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660. The Name Has Owner

"Cherry Maruko"?"

On Sunday, when Shinichi Iwahashi accompanied Kawamura director of Taketa Printing Company to Gifu to play golf, he suddenly heard him mention the comic.

"The Japanese animation company is responsible for the animation of this comic," Kawamura told him.

Generally speaking, after a comic has accumulated a certain level of popularity, it will put whether it can be animated. The process of animation of comics is basically the publishing house to first produce and plan, and then choose an animation company that is willing to take on the project to produce it.

Of course, neither publishing house nor animation production company has the ability to publish animations, so in this animation planning stage, the publisher - that is, the TV station is indispensable.

As for how to carry out more detailed planning and how to produce... these are all for animation practitioners.

"Cherry Maruko" is now a comic for "RIBON". As early as two years ago, when Shinichi Iwahashi returned home in the New Year, even his mother was a loyal fan of this comic.

Even if we don’t talk about the foresight of “cracking and crackling”, just the results on the table, it is obvious that this comic will be animated, just sooner or later.

"In the market research before the start of the project, this comic was widely praised by all ages. A considerable number of respondents believed that this was a work that the whole family could sit together to watch - for the animation, this was a very high evaluation."

Kawamura told Shinichi Iwahashi what he knew, "Fuji TV is very interested in this comic and has already agreed that they will be responsible for the distribution, and it is given the time from 6:00 to 6:30 on Sunday evening."

"This time, children's programs were played, but the ratings have been poor recently. Fuji TV has prepared a scrapped file and changed it to an animation column."

"So I chose "Cherry Maruko"?" Shinichi Iwahashi spoke in a timely manner.

Kawamura nodded, "After this period, the animation "Miss Conch" will be broadcasted. Considering that "Cherry Maruko" is also a daily work based on family and school, Fuji TV believes that it is more appropriate to put this period in all aspects."

"Miss Conch" mentioned by Kawamura was premiered on Fuji TV since 1969 and has been popular for 20 years. If there is no accident, it is very likely to continue to be popular until Japan sinks.

The reason why I dare to assert this is because the ratings of this animation are high and stable, and I have always been ranked first in the animation ratings. The highest ratings in the 1970s were nearly 40, and the average annual ratings are still above 25. (Note)

Putting this "Cherry Maruko" in front of "Miss Conch" and having two broadcasts show Fuji TV's attitude towards "Cherry Maruko" and its animation positioning:

An animation that the whole family watches while sitting together.

This "Cherry Maruko" does have such potential. It can not only make children watch it with relish, but also make adults who have experienced that time in the 1970s smile with a sense of understanding when watching the animation scenes.

"Japan Animation Company and Fuji TV have a close cooperation. Fuji TV has performed very positively in this project, and in the selection of animation production companies, they tend to find partners they are familiar with."

"Cherry Maruko" itself is a daily animation, so it is important to make it stable and hand it over to the Japanese animation company that produced the world-famous work theater, which is just right for them.

The reason why Kawamura is so clear about this is because Takeda Printing is also a shareholder of Japanese animation company.

After a comic is decided to be animated, it will not only attract investors to diversify risks, but also, related companies with close ties will also take the opportunity to get opportunities to use for themselves.

Kawamura Ai and Shinichi Iwahashi are just because they also accepted the investment of GenZo, which is a record company. As a record company, it is natural to get the animation theme song.

This is what Shinichi Iwahashi hoped when he decided to run a record company and sought help from Takeda printing.

Although the first collaboration was a daily work like "Cherry Maruko" that has no chance to express.

Daily works often sign contracts for two or three years for a season, broadcast for half an hour a week, and meet the audience every week, so compared to how fresh and exciting it is, it requires more stability, standardization and easy to understand.

Not only does the production requirements of the animation itself have this kind of requirements, but it also emphasizes the rules in terms of music, as long as it meets the atmosphere, there will be no additional high requirements.

When he returned to his hometown in Shizuoka, he was recommended by his mother, Shizuoka's mother, and gave the comics to Miwasan as Shizuoka's specialty, Shinichi Iwahashi didn't expect that one day he would take over the soundtrack production of "Cherry Maruko".

When he was a brother with Japan Animation Company, he did not expect that this company would take over the animation production of "Cherry Maruko".

The dice of life is spinning around and stopping on the sentence "cracking and crackling~".

The song is already at your fingertips and can be sung at any time - although it is a Chinese version. Shinichi Iwahashi never knew what lyrics it filled in with the original version.

In Japan in the late 1980s, there was no guidance on the road ahead, only the sentence "cracking and crackling and crackling" was clear.

Shinichi Iwahashi thought he wanted to have a psychological struggle between copying or not, but soon found that this psychological struggle was unnecessary—

When he tried to check this melody, he found that the song already had this song in the song library.

People outside the circle don’t know, but those who are struggling in the music world know how unreliable inspiration is. Occasionally, a smooth melody that suddenly comes to your mind like a god. If you look up, you will find that it is an existing song.

Not only that, a newly released single may have been made more than ten years ago and placed there. Not to mention anything else, Miwa-chan and Nakamura Brother, there are more than a hundred songs.

It is very risky to copy the article, and if you are not careful, you will lose money and be embarrassed.

After finding out that the song is already famous, Shinichi Iwahashi was a little curious about who the author of this song was. He thought to himself that if the ownership rights were not complicated and the price was appropriate, he would buy this song for use.

If it is too expensive... I have to change the theme song for "Cherry Maruko".

After checking, I found that the copyright of this song was in the hands of a production company called BEING. The composer was named Tetsuro Oda, who was a composer affiliated to BEING.

Not only are the songs named Pa, but even the composer has a company. If there is an additional company in the middle, it will be much more troublesome to communicate.

Shinichi Iwahashi received a fax from the Audio Association and fell into deep thought for a moment when he looked at the message above.
Chapter completed!
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