However, just as Wang Yi was about to take advantage of the fireworks and get excited, Song Sining called:
"What's wrong, Si Ning?"
"It shouldn't have disturbed you during the New Year, but Alibaba has made a big move!" Song Sining said helplessly.
Wang Yi frowned, "Ali wants to make trouble, too?"
"Yes, Chairman. Alibaba launched a new social software called Launiang. Not only does it copy our chat function, but it also learns from us to send red envelopes to attract users. It launches a 60 million red envelope activity during the Spring Festival to expand the user scale."
Song Sining said in detail, with a little angry tone: "It would be fine if this is the case. They also promote communication and grab our users by sharing the chat links!"
"What you mean is that Alibaba is copying our social products, using our social platforms, rushing our social users to strengthen their social platforms?" Wang Yi smiled.
"That's right, Chairman."
"Haha, Si Ning, are we so easy to bully?" Wang Yi said with a smile.
Song Sining nodded: "Yes, it's just that we are so easy to bully, Ali and the others are so unlimited."
"Okay, you can take a look at it and deal with it. I will give you all the permissions." Wang Yi said calmly.
Although Latong is a product that is doomed to fail, it has not been made in the past life.
But Wang Yi would not give Alibaba any chance.
Social platforms are too important, with chat, QQ and WeChat enough, and there is no need for the fourth giant.
Especially under Alibaba.
What's more, Alibaba uses Changcha to attract new users by copying Changcha!
There is no lower limit.
Nothing to do this.
If Xingyi Technology ignores this, then everyone will think that Xingyi Technology is easy to bully and everyone will do this in the future.
That's a waste.
To this end, Xingyi Technology must demonstrate enough counterattack to ensure majesty and deterrence.
However, Wang Yi doesn't need to ask about how to do it specifically, Song Sining can take action.
Sure enough, Song Sining understood Wang Yi's words: "Don't worry, Chairman, I promise that Alibaba's relationship will be inseparable!"
"Very good." Wang Yi hung up the phone, looked at the second kick on the ground, and ignited it.
Bang-swoo-bang!
The second kick exploded in the air.
Although it is not as stunning as fireworks, it is a premiere!
Song Sining acted decisively and immediately called a phone number: "The entire platform blocked the links to share!"
"yes!"
Soon, this instruction was executed quickly.
Although the Chinese New Year is over, Xingyi Technology still has some staff on duty to deal with emergencies.
Just like now.
If there is a big update, there will definitely be insufficient staff.
But it will be much easier to just block certain types of links.
This kind of thing is easy for both risk control and review departments.
In the past, Changcha would have a lot of unhealthy and uncompliant content, which were discovered, processed and banned by the review and risk control departments.
As for blocking links, it would be easier to be so clear.
Alibaba headquarters.
"Chairman, our 60 million red envelope activity was very successful. Since the event was launched, new users have been added quickly. In just half a day, 1 million users have been added!" Mo Yi looked at the backend data and smiled at the report.
"Is it a million in half a day? This growth rate is good, but it is not enough, and we still need to continue working hard. After all, QQ monthly active users exceeds 600 million, and Changcha is as high as 700 million. Even WeChat has more than 100 million monthly active users, and we are only 1 million, and we are still very weak." Jack Ma said meaningfully.
In the social field, Xingyi Technology has Changcha, Douyin, Meiyou, Tencent has QQ and WeChat. Even Baidu, which is not successful, has a post bar, but what about Alibaba?
Nothing!
Jackma dreams that Alibaba can also have a social software and a super platform in the social field.
But unfortunately, things went against my wishes.
Work hard again and again, failure again and again.
Fortunately, the exchanges appeared!
Jackma saw hope!
Alibaba also saw hope!
"Don't worry, Chairman, we will make the exchanges and the second chat!" Mo Yi patted his chest and promised.
With the rise of Xingyi Technology, the three BAT giants have suffered huge impacts and suffered heavy losses.
Especially Alibaba, the e-commerce business is facing great threats.
Xingyi Technology not only invested in JD.com and competed head-on with Alibaba, but also comprehensively promoted the upgrade of Douyin Mall to comprehensive e-commerce, which brought new challenges to Alibaba!
All core e-commerce businesses are facing such a threat, let alone other businesses?
In desperation, Alibaba had to develop new businesses, and social networking was one of them!
There is no way, without social platforms, Alibaba’s e-commerce business cannot be increased!
In the past, I invested in Sina Weibo for traffic. I wanted to use Sina Weibo to attract traffic to Taobao and Tmall, but there were too many advertisements and the traffic was not effective. Instead, I almost killed Sina Weibo!
This has led to many users complaining, logging out and uninstalling Sina Weibo, which scared Sina Weibo to give up its comprehensive cooperation with Alibaba and choose to protect itself.
Seeing that Sina Weibo is unreliable, Alibaba can only be its own social platform and bet on communication!
Jackma sighed: "For the sake of contact, our Alibaba invested huge manpower, material resources, funds, energy, etc. Even during the Spring Festival, the entire Alibaba, from the senior chairman to the ordinary employees of the contact department, worked overtime and did not rest during the New Year, just to achieve contact! Therefore, no matter what, I will never allow contact to fail!"
Word by word, Jack Ma said it firmly.
Mo Yi looked complicated and quickly expressed his opinion:
"Don't worry, Chairman, the situation is getting better now. Under the red envelope offensive, it's only half a day that the number of new users has exceeded one million. By the evening, it can be added to another two million users. It can be said that on the first day of LaTian, ​​the total number of users exceeded three million, and there is no pressure to exceed three million!"
Mo Yi is full of confidence.
But Jack Ma was a little unhappy: "With the blessing of red envelopes, the number of users in a day of communication increased by 3 million? I remember Xingyi Technology's chat red envelope activity, which added tens of millions of users in a single day, or even hundreds of millions of users! How could we communicate so little? It only increased by 3 million per day?"
The more Jack Ma thought about it, the more wrong it became. Last year's Spring Festival, Xingyi Technology chatted about red envelopes, and the chat increased by 130 million users overnight. The number of new users per day increased by tens of millions!
This year's Spring Festival, the red envelopes will only increase by three million in a single day?
It's a dozen times different, this is not right!
Even if it is not as good as Xingyi Technology, no matter how bad it is, it can increase by one-tenth of the chat, right? There should be tens of millions of users, right?
Why only three million!
This is so much different!
Mo Yi was a little helpless: "Chairman, the reason here is complicated."
"First of all, the scale of red envelopes is different. Xingyi Technology's chat red envelope activity last year was 500 million cash + billions of coupons for full discounts, and it was a real original price reduction, not the type of fake red envelope that first raises the price and then reduces the price. And our red envelope activity this time was only 60 million! Our scale is less than one-tenth of others, and the growth rate is less than one-tenth of others, which is reasonable."
Jack Ma's mouth twitched, but he couldn't refute: "..."
You get what you pay for.
"Secondly, last year's Spring Festival chat red envelope activity was the first, novel and fascinating. Our red envelopes were originally following the trend. Users found it boring, and this was already at a disadvantage."
"Finally, last year, the Spring Festival Gala was linked to the Red Envelopes of Changchao, which had a great influence. We did not grab the Spring Festival Gala sponsorship event, but only shared through Internet channels such as Changchao, WeChat, QQ, etc., and had a limited influence, and the growth rate was not comparable to others."
Jackma was silent: “…”
But I understand that this is indeed the truth.
Mo Yi changed his mind and began to comfort Jack Ma:
"However, although we are not as rich as Xingyi Technology... so luxurious, with only 60 million red envelope activities, the effect is still very good. Three million users on the first day are actually not bad."
Jack Ma refused to comment: "How long will it take to break through tens of millions of users?"
Mo Yi looked at the backstage data: "Our 60 million red envelope activity lasts for three days, New Year's Eve, the first day of the first day of the lunar calendar, the second day of the lunar calendar, and 20 million yuan in cash every day. Today's first day of the event is considered a warm-up, and tomorrow will definitely be even more popular."
"There are three million new users today, and there is hope to exceed 4 million tomorrow, and the same is true the day after tomorrow."
"In this way, the total number of users on the first day exceeded 3 million, tomorrow exceeded 7 million, and the day after tomorrow exceeded 11 million!"
"There is no problem with this!"
"Okay." Jackma nodded with satisfaction: "Three days tens of millions of users are not as good as Changcha, but the user scale exceeds tens of millions, so our contacts can be considered successful!"
"Yes, Chairman." Mo Yi breathed a sigh of relief.
Fortunately, the chairman does not have those unrealistic requirements.
He really wants him to use 60 million to win the effect of Xingyi Technology 500 million + billions of full discount coupons + first-mover advantage + linkage of the Spring Festival Gala, he can't do it!
Really can't do it!
"But once the red envelope activity is gone in three days, how will the LaTeacher add new users in the future? Do you have any plans for how to retain users?" Jackma asked again.
Most of the tens of millions of users in the first three days came for 60 million red envelopes.
60 million cash red envelopes and 30 million new users, an average of two yuan per person.
If you are lucky, you can get six or seven yuan!
But these users are all for red envelopes, not for communication.
Will there be no red envelopes? Continue to chat, QQ?
There is also the subsequent temptation of red envelopes, how many new users can be added?
These are all big problems!
"There are the first-mover advantages for chatting, so many innovative functions, video calls, voice messages, voice to text, circle of friends, etc., users like it. Even if there is no red envelope, everyone is willing to continue using it."
"But to be honest, these functions of our communication are all about following the trend, and they are all left over from others. Why do users give up chatting on WeChat and continue to use us to communicate?"
"Have you figured out these questions clearly?"
Facing Jack Ma's questioning, Mo Yi was very calm and seemed to have a solution:
"Chairman, don't worry. Changcha has the advantages of Changcha, and we have the advantages of communication."
"The functions you mentioned are mostly innovations in Changchao and are also the core advantages of Changchao. We are latecomers, so we naturally cannot compare. But we also have the core advantages of Hongdian, that is, linking Taobao to allow merchants and users to communicate with each other!"
"Changchao focuses on acquaintance social networking, while we focus on acquaintance social networking + e-commerce social networking!"
"Using Changchao, users can only socialize with acquaintances. When using it, users can not only socialize with acquaintances, but also check the logistics status of the items they purchased at any time and communicate with the seller. This is our core advantage, and it is also a core advantage that Changchao does not have."
"After the three-day red envelope activity, we have a basic base for tens of millions of users when we travel!"
"Once the basic market of tens of millions is stable, even if there is no red envelope activity in the future, we can use Alibaba's influence to attract Taobao, Tmall sellers and buyers to settle in and communicate through transactions."
"In this way, our communication will have a continuous stream of new users."
"This is the subsequent growth point after our red envelope activity ends."
"Similarly, in the future, users who want to buy things and communicate with sellers need to communicate through communication. In this way, users who attract red envelopes will not directly cancel and uninstall them after receiving red envelopes. On the contrary, they will keep the communication and continue to use them in the future."
"To put it bluntly, we bind users to use Lai Communication through Taobao and Tmall. As long as they buy and sell things on Taobao and Tmall, they cannot do without communication and Lai Communication!"
"We will always install and use Labs and Communications to become active users of Labs and Communications."
"In this way, our interactions can continue to grow and become new social giants."
Jack Ma nodded: "Use Taobao, Tmall buyers and sellers to communicate, bind contacts! This idea is good and practical."
"Yes, Chairman, this is the only way to continue and get some small discounts in the future. Although I dare not say that I can surpass chat, there is still hope to surpass WeChat."
"Very good, it can surpass WeChat, with over 200 million users and over 100 million active users, which is also great." Jack Ma nodded.
The number of registered users of WeChat has long exceeded 300 million, but the number of monthly active users has not increased but decreased, with only more than 100 million.
There is no way, WeChat and Changda are too similar, and it is not as good as Changda everywhere.
Basically, WeChat will follow the features that follow the trend of WeChat.
Lean behind one step, fall behind one step.
In addition, so many Xingyi phones and Xingyi tablets all have built-in chat, which has led to the decline of WeChat, which is not as good as Changyi chat.
The homogeneity of WeChat and Changcha is too serious, and it is better to Changcha than to be abandoned by users.
Even within Tencent, WeChat’s strategic height has been lowered, and on the contrary, it has made all efforts to QQ.
There is no way, WeChat has been surpassed by Changchao several times, and QQ's monthly active users have also been surpassed by Changchao. Tencent will only defeat the entire line if it fights on two fronts.
It’s better to concentrate all your strength and keep QQ.
So WeChat became an abandoned child.
However, Brother Ma did not give up WeChat completely. Instead, he continued to invest and regarded WeChat as a wall to block chat and protect QQ's abandoned children!
After all, as long as WeChat is still alive, even if it is 100 million monthly active users, chat can reduce 100 million monthly active users.
But if WeChat gets cold, then chat will go straight in and attack QQ.
That is a disaster for QQ.
"Changchao focuses on socializing acquaintances, QQ owners open and sing socializing, and Latong focuses on socializing e-commerce!"
Jack Ma smiled and said, "If you continue to develop like this, you will eventually make the world three times, which is not bad."
"That's right, Chairman, this is an opportunity for contact and also an opportunity for our Alibaba." Mo Yi said with a smile.
"Very good, President Mo, then how long do you think it will take for our users to exceed 100 million? How long does it take for our monthly active users to exceed 100 million?" Jackma asked again.
Alibaba has failed too many projects, and Jack Ma has no more patience.
On the contrary, they are directly asked about detailed planning and target time.
Mo Yi frowned and thought for a while and said:
"It took almost a year for WeChat users to exceed 100 million, and it would take us a year to communicate. As for the monthly active users to exceed 100 million, the number of download users will take 200 million, which is estimated to take two years, or even three years."
This rhythm is the result of Mo Yi's careful consideration.
It is a matter of hard work that can be achieved, and Jack Ma will not object too much.
Sure enough, Jack Ma's eyes lit up: "In a year, users have exceeded 100 million, are you sure?"
Mo Yi nodded: "I am sure that I can register and receive red envelopes through chat, WeChat, and QQ group links. There is no problem with 10 million users in three days. With this 10 million basic platform, I will be imported into Taobao buyers and sellers in the future and reaching hundreds of millions of scale within a year. There is no big problem!"
"Very good, I'll wait for you for a year! Looking forward to becoming bigger and stronger, becoming the third largest social platform in China!" Jack Ma smiled.
But the smile on his face was not over yet, and the secretary rushed in in a hurry:
"Chairman, president, something is wrong."
"What's wrong?" Jack Ma frowned slightly.
Mo Yi next to him was still calm.
"Changjie has completely banned our contact links!" the secretary said in a panic.
"What!"
Upon hearing this, Jack Ma's expression changed drastically.
Mo Yi, who was originally calm, also stood up directly, with a shocked expression: "What's going on?"
"Our event for downloading, registration and red envelopes is mainly through chatting, sharing and promotion through Changcha groups and Changcha users. But just now, Changcha directly blocked all links. Now, as long as the links are brought, all of them cannot be sent out! All those sent out have become **** garbled codes."
"Damn it!" Mo Yi couldn't help but say, "Xingyi Technology actually took action. Where is Meiyou? And Douyin?"
"The same is true for Meiyu. All links are blocked and cannot be sent out at all."
"As for Douyin group chat, it is the same, and it has been blocked. Even the videos that promote communication have lost traffic!"
"Damn it." Mo Yi's face was cold: "From Changchao to Meiyou, to Douyin! Xingyi Technology is going to completely ban our contacts!"
"What should we do?" Jack Ma was also panicked: "The one million new users we added in the morning, of which more than 600,000 were promoted through Changcha, Douyin and Meiyou, right? Now that Xingyi Technology has completely banned it, wouldn't it be that the growth rate of our users will directly decline by 60%?"
"Didn't it mean that we used to communicate with ten million users in three days, but now we have a maximum of four million?"
"I..." Mo Yi was speechless for a moment and hurriedly said: "It's okay, Chairman, I still have Plan B!"
“What Plan B?”
Mo Yi smiled mysteriously: "I had expected Xingyi Technology to take action and ban our sharing links. So I asked someone to develop a brand new short-link sharing."
"Short link sharing?"
"Yes, the previous links were long-chain links, and they have been banned by Xingyi Technology, but we still have short-chain links, so Xingyi Technology cannot be banned."
Mo Yi smiled and said, "The advantage of short-link links is that as long as there is a core short-link correct, it is fine, and other parts can be generated randomly and modified at will. In this way, it will not be easy for Xingyi Technology to block it."
"Very good, promote as soon as possible. There must be no problems with ten million users in three days."
"Yes!" Mo Yi nodded: "Start the short link sharing now!"
Soon, as soon as the short link was shared, the download link that was originally banned became popular again.
The number of new users in Laixin background has been soaring again.
"This time I'm stable!" Mo Yi was in a good mood.
"Very good, you still have a solution." Jammak was very satisfied.
I am lucky to be a subordinate who has means, predictions, and countermeasures!
However, the two of them were not happy for long, and the growth rate of the backstage surged has declined again.
"So what's wrong?" Jackma frowned.
At this time, the assistant walked in: "Chairman, President Mo, short-chain sharing has also been completely banned!"
Jack Ma: "…"
Mo Yi: "..."
The two looked at each other, both with strange expressions.
"President Mo!" Jack Ma was in a state of power without anger.
Mo Yi's face changed drastically and he hurriedly said: "It's okay, Chairman, I still have a plan C! Even if they use powerful AI recognition technology to ban long chains and short chains, I still have QR code to share!"
"I don't believe they can ban the QR code!"
"good!"
But unfortunately, in less than half an hour, the QR code was also banned.
Jackma was silent: “…”
Mo Yi also lowered his head: "..."
"President Mo, what do you say now?"
Jack Ma looked cold: "Your Plan C has also failed. Shouldn't there be Plan D?"
Mo Yi's expression was extremely complicated: "Chairman, it's okay. Although Changcha, Douyin, and Meiyou banned us, there are QQ and WeChat. Next, we can focus on QQ and WeChat. These two platforms also have many users. Especially QQ is also a platform with 600 million monthly active users. It is still easy to share through QQ groups."
"Okay, I hope you can succeed this time." Jackma said.
However, at this moment, the bad news came again:
"Chairman, President Mo, QQ and WeChat have also banned our communications completely, and Tencent has also taken action!"
Jack Ma: "…"
Mo Yi: "..."
"How could this happen!" Mo Yi's mouth twitched: "Once Xingyi Technology and Tencent jointly ban it, it will be difficult for LaTeacher to promote it."
Even if there is red envelope activity, it is of little significance.
After all, it is only effective that users can know the red envelope activity through platforms such as chat, WeChat, QQ, and Douyin, and click on the link to download the red envelope.
But now, the sharing channels have been blocked, and many users don’t know about the red envelope activity and don’t know about the way to download the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to the way to
As for Alipay mobile terminal, there are not many users at present.
In particular, Changdao took the lead in launching functions such as scanning code payment and Yu'ebao, which was ahead of Alipay, and not many people used Alipay.
It is conceivable that throughout the afternoon, the original plan to add one million new users, but in the end, only 100,000 new users were added!
Chapter completed!