758. Plan ahead(1/2)
The popularity should be hyped as early as possible, and the sympathy and anger of music fans are timely.
The fire must be started from music fans before it can burn to a level that even the public cannot ignore.
This principle is easy to understand.
Whether a band wants to be an Atticus who does his own way or wants to seize the opportunity to become popular is also obvious.
THE BLUE HEARTS is definitely not a band that rejects fame and fortune.
The more this happens, the smoother the plan will be.
There is a member of the band who used to be an agent. At this time, it is easier to communicate with him. Although Masatori Masato has his own opinions and ideas, it is still not enough to understand Kawaguchi Junosuke when it comes to these things.
Junnosuke Kawaguchi has a first-class eloquence and quick mind. After Iwahashi Shinichi communicated with him, he thought with a bad taste that this bassist, if he is a real estate salesman or a securities company financial manager, he will probably be able to make a name for himself in this era.
Shinichi Iwahashi arranged for the band to go to the recording studio of Yoyogi to produce the song "I am standing here".
The production company now signs a lot of musicians. With enough staff, the band lacks anything and can make up for it immediately. None of the members can play with keyboard instruments, so they called the brothers named Kurosawa who had signed up to the previous Matsushima to help.
During this period, Shinichi Iwahashi went to the recording studio once and met the two brothers.
Both brothers are not old, the older brother Kenichi has just passed the 20s, and the younger brother Hideki is a minor who has just graduated from high school. Both brothers are not tall, only a little over 1.6 meters tall, and they are thin, looking like two children who have not grown up.
Fengdao said that he took the two of them out for fun, and the store asked them specifically if they were eighteen years old.
Shinichi Iwahashi were older than them, and the two brothers had heard about this as an amazing big man early on, and they were so respectful to him that when they really met, the two brothers were particularly honest in front of Shinichi Iwahashi, like children who worked hard to be submissive in front of strict elders.
This is the first time Iwahashi Shinichi has had such a magical experience after so long in the industry.
However, although it was a bit unreliable when facing the boss I met for the first time, the two brothers had a good business level. They were meticulous when they started working, and they were worthy of the praise of Fengdao at Shinichi Iwahashi.
According to Fengdao, both of these brothers can be created, and Shinichi Iwahashi had never heard of their original songs. Since we met this time, we casually told them that if we had plans to let the company represent the songs, we could send the sample of the original songs. If Shinichi Iwahashi listened to the quality, we would pay the reward and help sell them later.
As long as the singer chooses and releases it later, the two brothers will have royalties to get.
Shinichi Iwahashi came in a hurry and only stayed for a while. After chatting with the two Kurosawa brothers, he started to communicate with the band to confirm the progress of the production. As for how to sing and do it, he did not ask about these things, so he asked the band members to discuss them themselves and make them all "independently".
The somewhat nervous Hiroto Kamoto seemed to never be able to concentrate at any time except singing. Here, Shinichi Iwahashi was chatting with the members, but he just said a few more words to Mashirama Masaki and Junnosuke Kawaguchi. Hiroto Kamoto, who was ignorant, ran aside, took out the GAMEBOY game console, and played with him.
Mashima Masaki glanced at him and immediately began to get angry.
Ah Benhao was very upset, "Isn't it that I'm gone?"
It was just right not to bargain. As soon as he said that, Masatori Masato was even more annoyed. He took over his game console and confiscated it. He sat back as if nothing had happened and said to Shinichi Iwahashi, "Please continue, Iwahashi Sang."
Hiro Kamoto, who had been snatched from the game console, pouted, glared, and grimaced at the air. Looking at the other two members of the band, they all looked like they were commonplace.
In this situation, it is hard to say whether Masaki Masaki and Amoto Hiroshi are teammates or gay friends, couples or male mothers and sons.
Shinichi Iwahashi came to this recording studio today, adding another magical experience.
The recording and production were left to the bands themselves to do. Shinichi Iwahashi was responsible for the subsequent release and subsequent promotion - the popularity was not raised by himself, and the promotion must keep up as soon as the underground single was released.
For example, the report on "MUSICA" and the promotion in the underground music circle.
The BLUE HEARTS is not only sympathetic and anger for music fans, but also difficult for singers and bands in the underground music industry to remain indifferent. After all, they are all creative musicians, so it is inevitable that they think about themselves in their hearts.
Perhaps for many musicians, when things come to their own heads, they will decisively choose to delete songs, or simply not cause such a thing. However, there are not only musicians who have sharpened their heads and want to learn from the mainstream industry, but also musicians who have nothing to do with their own affairs, musicians who put their character first... all kinds of musicians.
In particular, THE BLUE HEARTS is also a punk rock band.
If you want to make a big deal in this kind of thing, you must first incite the most radical people to spread the strongest Mars out.
When the toughest musicians start to support the band, musicians who are not so unrelated to themselves will turn to the trend. They can unite the power of unity, and then heat up the fire, burn it to the mainstream industry.
And this whole process will be recorded by the camera.
...
At the end of August, the second special episode of the Trick Show was also aired on TV.
There was no match for baseball, and the ratings increased by 3.3 compared to the first issue, and came to 15.9, which was quite ecstatic.
Considering the time period, this number is actually not a "excellent response", but as a pilot program, the combination of the ratings of the two episodes, and the discussion on routine matters later can be further possible.
To be regular, there are various problems.
Talk about the time period, attract sponsors, study the Taiwanese books for a season, and select the stars you can invite, all kinds of...
Basically, Shinichi Iwahashi no longer asked about these details. Wanyumi Watanabe took the baton and then saw how she negotiated and dealt with it.
However, when communicating with Watanabe Manyumi, Shinichi Iwahashi casually mentioned one thing, "This show is much lower than other prime variety shows."
"Indeed, in comparison, it is a less extravagant show." Watanabe Manyumi responded, waiting for his next sentence.
Shinichi Iwahashi continued to say casually, "I just suddenly thought that with the current style, if it is regular, will the content be asked to be more gorgeous."
Watanabe Manyumi showed an expression of hearing stupid words.
Shinichi Iwahashi looked at her face and smiled, "MiSan Manyumi's entire face said 'Inexplicable'."
"You know it yourself." Wanmei Watanabe complained.
"Of course," Shinichi Iwahashi continued to joke, "I said it after all."
Watanabe Manyumi even ignored him a little - what is there to be proud of for such a thing?
However, Shinichi Iwahashi said such things without any brainstorming, but when he mentioned the sponsor, he thought of something.
Now is the bubble era where there is so much money that there is no place to spend. You only choose expensive things and don’t choose the right ones. If you kindly help save your budget, you will be scolded because you don’t spend enough money.
In such an era, the advertising sponsorship fees of TV stations are too high to be used up, so they can only be impressed and cannot be done in the world. If they are not luxurious enough, they will be disgusted and cannot be caught.
However, when the bubble bursts, it will be difficult to see such a strange scene again.
Sponsors will tighten their pockets and even fail to withstand bankruptcy. TV stations will pay more attention to ratings, and at the same time they will try to control their budgets and slash at deficit programs.
By then, programs that focus on luxury and costly production will be difficult to survive. On the contrary, programs with low costs will be very popular. If you can reduce costs and ensure ratings, you can only work hard on content. By then, for the sake of program effects, you will probably be able to do anything.
It is probably even more excessive to variety shows that they do not regard people as humans.
What Shinichi Iwahashi was thinking was that the bubble was getting closer and closer, and then it would affect the art world 100%. At that time, how to make cheap and delicious food would become the key point of making variety shows.
The variety show also said that where to go for music shows is another thing Shinichi Iwahashi was thinking about.
Idols’ performances require a gorgeous stage, and they happen to encounter Japan’s economic boom, giving idols the opportunity to stand on a luxurious stage to perform.
But as idols faded, band crazes emerged, and music programs that used to rely on idols to support ratings were also shaking.
Although big deficit players like "THE BEST TEN" and "The Breaking Recording Studio at Night" are not just idol audio series, they can be invited as long as they are popular.
However, the emerging bands do not need gorgeous stage sets to show their charm. Replacing the idols of money-burning are bands that are not as luxurious as they can, which is the final fatal blow to the big deficit.
It is because of this that the society is still full of flowers, and the sound of two big deficit investors has been studied and cut off recently. Related press releases appear in magazines and tabloids every now and then, only to see when they can persist.
When the bubble burst and the TV station cut funds, various audio and videos were probably the first to be affected.
But if the music program is just a few greetings from the host and the singer goes up to sing a song, this form is boring enough - although it can also ensure longevity. For example, the "MUSIC FAIR" that has been on the air for decades on Fuji TV. In addition to studying how to do variety shows, can you also consider making a different sound series... Shinichi Iwahashi thought of it.
He didn't wait until it rained before buying an umbrella, and he knew it would definitely rain.
In addition to thinking in advance about how to deal with changes in TV stations after the bubble burst, there is also the impact of the bubble burst on the album industry and the impact on artists and stars. These are what Shinichi Iwahashi, who is sure that the bubble will burst, should consider.
Even at this moment, the whole of Japan was immersed in a carnival that was almost crazy.
...
THE BLUE HEARTS's underground single was produced quickly. Last time Shinichi Iwahashi went to discuss it with them, and the next day he received a call from the recording studio, saying that the recording had been completed and sent to the mixing room.
After Shinichi Iwahashi received the letter, he contacted the printing plate factory and waited for the mastering belt to be made, sent for suppression, and then went on sale.
It is backed by a production company and a record company - although they are small, they are still more than a hundred times stronger than a band's own action.
The printing plate factory is ready. The printing plant has started to produce single envelopes and lyrics. The relevant staff are preparing for the promotion of the underground music circle, and after the filming is terminated, they go to the band who performs in LIVEHOUSE every night... and do everything.
On this side, the staff took care of everything they could do, and on the other side, Shinichi Iwahashi had to do it himself. He contacted Jonjet, who was on the US tour at this time.
Although it has been two years, fortunately, this old man has not forgotten that "the Japanese friend who is very good at speaking" has been very good.
"Do you still remember that 'blue heart'?" Shinichi Iwahashi asked her.
Before they could really fly to the United States to talk to her face to face, the two of them called.
Jonjet thought about it on the other end of the phone and answered him, "It's very cute." - he also used "Kawaii" specifically, and didn't know when he learned it.
"I went to see the photos of the 'ditch mouse'." Jonjet told him.
That was the lyrics of a song "LINDA LINDA" included in that record, "I want to be as beautiful as a ditch mouse, with beauty that cannot be shown in photos."
"How?" asked Shinichi Iwahashi.
She continued to answer, "It's cute." - Kawaii.
Both of them laughed on the phone.
Then, Shinichi Iwahashi told Joan Jette at the right time that he was about to let this blue heart perform in New York, whether he would be lucky enough to get her invitation.
“Are they your band now?”
"Not yet," said Shinichi Iwahashi, "but after the show returns, it will be."
Jonjet listened, and did not give an answer immediately.
After a while, he asked him, "Shenyi, after the music festival, how is Japanese female rock now?"
To be continued...