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Chapter 560: The chip war breaks out, Qualcomm shows its sword! (Updates added with monthly tickets))

Even if they are not needed in the short term, they are still rushing to place orders, fearing that the order will be placed late, the delivery will be late, and things will be delayed.
Suddenly there was a large order for 70 million more chips, and another 20.5 billion was recorded!
20-watt fast charging chip module, a set of three chips, a total of 130 yuan!
Compared with the previous generation of 10-watt fast charging chips, the charging efficiency has doubled, but the price has only increased by 30%.
All major brands are very satisfied with this increase.
20-watt fast charging is a monopoly technology. Even if Xingyi Technology sells a set for 150 yuan, all major brands have to buy it.
But Wang Yi only sold it for 130 yuan, so he naturally had no objection.
70 million sets of fast charging modules, 210 million chips, and another 9.1 billion in revenue!
Adding the two together, these domestic mobile phone manufacturers alone gave Wang Yi 29.6 billion!
It can only be said that with so much investment in semiconductors, there is some return. Although the return is slow, the future is long.
And this is just the beginning, other brands may not continue to place orders in the future.
The simplest thing is, will overseas mobile phone manufacturers also consider Kunpeng chips?
As for the potential customers of 20W fast charging, there are more.
With their monopolistic technological advantages, Samsung and LG may not be able to remain calm.
For the previous generation of 10-watt fast charging, Samsung, LG, and Sony all placed orders.
Nowadays, 20W fast charging continues to iterate and lead. Samsung, LG, and Sony will most likely continue to place orders.
Android phones have always been very bulky. Friendly manufacturers all use Xingyi fast charging with 20 watts, Samsung, LG, Sony and all Qualcomm 12 watts. They will definitely be scolded by users.
And Qualcomm’s fast charging is not cheap either. A set of Qualcomm fast charging module with three Qualcomm chips costs 110 yuan.
It's better to just add 20 yuan and buy the Xingyi fast charging 20-watt module.
In order to save this 20 yuan, the flagship phone costing 4,000 to 5,000 yuan is unsaleable, which is really not worth it.
There is a high probability that they will place orders one after another, even if they use Xingyi Technology's fast charging chip + Qualcomm/Samsung processor.
In this regard, Wang Yi is full of confidence.
Sure enough, a heated debate began at Sony headquarters.
“Previously we planned to buy Snapdragon 800 SOC and Qualcomm’s 12W fast charging chip, but now it’s obvious that Xingyi Technology’s Kunpeng 902 SOC is more powerful and 20W fast charging is better.”
"I don't think so. Xingyi Technology's 20-watt fast charger is very good and you can buy it. But the Kunpeng 902 SOC is of little significance. It needs to be used in 64-bit systems and 64-bit applications to be effective."
"And the Android system is still 32-bit, so there is no point in using 902 SOC. In fact, it is good to continue to use Qualcomm's Snapdragon 800."
"Yes, we have been cooperating with Qualcomm before, and now we suddenly change sides, the consequences will be very serious."
"Your layout is small. Even if the current Android system is still 32-bit, it cannot take advantage of 64-bit. But what about next year?"
"Now that Xingyi Technology and Apple have launched 64-bit systems, Android will most likely follow suit with 64-bit systems next year. Our new flagship next year will be able to take advantage of 64-bit capabilities with Kunpeng 902."
"Yes, 64-bit has a lot of gimmicks and great improvements. If our competitors are all 64-bit, and we still have a 32-bit processor, it will definitely be unsaleable next year."
"More importantly, the price of Kunpeng 902 is similar to that of Qualcomm, and it also has tuning services, which Qualcomm cannot compare with."
"What's more, Xingyi Technology's 20-watt fast charging chip is far ahead of Qualcomm and has better compatibility with Kunpeng 902 SOC, which is completely more worthwhile."
"I heard that Xingyi Technology is engaged in motherboard set business."
"Motherboard chipset business? What do you mean?"
"That is to say, in the future, Xingyi Technology will directly provide motherboard set design services, Kunpeng processor + Xingyi fast charging module + Xingyi Technology's Bluetooth, wifi, radio frequency, transceiver, etc., the entire chipset business, from products to design solutions
, comprehensively provided!”
"Shit! If that's the case, wouldn't it be much easier to develop a mobile phone? The development cycle of a mobile phone would also be greatly shortened?"
"Yes, that's it. The most difficult part of mobile phone research and development is the motherboard chipset business. Once Xingyi Technology launches this business, it will directly provide us with a complete solution from the design of the motherboard chipset to supply and later adjustment. According to Xingyi Technology,
By adding Yi Technology’s motherboard set and developing lenses, batteries, screens and other modules, a mobile phone is ready!”
"By then, the total research and development cycle of mobile phones is expected to be reduced from the current half a year to three months, and the replacement cycle is expected to be reduced to four months!"
"That is simply a revolution in the entire mobile phone industry, especially for mid- to low-end mobile phones, which can be updated every three or four months. That is so efficient."
"Xingyi Technology is too strong. For this motherboard and chipset business, we must firmly choose Xingyi Technology."
"I think so too. Qualcomm is just chip research and development, while Xingyi Technology is chip research and development + chip mass production + motherboard set design. They are simply invincible. Qualcomm cannot compare at all."
"And we have a lot of cooperation with Xingyi Technology. Xingyi mobile phones use our Sony lens modules, and we use Xingyi Technology's chip modules. We reciprocate as courtesy, which is very good."
"I think so too."
"Well, our new flagship will be Kunpeng 902 SOC and 20W Xingyi Fast Charge 2.0 module from Xingyi Technology!"
"Second, let's vote."
After a short vote, the proposal was approved with an overwhelming majority of 18:5:3.
"In December, we will release the Sony Xperia Z1 equipped with Kunpeng 902 SOC, Xingyi 20W fast charging, Xingyi push-type fingerprint unlocking + 20.7 million pixels, and it will be launched in January next year."
Sony Mobile CEO is full of confidence.
On the same day, Sony contacted Xingyi Technology and placed an order for 10 million Kunpeng 902 SOCs and 10 million sets of 20-watt fast charging modules.
As for the push-type fingerprint module, I have placed an order before.
Sony mobile phones these days are still very competitive, especially the Sony Xperia series, which ranks among the top ten in the world in terms of sales.
Until the Snapdragon 810 overturned, it was seriously impacted by domestic products, and Sony was sent away...
"Sony also placed an order?"
Wang Yi was very interested: "The internationalization of our Kunpeng processor has begun!"
Sure enough, Neon Country was dissatisfied with Lao Mi in his heart.
In particular, semiconductors in Neon Country were at their peak, surpassing Laomi.
As a result, Lao Mi took action and directly destroyed Neon Country, forcing Neon Country to give up semiconductors.
These things are painful to the giants of Neon Country.
Even though we are close on the surface, we are still very close to each other in our hearts.
No, at the first opportunity, Sony switched sides and chose Kunpeng processors.
Wang Yi welcomed this with both hands: "As a courtesy, we also ordered a batch of Sony's 20.7-megapixel lens modules."
Zhu Changlin was startled: "Chairman, is X1 going to radically increase the number of 20.7 million pixels?"
Wang Yi thought: "The initial production capacity of Sony's 20.7-megapixel lens module will definitely not be too large. They will have no problem using it themselves. If we also carry it all, Sony will not be able to carry it."
"Yes, Sony's annual sales of flagship mobile phones are only 10 to 20 million units, but our sales are tens of millions higher. Sony's 20.7-megapixel lens module will definitely not be able to supply us."
Wang Yi nodded: "How is the development of Kunpeng 906 going?"
"It went very smoothly. It is expected to be tape-out in early November and mass production early next year. There will be no problems."
Kunpeng 906 did not start after the development of Kunpeng 902 was completed.
On the contrary, the two were developed almost simultaneously.
When George's team was developing the Kunpeng 902, Wang Yi asked Zhang Chao to lead another team to develop the Kunpeng 906 SOC.
It’s just that the research and development of Kunpeng 906 is more difficult, so it took nearly half a year longer than the Kunpeng 902 SOC. It took nearly a year and a half, and it should be considered productive.
"Very good, then our Xingyi X1 will have two versions. The standard version uses Kunpeng 902 SOC + 16 million rear pixels + 3500 mAh battery. It is mainly thin and light, and the size is 5.3 inches."
"The pro version uses Kunpeng 906 SOC + 20.7 million rear pixels + 4000 mAh battery. The size is 5.7 inches and it focuses on super performance!"
Wang Yi knows very well that if users spend more money to buy the pro series, there must be differences, especially visual differences.
If the pro and standard versions are the same size and cannot be distinguished intuitively, then Pro users' money will be wasted.
Coupled with the full screen, the 5.3-inch Xingyi X1 is only slightly larger than the 5.0-inch Xphone 3, so there is no need to produce a 5.0-inch small screen, and it will start directly at 5.3 inches.
"Okay, Chairman, then we will make Xingyi X1 according to this final plan. The standard version does not need to be modified, it is still the original design of X1. The Pro version will need to be modified, and the time may be a little later."
"It's okay. Xingyi X1 and Xingyi X1pro will be released in March next year. There is no rush. The xphone 3 and xphone 3 plus were only launched in September this year. They have to be popular for half a year before new models are released."
Wang Yi said, changing the subject: "The next key is to globalize the layout early next year. Patent acquisitions must be accelerated and completed as soon as possible. Overseas stores, channels, etc., must be accelerated. Before March next year, these
We have to get everything done, and we will release Xingyi X1 and Xingyi X1pro directly on March 1st, officially starting the road to globalization."
"Okay, I'll cover it." Zhu Changlin responded, knowing very well that next year, except for the United States, most developed countries will put them on sale.
As for developing countries, they can only make arrangements slowly.
Globalization does not happen overnight. It cannot be achieved in one go. It can only be done slowly.
Wang Yi changed the topic: "Xphone 3 and Xphone 3 Plus have once again overtaken iPhone 5s, iPhone 5c, and all Samsung flagships. Next year's Xingyi X1 series will be even more unbeatable. Xingyi Technology has completely become a god in the mobile phone field."
"But in the chip field, there is still a tough battle to be fought."
"Chairman, do you mean Qualcomm will fight back strongly?" Zhu Changlin frowned.
Wang Yi nodded: "They will definitely fight back. This time, Kunpeng 902 SOC directly won a large order of 80 million chips and 80 million sets of fast charging modules. We made more than 30 billion more, and Qualcomm lost three
More than 10 billion. It would be strange if they don’t fight back.”
Zhu Changlin agreed: "Then where will they fight back? Even without the terrifying improvement of 64-bit, Snapdragon 800 is no match for Kunpeng 902 SOC. Snapdragon 600 is no match for Kunpeng 702. Is it possible that they want to start a price war?
?”
“Reducing the price of Snapdragon 800 to the price of Snapdragon 600 and selling it for 250 yuan to seize the market of our Kunpeng 902 and Kunpeng 702?”
Wang Yi thought for a moment and waved his hand: "It's unlikely. Once the price is reduced like this, the Snapdragon 800 will be useless. The 8 series is the high-end series just released by Qualcomm. They will not be stupid enough to destroy the sign."
"Then how will they respond?" Zhu Changlin didn't understand.
"Let's see what their next move is. The soldiers will come to cover up the water and the earth." Wang Yi said calmly.
As long as it is normal business competition, Wang Yi is not afraid of any methods Qualcomm uses.
He is even confident that he can overwhelm his opponent.
But if the other party uses abnormal means, it will be difficult to deal with it, but the possibility is not high.
As far as the situation is concerned, it hasn't reached that point yet.
"I estimate that Qualcomm is already meeting to discuss strategies now," Wang Yixiao said.
Sure enough, Qualcomm headquarters held an emergency meeting again, with Chairman Jacob and all core executives in attendance.
At this time of life and death, Jacob was very angry, and no one dared to be absent and get into trouble.
Jacob said in a deep voice: "According to reliable information, Xingyi Semiconductor has acquired ten brands from ZTE, Lenovo, OPPO, VIVO, HTC, Meizu, Xiaomi, Coolpad, Gionee, and Sony, with a total of 80 million Kunpeng 902 SOCs, and
80 million sets of 20-watt fast charging chips.”
"What? So many!"
Everyone in the room was shocked:
"Ten manufacturers, 80 million Kunpeng 902 SOCs, no wonder our Qualcomm Snapdragon 800 can't be sold!"
"There are still 80 million sets of 20-watt fast-charging chip modules, so our Qualcomm 12-watt fast-charging chip modules can't be sold anymore!"
"Now we are in trouble. Xingyi Semiconductor is so powerful because it is the lifeblood of our Qualcomm!"
Jacob nodded: "Yes, once, Xingyi Technology was our largest high-quality customer, which made us make a lot of money, but that was only once."
"Now, Xingyi Technology is our biggest enemy of Qualcomm, the enemy that determines life and death."
"It can be said that this chip war has already begun!"
"Samsung Semiconductor can only stick to part of the market for their own brand. Even Meizu, the only third-party customer, was won by Xingyi Technology."
"As for NVIDIA, it has become irrelevant. Not many brands use NVIDIA Tegra 4 chips."
"And our only opponent of Qualcomm, Xingyi Semiconductor, has launched a strong offensive and won the top ten brands!"
"How do we take the call?"
Hearing this, everyone fell into deep thought.
Someone has been saying for a long time: "Price war!"
"Kunpeng 902 has obvious advantages over Snapdragon 800, and has already won ten major customers. What we can do is reduce the price, significantly. Reduce the price of the high-end processor Snapdragon 800 to the price of the mid-range processor Snapdragon 600.
In this way, we can stabilize the current customers and grab more customers at low prices!”
"Yes, price war is the only way out. Not only the price of Snapdragon 800 will be reduced, but the price of Qualcomm's fast charging module will also be reduced. The price of our 12-watt fast charging module will be reduced to the price of Xingyi Technology's 10-watt fast charging, or even
Go lower and grab their market."
"If we can't beat the high-end, we will misplace the competition and reduce the high-end chips to mid-range chips to seize their mid-range market!"
"Lower prices, misaligned competition..." Jacob frowned, not really liking this strategy.
But the question is, are there any other good solutions now?
At this time, Qualcomm Vice President Franz Quentin decisively opposed:
"I don't agree with price wars. If we really cut prices and start a price war, are we a rival of Xingyi Technology? Can we beat them?"
"Don't forget, Qualcomm only designs chips, and TSMC or Samsung manufacture them, so the cost is high."
"Xingyi Technology is chip design + chip production + chip packaging and testing. They have a complete industrial chain and the cost is much lower than ours."
"For example, with the Snapdragon 800, our total cost is 60 yuan. If we sell it for 290 yuan, the profit will be considerable. If it is reduced to 250 yuan, if we sell it for a mid-range processor, the profit will be considerable."
"But don't forget, Xingyi Technology's Kunpeng 902 is self-developed and produced, and the cost is only 30 yuan, which is 30 yuan lower than us. We lowered the price, and others followed suit, and it also dropped to 250 yuan, which is more profitable than us.
.”
"There are also fast charging chips. We can reduce the 12-watt fast charging module to 100 yuan, or even 90 yuan, and use Xingyi Technology's 10-watt fast charging module."
"Similarly, others can also reduce the price of the 10-watt fast-charging module to 70 yuan, or even 50 yuan, and defeat us. They can even reduce the 20-watt fast-charging module to 110 yuan, or even 100 yuan, and let us use the 12-watt fast-charging module.
I can’t even sell the group!”
"This..." Everyone in the room was stunned and speechless.
Vice President Franz Quentin continued: "When the performance and cost are far inferior to the other party, it is undoubtedly a suicide to engage in a price war."
"Alas! That's the truth."
"Although it's a bit harsh, it's all the truth."
"If we really engage in a price war, we are really no match for Xingyi Technology. Alas!"
Sighs came one after another, and no one could object.
Performance, Kunpeng 902 SOC and Xingyi Quick Charge 2.0 module are more powerful.
Cost: Xingyi Technology develops and produces products in-house, so the cost is also lower.
There's no comparison, there's absolutely no comparison.
You can't win a price war.
Jacob nodded: "You're right, the price war is meaningless. More importantly, there is no winner in the price war."
"This time when the Snapdragon 800 was released, it chose to raise the price to 290 yuan. Xingyi Technology's Kunpeng 902 SOC did not drop the price, but priced it at 295. This is a tacit understanding. A tacit understanding not to engage in a price war."
"There is also the Kunpeng 702. After the release of the Kunpeng 902, the price was not reduced to 230 or 220 yuan, but continued to be sold at 250 yuan, which is about the same price as our Snapdragon 600. This is also a tacit understanding."
"Similarly, the price of Xingyi Technology's 20-watt fast-charging module has increased to 130 yuan, and the 10-watt fast-charging chip module is still 100 yuan. There is no big price reduction, which is also a tacit agreement."
"Based on this tacit understanding, both parties will not engage in price wars and can guarantee decent profits."
"Once a price war starts, both sides will cut prices, profits will shrink, and there will be no winner."
"Yes, I don't recommend breaking this rare tacit understanding!"
Franz Quentin continued: "I suggest competing from other angles, rather than a price war that hurts both sides and has no winner."
"Tell me more specifically." Jacob became interested.
This is a good way. What Qualcomm wants is to make money, not to die together and make no money!
Then make a yarn!
Franz Quentin said: "Now that the chip war between us and Xingyi Semiconductor has begun, it is not a competition in one dimension, but a competition in four dimensions!"
"Competition in four dimensions?" Everyone became interested.
Franz Quentin detailed: "The first dimension, high-end flagship processor. Competition between Snapdragon 800 and Kunpeng 902."
"There is no doubt that we lost. Snapdragon 800 only won orders from Samsung and LG, which totaled only 20 million chip orders. And Xingyi Technology won ZTE, O, V, HTC, Sony and other ten companies
Customer, big order for 80 million chips."
"If you lose in this dimension, you lose. It doesn't matter. Snapdragon 800 is no match, and we can't cut prices to hit high-end brands. We have to launch Snapdragon 801 as soon as possible!"
"Snapdragon 801 has improved a bit compared to Snapdragon 800, especially the high-frequency version of Snapdragon 801AB. Not counting the 60% bonus of the XOS system, the performance of the high-frequency version of Snapdragon 801AB will soon catch up with Kunpeng 902. As for Snapdragon
The 801AC version is no longer weaker than Kunpeng 902."
"In other words, as long as the Snapdragon 801AB and AC versions are launched as soon as possible, they can equal or even surpass the Kunpeng 902 SOC without the 64-bit bonus."
"At the moment, Android is still a 32-bit system. As long as the Snapdragon 801 AC is launched as soon as possible, we can recover some of the disadvantages."
Jacob nodded: "Snapdragon 801 AC is indeed good. When will it be available?"
"The first quarter of next year."
"So slow!" Jacob frowned: "Where is the Snapdragon 801AB version?"
"AB version and AA version are expected to be released in the fourth quarter of this year, around November."
"Okay, Snapdragon 800 can't handle it. Snapdragon 801AB and AC versions will be released as soon as possible. If you can save a little bit, let's forget it."
Jacob sighed, knowing that the possibility of a high-end chip comeback was slim: "Franz Quentin, keep talking."
Franz Quentin continued: "The second dimension is the competition between mid-range chips, Snapdragon 600 and Kunpeng 702 SOC."
"We are no rival in this field. Even without the 64-bit bonus, Kunpeng 702 is 10% better than us. Although we have the advantage of 28nm process, the other party has the advantage of 64-bit architecture and integrated baseband, but we have no integration
Baseband.”
"So you can't compete in this dimension?" Jacob looked a little ugly.
"No, it can compete." Franz Quentin said with a smile: "Kunpeng 702 SOC also integrates baseband if it succeeds, or if it fails, it also integrates baseband. Because it integrates 3G baseband!"
Jacob's eyes lit up: "If it is a 3G mobile phone, the Snapdragon 600 is definitely not the opponent of the Kunpeng 702. But now is the 4G era. The 4G era is fully launched, and everyone has to make 4G mobile phones. Then the 3G baseband integrated by the Kunpeng 702 is lagging behind.
Legs! On the contrary, our Snapdragon 600 can be plugged into a 4G baseband and used as a 4G mobile phone!"
"Yes, Chairman. Therefore, I suggest lowering the price of 4G baseband and selling it as a package with Snapdragon 600 to capture the mid-range market!"
"Okay, let's do it like this! The high-end market lost to Kunpeng 902, and the mid-range market must win back!" Jacob said decisively.
"And according to reliable information, by the end of this year, Xia Guo will be able to start rolling out 4G networks. Our Snapdragon 600 focuses on 4G mid-range chips, and it will definitely be able to surpass the 3G chip of Kunpeng 702." Franz Quentin continued:
"After all, the 64-bit advantages of Kunpeng 702 cannot be fully utilized by third-party brands without 64-bit systems and applications. And the 4G advantages of Snapdragon 600 can be fully utilized by third-party brands. Therefore, our Snapdragon 600 will definitely sell well!"
Jacob was in a good mood: "You are right, the capital will start 4G next summer, and the 4G era is coming. No matter how powerful the 3G chips of Xingyi Technology are, it is meaningless. We can win the mid-range chip market."
Franz Quentin continued his analysis: "Next, the low-end dimension. Our Snapdragon 400 is about to be shipped, and we can grab some low-end orders. For example, many low-end mobile phones under 2,000 can use Snapdragon 400.
"
"Our opponent is the Kunpeng 506 SOC. In terms of performance, regardless of the 64-bit bonus... well... the Kunpeng 506 is about 20% better than the Snapdragon 400."
"But Kunpeng 506 integrates a 3G baseband. Our Snapdragon 400 integrates a 4G baseband and can be used as a low-end 4G mobile phone. This can not only make up for the disadvantages, but also kill the 3G chip of Kunpeng 506."
"The 4G era is fully approaching, and we can also overtake Xingyi Technology with low-end chips for the same reason as above."
Everyone nodded, 4G is Qualcomm’s core advantage!
Franz Quentin continued: "Finally, the fourth dimension, the entry-level processor."
"Our Snapdragon 200 has also been shipped. Its performance is a little worse than that of Kunpeng 500, but it can also be used as an external 4G baseband to make entry-level 4G mobile phones. The integrated 3G baseband of Kunpeng 500 can only be used as entry-level 3G mobile phones. In the 4G era
Coming in full force, it is no match for our Snapdragon 200!"
"In general, we are completely defeated in high-end chips. But mid-range chips, low-end chips, and entry-level chips can all rely on 4G advantages to overtake Xingyi Technology's 3G chips of the same grade."
"We can open our minds, exploit our strengths and avoid weaknesses, temporarily give up the high-end chip market that we cannot win, and try our best to win the mid-range chip market, low-end chip market and entry-level chip market."
"In this way, with four dimensions, three wins and one loss, we at Qualcomm still have an advantage."
"Wow!" Applause resounded throughout the audience, and everyone agreed.
As Franz Quentin said, the high-end market cannot beat Xingyi Technology's 4G flagship chip, but the mid-range, low-end, and entry-level markets can all use the advantages of 4G to defeat Xingyi Technology's 3G chips!
This will win!
The mobile phones that are being developed now will all be launched next year.
As China will enter the 4G era next summer, mobile phone manufacturers will naturally have to consider 4G and purchase Qualcomm's 4G mid-to-low-end chips instead of Xingyi Technology's 3G mid-to-low-end chips.
"Well said! Xingyi Technology loses because of the integrated baseband. Most of the integrated basebands are 3G basebands, hahaha!"
Jacob was in a good mood, and his face finally looked better after being gloomy all day.
Finally there is a way out!
And it's still a big advantage of three to one.
"Franz Quentin, you are fully responsible for chip sales. We must fully open up the mid-range, low-end, and entry-level markets! This will make up for the decline in the high-end market."
"Don't worry, Chairman, I will arrange everything."
"Yeah." Jacob was very satisfied.
Three to one, the advantage is mine!
"Franz Quentin, what are you going to do?"
Franz Quentin had it all figured out:
"This time, our main targets are those brands in Xia Guo and Sony. Xingyi Technology has won their orders for 4G high-end processors for the next year, a total of 80 million units. Then we will directly win their orders
4G mid-range chip orders, 4G low-end chip orders, and 4G entry-level chip orders."
"The profit per chip of these orders is far less than that of high-end chips, but the quantity is large anyway."
"According to my calculations, global smartphone sales next year will exceed 1.2 billion units, or even reach 1.4 billion units."
"If everything goes well, if we eat them all in three dimensions: mid-range chips, low-end chips, and entry-level chips, we can get at least 200 million chips!"
"The profit from 200 million low-end and mid-range chips far exceeds the profit from 80 million high-end chips!"
"If you add in the orders for mid-to-low-end chips from Samsung, LG and other brands, it won't be 200 million, or even 300 or 400 million!"
Seeing Franz Quentin's confident look, Jacob was in a good mood. He was a qualified tiger general: "If you need any support, just ask!"
Franz Quentin smiled and said: "Chairman, the key to mid- to low-end chips lies in Xia Guo's mobile phone brands. And the core breakthrough point in overturning Xingyi Technology is 4G!"
"To this end, I hope to use all the resources to vigorously promote that Xia Guo will fully launch 4G by the end of this year!"
"Let this news penetrate into the hearts of users and mobile phone manufacturers!"
"There is an old saying in the Xia Kingdom: attacking the heart is the best thing!"
Jacob's eyes lit up: "What a good idea. Xia Guo hasn't officially announced the start time of 4G yet. Those Xia Guo brands are also fishing in 3G and don't care about 4G chips at all. If we hype it up like this, they will have to believe it. In this way
In the future, Xingyi Technology’s 3G low-end and mid-range chips will be unsaleable, while our Qualcomm 4G chips will be hot-selling!”
“What a great idea!”
Franz Quentin nodded: "This is the first step, the public opinion offensive. Once this step is achieved, we will immediately launch a chip exhibition in October and vigorously promote our mid-range chip Snapdragon 600 with external 4G baseband.
The low-end chip Snapdragon 400 with integrated 4G baseband, and the Snapdragon 200 with external 4G baseband, will seize all the mid-range, low-end, and entry-level chips in the next year, giving Xingyi Semiconductor a major boost from the northwest!”
"Okay, let's do it like this. Other departments will cooperate with Franz Quentin and advance quickly without making any mistakes!"
In the following days, one piece of news quickly spread across the Internet:
[Xia Guo will launch 4G commercial use at the end of this year!]
[In three months, Xia Kingdom will enter the 4G era! 】
[This year is the most glorious year for 3G mobile phones, and it is also the last glory. If you buy a mobile phone next year, you must buy 4G!]
[The 4G era is coming, 3G mobile phone chips are all unsaleable, and mobile phone manufacturers are beginning to turn to 4G chips and embrace the 4G era!]
As soon as these news came out, they quickly caused an uproar:
"Is 4G finally coming? It is said to be dozens of times faster than 3G and comparable to 100M broadband!"
"4G is definitely fast, 3G is like bicycles, and 4G is like high-speed rail!"
“Is it reliable to start 4G by the end of the year?”
"It should be reliable. After all, 4G has been launched in Europe, America, Japan and South Korea for several years, and it's time for us to keep up."
"Yes, Xingyi Technology's new flagships, xphone 3 and xphone 3 plus, are both 4G phones, which explains everything."
"And there are so many news about the coming of the 4G era, but the official has not refuted the rumors, so it can only be said that the 4G era is really coming."
"In this way, if you buy a mobile phone in the future, you must buy a 4G mobile phone."
"3G is actually fine. After all, 4G packages have just been released and will definitely be ridiculously expensive. I will continue to use 3G and wait until 4G becomes cheaper."
"As soon as 4G comes out, the price of 3G mobile phones will definitely drop significantly, so wait for the bargain hunting!"

Looking at these public opinions, Wang Yi frowned:
"The sudden large-scale news broke that domestic 4G will be commercialized soon, and it is accurate until the end of the year. It is not normal. It seems to be intentional."
Zhu Changlin nodded: "It is indeed abnormal. I asked someone to find out. These news are not official!"
"It's not an official revelation? That's even more abnormal. Send someone to check and find out where it was first revealed!"
Wang Yi looked solemn, feeling a sense of conspiracy!
Are you here for Xingyi Technology?
Chapter completed!
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