it's running the map or dropping an equipment, it's all troublesome.

Therefore, in response to all these issues, if I organize a hot topic on the Internet specifically to address these issues according to my plan, I can naturally quickly detonate this hot topic in the small city of Hannan, and quickly use Lin Changxin and his group of leaders to quickly spread the entire

The market shows up.”

Ning Zi glanced at Lin Changxin silently, and continued when he saw that he was listening carefully.

"No one mentioned it before. Everyone thought that disconnection was an isolated phenomenon, and they didn't want to find a solution. So my plan was divided into several stages in detail to trigger the problem and provide corresponding solutions.

.

Our plan is to first start a review lottery for replacing network equipment to improve network speed and stability, so as to focus the topic of this marketing.

So our first step is to draw a lottery: with the help of friends in the local network circle, launch a network equipment evaluation activity for adsl users across the city. This activity will have three days of warm-up registration time, and the registration will be concentrated on the last day

600 winning users will be selected from among the users.

This lottery program is written by me and will be restricted to adsl users only, and each user can only obtain one lottery code.

The first prize is 100 adsl modems.

The second level prize is 200 100 yuan adsl modem discount coupons.

The third level prize is 300 50 yuan adsl modem discount coupons.”

"You want to use this method to distribute the adsl modem peripherals, so that people can first experience that by replacing the adsl modem peripherals, the network speed can be stabilized and the disconnection experience can be eliminated. Let these winning users help us use the adsl modem

Promote the reputation of peripherals?"

Although Xi Mengyun couldn't see his movements through the phone, Ning Zimo still nodded.

Ning Zimo could tell from Xi Mengyun's words that she had gained some exposure to hardware-related knowledge at Lianchuang Computer Company in the past year. Combined with her keen business acumen, she quickly found the key to her plan.

Looking at Lin Changxin who was listening attentively, Ning Zimo explained, "When Hannan Telecom pre-installed broadband, it sent built-in models. This kind of centralized purchasing equipment is naturally not as stable as the equipment specially developed by my father and others.

Therefore, replacing equipment can indeed bring convenience to the network.

It’s just that we must find a way to let users take the initiative to raise the reputation of external devices after experiencing them. In this way, we can open a gap in this unprecedented market and turn the potential market into a real market!”

Hiss~~

Lin Changxin took a breath of cold air when he heard this. He had been sitting next to him, and now he realized that the boss was setting up a trap in the Great Northern Wilderness!

"I think this plan is feasible, please continue." Xi Mengyun affirmed.

"Well," nodded, Ning Zimo continued, "the first step is to give people a big pie, but let people eat it, so that we can use the persistence of this topic to detonate the entire market.

Attention. So we have the next series of actions. The second step is to collect evaluations.

These first-prize users must arrange for them to get the device the next day, have three days to experience the test product after receiving it, and finally submit an evaluation result of no less than 200 words to the topic thread of the network environment topic discussion.

.”

As soon as he said this, Lin Changxin suddenly understood, "Boss, do you want us to initiate this topic through the Hannan Starlight Forum?".

Ning Zimo smiled and nodded, "Yes, Hannan Starlight is the largest local forum in Hannan after all, and we have a group of people like you who can stir up topics. Therefore, we use Hannan Starlight to start topics and let more people

Let people know about this activity and participate in it more quickly, which is what you want to do.”

Lin Changxin thought for a while and nodded quietly. He finally understood what Ning Zimo meant, but Ning Zimo had to explain it all in detail before he could understand.

Ning Zimo clicked on the table and said, "Of course we can't let everyone participate in this activity for free, but we need to make everyone's cooperation and contribution have corresponding value. Only in this way can things be driven. So I am very excited about Hannan Starlight.

For topic initiation, there are a series of reward programs as follows.”

Lin Changxin nodded like a rattle, and Xi Mengyun on the other end of the phone also heard her soft voice echoing through the speaker.

Ning Zimo continued, "First of all, after the lottery for adsl equipment initiated by Hannan Starlight is completed, rewards will still be given to those who actively participated in the discussion and gave pertinent suggestions. For example, we will draw another 100 people.

Send adsl modem device.

And every day, 3 particularly meaningful articles will be selected and rewarded with 50 yuan in cash or double the amount of vouchers. This reward method will continue until the third step we are going to take, which is to switch from online to offline.

Because the entire set of activities is used to gather people online, and offline sales and installation cooperation are also top priority. Therefore, we need to launch another activity in a small area at the same time to screen out promoters and technicians.

The promoter will have a promoter code. After the user purchases the device through this code, the promoter will receive commissions of 20 yuan and 50 yuan on the two devices respectively.

There is no set end time for this activity. As long as someone uses the promoter code to purchase network equipment, it will continue to be effective. In order to make this promotion code truly come alive, the cooperation of technicians is required.

The technician is responsible for delivering the equipment to the door for installation, and collects the service card from the user after the installation is completed. This equipment code can be exchanged for the same service commission as the promoter. The service card needs to be printed separately and bundled with the equipment code to avoid forgery.

"

"Oh my god, you actually solved the problems of promotion and installation in this way. In other words, anyone can become a promoter, and anyone can also be a technician." Xi Mengyun's surprised voice came from the microphone again.

The pass came out.

"Promoters and technicians are all screened in a small area, and this profit can only be given to them." Ning Zimo smiled and shook his head, looking at Lin Changxin and explaining, "As for whether they will use it as a favor, that's up to them.

thing.

At the same time, I consider that this event will definitely not be limited to Hannan. It can be expanded to the 2 districts and 9 counties around Hannan, all areas that can be reached within one day. Then we will promote the event to surrounding counties and cities as much as possible.

Possibly all areas that the topic can affect.

In response to this situation, we will allow powerful distributors from counties and cities outside the Hannan region to join in distribution. It can be the same form of activity as ours, or it can be a direct distribution model that accepts order purchases.

We will provide appropriate supply prices and provide locally applicable promotion plans. In principle, this set of promotion plans can be directly copied and used. However, it must be for some distributors with potential resources, not for all distributors.

.

However, distributors must provide a deposit at the early stage of purchase to ensure that the final sales price is consistent with our sales price. Once any case of unfair sales is discovered, the deposit will be deducted.

In addition, in principle, there should be no more than two existing regional distributors in the surrounding area. And the total order quantity sold by the two branches should not exceed 1/100 of the total local population. This will fully prevent cross-selling and protect the interests of all channels."

After a pause, Ning Zimo looked into Lin Changxin's eyes and said firmly, "I have already written down the plan. In the recent period, I will give you Sister Xi's phone number and give you another phone. The details are

You communicate with her more often, and if you don’t understand something, you come and ask me in detail.”

While talking, Ning Zimo took out a stack of paper from under his notebook.

Lin Changxin took it and looked at the densely packed words on it, feeling like his scalp was numb. He was sure that there must be many things he didn't understand just now. But he was also sure that he could learn from this stack of words.

Find the answer on paper.

Ning Zimo retracted his arm and looked at Lin Changxin looking at his Hannan peripherals promotion plan with the celebrity + o2o marketing model. He knew that this thing could bring a lot of profits, but the money was not much for him.

.

Whether it is Lin Changxin who suffered a lot in the previous generation, Xi Mengyun who had to cooperate vigorously, or even his father who almost turned this batch of products into dead stock, they will all benefit from this. The amount of income should be regarded as a small reward for them.

.

Especially Sima Lin,

The one who insists on using his body to protect himself from harm,

That silly girl whom I kissed countless times.
Chapter completed!
Prev Index    Favorite Next