Jack Ma Youyou said: "There are the most users of Changchao, so use Changchao links to promote our Laitong APP. You can build some Changchao groups, attract new ones through group links, promote our 60 million red envelope activities, and realize user fission!"
"There are also WeChat links, and you can use them. Although the influence is not as good as chat."
"???" Mo Yi was stunned. He didn't have a social platform, so he could use the UFL to do this?
"Chairman, UFIDA's social software, promotes its own social software and grabs users of its competitors. Isn't this a bit immoral? Will it be hacked by its competitors? It's better to use Weibo. As the major shareholder of Weibo, we obviously use it with Weibo.
Weibo is safer.”
Jack Ma frowned, but didn't care: "UFF's platform is not a big problem. As long as we do it, even if the friend's business starts to hammer it, it doesn't matter. As for Weibo?"
Jack Ma smiled coldly: "Weibo's own social networking is very poor, and it is expected to be used to promote communication? It's purely funny."
"To put it bluntly, Weibo can bring very limited users to Laitong. What's more, there are too few Weibo users, so how can I compare to the chat with more than 600 million active users last month?"
"This..." Mo Yi was silent, wanting to say that the chairman was eager for quick success and instant benefits, but in the end he changed his words: "Okay, Chairman, I'll make arrangements!"
"Yeah." Jackma nodded in satisfaction.
Seeing that QQ was still brilliant and Changcha quickly became a god, Jack Ma became more and more uneasy.
To this end, we directly invest huge manpower and material resources to deal with each other.
As for how to do it? It’s very simple, just copy it!
Whatever the chat has, you can copy the functions.
In a word, Alibaba copy the functions that have been found in Changcha. Alibaba copy the functions that have not been found in Changcha!
The main focus is on a messy punch to kill the master.
Then use Changcha to promote communication, and use Changcha red envelope gameplay to achieve fission of users.
As for offline? What is that.
Can you eat or cash out?
Internet manufacturers don’t care about these things.
Xingyi Technology Headquarters.
The red envelope technique is very powerful. Since the launch of the 300 million Douyin red envelope activity, the number of Douyin users has begun to surge.
In just 24 hours, 100 million new users were added, bringing Douyin's monthly active users to 500 million!
However, this is just the beginning, and the number of active users on Douyin is still increasing rapidly in the future.
It's just that the bottleneck is about to reach, and the growth rate is not that fast, but it is still very fast.
The next day, it increased by another 60 million.
By January 3, TikTok's monthly active users had reached 600 million, and it caught up with Changchao!
Zhu Changlin was shocked by this: "Chairman, why do you feel that the momentum of Douyin is even more terrifying than chat?"
Wang Yi smiled: "This is for granted, and it's just the beginning. In the future, Douyin surpasses chatting, which will be easy."
"Why?" Zhu Changlin was a little confused.
Wang Yi did not answer directly, but looked at him: "Think about it, don't use hardware thinking, use software thinking."
"Software Thinking..."
Zhu Changlin fell into deep thought. He was engaged in hardware research and development and always had hardware thinking.
According to hardware thinking, Douyin is brought up by Changcha, so it should be difficult to surpass Changcha.
Apps can be applied are software, but software thinking is not like this at all.
Zhu Changlin changed his mind and his eyes lit up quickly: "Chairman, I understand!"
"From the software thinking, the threshold for Douyin is low, and anyone can use it."
"If you want to use Changzha APP well, there are certain thresholds. Even if there is voice input and voice to text, many older generations will not be able to use it. Especially for older people who can't type, it's difficult.
Now.”
"Which TikTok is different, there is no threshold. Just open it and just browse it. Just watch it if you like it, and if you don't like it, you will next one. There is no threshold."
Wang Yi nodded: "This is one of them."
"Second, the main function of Changcha APP is socialization, similar to making phone calls and sending text messages. It can be used when needed, but when it is okay, it won't keep chatting. But TikTok is different, TikTok is the most
The main function is to watch short videos. It's just a pastime."
"You can play when you are bored, and through accurate push of big data, the push is all about the user's interest, and it is easy to get addicted. It's more and more popular!"
Wang Yi nodded: "Yes, these two points are the main reasons. Douyin, once it is opened, many people can't stop. Young people are actually fine, they have many ways of entertainment and hobbies, and
Can disperse a little."
"And some middle-aged and elderly groups have worked hard to make money and support their families all their lives, and to be honest, they have never enjoyed it much. Now when they encounter Douyin, they may be out of control as soon as they come to the scene."
Wang Yi remembers that many parents-in-law kept holding their phones to watch their sons when they saw their children in their previous life.
As a result, the child fell in love with playing with mobile phones at a young age.
Not a few years old, I don’t talk about myopia, and I can’t concentrate, and the subsequent impact is out of control.
Short videos are actually a bit similar to online games, they are easy to get involved and addicted.
But Wang Yi couldn't do anything about this, so he could only add a 'good reminder' to Douyin!
When the user continuously watches videos for an hour and a half, eye protection videos will appear, reminding the user to take a break.
But as for whether the user listens or not, it is the user's own business.
People will always live the way they choose.
This time, the Douyin red envelope activity not only increased, but the transaction volume of Douyin Mall also increased rapidly.
That’s right, if you have a full discount coupon for Douyin red envelopes, just place an order directly on Douyin Mall, and you don’t have to jump to Xingyi Mall or Meiyu Mall.
You can place an order directly in the Douyin Mall self-operated store within Douyin.
It can also be regarded as attracting traffic to Douyin Mall.
Last year, Douyin Mall was still a vertical e-commerce company, with only vertical categories such as Xingyi Mall and Meiyou Mall.
However, after this period of development, it has gradually begun to upgrade to comprehensive e-commerce.
Many third-party brands have begun to settle in and open Douyin brand flagship stores.
This Douyin red envelope activity has made more and more users realize that the Douyin Mall is also a comprehensive e-commerce company and can also meet daily consumption.
Moreover, it is all distributed by Xingyi Logistics, and the timeliness is faster.
As for not many merchants?
This is not a big problem. In fact, if the categories are enough, that's fine.
To this end, Wang Yi and people from Douyin e-commerce started video conferences:
"At present, Douyin users have exceeded 600 million, and we must fully upgrade comprehensive e-commerce!"
"Now start to make efforts and achieve the top 3 within half a year. Are you confident?"
Upon hearing this, a group of senior executives of the e-commerce department changed color collectively.
Now TikTok e-commerce is just starting to focus on comprehensive e-commerce. Not to mention the TOP3, the TOP10 cannot be entered.
At present, Taobao is the first, JD.com is the second, Suning is the third, Vipshop is the fourth, Tencent online shopping is the fifth, Gome is the sixth, Amazon is the seventh, No. 1 store is the eighth, Dangdang is the ninth, Jumei Youpin is the tenth
!
And the Douyin Mall, which was just starting out, is still ten others outside the world.
From the top ten, I was ranked in the top three all at once, which was undoubtedly a dream!
"What? Don't have confidence?" Wang Yi smiled.
Everyone dared not speak.
It was still the president of e-commerce Chen Chuanqing who stood up and said, "Chairman, this is very difficult. After all, we have only started to do comprehensive e-commerce, and other e-commerce platforms have been doing it for many years."
"Although our Xingyi brand, Wujie brand, Meiyou brand, and Zhenyou brand are all very strong. However strong, it is only a single brand. Other e-commerce platforms include all-encompassing, with countless brands, and the overall scale is larger than ours.
Much more.”
Wang Yi nodded: "Old Chen is right. The overall scale is much larger than ours, but their users are much smaller than us!"
"Suning, Vipshop, Gome, monthly active users are less than 50 million. JD.com has only more than 100 million points in monthly active users. Taobao + Tmall is less than 300 million. Where is our Douyin?"
"We have 600 million monthly active users in TikTok!"
"Such a terrifying user base has unlimited consumption potential and unlimited development potential."
"It is your responsibility if you can't do Douyin e-commerce and can't enter the top three!"
When everyone heard this, their faces became complicated, but they could not refute it.
Yes, monthly active users have 600 million. If you can’t beat 50 million monthly active users, it’s really useless!
I’m even more sorry for the high salary given by Xingyi Technology!
Chen Chuanqing took a deep breath: "What the chairman said is, with such a high user base, it is unreasonable if we can't get through those e-commerce platforms!"
"That's right! The Douyin Mall cannot do the TOP3, so we are not capable!"
Others also spoke:
"Chairman, don't worry, we all have issued military orders. Within half a year, Douyin Mall will definitely become the top 3!"
"We must have the TOP3. If we can't do it, we will deduct all the year-end bonuses and leave ourselves!"
"If you can't do such an advantageous user base and resources, you will be useless!"
Seeing this, Wang Yi nodded with satisfaction: "Very good, I'll give you half a year. 618 is your first battle, achieve the top 5, monthly transaction volume in July, achieve the top 3! Are you confident?"
"Yes!" everyone said in unison.
"Okay, that's it. Half a year later, we'll see the answer!" Wang Yi said: "Next, you all think about how to do Douyin e-commerce and think of ways. Just blowing is useless."
Everyone nodded and fell into deep thought.
Chen Chuanqing took the lead in speaking, and seemed to be prepared for it:
"Chairman, I suggest that relying on our TikTok's advantages, brands and merchants will start live broadcasts to drive sales and generate revenue."
Wang Yi nodded: "This is no problem. Live streaming is one of the core of our Douyin."
Chen Chuanqing continued: "In addition, we can also learn JD's self-operated model and introduce brands to join the self-operated. However, the difference is that we do not need to establish large warehouses across the country, and we do not need to put all the brand's products in our warehouses in various places."
, and then ship it uniformly.”
"On the contrary, ship directly from the brand warehouse and use our Xingyi Logistics. Although the timeliness is not as fast as JD.com, it is much faster than Taobao and Tmall."
Wang Yi nodded: "We have limited energy in the initial stage and can do this. But in the later stage, we still have to establish warehouses in various places to create next-day delivery time limit."
Sometimes, if you buy something, it takes three or four days to arrive, which is really a waste of time.
On the contrary, the next day delivery, or even the same day delivery, will be much more convenient.
Especially when it is urgent, you can't wait.
"Okay, then let's make a transition first and then build a nationwide position!" Chen Chuanqing replied: "It's just right, relying on our Meiyou and Xingyi Okura, we will expand it."
"Yes, this saves the most time and trouble."
Now Meiyou Technology and Xingyi Technology have established many warehouses across the country, and have spread all the clothing, beauty, etc. of Meiyou, Zhenyou, Qingyou, all the products of Xingyi Technology and Wujie Technology to the whole country.
Okura from all over the country supplies nearby stores and users.
After the user places an order, the goods will be shipped in nearby stores and Ele.me riders will deliver the goods to their door.
If the food delivery is not covered, the delivery will be carried by Xingyi Logistics and will be delivered by the nearby warehousing center.
As long as new warehouses are further expanded, they can be fully operated in accordance with the current system.
Then, the next day will be delivered, the same day will be delivered, and even some products will be delivered in an hour!
Such services are not a concern that users don’t like them.
There are too many e-commerce platforms with slow logistics, and they are not new and can easily be replaced.
Even Pinduoduo in his previous life relied on tens of billions of subsidies and super low prices.
If the price advantage is gone, the logistics timeliness will be abandoned by users.
But the platform of fast logistics is completely different!
Even if it is a little more expensive, users like to place an order today and deliver it tomorrow. They even place an order in the morning and deliver it in the afternoon!
Wang Yi continued: "In addition, we can also acquire some factories, build our own brands, produce some daily necessities, and quickly make up for the current lack of Douyin product categories. In addition, we can also invest in some factory stores to provide some affordable and cheap
necessity."
Chen Chuanqing instantly understood Wang Yi’s idea: “Our brand can expand its own business scale and focus on mid-to-high-end. The factory store focuses on cost-effectiveness and meets the sinking market.”
Wang Yi nodded: "No, I'm worthy of being Lao Chen, I can understand it at a glance!"
Wang Yi deliberately said only half of it to see if these subordinates could hear the key.
Without disappointing Wang Yi, Chen Chuanqing immediately saw the key.
This made Wang Yi more assuredly hand over Douyin e-commerce to Chen Chuanqing for management.
When Meiyou was just starting out, Chen Chuanqing followed Wang Yi, and was still an assistant to the operation director of Fanke at that time.
But now, Vanke is almost cold, but Chen Chuanqing has become the president of Meiyou Mall and the president of Douyin Mall.
I can only say that gold will always shine.
But unfortunately, a lot of gold has no chance to shine in their lifetime and cannot meet the Bole who changes her life.
But when Chen Chuanqing met, Wang Yi was the Bole and his nobleman.
It is also because of Chen Chuanqing and Meiyou are developing rapidly, and Douyin Mall can also grow rapidly.
It can be said that the two achieved each other!
This is the best relationship between superiors and subordinates.
After the video conference, Chen Chuanqing immediately convened a core meeting of the e-commerce department and began a series of arrangements and consultations.
The prelude to the comprehensive upgrade of Douyin Mall to comprehensive e-commerce has been completely opened.
Xingyi Technology is not too high-profile in this regard.
Nothing else, the JD stocks in the hands of Wang Yi and Xingyi Technology are still being shipped in batches in an orderly manner.
Now that we have announced the upgrade of comprehensive e-commerce directly, JD.com's stock price will collapse first, and the JD.com stock in Xingyi Technology's hands will become worthless.
This doesn't work.
It is precisely because of this that Douyin Mall did not directly upgrade its comprehensive e-commerce last year, just to slowly cash out and put it into the pocket.
However, after many cashing out during this period, Wang Yi sold a lot of JD stocks, which was a big profit.
In the next six months, before Douyin Mall becomes bigger and stronger, it will be almost done to cash out some of it.
Wang Yi is not optimistic about JD's future, especially after the Douyin Mall becomes bigger, JD may be very dangerous.
Its market value will not continue to rise, but on the contrary it may fall, and the best state is to stay on the spot.
In this way, timely cashing out can maximize the benefits.
By this year, the honeymoon period between Xingyi Technology and JD.com has ended.
Now, the big money you earn is enough.
After all, when Wang Yi invested in JD.com, JD.com was not listed and its valuation was only US$77.
But what about now?
JD.com's market value has risen to US$42 billion!
With an increase of more than five times, if you don’t cash out now, when will you wait?
Wang Yi remembers that the market value of JD in his previous life was mostly 40 to 50 billion yuan, and only the super bull market in 2020 rose to nearly 100 billion US dollars, but it was a flash in the pan and soon fell back to 40 to 50 billion US dollars.
It can be said that 40 to 50 billion US dollars are basically over, so there is no need to continue to hold it, just cash out in batches.
As for holding it until 2020, waiting for that big bull market...
This is unrealistic.
Everything has changed since Wang Yi was reborn.
Under the butterfly effect, it is hard to say whether there is still a big bull market.
Instead of lying in the stock market with tens of billions of funds, it is better to cash out in advance and put them in the pocket.
The investment of billions of yuan has increased to more than 40 billion yuan, and it has made a lot of money.
Wang Yi is not greedy.
He decisively arranged people to cash out JD stocks of one billion US dollars and 6.5 billion RMB again.
Wang Yi cashes out every time he spends around one billion US dollars, which is not too large, but it is just frequent.
A small amount is multiple times, so that the stock price will not collapse, and Wang Yi can make more money.
Da Qiangzi also knew this, but there was no way.
When Wang Yineng made a big investment to help him successfully go public, his stock price soared, and he was already doing his best.
It is natural to part ways now.
There is no banquet that will last forever in the world.
What's more, JD.com now needs a traffic portal for chatting, and he doesn't dare to rebel if he wants to.
But Da Qiangzi knows more clearly than anyone about the coming of Douyin Mall and is under greater pressure!
In the following days, the number of active users of Douyin continued to increase, and the number of orders in Douyin Mall continued to increase.
Everything is moving in the best direction and thriving.
Wang Yi was in a good mood: "Anything unexpectedly, this year ended like this and the work was successfully completed."
In his heart, Wang Yi still tends to treat New Year's Eve as the end of the year.
Treat the Spring Festival as the beginning of the new year.
Although the company's financial reports are calculated based on New Year's Day.
There have been many things that have happened this year and many challenges have been encountered, but Xingyi Technology has endured it and has all gone astray, and even turned the tables against the wind!
Three more weeks of the Chinese New Year will be considered smooth sailing and a complete victory will be won.
However, just as Wang Yi was holding Lin Shu and preparing to go to bed, Franz Quentin called him across the country:
"Chairman, I'm sorry to bother you so late. The main reason is that there is a serious matter and I have to report it in time."
"It's okay, you said that's it." Wang Yi said calmly.
"It's like this. In the past period of time, Apple has carried out a series of crazy suppression on our Xingyi mobile phone parallel products."
"They not only invested special funds and set up relevant institutions to reward those who provided clues to selling Xingyi mobile phones, but also bribed the FBI who found Xingyi mobile phones."
"This directly leads to many people reporting vendors selling Xingyi mobile phone parallel goods for the sake of Apple's bonuses. The FBI also directly investigated and confiscated these parallel goods for the sake of the bonuses. Not only can it make money from Apple, but it can also make some Xingyi mobile phones."
"As a result, many parallel traders suffered critical hits, and the parallel trade sales of Xingyi's mobile phones were greatly affected."
Wang Yi's face turned gloomy: "Sure enough, Apple is still anxious to jump over the wall."
"Yes, Chairman, if that was the case, the situation was still controllable. Our parallel goods sales will be reduced a little, but it will not affect too much."
"But now, Apple seems crazy, constantly lobbying American politicians and lawmakers, proposing to use official power to comprehensively investigate and punish Xingyi's parallel products, which will cut off our roots!"
"What's even more terrible is that since Apple is willing to spend money, as far as I know, there are already many politicians supporting them and expressing their willingness to actively promote this proposal."
Wang Yi's face changed drastically: "Once this proposal is implemented, a comprehensive investigation and punishment activity against Xingyi's mobile phone parallel goods will break out. It will be difficult to sell parallel goods again."
"Yes, Chairman, I was worried about this and disturbed you at night. The other party's strategy is too big and there is no room for anything."
Wang Yi nodded: "Okay, I understand, you did a good job. Very good. Find out the Apple movements as soon as possible, and I will find a way to find other ways."
"Okay, Chairman."
After the call ended, Wang Yi's face became gloomy.
"What's wrong?" Lin Shu hugged Wang Yi tightly and said with concern.
"Oh! It's a turbulent autumn." Wang Yi sighed: "I'm ready to welcome the Spring Festival and have a safe New Year, but Apple has caused trouble for me and I don't want me to have a good New Year!"
"It's okay, soldiers come to block the water and soil. My wisest brother must have a way!"
Lin Shu gently placed Wang Yi's head on his legs, while giving Wang Yi a considerate massage.
Wang Yi closed his eyes and spoke quietly: "Since Apple doesn't want me to have a good New Year, then they won't have to spend it."
Originally, Wang Yi had a plan to stay in the front line and began to internationalize in March.
He even intends to give up the US market.
But now that Apple is so desperate, there is no need to show mercy!
Start internationalization now!
The main focus is the American market!
As for whether it will be hammered?
Please go there.
Before being hammered, beat the apple hard and make money first.
The most important thing is that if the current form continues, even if it is not listed in the United States, the United States will not give up.
Long-arm jurisdiction has always been their favorite thing to do.
Even if it is not listed in the United States, Lao Mi will shamelessly use Xingyi Technology and Xingyi mobile phones.
Rather than doing this, it’s better to hammer the apple first, and it’s too big to change one!
However, now that it is starting to internationalize, Xingyi X1 is too late.
But Unbounded Note 1 and Unbounded Note 1pro can be topped first!
As an upgraded version of the Unboundary 1 generation, the most cost-effective 4G mobile phone and the lowest-priced 4G mobile phone. Once launched, it will definitely be a king.
There is only one goal, that is to do iPhone!
Chapter completed!