The vice president of TSMC was suspicious: 'I seriously suspect that Wang Yi's giving so many orders is just sugar-coated bullets, deliberately paralyzing TSMC and secretly strengthening himself!'
After all, in the field of wafer foundry, TSMC has the most patents and the strongest foundation.
They want to fight a patent war, and Samsung Semiconductor has lost many times!
Xingyi Semiconductor’s 40nm process cannot 100% bypass TSMC’s patents in a short period of time.
Lao Zhang saw through his subordinate's thoughts: "Are you laughing at me because I am too old to see that this is Wang Yi's sugar-coated bullet?"
"I don't dare..." the vice president quickly retorted.
Lao Zhang waved his hand and said with a smile: "So what about sugar-coated bullets? What TSMC needs most is orders. Even if they are sugar-coated bullets, we have to bite the bullet and take them."
"We are different from Samsung Semiconductor and Intel Semiconductor."
"Samsung Semiconductor has chip orders for Samsung mobile phones. Even if there are no other big customers, it can still produce its own chips and avoid starvation."
"Intel Semiconductor has Intel's PC chips and can live well without relying on third-party orders."
"But we, TSMC, are different!"
"We are a pure wafer foundry. We have no orders for our own brands and are completely dependent on orders from third-party customers."
"If we win enough big orders, we can have a good year."
"If you can't take it, you have to drink the northwest wind."
"Although Wang Yi's order is a sugar-coated bullet, it is not small in size and is a piece of fat."
"We at TSMC live off this kind of fat. We can't live without eating it!"
"Once we sue Xingyi Semiconductor, we will completely offend Wang Yi. We will not be able to get any subsequent chip orders from Xingyi Technology, which will be a heavy loss for us."
"To put it bluntly, this is a conspiracy! Wang Yi's conspiracy!"
"Wang Yi is using these orders to tell us, TSMC, take the orders, make good money, and don't cause trouble. This way you are good, I am good, and everyone is good."
"If we want to cause trouble, there is no need to discuss it."
The vice president frowned: "I see, but our majestic TSMC has to follow Wang Yi's framework?"
Lao Zhang sighed: "It's easy to talk about Xingyi Technology, but the problem is that behind them is the mainland market!"
"The mainland is one of our main markets. Once we sue Xingyi Semiconductor, we can guarantee that other mainland semiconductor companies such as Huawei, HiSilicon, and Spreadtrum will refuse to let us OEM. The loss will be too great."
"You have to know that Xingyi Semiconductor represents the strongest semiconductor giant in the mainland and is by no means as simple as an ordinary private company."
"In a certain sense, if we offend Xingyi Technology, we are guaranteed to lose the entire mainland market."
"Will the consequences be so serious?" The vice president's expression changed sharply, and he suddenly felt frightened.
Lao Zhang sighed, looked to the east, and said meaningfully:
"Now, the mainland has begun to pay attention to semiconductors and has elevated them to a strategic position for development. Xingyi Semiconductor is the leader in the mainland market."
"At this time, we are suing Xingyi Semiconductor and launching a patent war. It seems that we are suppressing Xingyi Semiconductor, but in fact we are suppressing the mainland leader. Do you think there will be any consequences?"
"This..." The vice president's face turned pale, and he completely understood the logic behind it.
This seems to be a commercial competition between enterprises, but in fact it is a fairy fight between the forces behind it.
Lao Zhang said quietly: "If we, TSMC, want to have both sides and survive in the cracks, we must stay absolutely awake and turn a blind eye. Unless we are forced to do so, we must not commit suicide."
"After all, Wang Yi is Wang Yi, he is not Chairman Zhang, the founder of SMIC."
"Director Zhang is determined to develop wafer foundry. He is targeting our TSMC. He is also my old enemy. I will feel uneasy if I don't bring him down."
"Wang Yi's main focus is still on Xingyi Mobile. The foundry is more self-sufficient and has little impact on us. On the contrary, it can send us a lot of orders."
"It is much better to value peace. There is no need to jump out and be used as a gun."
"I have learned a lesson. I will expedite the production of Xingyi Technology's monthly 10 million Kunpeng 700 SOC." The vice president quickly expressed his position.
"Well, that's right." Lao Zhang nodded with satisfaction.
But he had other plans in mind.
If TSMC wins the current orders from Apple and Qualcomm, it won’t matter if there are no orders from Xingyi Technology.
But the problem is, Apple’s orders were taken away by Samsung!
The A6 and A6X are both produced using Samsung's 32nm process.
Even next year's A7 chip, Apple plans to use Samsung's 28nm production.
As for Qualcomm?
Android has just started to take off these days, and Qualcomm can't cover the sky with one hand. Its size is not as terrifying as it will be many years ago, and it is far inferior to Apple.
As a result, TSMC cannot give up orders from Xingyi Technology.
With TSMC foundry, the output of Kunpeng 700 began to soar.
Some production lines of Xingyi M1 wafer fab have also begun producing Kunpeng 702, fully meeting the demand for the next flagship chip.
After a few months, the sales of our own mobile phones and tablets dropped, and we still had some extra chips that could be sold externally.
As for when Kunpeng 700 and Kunpeng 702 are sold externally, will it affect Xingyi Technology’s own sales?
This is not a big problem.
After all, large-scale sales of Kunpeng 702 and 700 will not be until April next year at the earliest.
After other manufacturers buy it, they will add R&D, training, production, and distribution, and it will be launched in August or September at the earliest.
At that time, the xphone 2pro equipped with Kunpeng 902 SOC had been on the market for four or five months.
The next generation Xphone 3 equipped with Kunpeng 906 is about to be launched.
By then, the Xphone 2 equipped with Kunpeng 702 will also be on the market for nearly a year and will start price reduction promotions.
As for the Xphone 1pro equipped with Kunpeng 700, it has been on the market for a year and a half and will basically be discontinued.
As for the Xphone 1 equipped with Kunpeng 506, I am afraid it has been discontinued long ago.
To put it bluntly, by the time friend Kunpeng 702 was launched, Xingyi Technology’s Kunpeng 902 model had already been on sale for several months.
The Kunpeng 702 will be delegated to sub-flagships, the Kunpeng 700 will be delegated to the mid-range, the Kunpeng 506 will be delegated to the new generation of unbounded thousand-yuan phones, and the Kunpeng 500 will be directly discontinued...
Chip replacement is so fast, one year from now and it will be completely different.
By then, Kunpeng 700 and 702 will be sold externally and will not affect its own sales.
More importantly, the brand power of other competitors is insufficient.
Even if Xingyi Technology sells the same configuration for 2,000 more, many people will buy it.
This is the brand effect.
What's more, by then Xingyi mobile phone will already be equipped with a self-developed system, which will be on a different track from its competitors.
However, companies such as Xiaomi are small in size, have low sales volume, and have low bargaining power in purchasing components, resulting in high costs.
The same thousand-yuan phone, Unbounded Mobile Phone, has a large purchase volume, tens of millions of dollars per month, and the material cost can be reduced to 550. Adding sales, taxes, etc., it costs 999 to sell it, and still earns 300.
If you switch to Xiaomi, which is small in size and purchases hundreds of thousands of units every month, the purchase price will be much more expensive.
Moreover, the Kunpeng 500 SOC of Unbounded Mobile Phone can be manufactured by TSMC for only 27 yuan.
The chip + baseband purchased by Xiaomi costs 150 yuan.
The difference in the chip alone is more than 100, and the prices of other components are also different.
Therefore, for the same configuration, Xiaomi's material cost is 750 or even 800. Plus taxes, sales expenses, etc., if it is sold for 999, there is no profit at all, and it can only be sold more expensively.
After all, the Xiaomi in this life cannot keep up with one-twentieth of the Xiaomi in the previous life.
Similarly, the four giants of China Cool Alliance have not risen. They are still mainly functional phones, and they are still the four kings who give away mobile phones by charging phone bills.
As for O V, it is even more difficult to describe.
Many of their variety show sponsorships have been taken away by Xingyi Mobile. Coupled with the popular science posts on Meiyou, female users also know that when buying a mobile phone, look at the parameters first.
As a result, the high-priced and low-profile models launched by O V this year were completely wiped out and did not rise like they did in previous generations.
A whale falls and everything comes alive.
In the same way, one general's success can make thousands of bones dry up.
The annual sales of Xingyi mobile phones exceed 100 million, which means that it has overwhelmed all the competitors in the Xiaguo market and taken away their market share.
Including Apple, Samsung, Nokia, HTC, and also China Cool Link Mei Mi OV.
Therefore, even if Xingyi Technology sells Kunpeng 700 and 702 to a friend, the cost to the friend will be higher and it will not have much impact on Xingyi mobile phone.
Instead, you can only earn more.
After all, you only make 300 by selling an Unbounded machine worth 1,000 yuan.
And selling a Kunpeng 702 SOC, the cost is 25, the selling price is 235, and you directly earn 210...
This is also the essential reason why Qualcomm does not make mobile phones, but makes more money than all major mobile phone manufacturers!
Later, Wang Yi called Zhu Changlin again.
Now that Kunpeng 700 chips have become abundant, the core replacement plan for xphone 1 and Xingyi Tablet X1 has officially begun.
"Lao Zhu, stop purchasing Qualcomm dual-core chips completely. When the last inventory is used up, the newly produced Xphone 1 and Xingyi Tablet will all be replaced with Kunpeng 506 SOC. As for the Qualcomm dual-core version of Xphone 1 and Xingyi Tablet, it will not be done immediately.
Is it Double Eleven yet? There will be another promotion, and the price will be almost the same as Double Eleven!”
"Yes, Chairman." Zhu Changlin responded: "By the way, will the Kunpeng version still participate in the Double 12 promotion?"
"Kunpeng version..." Wang Yi thought for a while: "Kunpeng version has just been on the market for about ten days, so the price cannot be reduced. However, the Double Twelve event is our Xingyi Technology's first launch, so it is not appropriate to not promote it at all."
In the previous life, it was 2012, when Taobao upgraded to Tmall and launched the Double 12 promotion.
But this time, Taobao seems to have no intention of doing Double Twelve.
After all, Double 12 will be in a week. If it were to happen, Taobao would have already contacted major brands and started preparing for promotional activities.
It's impossible to be so close and yet there's no movement.
It can only be said that Wang Yi's rebirth created a butterfly effect and disrupted Alibaba's layout.
Now Ali is busy with the battle of thousands of regiments and has no time to prepare for Double Twelve.
No way, Meituan, which Alibaba originally invested in, has now defected to Xingyi Technology.
The most popular thing in 2012 is O2O, and Alibaba cannot miss it.
Therefore, after losing Meituan, Alibaba's main energy is currently focused on making his own local life, but even the Double Twelve Festival has been put on hold.
In this regard, Wang Yi was too lazy to pay attention to the local life of Alibaba and Baidu, just let Wang Xing, a bald man, take care of it.
But since Ali doesn’t do Double Twelve, then Xingyi Technology will win Double Twelve and hold a special event!
Even the trademarks related to the "Double 12 Promotion" were registered in advance by Wang Yi.
"Since this is our first Double Twelve, the promotion efforts must be sufficient." Wang Yi made a quick decision:
"We will put all Qualcomm and Nvidia versions of mobile phones and tablets on sale just like Double Eleven, and clear the inventory. After clearing the inventory, only the Kunpeng version will be sold in the future."
"As for the Kunpeng version of mobile phones and tablets, they have just been on the market for about ten days and cannot be directly reduced in price. Send out coupons for discounts on categories, electronic products will get 100 off for purchases over 5,000, 200 off for purchases over 8,000, and 300 off for purchases over 10,000!"
"For example, the Kunpeng version of xphone 2, the 16G version starts at 5499, and there is a direct discount of 100, and if you get 5399, you will get two memberships."
"The xphone 1pro 32G Kunpeng version costs 4999. If you pick up a small item, you can save 100."
"If the purchase of Kunpeng version of Xphone 1pro and Xphone 2 exceeds 10,000, we will directly discount the price by 300."
Zhu Changlin's eyes lit up and he instantly understood what Wang Yi meant.
In this way, no price reduction, full discount promotion will not affect the price system, and it can also stimulate consumers' consumption desire.
For example, if you buy an xphone 1pro, which is less than 5,000 yuan, in order to get the full discount, you can upgrade to 32G, or buy a single xbuds headset, etc.
Or you can go directly to your classmates and friends to make an order, buy two units at once, and get a discount of 300 when you add up to 10,000!
The process of collecting orders is the best publicity and the best user fission.
It has made many users who would not have considered placing an order consider placing an order together.
Let those who originally bought one consider ordering another one for their family members.
Naturally, it can greatly increase sales.
"Chairman, this promotion is definitely going strong! I'm afraid that after this wave of Double 12, the Qualcomm version in our inventory is probably almost sold out. NVIDIA still has some quad-core chips left, which is not a problem either. Give it to Xingyi TV
Just use it for X40 and X50.”
"Very good, Xingyi TV will also launch a promotion, with the same intensity as Double Eleven. In two months, new models will be released."
"yes!"
Later, Wang Yi called Jian Ziyan again: "Ziyan, have all the arrangements been made for the talents who have come?"
"It's all arranged, Chairman. Several groups will come back in the next few days, mainly from the Centaurs and the families of VIA engineers."
Those who came in the first few batches were naturally the R&D engineers themselves.
When they come and make sure there are no problems here, they will arrange for their families and children to come over.
This is all normal.
On the Centaur side, it is slower. After all, it is a cross-border country and involves more things.
"I also arranged for people to quickly advance the purchase of the house and directly contacted some intermediaries."
Jian Ziyan said: "We are going through the transfer of property rights as soon as possible, and we will move in directly when the follow-up engineers arrive."
"Very good, I can rest assured that you are doing the work." Wang Yixiao said: "There is also the Double Twelve promotion, so we are ready. Since it is our first Double Twelve event, the intensity should be bigger, and it cannot be more intense than the Double Twelve event.
Eleven is low, it should even be higher.”
"Don't worry, Chairman, we are all ready. We are also ready for the Double 12 new product launch conference! This time, both Xingyi Technology and Meiyou Technology have released new products."
"Very good!" Wang Yi nodded with satisfaction: "Even if we are the only ones participating in Double Twelve this time, we have to scale it up!"
For this reason, Wang Yi put many new products at the Double 12 press conference.
And we also launched a double discount, with direct price reductions and full discounts!
For example, NVIDIA and Qualcomm mobile phones and tablets are all discounted by hundreds of yuan, the same price as the Double Eleven promotion.
In addition, you can continue to add activities such as discounts of 100 for purchases over 5,000, 200 for purchases over 8,000, and 300 for purchases over 10,000.
Mobile phones, TVs, tablets, headphones, air conditioners, etc., all superimposed.
However, only Xingyi Technology participated, so it was a bit lonely.
But the momentum is huge.
Thinking of this, Wang Yi changed the subject:
"By the way, contact Midea, Hisense, Haier and other companies to ask about their smart home products and whether they are willing to participate in Xingyi Technology's Double 12 event. If you are willing to participate, we will bring it with them!"
Xingyi Mall not only has Xingyi Technology's own electronic products, but also smart home devices from Midea, Hisense, Haier and other companies.
After more than half a year of development, traditional home appliance brands continue to purchase Xingyi Smart Home’s IOT modules and join Xingyi Smart Home.
And their smart home products are naturally available on Xingyi Mall.
Of course, they are still responsible for delivery, logistics and after-sales. Xingyi Technology is equivalent to Tmall, but with an additional online sales channel.
This time, Danxingyi Technology participated in the Double Twelve event on its own, which made it somewhat lonely.
But if you include major smart home industry chain brands, the scale will be huge.
After all, Midea, Haier, Hisense, etc. are all white goods giants!
Soon, Midea was the first to reply, willing to participate in Xingyi Technology’s Double 12 promotion.
Wang Yi was not surprised by this.
After all, Xingyi Technology invested 7 billion in Midea, accounting for 16.667% of the shares, and is Midea's second largest shareholder.
Midea naturally has to participate in the activities of the second largest shareholder.
Moreover, Midea knows that such activities may seem like price reductions and sacrifice some profits, but they can increase sales.
In the past six months, many of Midea's products have been added to Xingyi Smart Home, which are 200 yuan more expensive than traditional home appliances, but the sales are pretty good.
Nowadays, there is a big promotion, which is just right.
Especially air conditioners and the like, which are in peak season, are most suitable for big sales.
Yes, winter is also the peak season for air conditioners, especially in the south.
In the north, heating is available in winter, but in the south, most people don’t have heating, so they have to rely on air conditioning and air conditioning.
Then, Hisense also responded and was willing to participate.
Since integrating the IOT module of Xingyi Smart Home, Hisense has also launched smart TVs.
Although the performance is not as good as Xingyi TV, after all, wherever the brand is displayed, the sales are very good.
Nowadays, Xingyi TV has promotions, but Hisense doesn’t have promotions, so that’s the end of it.
Of course, Xingyi Technology can also earn a commission from Hisense smart TVs sold in Xingyi Mall.
This is the benefit of being a platform.
Immediately afterwards, Gree, Oaks and other brands also responded one after another and joined the Double 12 promotion.
As the end of the year approaches, everyone is thinking about boosting sales, making the year-end financial report look better, and making the stock price higher.
Seeing other brands joining in, Haier couldn’t sit still.
Friends and businessmen are participating, and sales have increased dramatically. If Haier doesn't participate, wouldn't it be stupid?
Everything went smoother than imagined.
Major brands have joined in.
As for the specific promotion plan, it is simpler. It is easy to say how to set up the process, but the base price after discount is similar to Double Eleven.
To put it bluntly, the base price is still the same, but the discount strategy has changed a bit, and the price seems to be lower, but in fact it is the same.
In short, for this kind of promotion, the brand side subsidizes a little, the platform subsidizes a little, and the price is exchanged for volume. Both the brand side and Xingyi Technology can make more!
With the participation of these brands, although this Double 12 event is still just a big promotion for Xingyi Technology, the product types and scale have become much richer.
After all, in the past six months, major brands have launched a series of smart home products.
Including but not limited to smart air conditioners, smart fans, smart TVs, smart washing machines...
Haier also launched the high-end Casarte smart refrigerator, which has a large screen that can read recipes, listen to music, and watch Xingyi videos!
Regardless of whether it's useful or not, just say it's advanced or not, right?
Xingyi Smart Home provides a complete set of solutions, which is simply too simple for friends to achieve intelligence.
Wang Yi warmly welcomed this.
Although smart home products in the industry chain will affect the sales of Xingyi Smart Home's own products, building a platform is obviously more promising.
Rather than temporary gains and losses, Wang Yi cares more about whether Xingyi Smart Home can become the number one or the only smart home giant in the country.
In the future, most big brands will join Xingyi Smart Home, and the smart home ecology of other brands such as BAT will be niche, and that will be enough.
Building a platform will always make more money than building a product, and it also has much more future.
It gets dark very early in December.
It's only after six o'clock, and it's already dark.
Wang Yigang was about to get off work when Jian Ziyan suddenly stopped Wang Yi: "Chairman, your villa has been drying for more than half a year, and the heating has been turned on. It's ready to move in!"
"Yes! I also have a villa!" Wang Yi suddenly realized.
Jian Ziyan was speechless: "..."
It turns out that Wang Yizhen forgot about this...
She thought it was the chairman who thought the formaldehyde was not dispersed properly and was too embarrassed to say anything.
It was delayed until December, and Jian Ziyan seriously suspected that it was either that they were not separated, or that Wang Yi had forgotten it!
The result is really like this.
"Come on, Ziyan, come with me and take a look!" Wang Yixiao said, "The decoration is complete, but it keeps smelling bad. I haven't taken a look yet."
"Okay, Chairman." Jian Ziyan agreed happily.
The entire decoration process, including the removal of odors, and the purchase and configuration of furniture and appliances, were all handled by Jian Ziyan. Wang Yi did not have time to do it himself.
After all, decorating this thing is too time-consuming.
Even if it is a 120-square-meter house, if you hire a construction team to do it yourself, it will take half a year and a lot of effort.
Not to mention a multi-story villa like Yihe Original.
Soon, three cars drove into Yihe Original Palace.
In the middle car were Wang Yi, Jian Ziyan, Wu Shuang, and an accompanying doctor.
The two cars at the front and back each carried a team of bodyguards.
Now when Wang Yi goes out, he always has this configuration.
In addition to Wu Shuang's personal protection, there will also be two special vehicles carrying ten retired special forces.
There was also an accompanying doctor in Wang Yi's car.
Once Wang Yi has any accident, he can provide first aid as soon as possible.
Now that Xingyi Technology is getting bigger and bigger, developing better and better, and touching more people's cakes, Wang Yi has to be cautious.
Not only is this the case here, but his parents in Jeju also have drivers and bodyguards.
The neighbor's house opposite my hometown also has bodyguards arranged in advance.
The grandparents and grandma in the village also arranged bodyguards, of course in the name of nannies.
The old yard that the neighbor's family had moved away many years ago was also rented and moved in by two families from the city.
It is euphemistically said that the air in the mountain village is good, the cost of living is low, and it is suitable for elderly care.
In fact, he is also a retired special forces soldier + doctor arranged by Wang Yi.
As the old man gets older, he has to take precautions.
Chapter completed!