In the evening, Shinichi Iwahashi entered the backstage of the Japanese Youth Pavilion through the relationship channel.

Not long ago, last week, he had just arrived at the Youth Pavilion and was also directly entering the backstage from the relationship channel. Therefore, now he is particularly familiar with this journey.

Even so, I came to the Youth Pavilion for two consecutive weeks for two completely different things.

Last week, the band Heaven's New Year's special was held here. As the producer, Shinichi Iwahashi naturally came to show up. This time, although he came here as a producer, he was for the concert of Mori Takamachiri.

After taking over the single production task of Mori Takarachi, one of them had a concert when planning.

For newcomers, opening up popularity is inseparable from publicity, but consolidating fans depends on concerts. Especially when holding concerts in small venues, because the venue is small and close to the audience, it is more convenient to interact. These are important things to "enhance feelings".

While the first single was produced, the preparation of the concert also went hand in hand, and the concert venue and ticket purchase information were included in the single in advance.

Of course, the second single released immediately followed was also accompanied by this small piece of paper, and was advertised on TV and record stores as part of the promotion plan for the second single entrusted to genzo.

Nowadays, as an idol fan, before entering the venue, I have to make a real phone call before I call my idol with the glow stick in my hand.

If it were a concert of popular celebrities, it wouldn't be uncommon to get a ticket purchase phone number.

A total of three concerts were prepared, and two of them had been held, which were small venues with less than a thousand people. Even today's final youth hall could only accommodate about one thousand people.

The cost of holding a small venue for a small idol is not high, and it is relatively easy to prepare. If it is a large-scale concert of 10,000 people, it will not be able to achieve such high efficiency no matter what.

Mori Takashi Chiri was not a popular idol. When he was sent to Shinichi Iwahashi, he was even more of an unknown idol who was thirty times more miserable than he is now. During the preparation period, the record company asked whether these three concerts could be filled.

When giving the production rights to genzo, Warner Pioneer still took the attitude of trying it out. After all, genzo is an unknown company. Although Shinichi Iwahashi has formulated a plan with good feasibility, he has never produced a singer who can make it. It is still a talk on paper.

Morika Masato's first single released through genzo has improved a bit compared to before. Although Warner Pioneer is not happy about this, at least he feels that he has not commissioned the wrong person.

When the second single was released, taking advantage of the Christmas wind, the single sales doubled compared to the previous one, and things began to change.

From Yumi Matsuriya's "Love" (the lover is Santa Claus) to Tatsuro Yamashita's "Christmaseve", it seems natural to listen to a song with a Christmas atmosphere on Christmas.

As soon as December comes, people who walked into the record store saw a single of a beautiful girl wearing a Santa Claus outfit or a mini skirt on the shelf. Even if it was just for the sake of a lottery, they would have the idea of ​​listening to it.

In addition, the contract signed with Shunji Iwai and the mvs he entrusted to shoot also played a role.

This method of relying on seasons to promote the single Morikaku Qianli has achieved considerable results.

Of course, with the improvement of the first single, Morikatsu Chiri's record company and firm arranged higher-level song-playing programs for her, which also increased her exposure opportunities.

By working together with both ends, we brought a turning point to Monka Qianli.

The song is good, the lyrics are good, and the exposure rate increases. In addition, after taking the stage, the audience saw Mori Takara on TV. Compared with the girl seen on the record cover or MV, not only does not have the feeling of "photo fraud", but the image is better.

To satisfy the audience's expectations is a science, and it is not easy to achieve the benefits and wonderful things.

But there is no doubt that as long as the audience's expectations can be met, the audience will not let you down. On the other hand, if you consume the audience's expectations, you will eventually be backfired and retribution.

Don’t treat the audience as fools, this is something that people behind the scenes must remember in their hearts.

Morika Mori looks so healthy, beautiful and energetic on the cover of the record. Morika Morika on the TV has a beautiful beauty that is not inferior to static. So, is Morika Morika real person also like the record cover, as beautiful as seen on the TV?

It was such curiosity and expectation that the public picked up the phone and called the ticket sales phone for the concert.

When the second single was delivered to the printing factory, Warner Pioneer was still worried that the tickets for these three concerts would not be sold out. Not only did the tickets for the first two games be sold out, but the number of people in the Youth Pavilion was slightly higher, all the tickets were sold out.

Not only that, when the concert started, the stage lights lit up again in the dimness. When Chiri Mori, wearing a mini skirt like the song uniform on the record cover, stood on the stage, satisfied his expectations and was even entertained by the audience who were over the specifications. After cheering for her, he even called Warner Pioneer to ask for an extra show.

Concerts are an excellent way to drive record sales, and Morikatsu Chihiro is no exception. While the concert was successfully held, the sales of two new singles also increased.

The sales of record only reached the top 100, so if the sales growth is not explosive, it is not easy to reflect on the list. Moreover, various media are now selling mixed together, so it is not very convenient to count.

However, the data that record companies can obtain is more detailed.

And after the data is obtained, the team in charge will now conduct analysis and make due adjustments.

Just from the list, the first single delivered by Morika Qianli to genzo cannot be ranked on the list. Although the second single has entered the ranking, it seems that the ranking of the 20th or 30th is not that strong.

However, judging from the record company's data, her sales have been growing, especially during the concert, which is even more obvious.

The public needs to look at the announced rankings to know who is the popular singer now.

But for record companies, they make judgments by getting the data in their hands.

Although Morikao Chiri did not take off with these two singles, it is obvious that the results of the two singles are better than the other, and her popularity is getting higher and higher. The route she is taking is the right one now.

It was also right to choose to outsource her to genzo.
Chapter completed!