"Xingyi Technology has released the 799 Xiaoai audio system, so how can we sell our Xiaodu audio system?" Li Yan frowned.
For the same price of 799, Xiaodu Audio was launched half a year later.
The AI ​​algorithm is not as good as Xiaoelite.
Not as smart as Little Elite.
Not as well-known as Little Elite.
The music library is not as good as Little Elite.
Baidu Smart Home, which started only half a year ago, is far behind the mature Xingyi Smart Home.
Still have to bear the hat of plagiarizing Xiao Ai Audio!
The Xiaodu audio system is finished immediately, and you don’t even need to do it anymore!
For a moment, the entire Baidu looked pale.
Xiaodu AI Audio Business Group is like an eggplant beaten by frost, completely wilted.
Previously, Xiaoai Audio sold for 1,399 and Xiaodu Audio sold for 799. Even if it is launched more than a year late and is suspected of plagiarism, it will definitely sell well.
Price decides everything.
But now, Xingyi Technology has also released the 799 Xiaoai Audio Lite, which makes the Xiaodu Audio useless.
The future is ruined.
After all, it is inferior to Xiaoai Audio in all aspects.
Xiaodu Audio R&D Director The more he thought about it, the more something was wrong:
"Wang Yi is out of his mind? Xiaoai Audio 1399 is selling very well, with global sales exceeding 30 million. Why is there a lite version of 799? Will it not impact the sales of the 1399 standard version?"
Other senior executives also spoke:
"Yes, once the lite version of 799 is released, the sales of 1399 will definitely be cut in half, and Wang Yi will cut off his arm. It doesn't make sense!"
"Is it possible that he wants to suppress our Xiaodu Audio? I would rather make less money!"
"It's very possible that at least lowering the price now will nip our Xiaodu sound in the cradle. It's better than lowering the price after we go on the market and upset their 1,399 table."
"You all want it easy." Li Yan waved his hand:
"Wang Yi is a smart guy. High-end consumption potential is limited. Xiaoai Audio sells for 1,399 and sells 30 million units a year, which has almost exhausted the consumption potential of high-end users."
"To put it bluntly, users who can afford the 1,399 price have already bought it, or even bought multiple units at once. The remaining users either cannot afford the 1,399 Xiaoai speaker, or they can afford it, but feel it is not cost-effective.
.”
"If we continue to sell 1399, we will definitely be able to sell it, but the sales volume will not be high, and it will never be as scary as last year. By then, let alone 30 million units per year, I am afraid that even 15 million units may not be available."
"And Xiaoai Audio is the intelligent hub of Xingyi Smart Home. Low sales will not be conducive to the promotion of Xingyi Smart Home."
“It will be inevitable to have price reductions and promotions at that time.”
"But Xiaoai's audio system is a thousand-yuan audio system, and the cost is not low. If the price is directly reduced, the profit will be less."
"And it's hard to explain to the old users of 1399. Regardless of whether to pay the difference or not, it's still a problem."
"So Wang Yi directly launched a simplified version with the same functions, but the configuration and sound quality were greatly reduced, and the price was directly as high as 799!"
"That's it!" Xiaodu Audio R&D Director suddenly realized:
"In this way, users who have high requirements for sound quality will still buy the 1399 Xiaoai Audio with better sound quality. Mid- and low-end users who do not have high requirements for sound quality and pursue cost-effectiveness will directly purchase the 799 Xiaoai Audio lite!"
"In this way, one high and one low, one is 1399, and the other is 799, directly covering all the high, middle and low groups!"
"Yes, that's it." Li Yan nodded:
"The 799 Little Elite is bound to explode in sales. It will go on sale globally. The annual sales volume is expected to exceed 50 million!"
"Not only can it quickly promote the development of Xingyi Smart Home, but it can also easily send away our potential competitors such as Baidu's Xiaodu Audio and Alibaba's Tmall Elf!" the vice president added.
"Yes, this guy Wang Yi is very smart!"
Li Yan was very angry: "And they still make a lot of money. Our Xiaodu audio material cost, taxes, marketing costs, channel commissions, after-sales costs, R&D costs, etc. all add up to 500. If we sell it for 799, we will earn 300 per unit."
.”
"The Xiaoai Audio Lite is larger and can keep the cost lower. In addition, they mostly sell through their own channels, which also saves a lot of channel commissions. Many components are self-developed by them, and they are of the same grade.
With the configuration, the total cost of Xiaoai Audio Lite can be reduced to 300! The same price is 799, we earn 300 per unit, and they can earn 500!"
"Yeah, there's no comparison at all. More importantly, we can't sell it at 799. We can't sell it even if the price is reduced to 699, unless the price is reduced to 599, but then the profit will only be 100." The R&D director said.
Li Yan shook his head: "There is no point in lowering the price to 599. In half a year, once our Xiaodu Audio 599 is launched, Xiaoai Audio Lite will definitely drop to 659 to kill us."
"What should we do?" Everyone panicked.
With Wang Yi's style, this will definitely be the case. After all, Wang Yi has always been very good at Baidu.
"Is it possible to give up like this?"
Li Yan shook his head decisively: "We can't give up. The smart home market is huge and it is Baidu's strategic business. We must not give up. At worst, our Xiaodu speakers will be sold at the cost. The cost is 500 and the selling price is 549! Roll up Xingyi Technology.
"
"But what if they are also 549?" the vice president asked.
Li Yan smiled coldly: "Then let's sell it for 499 and lose money!"
"This..." Everyone in the room was silent.
But Li Yan didn't care: "Isn't it just burning money? In order to promote Baidu smart home, Xiaodu audio hardware equipment will be fine if it doesn't make money. When the time comes, you can make money back from smart home."
"You see, the current local life is like a thousand-group war, and all the major giants are burning money."
After hearing this, everyone said nothing more.
But I felt unsure in my heart.
After all, if it's really 499, Baidu won't make any money. Xingyi Technology's Xiaoai Audio Lite costs even less, and you can make 200 if you sell it for 499!
As for burning money?
Baidu can't burn Xingyi Technology, right?
A year ago, Baidu was more powerful than Xingyi Technology, but how can Baidu now catch up with Xingyi Technology?
That is to say, Xingyi Technology's R&D investment is more than ten times that of Baidu, and it has spent more than 100 billion in areas such as wafer factories, packaging and testing plants, and real estate land acquisition.
Otherwise, the current liquidity of Xingyi Technology is several times that of Baidu.
The press conference continued: "Xiaoai Audio Lite has reduced price without reducing quality, and also integrates infrared sensors. It supports connecting traditional home appliances to Xingyi Smart Home through infrared!"
There was cheering again.
"In addition, there are some high-end users who feel that thousand-yuan speakers are not good enough and have higher requirements for sound quality."
Many fans at the scene nodded. For audiophile users, a thousand-yuan speaker is just the entry point.
Wang Yi continued: "To this end, we established the Xingyi Acoustic Research Center to specialize in sound quality and HIFI research. In addition to algorithm research, we also developed a powerful HIFI chip - Teana M1!"
"Teana M1 HIFI chip is a 32-Bit, 8-channel DAC. The dynamic range is 140db, the signal-to-noise ratio is as high as 140dB, and the total harmonic distortion plus noise is -122dB."
"Compared to the top HIFI chips of major international brands, they are a bit stronger. Especially in terms of analytical capabilities, it beats all major flagship chips."
Wang Yi continued: "Next, the HIFI chip of Xiaoai Audio will be fully upgraded to the Teana M1 HIFI chip, which will have better sound quality and reach the level of a 2,000 yuan audio. However, there will be no increase in price for increasing the volume, and the price will still be 1,399!
"
There was a round of applause:
"It's still Wang Dongliang. Xiao Ai's audio system originally had thousand-yuan sound quality, but now it's amazing and even better."
"Damn, I bought it too early. If I had known, I would have waited a long time."
"It's okay. I'll just buy another one and put the old one in the second bedroom."
“I originally planned to buy the lite priced at 799, but now the standard version has been fully upgraded, so let’s upgrade to the standard version!”
"Yes, the upgraded standard version has 2,000 levels of audio quality and only costs 1,399, which is definitely a bargain."
Seeing these barrages, Song Sining was filled with joy.
Sure enough, Wang Yi's strategy was right again.
Xiaoai Audio has been on the market for nearly a year, and its sales have dropped by one-third compared to when it was first launched. The company plans to cut prices internally.
However, Wang Yi rejected the price reduction and instead launched a low-end version of Xiaoai Audio Lite. At the same time, the standard version was upgraded with the self-developed Teana M1 chip to improve the sound quality, and the price will not increase as the volume is increased.
In this way, both speakers can sell well.
As for the lite version of Xiaoai Audio, it still uses domestic power amplifier chips.
There is no way, at the price of 799, you can only buy ordinary power amplifier chips.
These days, HIFI chips from big brands, such as Philips, cost 300 yuan each!
Teana M1 HIFI chip is the first generation of self-developed HIFI chip. Originally, Wang Yi did not have high expectations. He planned to mass-produce it to reduce costs and cost 50 yuan per chip for personal use + external sales.
As a result, after mass production, the sound quality is very good, and the decoding ability is also top-notch.
After being tuned by professional masters, it is even stronger than Philips’ flagship HIFI chip priced at 300 yuan!
Wang Yi was shocked!
It turns out that the product manager responsible for the M1 chip is the disciple of an acoustic expert from Texas Instruments.
Texas Instruments' HIFI chips are world-class, not much worse than Philips.
As a result, Teana M1 also became the king!
The price has also changed from 50 yuan to 300 yuan, so naturally it cannot be used by the 799 Xiaoai lite.
Although it is self-developed and manufactured by SMIC, the cost is only 2 yuan, but it cannot lower the grade.
Otherwise, the high-end speakers will not be usable, let alone sold to the outside world.
The press conference continued: "In addition, we have also developed a Xiaoai Audio Pro for audiophiles, which uses dual HIFI chips. Two Teana M1 HIFI chips are used to improve decoding capabilities and optimize the signal-to-noise ratio, thereby achieving what a single HIFI chip cannot achieve.
sound quality.”
"According to the evaluation of many experts and big names in the industry, the sound quality of Xiaoai Audio Pro is comparable to that of speakers over 5,000 yuan. It is unrivaled in the price range of 5,000 yuan. It is also a high-quality choice for many audiophiles. It also supports AI and Xingyi Smart Home
interconnected."
“How much do you think a speaker like this should cost?”
"4499!
"3999!"
"4999!"
Wang Yi waved his hand: "For the Chinese New Year, it can't be too expensive, it only costs 2999!"
“A bonus annual membership of Xingyi Music worth NT$180!”
"What! A 5,000-grade AI speaker for only 2,999!"
The barrage exploded:
"Crazy! Wang Dong is crazy! Dual flagship HIFI chips, AI speakers, 5000 quality, only 2999!"
"Wang Dongjue, this is not letting traditional music live!"
"It's better now. Speakers from big international brands are no longer easy to sell."
"Dr. Wang, the price butcher, and the AI ​​dimension reduction attack are on stage again."
“Originally I planned to buy it for 1399, but now I’m going to buy it for 2999!”
"Same as 2999!"
…
"Xiaoai Audio lite, Xiaoai Audio Tianlai version, Xiaoai Audio pro, all are online, welcome to buy."
“The 150 cities where Ele.me is launched support online ordering and door-to-door delivery.”
For a time, many users began to place orders frantically.
Speakers are all huge profits.
For example, a HIFI chip uses Philips. Two chips cost 600 yuan. Plus other costs, taxes, channel fees, marketing expenses, R&D expenses, etc., it costs 2,500 yuan casually. It is natural for big brands to sell them for 5,000 yuan.
Ke Xingyi Technology self-developed, the cost of 600 HIFI is only four yuan, coupled with its large size, the cost of other components can also be reduced to the lowest price, the diluted R&D cost is also much lower, the total cost is directly reduced to more than 1,000 yuan
If you click, sell it for 2999, you will make a lot of money.
After all, the sales volume of 2999 is more than ten times higher than the sales volume of 5000!
Small profits but quick turnover.
As for the standard version of Xiaoai Audio, after it is upgraded with Teana M1 chip, will the old version of Xiaoai Audio be unsaleable?
This isn't a problem either.
In fact, the old version of Xiaoai Audio was basically sold out after two major sales.
The ones that have been put on sale recently are all Teana versions.
The press conference continued: "Next, we will bring you the most important strategic product of this conference!"
Everyone was interested.
"XOS TV system self-developed by Xingyi Technology!"
"???"
"!!!"
For a moment, everyone at the scene was confused, and netizens were also stunned:
"What do you mean? Xingyi Technology develops its own TV system!"
"It's amazing. It's finally a self-developed domestic system. It's not easy!"
"Although it is just a TV system, it is also the first step to break the monopoly of Europe and the United States!"
Wang Yi continued: "Nowadays, mobile phones and computers all have mature intelligent systems. But unfortunately, there is no such thing in the TV field."
"The Xingyi Smart TVs X40 and X50 we released last year are equipped with Android 4.0, which is not a professional system for TVs."
"To this end, we at Xingyi Technology have invested huge manpower and material resources to develop a smart TV operating system specially designed for large screens - XOS!"
Thunderous applause resounded throughout the audience, and everyone rejoiced.
The current Android 4.0 mobile version is not easy to use, let alone the smart TV, which is very awkward.
Wang Yi continued: "Some people may say, is the XOS TV system a fake Android system?"
Wang Yi smiled slightly: "Of course not. After all, Android is only a 32-bit operating system and cannot take advantage of the 64-bit performance bonus of the Kunpeng processor."
"Our XOS TV system is a 64-bit operating system, which can fully take advantage of the performance advantages of 64-bit processors."
Wang Yi waved his hand, and two TVs appeared on the screen:
"These two units are Kunpeng upgraded versions of Xingyi TV X50. The processor has been upgraded from the previous NVIDIA Tegra 3 to Kunpeng 700, and the performance has been greatly improved."
"The left side is equipped with Android 4.0 system, and the right side is equipped with XOS 1.0 system."
"Except for the different systems, both machines have the same configuration."
"Let's conduct game testing, film and television testing, and running score testing..."
As the video played, everyone was amazed.
"As you can see, with the same configuration, the same processor, and the same running of "Legend of the Starry Sky", the performance of Xingyi TV equipped with XOS system is 60% higher than that of Android system Xingyi TV!"
"This is the power of the XOS system and the power of the 64-bit system."
Thunderous applause echoed throughout the audience.
The barrage even exploded:
"Damn it, a direct increase of 60%? Crazy, really crazy!"
"60%, isn't that equivalent to upgrading two generations in a row? The XOS system is too powerful."
"As soon as the XOS system came out, Android was instantly destroyed. Is this the advantage of 64-bit?"
"It's so powerful. The TV system developed by Xingyi Technology is so awesome!"
Wang Yi continued: "Of course, many old users are worried that the NVIDIA Xingyi TV at home has a 32-bit processor and cannot enjoy the bonus of XOS 64-bit. After upgrading the XOS system, there will be little improvement."
Everyone nodded wildly.
The Xingyi TVs I bought last year were all Nvidia models and could not enjoy the bonus of 64-bit systems.
Wang Yi waved his hand: "Don't worry about this. Even the NVIDIA Xingyi TV can be greatly improved after upgrading the XOS system! The specific effect will be seen in the test."
Later, Wang Yi used an NVIDIA version of the X50 and a Kunpeng 700 version of the X50 for comparison.
After the test, Wang Yixiao said: "As you can see, even the NVIDIA version of Xingyi TV cannot enjoy the bonus of the 64-bit system after upgrading to the XOS system, but it can still see a 20% improvement. It can be played more smoothly.
Runs all games on XOS!"
Applause resounded throughout the audience.
An improvement of 20% is considered very high.
"Without the 64-bit bonus, the increase is 20%. With the 64-bit bonus, the improvement is 60%! This is the power of the XOS system!"
Applause resounded throughout the audience again.
Wang Yi continued: "The XOS system is smoother and silkier. The same configuration can produce stronger performance and run games at a higher frame rate."
"Currently, all software and games under Xingyi Technology and Meiyou Technology are all adapted to the XOS system, meeting all daily needs."
"NVIDIA's X40 and X50 can also be directly upgraded to the XOS system."
"As for how to upgrade? Leave it to Xiao Ai."
Wang Yi demonstrated on the spot: "Xiao Ai, upgrade the XOS system!"
"Okay, Master, we are downloading a new version of the system for you. After the download is completed, you will be upgraded."
Applause rang out again.
Wang Yi continued: "The most powerful thing about the XOS system is that in addition to smoother system operation and stronger performance, it also has special optimization of games and the development of somatosensory games to create a new all-round home entertainment experience!"
"To this end, we have developed a large-scale somatosensory game - "Fitness Ring Adventure"."
"What is a somatosensory game?"
"Traditional games require controller, mobile phone, and remote control button operation, while people sit and do not move."
"Somatosensory games require us to move our whole body. Playing the game immersively, whether it is gaming experience, fun, or effects, is incomparable to traditional games."
Hearing this, everyone became interested:
"Somatosensory games sound very interesting, are they black technology?"
"Fitness Ring Adventure? Can it really be a fitness exercise?"
"It's fake, it must be fake! If I could keep fit by playing games, my mother wouldn't scold me every day."
"This is not necessarily the case. It all depends on how Xingyi Technology implements it, but it is very difficult."
"If you can actually keep fit by playing games, I will be the first to buy it!"
Song Sining reminded Wang Yi through the headset and projected these barrages on the big screen. Wang Yi said with a smile:
"As everyone guessed, somatosensory games are indeed a black technology. And "Ring Fit Adventure" can indeed help us keep fit."
"First of all, motion sensing games require a controller."
"To this end, we have developed a series of motion controllers under the XOS system."
"Such as the new X game controller."
“Unlike the Xingyi game controller released last year, the X game controller is a detachable controller.”
"When put together, it is an ordinary controller. After taking it apart and taking off the bracket, it can be divided into two separate controllers, so you can play games with your friends."
The applause rang out again, this is a good design.
"In addition, there is a fitness ring and a leg strap."
"We put the disassembled X game controller into the fitness ring, and the game can be controlled through the fitness ring."
"The leg strap is fixed on the leg, and another X handle is put in, and our operations can be transmitted through the sensor inside the strap."
…
Wang Yi explained everything one by one. The more everyone listened, the more interested they became.
"Now I invite Gu Lina, the star experience officer of Xingyi Somatosensory Game, to give you a demonstration in person!"
Soon, Gu Lina came on stage, put on the fitness ring herself, and demonstrated various operations to everyone in person.
Seeing everyone beaming with joy, the barrage became even more lively:
"It's amazing. It's really good for fitness. It's interesting and fun."
"What kind of great invention is this? It's so powerful that you can exercise at home."
"If you ask me to run 5 kilometers, it's impossible to kill me, but if you ask me to keep fit like this, I can even run 10 kilometers."
"Oh my gosh, you can also do yoga. Even stretching is not standard. It's really amazing."
“The most powerful game and the greatest invention in 2013 is Xingyi Technology’s Fitness Ring Adventure.”
"This is a truly fun game, an epoch-making game, other games are inferior."
"A Xingyi TV, paired with the fitness ring Adventure, will be a must-have for future family gatherings."
"I have to place an order. My house is saved. Thank you, Director Wang!"
These barrages appeared simultaneously on the side screen, and Wang Yi felt at ease.
Ring Fit Adventure would have caused a global sensation even if it was released in 2019, let alone if it was released in 2013, it would definitely be a hit!
Directly pre-ordered the best game of the year, no one else.
Wang Yi continued: "What Gu Lina showed you just now is the adventure mode of "Ring Fit Adventure"."
"The adventure mode has a total of 10 worlds and a variety of game scenarios. Even if you play it frequently, it will take several months to complete it."
“During the Chinese New Year, you can take risks and complete levels with your family and friends.”
The original 20 worlds, occupying 2.5G of space, were divided into two generations by Wang Yi. Ten will be released this year, and the second generation will be released next year, thereby reducing the storage burden on the TV.
Wang Yi continued: "In addition to the adventure mode, there is also a professional fitness mode."
"It is divided into four fitness categories: arm system, leg system, abdominal system and yoga system, with a total of 60 types of movements!"
"It allows everyone to exercise efficiently at home, which is full of fun and saves an annual gym membership!"
"In addition, there are daily exercise records. Even if the phone is not turned on, exercising through the fitness ring will record data. It also supports chatting about friends' network rankings and exercising with friends! It also supports family members' stand-alone rankings and competition with family members."
"With the launch of "Ring Fit Adventure", the XOS system will subvert the gaming industry and usher in a new era of somatosensory gaming!"
Chapter completed!