Chapter 74 Traffic bottleneck, breaking the situation! (Additional updates for further reading)
Song Sining also wore a small suit on her shoulders, covering her shoulders and back!
Coupled with her stunning looks and graceful figure, she is even more sexy.
The proud stature holds up the suspender skirt!
"Sining, are you going to test your boss like this?" Wang Yi thought to himself.
Song Sining smiled slyly and said seriously:
"Boss, in twelve hours, the revenue from Meiyou's pure lust-style dress exceeded 10 million!"
"Well, I saw it, come in and sit down."
Wang Yi opened the door and handed over a glass of iced Coke.
"Thank you." Song Sining sat down magnanimously: "Boss, will sales exceed 10 million tomorrow?"
Wang Yi shook his head: "Unlikely."
Today is the first sale, sales exceeding 10 million in 12 hours!
Tomorrow's user potential may not be as terrifying as it is today, and it may not be able to exceed 10 million in 24 hours.
Traffic is something that comes and goes quickly.
The most glorious thing is always only the first day, and it is normal to get discounts in half from now on.
Unless a miracle happens and another wave of traffic drops from the sky,
"Also, the user base of our Meiyou is still too small, only more than 300,000."
Song Sining sighed: "Next, the focus is how to add new users!"
Seeing that Song Sining was not blinded by the glory in front of him, Wang Yi was very satisfied.
Only by being prepared for danger in times of peace can you be a qualified professional manager.
It’s such a great success, but it’s easy to go down the road of no return!
"Do you have any idea?"
Song Sining thought for a while: "Our user base is limited, but the scale of the four major e-commerce companies is unlimited! Buy traffic for the four major e-commerce flagship stores, increase exposure, attract users of the four major platforms, and facilitate transactions!"
Wang Yi shook his head: "The plan is feasible, but it is comprehensive, but not comprehensive!"
Song Sining's eyes lit up: "I understand, instead of doing all four major e-commerce flagship stores, it's better to specialize in one platform and be at the top of the category!"
"For example, spend money to buy a through train, and first put the Taobao flagship store in the top clothing category, so that you can attract a large number of Taobao customers!"
Wang Yi nodded: "This is the right idea! Today's Meiyou Taobao flagship store has the best sales among the four major flagship stores, the highest conversion rate, the greatest potential, and it can be launched!"
In fact, each of the four major e-commerce companies has its own merits.
JD.com has good logistics services and is suitable for buying large items, electronic products, and home appliances.
Taobao has a complete range of categories and does everything well, especially clothing and department stores.
"Okay, I'll work on a plan and give it to you tomorrow."
After finishing her words, Song Sining stood up.
"???"
Wang Yi was stunned: "You just left like this?"
Song Sining smiled playfully: "Otherwise, you stinky brother!"
"Good night!"
With that said, Song Sining turned and left.
"Play hard to get with me?" Wang Yi laughed dumbly, but remained unmoved.
It's okay. After these few days of work, go find my little rich woman!
I've been neglecting her these days, so pamper her in a few days!
"But let me tell you something, Si Ning looks really sexy in pure lust style!"
"You just want to test your boss? You're too naive!"
Wang Yi shook his head, washed up and went to sleep.
He is a man who has seen a lot of the world!
When Song Sining returned to the suite, her eyebrows furrowed slightly:
"He didn't chase him out? He didn't even react at all?"
"Is it because I'm not charming enough?"
"Isn't that true?"
Song Sining looked at her figure, bit her lip, a little unconvinced!
Today, Meiyou broke through 10 million in 12 hours, so she changed into pure lust style, thinking of rewarding Wang Yi with a hug!
In the end, this guy was unmoved!
"Smelly brother, huh!" Song Sining said angrily, the more she thought about it, the more unconvinced she became...
Sure enough, sales slowed down a lot the next day.
But in one morning, five million were still sold!
Wang Yi was quite satisfied with this, and put the expired promotion on hold for another day!
But even so, subsequent sales are still not optimistic.
Meiyou’s user base is too small, so we must find a breakthrough!
To this end, Wang Yi summoned Song Sining and Chen Chuanqing to start a high-level meeting:
"If you have any thoughts, please tell me first."
Chen Chuanqing was the first to speak: "Yesterday's 12-hour sales amounted to tens of millions, and today's 24-hour sales are estimated to be eight to nine million, but the follow-up will be difficult!"
Song Sining also nodded: "Yes, sales will not keep growing. We currently have a total of 350,000 users. Even if all of them are upgraded to version 3.0, with a conversion rate of 8%, more than 20,000 people will purchase."
"When all these people have consumed their money and their potential is exhausted, it will be difficult later!"
"Your concerns are all right!" Wang Yi said calmly:
"If this continues, Meiyou Chun Yu Feng's sales will soon reach a bottleneck. How to continue to acquire new customers and increase scale is fundamental!
Now that Meiyou is profitable, we have the funds to do marketing. You all have to come up with a plan on how to do it!"
Chen Chuanqing thought for a while: "The Jeju Evening News report should have a wave of traffic, right?"
Wang Yi waved his hand: "There will be evening newspapers, but they are limited. Don't always rely on external forces, we have to find our own way!"
"That's what the boss said!" Chen Chuanqing changed the topic: "How about hiring a spokesperson and advertising?"
"This is feasible, but the cost is too high. We need to consider it in the long term. You can come back and give me a specific plan."
"good!"
Song Sining also came up with a plan:
"Boss, this is the promotion plan and cost budget of Meiyou Taobao flagship store. I calculated that if I spend money to buy Taobao Express, it can bring in many new users. Only the profit margin will be lower, but it can still guarantee 50%
-60%!”
"Lower ten points of profit to buy traffic? It's cost-effective. Go ahead and do it. Spend 300,000 in the first phase and try the effect! If the effect is good, keep doing it. If the effect is not good, then think of other methods." Wang Yi was decisive.
road.
Meiyou e-commerce traffic is limited, so you can only spend money to buy Taobao Express!
"There is also the Meiyou promotion department, which will increase publicity and go to other women's forums, post bars, QQ groups, Weibo, etc. to vigorously promote Meiyou and Pure Desire Style! All marketing expenses will be tripled! If triple is not enough, just
Five times!"
Wang Yihao said cheerfully: "The cost of hiring a spokesperson is high, so you need to be careful. Internet promotion is a low-cost way to acquire customers, so don't hesitate! We have money, let's promote it! Anyway, we won't lose money!"
As for "Thirty-three Days of Love", Wang Yi didn't mention it.
Put some pressure on them to be motivated.
Wang Yi remembers that the movie "Love Is Not Blind" was released in November, which was too late.
On the contrary, the early promotional stills can bring some traffic, but it is also limited.
This is not possible.
We have to find a way to get the movie released early!
Wang Yi remembers that this movie was not favored by capital before it was released, and no one was willing to invest in it!
The producer and director scraped together and managed to get 9 million to make "Love Is Not Blind".
9 million, including the salaries of all actors, directors and other staff, as well as props and venue expenses, as well as post-production, publicity and distribution...
All added up, the total is 9 million, a very low-cost production!
Who would have thought that it would turn out to be a dark horse of the year, with box office sales of hundreds of millions!
It is estimated that the directors are busy filming now while looking for people to borrow money and investment!
"If that's the case, I can invest. Now Meiyou is rich!"
Wang Yi’s eyes lit up!
"Just give him enough money, and it won't be a problem to finish filming two months in advance. This way, it can be released in September, which will be a good time for publicity!"
This kind of low-budget idol drama is not difficult to shoot.
With the fast-shooting director from Hong Kong, it can be done in a week!
When the time comes, Meiyou and Chun Yufeng will be heavily integrated into the movie.
Not only can it bring out the beauty of your pomelo, but it can also drive sales of Pure Desire style and bring in a flood of money.
After it sells well at the box office, it can be divided into tens of millions and make a lot of money!
This is a sure profit without losing money, it can be fixed!
Tuesday’s data related recommendations will be released at 12 o’clock this evening. Please read it.
Thanks to boss [Qianfeng] for the 5000 reward! Thanks to [Flying Fish in the Sky], [Wolf of Darkness], [Twelve Dragons Hidden], [Lonely Reading], [Xuanyuan Kuo], [Ling Muyun], etc.
Reward from book friends. Thanks to all the veterans who voted.
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Chapter completed!