Chapter 494 The business godfather develops Yu’e Bao!
"Chairman, don't worry, I will build Douyin Mall as soon as possible within one year!" Chen Chuanqing promised.
"One year? Just in time, the two-year agreement with JD.com will expire by then!" Wang Yi had some concerns in his mind.
The layout is now beginning. Douyin Mall will be fully upgraded into a comprehensive e-commerce next year, fully cutting off from JD.com!
Everything is just right.
Wang Yi has great trust in Lao Chen's ability in e-commerce, and other senior executives are also convinced.
Whether it’s the sudden rise of Meiyou Mall or the rapid development of Xingyi Mall, everyone is watching.
Other senior executives of Xingyi Technology, such as Zhu Changlin, Yang Yan, Cai Zisong, Williams, Tu Hongyun, etc., are all technical players.
A few senior executives such as Song Sining, Chen Chuanqing, and Xu Mingyi are operational talents.
Having Lao Chen in charge of e-commerce can also better coordinate resources.
Wang Yi changed the subject: "In addition, our own Xingyi Logistics must also increase the speed of construction."
"Although the current JD Logistics is very easy to use, what is for others is what is for others. We, Xingyi Technology, still have to continue to build our own logistics and distribution system."
Wang Yi said it simply, but everyone understood what Wang Yi meant.
The chairman is fully prepared for cutting!
Not just with Alibaba, but also with JD.com!
At present, Xingyi Technology does not engage in comprehensive e-commerce. It has a honeymoon relationship with JD.com, and JD.com’s warehousing and logistics are also very convenient.
Places that cannot be covered by Xingyi Logistics and Warehousing are all covered by JD.com's logistics and warehousing. Through this, JD.com Logistics has also made a lot of money, which can be described as a win-win situation.
But if Douyin wants to become a comprehensive e-commerce company, it will not only be a rival to Alibaba, but also a rival to JD.com!
By then, JD Logistics may have problems!
After all, Wang Yi knew the style of the Great Qiangzi very well.
The simplest thing is that JD.com does not support Alipay payment, and Taobao does not support JD.com payment. Was it Taobao that started blocking JD.com payment first?
no.
On the contrary, as early as 2011, in order to lay out its own payment, JD.com directly blocked Alipay payment and closed the Alipay interface on the grounds that Alipay's rates were too high.
At the same time, it acquired online banking, obtained a payment license, and gradually built its own JD.com payment.
Similarly, Taobao will not launch JD.com payment.
It can only be said that this kind of competition between giants is all about exclusivity, and they would rather be broken than destroyed.
Jingdong has done the best in this regard.
Next year’s Douyin e-commerce upgrade to a comprehensive e-commerce will also cause problems in the cooperation between JD Logistics and Xingyi Technology.
At the moment, Xingyi Technology is still JD.com’s major shareholder. JD.com doesn’t dare to do too much, but it’s hard to predict the future.
Especially JD.com's stocks, Wang Yi doesn't want to hold them for a long time.
After the ban on JD.com's listed stocks is lifted, Wang Yi will quickly cash out part of it and use the remaining shares as incentives and year-end bonuses to distribute dividends to core executives!
At that time, the Great Qiangzi will inevitably turn against each other and directly cut off the cooperation between JD Logistics and Xingyi Technology.
To put it bluntly, the conflict in the core business means that the alliance between Xingyi Technology and JD.com will not last long, and they will become life-and-death enemies by early next year at the latest!
There is nothing we can do about this.
Even the honeymoon relationship between JD.com and Goose Factory in the previous life was only after Goose Factory sold Tencent Paipai e-commerce platform to JD.com and completely withdrew from the e-commerce market.
Since it will be completely cut next year, Wang Yi must make various preparations now.
We can't wait until next year when something goes wrong and then improvise. It's too late.
At present, Douyin Mall needs to develop a comprehensive e-commerce layout, and its own Xingyi logistics and warehousing system needs to increase investment to cover the whole country!
Wang Yi asked: "How many markets across the country does Xingyi Logistics and warehousing system cover now? How much does JD Logistics occupy?"
Chen Chuanqing quickly replied: "Chairman, Xingyi Logistics accounts for about 30% of the market, JD Logistics accounts for 50% of the market, and there are 20% of remote areas that JD Logistics cannot reach. They all cooperate with the postal service."
Wang Yi instantly understood that the most humble postal service was YYDS.
There is no place they can't reach.
Although the postal service is slow, it is reliable and has wide coverage!
Therefore, in the distribution systems of Xingyi Technology and Meiyou Technology, the postal service also accounts for a large proportion.
"Very good, Lao Chen, I will also leave Xingyi Logistics and Warehousing business to you!"
Wang Yi said decisively: "By this time next year, Xingyi Logistics will cover 60% of the market, 20% of remote areas will still be handed over to the postal service, and the remaining 20%... will be introduced to SF Express!"
Rather than waiting to be cut off and waiting for JD Logistics to stop services, Wang Yi prefers to actively stop cooperation after the cooperation expires.
It’s just 20% of the market, just leave it to SF Express.
Even SF Express can only dream of Xingyi Technology being so large.
"Yes!" Chen Chuanqing responded.
"At the same time, we will continue to build warehousing centers across the country. Next year, Xingyi Warehouse Center will cover 80% of the market, and the remaining 20% can be rented to third parties."
"In the next year, Xingyi Logistics will cover 80% of the country's market, and Xingyi Warehousing will cover 90% of the market!"
"Okay!" Chen Chuanqing wrote down everything. He felt that the list on his shoulders was heavy again.
The logistics and e-commerce businesses of other platforms are separated, and if there is a problem, they can still play football against each other.
Chen Chuanqing is responsible for Xingyi Technology, logistics, warehousing, and e-commerce.
Once something goes wrong and you can't kick the ball even if you want to, it's all Chen Chuanqing's responsibility!
As a result, Chen Chuanqing had to go all out to coordinate everything.
Song Sining also said: "Chairman, we have a restriction agreement with JD.com that we will not engage in comprehensive e-commerce within two years. It will expire at the end of April next year. On May 1 next year, comprehensive e-commerce can be fully upgraded."
"Before that, we can also increase categories, especially self-operated categories. As long as we don't do comprehensive e-commerce, there won't be a big problem."
Wang Yi nodded: "That's no problem. Our own product line is completely fine. Especially in the second half of this year, if JD.com successfully goes public, we can gradually increase the categories."
Wang Yi's plan is very simple. Before JD.com goes public, Douyin will not be a comprehensive e-commerce company. It will cooperate with JD.com to increase JD.com's profits and revenue and increase JD.com's stock price. Wang Yi can also earn more by cashing out JD.com's shares.
.
Once all the stocks that can be cashed out have been cashed out, categories can be gradually added. Wang Yi will not care about the level of JD.com's stock price.
In a previous life, in 2014, JD.com invested in Goose Factory and it went public two months later.
This time, with the support of Xingyi Technology, it will be launched this year.
If it weren't for Wang Yi's pressure, Daqiangzi would have wanted to go public in January.
It was Wang Yi who told Da Qiangzi to wait for a while and wait until the performance reached a higher level before listing on the market, so as to achieve a higher level. This was the reason why Da Qiangzi was suppressed.
But now it seems that it won’t last more than a few months.
It is estimated that it will be launched in the first half of this year.
Wang Yi didn't bother to pay attention to this. Regardless of whether it is listed, he can cash out in two years depending on the situation.
This is a risky ship. Wang Yi can make a profit and run away. He does not want to hold it permanently, so cutting it off as soon as possible is the best option.
Our own Douyin e-commerce + Xingyi Logistics is our destination!
"Okay, the layout of Douyin e-commerce will proceed like this. Next, let's discuss how to respond to Ali!"
Wang Yi continued: "It is disrespectful to come back without reciprocating. This time Ali attacked us. Although they were miserable in the end, they deserved it! How should we retaliate? We will still retaliate!"
Hearing this, everyone became interested.
Alibaba dares to use overseas media to spread rumors and smear Xingyi Technology. If Xingyi Technology doesn't respond at all, wouldn't everyone think that Xingyi Technology is easy to bully?
From now on, cats and dogs will dare to destroy Xingyi Technology and step on Xingyi Technology!
That won't work!
On the contrary, only by retaliating with thunder and killing one person as a warning to others can we establish our authority.
Jian Ziyan was the first to speak: "Chairman, I suggest that we continue to maintain the public opinion offensive and let the incident of Ali colluding with foreign media to smear us remain on the Internet."
Ye Changpeng also agreed: "Yes, only in this way can the popularity of the incident be maintained, Alibaba will continue to be boycotted, and the number of users of Changchao Pay can continue to increase."
Wang Yi nodded: "Okay, let's do it. What Ali wants most now is to calm the situation and restore users after the storm has passed. And what we have to do is to let the situation continue to ferment and let Ali continue to be tragic!"
Everyone nodded, and Wang Yi continued: "But this is not enough, we have to use some sharper means to beat Alipay completely!"
In response, Wang Yi looked at Song Sining: "President Song, is there any progress on the Internet banking license in Shanghai?"
Wang Yi remembers that the first Internet banking license seemed to be WeBank, which was issued at the end of 2014.
In 2015, Alibaba launched its online merchant bank.
In the future, there will be Xiaomi’s Xinwang Bank, Suning’s Suning Bank…
Although there are many Internet banks, the ones with the biggest reputations and the most users are Tencent’s WeBank and Alibaba’s MYBank.
As for the other ones, they are far from satisfactory.
Any industry follows the 28 principle, and the same is true for Internet banking.
Two Internet banks, WeBank and MYBank, have captured more than 80% of the entire Internet banking market.
There is no third giant at all.
Similarly, if Xingyi Finance wants to become bigger, if Changliao Payment wants to become bigger, it must be the first to get one of the first two Internet banking licenses!
Especially the first one, if you can win it, that would be even better.
If it was before, the first two licenses would not even be considered.
After all, both Alibaba and Goose Factory have profound backgrounds and rich heritage.
But now, Xingyi Technology is also a big company. Although it started late, it is developing faster and has greater potential.
Moreover, Xingyi Financial has moved to the Magic City, and with the Magic City taking action, the certainty will be even greater.
Just like the car-making qualifications in previous lives, why was Xiaomi able to win the last one?
It’s not like the imperial capital strongly supports it!
To put it bluntly, it would be difficult to do it in other cities.
But if both the imperial capital and the devil are going to do it, then they are very confident.
Song Sining said eloquently: "Chairman, I have initiated an application for this matter, and the city has also given some help, but there is no result yet."
Wang Yi nodded: "This is a serious matter. The first Internet banking license will be issued next year at the latest. If not, it will be in the second half of this year at the earliest. We must hurry up."
"Okay, then I'll go back to the Magic City and visit Mr. Zhou again."
"Well, the earlier we issue the Internet banking license, the greater our certainty will be. If it is too late, it will really be too late." Wang Yi said earnestly:
"Coupled with the help of the Magic City, this matter is quite certain. However, Xingyi Technology must also fully demonstrate its strength, including its financial strength."
Cai Zisong said with a smile: "The number of WeChat payment users has exceeded 270 million, and becoming the number one mobile payment giant is our strongest strength!"
Wang Yi nodded: "But it's not enough. Changchao Pay also needs to develop some powerful new functions, some of which Alipay doesn't have and can't do now!" "Chairman, what function? I will arrange for people to develop it immediately!"
"Cai Zisong couldn't help but ask.
He has followed Wang Yi for the longest time and knows Wang Yi's power best.
Every time Wang Yiyi arranges a new function, it is the best function.
The same was true for Meiyou before and Changchao later.
"This time, we have developed a brand new function called Yu'E Bao."
"Y'E Bao?" Everyone looked confused, having never heard of it.
Wang Yi explained: "Yue Bao, as the name suggests, means that users can deposit change into Yu'e Bao on Chat Chat and earn good interest every day. It is equivalent to a demand deposit and can be transferred out at any time and consumed at any time, but the interest rate is higher than that of regular deposits.
The year is still high.”
One executive was stunned: "The interest rate on demand deposits is higher than that on fixed deposits, so don't we need a large amount of subsidies? We won't lose money?"
Wang Yi waved his hand: "No, not only you can't, but you can also make a lot of money. Otherwise, we can cooperate with several major currency funds. The funds deposited by users can be bought into currency funds. It has ultra-low risk and can be withdrawn at any time, with interest.
More than regular!”
"So that's the case, then there must be something going on. It's too troublesome to save money in banks now, and online banking is also troublesome. Once Yu'E Bao comes out, it will definitely be the hottest product."
"That's right, I can directly deposit living expenses into it without delaying daily use, and the interest rate will increase. I can't refuse it."
Wang Yi nodded: "Okay, the Yu'e Bao function will be developed as soon as possible. As a new function of Changchao, at the software level, Director Cai, please find someone to develop it. People from Xingyi Finance will be deployed to assist."
"Okay!" Cai Zisong responded.
Wang Yi then looked at Song Sining: "President Song, you, Xingyi Financial, are responsible for fund and operation matters. In addition to a few extremely stable currency funds, we can also launch low-risk investments and medium-risk investments, plus risk assessments.
Explain it clearly to users.”
"yes!"
Afterwards, everyone discussed some details of Yu’e Bao.
In the previous life, WeChat Pay came out late, and Alipay was unrivaled. It launched the Yu'E Bao function in June 2013!
But now, Changchao Pay is making rapid progress, with 6 times the number of users than Alipay, leaving Alipay in disarray.
So much so that Alipay only wants to copy out the red envelope function as soon as possible, and only thinks about how to survive the crisis and survive, and has no energy to develop new functions such as Yu'E Bao.
With this wave of crisis, Alipay’s Yu’e Bao may not be launched in December, let alone June.
Wang Yi started working on it in early February, so he can launch it half a year ahead of schedule.
By then, nothing will happen to Ali.
After all, the function of Yu'e Bao is very simple to develop, and including testing, it only takes about a month.
The key is fund establishment and cooperation with major funds.
If it were before, it would be difficult to advance this point.
But now, with the 270 million users of Changchao Pay, it is much simpler.
All major fund companies are probably asking for cooperation.
The next day, the fourth day of the first lunar month, Song Sining left for the Magic City.
The key to when Yu'e Bao will be launched depends on the cooperation of the fund company and when it can be finalized.
At the software level, it only takes a month.
Wang Yi no longer paid attention to these, and instead began to check the performance report of the New Year's Eve promotion.
On New Year's Eve, Changchao not only distributed 550 million cash red envelopes, but also distributed 12 billion discount coupons.
Since the discounts are higher than those on Double Eleven and Double Twelve, many products are at historically low prices, and coupons can be given away and traded, many users place large orders.
So much so that in just two days, New Year’s Eve and New Year’s Day, sales of 27.6 billion were created!
The sales volume of the Double 12 promotion is more than 20 billion!
All I can say is that this red envelope type promotion is very awesome.
The reason is that once the prices are in place, the lowest price in history, new products such as xphone 2 have started to be promoted.
Secondly, it’s the Chinese New Year, it’s a festive time, so it’s time to buy and buy.
Products that I usually hesitate to buy will be purchased directly during the Chinese New Year!
Third, I will have money during the New Year.
People who are already working have received year-end bonuses and have money to spend.
People who don’t have a job receive red envelopes and have money to spend.
As for the fourth point, that is Xingyi Technology’s accurate push of big data, which is very good.
Whenever a user searches for a product or browses that product on Douyin, coupons will be accurately pushed!
With coupons, you can save hundreds of dollars at once, and users who were still hesitant will make a decisive move!
This is the horror of big data.
"More than 20 billion yuan in revenue has been added. The Changchao Department and Xingyi Big Data Department have both made great contributions!" Wang Yi was in a great mood.
But Ali's side was completely different.
Affected by this turmoil, Jack Ma and other senior officials no longer wanted to celebrate the New Year.
On the fourth day of the twelfth lunar month, everyone ended their vacation and rushed back to Alibaba headquarters.
Seeing that the chairman and senior management have all gone back, Alibaba’s employees did not dare to continue their vacation, and they all took the initiative to return to the company early and voluntarily work overtime!
Seeing that the Ali incident is still on the hot search, Jermak feels a little melancholy.
But he had no choice but to sigh and shift his attention to another thing:
"Have you found that genius from Xingyi Technology? He is definitely a business wizard, no, a business godfather, who can come up with the genius-level marketing combination of free chatting red envelopes + Spring Festival Gala linkage + full discount promotion!"
Jack Ma was originally proud and arrogant, and rarely admired anyone.
That genius' combination of punches defeated Alipay, Ali, and even Jack Ma!
But the subordinates were collectively silent.
"What? No results yet?" Jack Ma was furious: "Trash, they are all trash!"
"I asked you to come up with such a genius idea. It's fine if you can't come up with it. You can't even find the person who came up with it. It's a waste. It's a waste!"
Hearing this, everyone was as silent as cicadas.
Finally, the vice president broke the silence: "Chairman, everyone is very concerned about this matter and has used various methods. But no one seems to know who proposed this idea."
"???" Jack Ma was confused: "What do you mean?"
The vice president sighed: "No one else knows about Changchao's red envelopes. The employees in the Changchao department only started doing it after receiving Cai Zisong's request. I don't know who proposed it."
"Could it be that Cai Zisong suggested it?" Jack Ma couldn't help but asked.
The vice president shook his head: "It's unlikely. Cai Zisong has a technical background. If you give him a demand and ask him to develop something, there's no pressure. But if you ask him to come up with such a great idea, he can't do it."
Jack Ma nodded: "That's right. If Cai Zisong had this ability, he would have risen to prominence long ago, and he wouldn't have met Wang Yi before he rose to prominence."
In fact, many senior executives of Xingyi Technology are from ordinary backgrounds, and their abilities are not at the top level, not even at the middle level.
But even ordinary people like this can make a career and become famous in the industry as long as they meet Wang Yi, a talented person, as long as they are responsible, capable, and do what Wang Yi tells them well.
Zhu Changlin, Cai Zisong, and Chen Chuanqing are all like this.
Before Zhu Changlin came to Xingyi Technology, he was just an R&D elite and acting R&D manager of HTC.
Cai Zisong is also a project manager of a small IT company.
Chen Chuanqing, former assistant to the operations director of Vanke.
But when they arrived at Xingyi Technology and joined Wang Yi, these people became giants.
"Who could that be?" Jack Ma was full of doubts: "No matter who it is, continue to investigate, and you must find it out for me! This person must be a top talent, and he must poach Ali at all costs!"
"Yes!" Everyone responded one after another, but they felt very confused.
In order to find out about the business godfather, they worked hard, but no one inside Xingyi Technology knew about it.
Only Cai Zisong and a few other senior officials knew who this person was.
But unfortunately, it would be difficult for senior officials like Cai Zisong to bribe him.
It is as difficult as climbing to heaven.
There is no way, Wang Yi gave too much.
On the sixth day of the Lunar New Year, before returning to the imperial capital, Wang Yi came to Meiyou Science and Technology Park again.
Cai Zisong quickly approached Wang Yi: "Chairman, I have something to tell you."
"What's wrong?"
"It's like this. Several employees reported that people from Alibaba are contacting them."
"Poaching people?" Wang Yi became interested.
"Yes and no...how should I put it...it's not someone else they want to poach...it's you!"
Wang Yi was confused: "..."
"Ali poached me?"
Cai Zisong nodded: "They are looking for the marketing genius who came up with the strategy of chatting red envelopes + Spring Festival Gala linkage + discount discounts. They want to poach Alibaba at all costs. Isn't that poaching you?"
Wang Yi was silent: "..."
"Haha, poach me at all costs? It's a pity that they can't poach me!" Wang Yi laughed dumbly.
Cai Zisong nodded: "Yes, I didn't expect Ali's thinking to be so clear that he even thought of poaching people."
Wang Yi thought thoughtfully: "If Alibaba comes into contact with our people, maybe Goose Factory will also come into contact with us."
There is no airtight wall in the world.
"Chairman, what do you mean..." Cai Zisong became interested and knew very well that the chairman was going to cause trouble.
Wang Yi smiled faintly: "In this way, for those who work on Yu'e Bao, don't use the Changchao development team. Enable a third team to secretly develop the Yu'e Bao function. As for the Changchao development team, they will develop a new function called Message Already
read!"
"Has the message been read?" Cai Zisong was confused: "Chairman, do you want to use this feature on Changchat?"
Wang Yi smiled slightly: "It's just development, you'll know when the time comes!"
Chapter completed!