Tang Kexin was stunned, raised her head and looked at the cold and indifferent Zhuang Haoran, she could only blink her eyes lightly and said a little embarrassedly: "I'm really sorry, something delayed me today..."

"Kexin is not late. It was exactly nine-twenty when she entered the lobby. It will take some distance to get here." Xiao Tong looked at Zhuang Haoran and said with a smile.

Zhuang Haoran looked at the document intently.

Tang Kexin and Xiao Tong did not dare to say anything. They just stood in front of the entire conference hall with red faces, not daring to say anything.

Vitas hates latecomers and doesn't even look at students.

Jiang Tianlei was sitting aside and noticed something unusual. He turned his head and glanced at Zhuang Haoran's cold expression, then said slowly to Xiao Tong and Tang Kexin: "Don't be late next time, sit down..."

Tang Kexin and Xiao Tong still didn't dare to move.

Jiang Tianlei looked at these two people who were so scared, so he couldn't help laughing and said: "Sit down..."

The two of them still didn't dare to move.

"President Jiang has asked you to sit down, just sit down..." At this time, Zhuang Haoran spoke slowly.

Xiao Tong and Tang Kexin breathed a sigh of relief, and immediately walked to the two empty seats beside Zhuang Haoran and sat down. Su Luoheng sat aside, looked at the two people, and asked with a strange smile in a low voice: "Why are you late?

?We drank until three o'clock last night, and still sat here pretending to be dead!"

Xiao Tong turned his head and glared at him fiercely.

Tang Kexin didn't dare to say anything, so she opened the files and information in silence. Then she carefully took the laptop handed over by her assistant and opened it gently. It contained the information for today's meeting.

Dongying was sitting aside. When she saw that everyone was here, she glanced at Xiao Tong. Then she stood up gently, picked up the remote control, and gently put down the screen in the center of the meeting, because today was

It was a small meeting that did not require an international connection, so the translator from the seven countries was not present. She walked carefully behind Jiang Tianlei and said a word softly.

Jiang Tianlei nodded, then opened the first piece of information in the folder and said: "I believe everyone is familiar with the sudden emergence of a bubble in Lafite. Lafite once occupied a dominant position in our country's market, competing with all mid-level and above-level restaurants and hotels across the country.

, all have strong cooperation chains, but because of the exposure of Shanser Lafite, overnight, it completely challenged the fragile bottom line of red wine collectors, and there was a large number of irrational selling. The prices of Lafite's mid-to-high-level storage wines have risen sharply.

dropped by 20 percent, even including

The price of a bottle of Lafite in the excellent 2008 vintage also dropped from 15,000 yuan a bottle to more than 7,000 yuan a bottle, which is a huge loss for our hotel."

After everyone listened, they were all silent at first. Then the general manager of the hotel raised his head, looked at the two presidents and said: "I have learned about the market situation. The sudden sell-off is all caused by Shansai and Shanfei. Do you want to contact us?"

Chateau Lafite has contacted me to discuss countermeasures and clarify this matter. Can we slowly restore the confidence of consumers? After all, the reaction of wine collectors can trigger a strong market reaction."

Zhuang Haoran listened to this and remained silent, continuing to browse the domestic sales of Lafite.

Jiang Tianlei thought for a while and then asked quietly: "Do you have any other opinions?"

Vitas said quietly: "China's red wine market will bubble as soon as possible."

Everyone looked at him together, and Zhuang Haoran slowly raised his head and looked at him.

Vitas said with a cold face: "There is not a rigid demand for wine, and counterfeit wine products are too common in China's internal market, and the people's understanding of red wine is not deep, and many even just buy expensive ones.

In terms of the consumer psychology of buying the right product, this consumer psychology is inherently unstable and even driven to blindness. Once a scandal about red wine occurs, the blindness effect will be brought to the extreme. Price reductions are certain."

"But..." the wine manager still put forward his own opinion, saying: "This kind of consumption psychology of the Chinese people is unlikely to have a subversive change with the price reduction of Lafite. I suggest using some red wine collectors to

, send a message and set a new benchmark.”

Tang Kexin looked at the wine manager in surprise.

"Establish another benchmark?" Lawrence looked at him with a smile and said, "You mean to establish another brand and create the Lafite effect."

"Yes!!" The wine manager, who is well versed in the market, looked at everyone with a smile and said: "As human beings, we always have a little faith and a goal like a myth, and this goal will not be easily dismissed.

Breaking cannot be broken easily. People... need this mentality to realize their values ​​of being superior to society and themselves. How many corporate myths have this luxurious value created for us?"

Jiang Tianlei nodded slowly.

Zhuang Haoran silently turned over another page of documents, leaned on the president's chair in a very elegant and comfortable posture, and continued to look at the domestic and foreign sales of mid- to low-end red wine this year. Hearing no sound from the audience, he asked quietly:

"Do you have any other comments?"

"I agree with Manager Xiao's statement." The hotel general manager nodded and said: "Lafite's sudden price cut will have a huge impact on our global business, because it will drive a series of other product chains. As the largest partner with the world's red wine estates, we

Businessmen, this bubble will seriously affect our fiscal revenue."

Everyone nodded, except Vitas and Lawrence who didn't speak.

Jiang Tianlei was still hesitating and asked Zhuang Haoran quietly, "What do you think?"

Zhuang Haoran remained silent and quickly browsed the information in the document before asking again: "You guys really have no other ideas?"

Everyone was silent, and there was the sound of turning pages quietly. Tang Kexin sat in her seat, looking left and right at everyone sitting there. There was silence. She bit her lower lip lightly, her eyes flashed lightly, and then slowly

Stretching out his hand, he whispered: "I...I have some other suggestions..."

As soon as these words came out, everyone raised their heads and looked at Tang Kexin in surprise. Zhuang Haoran and Jiang Tianlei also raised their heads at the same time and looked at her. Jiutou Zhuang looked at her.

Tang Kexin's face turned red, but she still persisted.

Vitas's eyes showed a smile, he looked at the students and asked calmly: "If you have any opinions, please feel free to put them forward."

"Uh..." Tang Kexin seemed a little nervous as she participated in such an important meeting for the first time.

Jiang Tianlei looked at her with a smile and said: "If you have any suggestions, just tell me. The purpose of the meeting is to let everyone use their wisdom and ideas. If your idea is a surprise, we at Universal will naturally reward and appreciate you, just tell us."

Tang Kexin couldn't help but raise her head and saw that Zhuang Haoran still had a cold face, but his eyes were looking at her with more scrutiny. Her face turned redder, but she still mustered up the courage, leaned forward slightly, looked at everyone and said

: "I'm in the ring, President Adam

Secretary, there was a period of time, and during this process, I seemed to have no other job. I was just responsible for recording the import volume of red wine from around the world every day. When I was recording the domestic sales, I discovered something very interesting.

matter."

Everyone looked at her seriously and quietly.

Tang Kexin looked around at everyone and said with a smile: "According to my country's public red wine sales data in 2002, my country ranks fifth among the world's wine consuming countries, but the share of high-end red wine is 80%, which is This shows that our middle- and low-end consumers are not yet awakened to their passion for red wine.”

Jiang Tianlei looked at her with twinkling eyes after hearing this.

Zhuang Haoran's eyes revealed a profound light as he looked at her.

Tang Kexin looked at everyone again and continued: "I went abroad in the last month of last winter, and when I came back this spring, I habitually checked the sales of red wine at home and abroad first, and even reviewed the news about Lafite last night.

During the bubble incident, I discovered a very interesting thing, that is, when Lafite appeared

After a massive sell-off, the sales of mid- to low-end red wines are gradually increasing, and the sales of many Australian wines represented by many red wine agencies have increased by 20% compared to last year...

…This also shows that Chinese consumers are moving towards rationality in the red wine market!”

Everyone continued to look at her quietly.

"I was still thinking last night, what is the cause of this?" Tang Kexin looked at everyone, with a focused smile in her eyes, and said: "In today's era of so much information, it is impossible for us to treat every consumer.

They are all attached to a non-existent belief, and this belief cannot actually exist for long...Does our company have to rely on faith and the call of God to obtain considerable profits? The answer is

Impossible! Because last night’s dream, with sunshine, shines into the real world! Only by respecting the wisdom of consumers and promoting our own red wine can we make the red wine market move forward more stably. Think about China’s Thirteenth Anniversary

With a population of 100 million, I often hear someone say, if you give me one dollar personally, I will immediately become a billionaire. Those 80% of consumers will become our new source of profits in the future..."

"But you have to consider this..." The wine manager looked at Tang Kexin and said with a smile: "We are taking the route of high-end wines around the world. But do we need red wines that cost hundreds to thousands of yuan?".

Tang Kexin looked at him and said with a smile: "Really? Then ask Manager Xiao, can you drink one million red wine and ten thousand yuan of red wine?"

The wine manager frowned and looked at her.

Tang Kexin raised her face slightly and said with a smile: "You can't drink it because red wine is drunk with feelings and the winemaker's persistent pursuit of wind, frost, rain, snow, the four seasons, and the wine. Someone once said

Consumers never know what they want. As the largest partner with world-renowned wineries, do we want to break this myth and open the door to welcome the attractive red wines from many small foreign wineries? Because of information

Without it, we have placed too high expectations on the myth of Lafite. However, there are many small wineries that have won gold medals in the World Red Wine Competition. Why? Because driven by inspiration, a free soul is needed, and famous names with world history

Wineries naturally have their precious features, but we cannot ignore that human wisdom is improving with time!! Why...should we live our lives clinging to other people's myths?"

Zhuang Haoran's eyes flashed and he looked at her closely.

Jiang Tianlei also looked at her with a smile on his face, and everyone was silent after hearing this.

"Why..." Tang Kexin said sincerely: "Don't we truly welcome precious red wines from all over the world to enter our country? Let the red wine market be wider and wider, and let others understand that red wine is not just the alluring aroma of wine.

, and there are many unknown functions and stories, all of which are waiting for us to discover. I went to the UK

, the most lamentable thing is that they regard red wine as the blood of God. Whether it is a red wine worth three hundred yuan or a red wine worth thousands of yuan, what they love is the wine itself. Breaking the myth is to let our

With a broader perspective, why do we still need to establish another myth to imprison ourselves? How long can we imprison ourselves?"

She looked around at everyone.

Everyone was silent.

Zhuang Haoran's eyes flashed with a smile, and he looked at the documents.

"Please take a look at this information..." Tang Kexin held up the USB disk that she had sorted out last night and showed it to everyone. Then she stood up silently, walked around the two CEOs alone, inserted it in, and took it.

Taking the silver whip that Dongying handed her, she unfolded it and looked at the big screen.

The sales coordinate chart of Asian red wine was displayed. She walked to the big screen and clicked on one of the data to analyze that since the Lafite incident, the trend of high-end wine was gradually declining, and then the mid-range red wine was gradually declining.

rising, she then analyzed the market situation and believed that the needs of mid- to low-end consumers

Awakening is gradually taking shape, but it does not happen overnight. We must first ensure that Chinese consumers regain confidence in the authenticity of red wine, and then make agreements with foreign wineries to strengthen counterfeit labels to prevent a large number of Shansai products from forming in the market.

Then import red wine from many countries, which will help break through the Shansai red wine
To be continued...