What is really close to you is of course-

Actively expand the music library at hand and strengthen the talent reserves of record companies.

Shinichi Iwahashi's main business is to run a record company. He takes over the power when he is a producer. Although he does not create, he holds all the songs of his composers in his hands, and he decides which songs should be released and how to arrange them.

However, if you have great power, you must first have the power to control.

For him, the "right" in his hand is not only a singer signed under him, but also a song that can be used freely. A copyright in another company is in the hands of a song that can be used for him. At the same time, it also urges Shinichi Iwahashi to take it out and hold more cards in his hand.

With the feedback of the new round of sales data, ZARD's debut album directly won the fourth place in the first week after its release, selling about 45,000 copies.

The album chart entered the top five when it first appeared. As a newcomer, it is the most eye-catching one of the top ten in this list. According to convention, the magazine that published sales volume specially introduced who "ZARD" is on the inner page.

Compared to the kind of ups and downs when releasing a single, the performance of the debut album is enough to make people shine. However, in the final analysis, the public, who was more conservative when purchasing albums, was able to put the first album of this newcomer band into the top five, which is also related to the high and stable quality of the previous two singles.

In addition, the debut single that was released when it was miserable and began to rise with the popularity of Yuejiu TV series, also injected strength into the good start of the debut album.

This April, DREAMS COME TRUE and PRINCESS PRINCESS teamed up to demonstrate how to beat popular male idols and big-name female idols.

The sales battle of the two games not only made the idol lose a lot on the surface, but also announced the arrival of the band era. Both bands are women-centric. Therefore, the band trend that started in April has a bit of a "women's band trend".

Two female-centric bands rule the whole month of April, and will plant a seemingly good seed of "a female lead singer-centric band" in the minds of the public.

This seed will subtly influence the public and pay attention to similar bands.

When Matsuda Holy Son unified the idol world, he threw stones into the backstage of "STAR! Birth", and eight of the ten girls hit had hairstyles with "Sacred Son Head". When the public saw the girl with the Sacred Son Head, they knew that it was an idol.

To put it bluntly, the public's ideas are almost the same over and over again.

When something begins to become popular, it will rush to chase it. As long as the public's ideas remain unchanged, no matter how the popularity changes, you can continue to use the same set of publicity techniques, and you just need to change it to the outer packaging.

ZARD, which is lead singer Kusui Yukiko, is undoubtedly a women-centric band, and is also a band that has been tested in its debut and has guaranteed the quality of the songs.

DREAMS COME TRUE and PRINCESS PRINCESS have made a good start this April, and Shinichi Iwahashi will naturally not miss the opportunity to let ZARD borrow their light.

Shinichi Iwahashi agreed with Xingchen Office that during the publicity period, he would try every means to push Kuchi Yukiko to the stage. To be precise, he would convey the story of "ZARD as a female lead singer-singing band" to more people.

However, Yukiko Kuchi is not good at dealing with variety shows, and overexposing it is not good for the band. The so-called "pushing it to the front" is definitely not about making the band go crazy on TV.

On the one hand, the band should be arranged to accept interviews with music magazines and talk about their creative ideas so that music fans who will buy music magazines can know that this band is not an embroidered pillow packaged by a record company.

On the other hand, it is to try to broaden the band's popularity and audience.

Previously, Shinichi Iwahashi proposed to let Yukiko Kasui shoot fashion magazines. This suggestion was adopted by Xingchen Office and Yukiko Kasui himself, and it would be useful at this critical moment.

When shooting a photo magazine, Kuchi Yuki looked stiff and unattractive. But when she came to the camera of a fashion magazine photographer, she was no longer the photo model with an honest and incompatible look, but a fresh and natural urban woman.

A refreshing and beautiful urban woman, but she is not a professional model, but the lead singer of a new band. In the eyes of the public, this is undoubtedly a contrast.

This contrast will also attract curious public to get to know her and her band.

...

The debut album started well, and ZARD's debut is currently on track. After ZARD, it was BOLAN's debut.

When BOLAN also debuts mainstreamly, the reserve of newcomers for record companies that meet the debut standards will be temporarily exhausted. After that, you have to adjust the newcomers at hand while discovering better talents.

Although both of these bands can take over their own creations and do not need foreign players to join for the time being, they are in the stage of accumulating fame and popularity, and the songs created by the band are only enough for the band to use themselves.

It’s a different story to the unknown future of BOLAN. ZARD is the next stage of accumulating popularity, stabilizing and improving the reputation of the song. Therefore, after the band creates a good song, they either use it directly or just put it in the bottom of the box.

Among the songs at the bottom of the box, there are some that are not suitable for the style and can only be temporarily sealed, and there are also several songs that everyone unanimously believes will be sold. When the band's popularity and reputation reach a stage, they need a famous song that pushes the band to its peak, but the inspiration is erratic, so now you have to leave a few songs in advance to wait for use.

Eggs cannot be placed in one basket, and record companies cannot just revolve around these two bands. The most urgent task is to expand their talent reserves and prepare to launch newcomers one after another.

Since the establishment of the record company, it has never stopped discovering new people. Scouts visited the underground music circle, and also received song samples and performance videos sent by ordinary people.

However, although discovering new people is an urgent task, it is also a matter of "not even a hurry".

Newcomers with ambitions and extremely confident in their talents will probably send their trial singing belts to large companies such as Sony and Toshiba EMI. If they fail to invest in first-class companies, they will look down.

After watching it for a while, I was willing to send the trial singing to GenZo, and there were almost only a few that I could listen to.

In contrast, after scouts reported Shinichi Iwahashi's name in the underground music circle, they could receive greater echoes and higher quality of newcomers. Because of this, Shinichi Iwahashi only listened to the audition belt sent once a month, but they were more enthusiastic about the interview of newcomers.

Things that are too urgent to be urgent should be taken even more slowly.

After receiving ZARD's sales information and re-arranged the band, the next day, Shinichi Iwahashi went to the party prepared by Kenyin to discuss the cooperation plan.
Chapter completed!