But this time, even if Tencent is engaged in taxi-hailing, it probably won’t burn a lot of money.
Without him, in the previous life, Didi and the fast ones took a 30% commission and were profitable, so Tencent and Alibaba would spend a lot of money on subsidies in order to seize the market.
After all, the money you burn now will be earned back in the future.
But now, Wang Yi has reduced the commission to 20% at the beginning, directly lowering the profits of the entire industry.
Let the taxi-hailing industry start in an era of low profits.
In the era of low profits, there is no possibility of making big profits, and the goose factory will also lose the motivation to burn money.
As for if you are losing money now, can you make it back by going public in the future?
This is also difficult.
AutoNavi Taxi already has hundreds of millions of users. Tencent Taxi has not yet been launched, so it will be difficult for users to catch up with AutoNavi.
Without enough user scale, listing will become nonsense.
What's more, the taxi-hailing industry is so sensitive that it would be difficult to go public.
In this way, the possibility of Tencent burning money on taxi-hailing is much smaller.
What's more important is that Tencent Maps has just started, so Tencent taxi services will no longer be available in a short period of time.
Whether it can be done in the future is a question.
Even if Tencent starts taxi-hailing, Wang Yi doesn't mind, as long as he doesn't spend money on subsidies.
Without spending money on subsidies, everyone can make money, even if it's several billion a year, they still make money.
Once money is spent on subsidies, they will lose money, and they will lose billions a year.
In the end, it would be boring for both sides to lose.
If the situation really develops to that point, Wang Yi will have to talk to Director Ma.
No one is burning money, competition is gentle, and development is harmonious.
There is no need to spend money on subsidies. Both sides suffer. In the end, in order to recover the losses, the prices have to be increased and the losses are transferred to the users.
"Chairman, Tencent Maps has shown its sword, are we not responding at all?" Jian Ziyan asked again.
"If you don't respond, our battlefield is not here."
Wang Yi smiled slightly and changed the topic: "Inform the Changchao department to prepare to use your sword to kill WeChat!"
Maps and taxis are all on a small level.
Even if Goose Factory made a move, Wang Yi ignored it.
On the contrary, chatting about red envelopes is Wang Yi’s trump card, the one that will completely put WeChat away!
Nowadays, the difference in user scale between Changchat and WeChat is getting bigger and bigger, but if you want to defeat WeChat, you still need an opportunity.
After all, WeChat would not be stupid enough to provide a suicide function such as message read, so Wang Yi could only create an opportunity himself.
And chatting about red envelopes is the opportunity to give away WeChat completely.
This is also the reason why the Changchao department collectively works overtime and takes a few days off from work.
Tencent headquarters.
Director Ma, all core senior executives and Tencent employees are still on duty.
Director Ma stood in front of the window, looking at the fog-shrouded Imperial Capital, and couldn't help but ask: "Xingyi Technology hasn't responded yet?"
"not yet."
"Where's Gothe?"
"There was no response."
"How could this happen?" Ma Dong was confused: "Tencent Maps launched it forcefully, and they all responded with shame. Xingyi Technology and Amap didn't respond at all. This is not normal."
"Chairman, is it because they all have a holiday? After all, today is the 27th of the twelfth lunar month." said the vice president.
Another executive also echoed: "It should be like this. Xingyi Technology takes a holiday very early. After the annual meeting is held on the 25th of the twelfth lunar month, they take annual leave. They are among the earliest batch."
Many annual holidays in large factories start from the Spring Festival. In other words, you have to work on New Year's Eve.
In addition, there is no New Year's Eve this year, so most companies don't have a holiday until the afternoon of the 29th of the twelfth lunar month.
Companies like Goose Factory that can take a holiday on the afternoon of the 28th of the twelfth lunar month are considered very good.
As for Xingyi Technology, it started its holiday on the afternoon of the 25th day of the twelfth lunar month, and it went directly to the seventh day of the twelfth lunar month, giving a total of 11 days, which is very generous.
Even the big BTA manufacturers can’t do it, don’t even think about it.
"Is it possible that it's because they are all on holiday?" Ma Dong was also stunned.
This rhythm is completely unlike the big BAT factory.
Which major manufacturer is willing to take a holiday on the afternoon of the 25th of the twelfth lunar month and play at home on the 26th...
"It should be like this. I also heard today that some employees complained anonymously. They said that Xingyi Technology had an early holiday. They were jealous. They greeted our management by the way and said that all the classmates from Xingyi Technology had arrived home and he hadn't bought a ticket yet.
…”
Ma Dong's mouth twitched: "!!!"
Without Xingyi Technology, Tencent would have a holiday on the afternoon of the 28th of the twelfth lunar month. Everyone feels that compared to companies that have a holiday on the 29th of the twelfth lunar month, it is considered very conscientious.
With Xingyi Technology, we have a holiday on the 25th afternoon of the twelfth lunar month, and Goose Factory has a holiday on the 28th afternoon of the twelfth lunar month, which has been criticized.
It can only be said that there is no harm without comparison.
Director Ma shook his head: "Something is wrong, very wrong. Even if Xingyi Technology is on holiday, should there be someone on duty? It's impossible not to respond at all. This is not in line with Director Wang's style of doing things."
"This..." The subordinate also fell silent.
The vice president nodded: "Yes, Director Wang always acts vigorously and resolutely. He always takes quick action and counterattacks quickly. It shouldn't be like this."
Ma Dong nodded: "It is indeed abnormal."
Another executive said with a smile: "Wang Yi is a young man after all. Does he feel that after the Chinese New Year, he should just relax and not bother?"
"Is that so?" Ma Dong frowned and sighed: "Forget it, don't worry about it. Tencent Map was successfully released today, and tomorrow will be the 28th of the twelfth lunar month. According to the plan, the holiday will begin tomorrow afternoon."
"yes!"
The vice president and senior executives turned around and left, but Director Ma looked at the heavy fog outside the window, feeling increasingly uncertain.
I always feel that this is not like Wang Yi’s style.
I even had a bad feeling.
Waiting until three o'clock in the afternoon, there was still no response from Xingyi Technology. Director Ma then breathed a sigh of relief:
"It seems that Wang Yi really wants to spend the New Year in peace and is too lazy to respond. It's time for me to relax. This year has been really..."
Director Ma hesitated for a moment: "This year has not been very good, but compared to Alibaba and Baidu, it is still much better, especially Baidu, which is terrible. Baidu search and Baidu Maps have been hit hard. Alibaba is not so good either.
Di, there are problems with the O2O layout, e-commerce is also facing a crisis, and Xingyi Technology’s Double 12 also has a big impact on Alibaba.”
After reading this, Ma Dong finally showed some smile.
Don't be afraid of having a hard time yourself, as long as your friends and businessmen have a harder time.
The next day, the 28th of the twelfth lunar month, Xingyi Technology still made no move.
Thanks to Tencent's promotion, Tencent Maps has been on the hot search for two days in a row, attracting some attention and adding two million new users, which is a good start.
In addition, the next day is New Year's Eve, and all departments of Tencent have begun to take annual holidays.
Some people catch the train and leave in the morning, while others go to the airport at noon.
By the afternoon, there were only a few people on duty in the huge Tencent headquarters.
Even Ma Dong and other high-level officials have returned home.
Similarly, Baidu and Alibaba also start their holidays on the 28th of the twelfth lunar month.
There is no New Year's Eve this year, but any company that wants to celebrate will not postpone its holiday until New Year's Eve.
We will send employees home to celebrate New Year’s Eve one day in advance!
However, just after the BAT giants went on vacation and all their employees left, Xingyi Technology made big moves.
At 7 p.m., Changchao started pushing the new version 3.0.
At this time, most people are eating, playing cards, and using wifi at home, chatting to automatically upgrade to version 3.0.
In traffic status, a pop-up window will remind you:
[Congratulations on the New Year, Chat Chat version 3.0 has been greatly upgraded, and Chat Chat red envelopes are online. From now on, across thousands of mountains and rivers, Chat Chat red envelopes can send your thoughts. 】
[There are also various ways to play such as group red envelopes, lucky red envelopes, etc. Welcome to try it. 】
It is also equipped with a short video of how to play red envelopes, allowing users to learn how to send red envelopes and how to grab red envelopes at once.
Now, hundreds of millions of Changchat users are interested and have upgraded their experience.
Many people even directly opened the family group and started sending out group red envelopes.
Jeju, Gyeongyun County.
Wu Kai was holding an Xphone 2, with a colorful shamate, and a somewhat complicated look on his face:
"Let's talk about red envelopes? Wang Yi... No, Director Wang has come up with something fun again!"
Immediately open the family group, click on the red envelope, enter "100", hesitate a little, and add a zero "1000"!
Edit text [Xiao Kai wishes everyone great wealth and all the best.]
Then send it to the family group to compete for luck.
In an instant, the whole group went crazy.
Young people knew what was going on and started grabbing red envelopes one after another.
The sound of whooshing is endless.
The older ones react more slowly, but they also subconsciously open red envelopes.
Users who have already upgraded are very lucky, but those who have not upgraded can only stare blankly, fearing that they will all be robbed, so they immediately upgrade decisively.
Soon, all the lucky red envelopes worth 1,000 yuan were snatched up, and everyone spoke one after another:
"I grabbed 58! Thanks to Xiaokai."
"I grabbed 76! Thanks Xiaokai!"
"I'm 32, thank you nephew."
Wu Kai grinned and replied: [Grandpa, grandma, uncles, aunts, I am a junior and don’t have much money. This is a little bit of my thoughts. I wish you all a happy New Year! 】
Seeing that Wu Kai was like this, those uncles were embarrassed and didn't say anything, so they decided to give out red envelopes.
It's just that Wu Kai, a junior, gave out a red envelope worth 1,000 yuan. How dare these adults give out 500 yuan?
It must be more.
After all, Wu Kai's relatives are also in business, and most of them are doing well.
In those days of my father's generation, it was important to be well-matched, and both families were pretty much the same.
Moreover, they pay attention to mutual support. The second uncle's business is doing well, and he will also bring his uncle and third uncle to work together.
So everyone started giving out red envelopes, and the amount increased from 1,000 to 5,000!
After all, there are four generations in the family, totaling more than thirty people.
There are still old people here, how can we lose face?
Decisive 5000, fight for luck!
"Haha, I was indeed tricked!"
"You can be as smart as me with your small skills!" Wu Kai said happily, and quickly grabbed the red envelope. After some operations, Wu Kai handed out a red envelope of 1,000 yuan and got back more than 3,000 yuan!
Wu Kai was in a good mood and opened the family group on his uncle's side again to repeat the operation...
Then he opened Lin Ziyi’s chat box and sent a message: [Ziyi, there will be a fireworks show at the stadium tomorrow night, let’s go and watch it together.]
But Lin Ziyi did not reply.
Wu Kai waited for five minutes and sent a red envelope: [Happy New Year, Ziyi.]
This time, Lin Ziyi replied: [Thank you, you are happy too.]
Then I received the red envelope.
Wu Kai's eyebrows were filled with joy: [Ziyi, are you going tomorrow night?]
Lin Ziyi said calmly: [Let’s talk about it, I’m going to take a shower. 】
Wu Kai's mouth twitched: "..."
All the pride he had just now was gone. After two years of college, he already understood the meaning of "go take a shower".
Wu Kai was so angry that he sent a message as soon as his mind got hot: [Ziyi, you don’t like me, Wu Kai, but Wang Yi doesn’t like you either! Are you still persistent?]
Lin Ziyi replied with an ellipsis: [……]
Wu Kai was a bit confused: [Ziyi, why should you make it difficult for a dog to lick a dog? Can you look back at me? 】
Lin Ziyi looked a little complicated and replied: "What's different is that you still have my contact information, and you can still lick me. I don't even have his contact information, so I can't lick him."
Wu Kai instantly blushed: "Ci'ao!"
In anger, I dropped the xphone 2 in my hand!
Lin Ziyi opened a new chat message, and it was another New Year's red envelope from another licking dog...
"Balance +200!"
…
Scenes like this happened all over the country.
Some people are giving out red envelopes, and some people are receiving red envelopes.
Some people started grabbing red envelopes while eating.
Seeing this, those users who had no use for Chat started to download and register for Chat in order to grab red envelopes.
There is no way, it is human nature to be greedy for petty gains.
After grabbing the red envelope, if you want to open it, you have to bind your bank card and activate Changcha Pay!
No surprises, chatting red envelopes are very popular!
The number of users of Changchao has also begun to increase dramatically, and the number of users of Changchao Pay has also increased rapidly!
The linkage effect of red envelopes begins to explode!
Zhang Long, the father of WeChat, also experienced the chat method and was immediately frightened. He quickly called Chairman Ma: "Chairman, something big has happened!"
"What's wrong?" Ma Dong immediately became alert: "Has Gaode made a move?"
"No, Gothe didn't take action."
"Gothe didn't take action, so what happened?"
"Xingyi Technology has taken action, Changchao has taken action!"
"What! Changchao took action?" Ma Dong's expression changed drastically.
What are you afraid of?
This made him more worried than Gothe's action.
Tencent Maps is just a new business, and even if it fails, the loss will not be big.
But social networking is the core business and pillar industry of Goose Factory. If something goes wrong, it will be in big trouble.
Especially now that WeChat has been defeated steadily by Changchao, and even QQ is facing a formidable enemy.
Now that Changchao is taking action again, it will be really troublesome.
"What's going on? What's wrong with Changchao?" Ma Dong couldn't help but ask.
"Chairman, Changchao has launched a new game called red envelopes!"
"Okay, let me take a look."
Director Ma hung up the phone and opened it to check, and his expression changed drastically.
Chat Red Envelope has become a hot search topic!
[Chanchat releases an epic innovative feature—Chanchat Red Envelope!]
[Thousands of miles away, red envelopes send my heart and thoughts!]
[When giving out red envelopes during the Chinese New Year, use Chat Red Envelopes!]
After experiencing this, Ma Dong was even more frightened, and his expression was extremely complicated:
“Online red envelope!”
"Made, what kind of genius design is this?"
“Why can’t WeChat come up with such good ideas?”
Director Ma immediately understood the characteristics and creativity of the chat red envelope, and was immediately frightened. He quickly summoned the core senior management and held an emergency video conference:
“Chat about the red envelope function, everyone has seen it, right?”
Everyone nodded.
"What do you think?"
Zhang Long was the first to speak: "Once the Changchao red envelope function is launched, Changchao will probably be invincible. WeChat will never be able to surpass Changchao!"
"Is it so powerful?" The vice president was shocked.
"Of course, not to mention that WeChat is no longer the opponent of Changchao. I'm afraid even QQ may not be able to withstand this wave of critical attacks from Changchao." Zhang Long said solemnly:
"The number of users of Changchao has exceeded 400 million. Now that the red envelopes are released, I am afraid it will not take half a year to hit 500 million users. It will hit 600 million users in a year, and it will surpass QQ by then."
"This..." All the senior executives were shocked.
Some people find it incredible: "Mr. Zhang, is that exaggerated? Isn't it just a new function, can it be so scary?"
"Whether it is possible or not, you will know for yourself by reading the public opinion on the Internet!" Zhang Long sighed.
These people have no vision and cannot see the destructive power of chatting about red envelopes!
But as the father of WeChat, Zhang Long knows how powerful the red envelope function is.
Director Ma also said in a deep voice: "Everyone turn on their mobile phones and take a look at the public opinion."
Everyone followed the instructions one after another, and the public opinion on the Internet was full of praise:
"Chat chat is awesome, the red envelope function, what kind of genius idea is this?"
"When I went home during the Chinese New Year, I used to give out red envelopes to my juniors, and I had to withdraw cash and prepare red envelopes to wrap. It was a problem if I prepared too many red envelopes or too few. It was very troublesome. Now it's better. We can directly collect the red envelopes at home.
Lifa."
"That's right, I will just send Changchao red envelopes directly this year to save trouble and worry."
"I really like the chat red envelope function. Before, I could only send out red envelopes, which was a net output. Now I can also grab red envelopes, and I have made some profits."
"The Red Envelope Chat function is great. With one red envelope, the deserted class group becomes lively."
"My family, who knows? When I was able to receive red envelopes when I was a child, red envelopes were not popular in my hometown. Now red envelopes are popular in my hometown. I am so old that I have become the person who sends red envelopes. Now it is better and I can chat freely in the group.
Grab red envelopes and make up for childhood regrets."
"I sent three 200 red envelopes to my dad. He posted it on WeChat Moments with the text 'My son has grown up'. My uncle silently liked it and also @my unfilial cousin."
"Hahaha, I laughed so hard. The whole family group got excited by chatting about the red envelopes."
"Playing with luck is fun, it doesn't matter how much it is, it's just your intention."
"I can't go back for the Chinese New Year this year, so I sent six red envelopes to my parents, just to express my gratitude. Thanks for the chat."
"I had a quarrel with my partner, and I reconciled with a red envelope. It's really good."
"Our boss is generous. He just sent out 10 lucky red envelopes worth 1,000 yuan in the work group. I grabbed 276, which is great!"
…
Looking at these public opinions, the vice president fell silent and said after a long time:
“I didn’t expect that Changchat red envelopes would be so popular. It has only been online for a few hours, and already so many people have started playing and sending them out.”
"This is the power of Xingyi Technology." Director Ma sighed: "With the help of the red envelope function, Chat can go one step further and threaten QQ."
Zhang Long nodded: "Xingyi Technology uses Chat to automatically upgrade and push reminders to remind users that the Chat red envelope function is online and send red envelopes online. Most people will upgrade their experience."
"After one person experiences it, he will share it with his relatives and friends and send them red envelopes. Relatives and friends will also download and experience it."
“Many users who didn’t use Changchat originally registered for Changchat, bound their bank cards, started using Changchat to pay, and joined various groups in order to grab red envelopes!”
“What’s even worse is that many WeChat users have also started using Changcha in order to chat about red envelopes!”
"The red envelope function will definitely have a devastating blow to our WeChat."
Director Ma nodded: "Yes, how come Xingyi Technology has so many talented people that they can even come up with this kind of genius idea."
"Chairman, the red envelope function is too powerful, our WeChat must also develop it as soon as possible." The vice president said: "Not only WeChat, but also QQ must be developed as soon as possible!"
Director Ma nodded: "Okay, develop it immediately, quickly organize a task force, work overtime, and come up with the red envelope function in the shortest time and fully launch it."
Zhang Long was a little embarrassed: "Chairman, tomorrow is New Year's Eve, and all our employees have gone home for the holidays!"
"Ci'ao!" Ma Dong couldn't help but curse.
Yes, it’s already a holiday. Where did they come from?
He even thought about everything thoroughly: "Wang Yi only released the chat red envelope function the night before New Year's Eve, just to wait for us all to have a holiday, and the employees have gone home, and there is no one who wants to organize a team to tackle the problem!"
Others also suddenly realized: "That's it, Wang Yi is so shameless."
"Made, it's the eighth day of the Lunar New Year when you get back from the annual vacation. It'll be too late to use the red envelope function by then!"
"Yes, Wang Yi is too damaged. He just took advantage of the New Year to completely kill WeChat and severely damage QQ."
For a moment, everyone was extremely angry, but there was nothing they could do.
Director Ma looked at Zhang Long: "Mr. Zhang, can you let your employees develop at home?"
Zhang Long frowned: "Chairman, it's difficult, very difficult. First of all, this new function requires technology research and development, hard work, and brainstorming. It's easy to do it in the company, but it's difficult to do it at home."
"Secondly, employees have gone home to celebrate the New Year. If we ask them to conduct video conferences and stay up late to develop the red envelope function, many people will resist and become passive and slow down work."
"Thirdly, employees' family situations are also very different. Many employees have passed the exam all the way in the mountains. Now they return to their hometowns during the Chinese New Year, and they may not even have access to the Internet. It is a problem to hold video conferences, let alone develop new programs.
"
"This..." Ma Dong was silent: "This guy Wang Yi is so shameless. He has already settled all this."
"Shameless, really shameless."
"That's not right. Didn't Xingyi Technology take annual leave on the night of the 25th of the twelfth lunar month after the annual meeting? Didn't everyone leave? How can we still post a chat?"
"I just investigated. All the employees here at the Xingyi Technology Headquarters are on vacation, leaving only those who work shifts. But all the staff in the Changliao department are on duty. In addition, the Changliao headquarters is in the Meiyou Technology Park in Jeju, which is far away.
We haven’t figured out the situation yet.”
Zhang Long was helpless.
"That's it." Ma Dong suddenly realized.
Everyone’s attention is on the Xingyi Technology headquarters in the imperial capital, but this guy Wang Yi has moved the Changchao R&D team to Jeju!
What big movement is going on? Even from such a distance, Goose Factory has no idea.
And this is exactly what Wang Yi intended.
Changchao’s development team is still Meiyou’s original development team, Cai Zisong’s team.
He is also Wang Yi's old subordinate and the most trustworthy person.
So Changliao’s headquarters was moved to Miyu Technology Park in Jeju!
Now it happens to be a secret.
"How long does it take to make a red envelope?"
Zhang Long thought for a while: "The red envelope function requires comprehensive research and development, plus IOS, Android, and WP8. It will take about one and a half months. If it starts after the year, it is expected to be online by the end of March."
Chapter completed!