Chapter 392 Horrible sales, take over BYD factory!
“As a true smart TV, it must support AI voice recognition!”
"Even if you are an illiterate old man, if you want to watch a drama, you can just say the title of the drama to the remote control and the corresponding video will be played directly and intelligently!"
As he spoke, Wang Yi took out the remote control and demonstrated on the spot:
"For example, if grandpa wants to watch "The Romance of the Three Kingdoms" but doesn't know how to find it, he can just press the voice button on the remote control and say, 'Play 'The Romance of the Three Kingdoms'."
In an instant, the result appeared directly on the Xingyi TV behind: "I have found "The Romance of the Three Kingdoms" for you. Which version do you want to watch?"
I saw two search results appearing on the screen, one for version 10 and one for version 94.
Wang Yidao: "Play the second one."
"Okay, I'm playing the 94 version of "Romance of the Three Kingdoms" for you, the first episode. Of course, if you want to watch other episodes, you can tell me directly."
"Episode 3, fifteenth minute."
"Okay, I'm playing "The Romance of the Three Kingdoms" for you, episode three, fifteenth minute."
Instantly, the playback interface jumped to the third episode, and jumped directly to the fifteenth minute.
The same reminder: [You are a distinguished VIP member of Xingyi Video, and ads have been skipped for you.]
Wang Yi continued: "Next episode, 1.5x speed."
The screen changes again, jumps to the next episode, and directly turns on 1.5x speed.
Wang Yixiao said: "Similarly, if grandma wants to watch "The King of Masked Singer", she can just say a word and Xingyi TV will automatically play it."
"Our Xingyi TV is so smart that even illiterate old people can use it with zero threshold!"
"Wow!" Applause resounded throughout the audience, everyone was excited, and the barrage became lively:
"Smart TVs are something that old people don't know how to operate. Now it's better. Xingyi Smart TV's AI voice recognition is simply invincible."
"Voice control makes the threshold of Xingyi smart TV lower than that of non-smart TV. My grandfather can use it."
"Yeah, I have to buy one. The old man doesn't have any hobbies, he just likes to watch TV."
"Xingyi TV supports Xingyi Video VIP. I just got the VIP when I bought a mobile phone. It's not suitable if I don't buy it."
These days, the OTT policy has just been released and has not yet been fully implemented, so all major video platforms have launched TV versions.
Similarly, Xingyi TV is also equipped with the Xingyi Video TV version. Members who log in to the mobile version can enjoy all membership benefits.
Of course, Galaxy Video, an OTT video platform that cooperates with China Central Broadcasting Corporation, has also been developed and launched on Xingyi TV.
But that membership is much more expensive, costing 360 yuan a year, and you cannot use the Xingyi Video membership on the mobile phone, so you have to buy it again.
Wang Yi left both video apps on Xingyi TV, which can be regarded as leaving a bug and trying his best to protect the rights and interests of users.
After two or three years, there was a collective rectification, and the TV version of Xingyi Video had to be removed from the shelves, leaving only Xinghe Video.
There is nothing we can do about this.
But for now, they can still coexist.
Wang Yi continued: "In addition, our Xingyi TV also supports Xingyi Smart Home. Like the mobile phone, it is also the control center of Xingyi Smart Home."
"When you open the Smart Home APP, you can view and control all connected devices on the TV. Even if you don't have a Xiaoai speaker at home, you can still use your voice to control the devices at home and set up various linkages with the TV."
The scene burst into applause again.
"The viewing effect of Xingyi TV is also very good."
Wang Yi slowly said: "The screens of the X40 are all imported original Toshiba screens or Sharp screens, and the display effect is world-class!"
When we first made mobile phones, they were small in size and could only be ordered by one family to facilitate price reduction.
Nowadays, Xingyi Mobile Phone and Xingyi TV are very large, so Wang Yi began to choose multi-supplier channels.
In this way, even if Toshiba has a problem, Sharp will still be there to take care of it.
Moreover, two suppliers are supplying goods at the same time, so in order to grab orders, they will naturally lower their prices like crazy.
Therefore, Xingyi TV’s memory, screen and other components are supplied by multiple neon suppliers.
As for Samsung, Wang Yi still doesn't consider it.
Without him, Sony and Toshiba will only continue to decline and will not be able to compete with Xingyi Technology, which is nothing to worry about.
But Samsung is different. It is more terrifying than Apple, and Wang Yi has to pay high attention to it.
Even if money is made by Samsung's competitors, Samsung must be weakened and cannot benefit the enemy.
As for domestic products, whether it is BOE or Visionox, they are still developing, and there is still a big gap between them and international brands.
Domestic screens can be used to make Unbounded TVs and Unbounded mobile phones. However, Xingyi TV and Xingyi Mobile phones cannot be used, and the signboards are easily damaged.
Wang Yi continued: "Finally, we have arrived at the price that everyone is most concerned about!"
Everyone was looking forward to it. Such a powerful TV would definitely not be cheap.
A 60-inch TV in 2012 is equivalent to a 150-inch TV ten years later, and the price is more than 15,000.
A 50-inch TV will be equivalent to an 85-inch TV ten years later, and the price will be more than 6,000.
Even a 40-inch TV will be equivalent to a 70-inch TV ten years from now, and the price will be more than 3,000.
If it is a smart 40-inch model, it will cost more than 4,000!
Wang Yi paused: "The current pseudo-smart 40-inch TV costs more than 4,000, or even more than 5,000."
Everyone nodded, this was the market trend.
No way, in 2012, smart TVs were considered high-tech products, so they were naturally expensive.
The per capita salary is more than 2,000, and a 40-inch smart TV costs two months' salary.
Ten years later, smart TVs will be all over the market. One month’s salary can buy two smart TVs, and they are still 70 inches.
Wang Yixiao said: "Friends' dual-core low-end processors and 1G+4G low-end pseudo-smart TVs that do not support AI voice assistants cost more than 4,000, or even more than 5,000! And our Xingyi Smart Home TV X40,
Quad-core flagship processor, top-end configuration of 2+8G, or a true smart TV that supports Xingyi Smart Home linkage and AI voice recognition, how much do you think it should cost?”
"5999!"
"6499!"
"4999!"
"6999!"
…
Wang Yi smiled lightly: "Some said 5999, some said 4999, and some said 6999."
"Okay, let's take the lowest one, 4999!"
"Wow!" The scene was filled with excitement.
Xingyi TV
Except for Xingyi Technology, let alone 4999, even 5999 cannot buy such configurations and functions.
After all, from processor to storage, to system, to intelligent interaction, X40 is far ahead by a full generation!
"However." Wang Yi changed the subject: "I think it's not a discount enough. I will give you two years of Xingyi Video VIP membership worth 360 yuan, so that users can watch movies without hindrance!"
In the previous life, the LeTV S40, which was launched in 2013, used a low-end dual-core processor, 1+4G configuration, and the price was 1999 yuan + 490 yuan for video membership, which is 2500.
If you get a free two-year membership, the price will be 3,000.
However, such a price was already outrageous at the time!
Nowadays, Xingyi TV is released one year ahead of schedule. Even if it uses the same low-end configuration, it is considered a smash hit if it sells for 3,999.
But a low-end dual-core processor, 1G of RAM, and 1080P will become useless after two years of use, which can easily damage the brand.
Wang Yi learned from the painful experience and decided to go directly to NVIDIA’s quad-core flagship processor and the 2+8G flagship configuration!
As a result, the cost is much higher, and the price has to rise to 4999!
But even so, it is still very cost-effective.
Sure enough, everyone at the scene was excited:
“4999 also comes with two years of membership! Great, I’ll buy it now!”
"If you buy other brands for 4999, you can only buy a low-end dual-core, 1+4G pseudo-smart TV. But Xingyi TV directly gives you a quad-core processor, 2+8G, AI voice recognition true smart TV! It also comes with a two-year membership.
What a bargain.”
"Xingyi TV is definitely a bargain at 4999. The Xphone 1pro with the same processor and similar configurations costs 4999, and it only comes with a one-year membership. A screen as big as Xingyi TV only costs 4999 with a two-year membership, what a deal!"
"Yeah, it's such a big thing after all."
"Place your order now, you must buy it!"
Seeing everyone's enthusiasm, Wang Yi continued:
"In addition, some people think that 40 inches is not big enough and not cool enough, and they like super large screens."
"So, we launched the X50, 50 inches."
"The same NVIDIA quad-core flagship processor, the same 2+8G storage, the same 1080 resolution, the same original imported screen, the same support for AI voice recognition and smart home, and a comprehensive upgrade."
"For example, the audio system of the X50 has been upgraded to a 20w subwoofer, giving you a theater-level experience at home!"
"Bigger screen, better sound quality, giving you the best experience!"
"Also, X50 has been upgraded to wifi5, making the network speed even faster!"
Hearing this, everyone was excited.
The X40 is shocking enough, but the X50 has more upgrades and is obviously more shocking.
"As for the price!" Wang Yi paused:
"Currently, 50-inch pseudo-smart low-end TVs from rival manufacturers cost more than 6,000, or even more than 7,000, or even more than 8,000. It is so heartless."
"As for our X50, a 50-inch high-end smart TV with a quad-core processor, 2+8G storage, twice the performance of its peers, a 20W subwoofer, wifi5, supports Xingyi Smart Home, and supports AI voice recognition, how much should it sell for?"
"7999!"
"8499!"
"7499!"
Wang Yi waved his hand: "It's not that expensive, only 6999!"
“Another 2-year Xingyi Video VIP worth 360 yuan!”
Wow!
Thunderous applause echoed throughout the audience.
Many people stood up excitedly.
Twice the performance, but at a lower price, and comes with a two-year membership!
Unrivaled value for money!
There was no way, in 2012 the panels were expensive and the cost was high, so Wang Yi couldn't sell them very cheaply.
As for the X40 priced at 4,999 and the X50 priced at 6,999, at such a price, Wang Yi can make considerable profits, and the price will not deter consumers!
Even next year, the price will not be expensive. After all, the configuration is four to five years ahead.
You know, the LeTV that will be released next year will only have half the configuration of this year's Xingyi TV, and it will be able to kill everyone.
Wang Yi continued: "Some people may ask, why doesn't Xingyi Technology make a low-end TV with a lower configuration and sell a low-end TV for more than 3,000?"
Everyone nodded, full of curiosity.
"Because smart TVs are not mobile phones, they will not be replaced in one or two years."
"On the contrary, a smart TV can last for many years."
"If it is replaced with a low-end dual-core processor and 1+4G storage, it will become stuck and unusable in less than two years, and you will have to buy a new TV by then. Then the three thousand yuan will be wasted."
"Xingyi Technology focuses on user experience, only produces high-end products, and rejects low-quality and low-end products!"
"Guarantee that Xingyi TV is two generations ahead of its peers and will not fall behind in five years!"
"Wow!" There was thunderous applause, and everyone agreed.
The barrage has become lively:
"Director Wang is right. I just bought a low-end TV. I spent a lot of money, but it has been stuck for only a year and a half."
"You have to watch a TV for four or five years anyway. The configuration is low and it can't hold up at all."
"Xingyi Technology's products have always been powerful in performance, good in system, and full of innovation. They may not look cheap, but they are really economical to use."
"That's right, with the X40's configuration, it will be fine for five or six years. On average, it only costs a few hundred yuan a year. How cost-effective it is? If you buy a low-end junk TV worth more than RMB 3,000 and it gets stuck in two years, then you are losing money!"
"It makes sense, I'll place an order now, I must buy it!"
Wang Yi continued: "Xingyi Smart TV X40,
Go to the flagship store."
Of course, in the physical stores of Meiyou and Zhenyou, there will not be too many Xingyi TVs. Just hang a few prototypes on the wall and play advertisements, which does not occupy any space.
After the user places an order, through the unified purchase, sale and inventory system, the nearby Xingyi flagship store warehouse will deliver it to the door for installation.
"Of course, a large item like a TV cannot be carried in small sizes. Especially a fifty-inch TV, which cannot be moved by a rider."
"Hahaha!" Everyone laughed.
"However, in order to improve logistics timeliness, we have established after-sales service outlets and logistics installation services in Xingyi flagship stores across the country."
"After the user places an order, the nearby logistics staff will quickly contact them by phone to agree on a time to deliver the goods from the nearest store warehouse or JD.com warehouse to door-to-door installation."
"After more than a year of development, our Xingyi physical stores have not only opened in urban areas across the country, but also in many towns and villages!"
Wang Yixiao said: "We have Xingyi stores in many towns and villages, making it convenient for rural consumers to purchase Xingyi TVs, Xingyi mobile phones, Xingyi routers and other products."
"In terms of installation services, Xingyi TV comes standard with a base and free debugging. If base installation is required, a service fee of 30 yuan will be charged."
"In addition, Xingyi TV can also be hung. For this reason, we have launched three original Xingyi TV mounting brackets."
"The non-adjustable rack is 150 yuan, and the installation fee is 100 yuan."
"The 20-degree adjustable hanger is 200 yuan, and the installation fee is 100 yuan."
"The left and right 180-degree adjustable hangers cost 300 yuan, and the installation fee is 100 yuan."
“Everyone can choose and buy according to their needs.”
"Finally, about Xingyi Zhijia."
"Midea, Gree, Haier, Hisense, Oaks and other brands have reached cooperation with Xingyi Smart Home, accessed the Xingyi Smart Home APP, and launched a series of products equipped with Xingyi Smart Home IOT modules."
"For example, in the field of air conditioners, several major brands have launched air conditioners that support Xingyi Smart Home. They have been launched on platforms such as Xingyi Smart Home Mall and JD.com, providing a smarter experience, and the price is only 150 to 200 yuan more expensive than non-smart models.
, enjoy the smart home experience.”
"In the future, all air conditioners at home can be controlled using the Xingyi Smart Home APP, Xiaoai speakers, Xingyi mobile phones, and Xingyi TVs."
"It can also be linked to the Xingyi temperature and humidity sensor for intelligent control."
"In addition, there are many other categories of home appliances connected to Xingyi Smart Home, which are also available online at Xingyi Mall. Everyone is welcome to purchase."
"In Xingyi Smart Home's 2,000-acre industrial park, we have also developed a large number of smart new products that can make our lives smarter and experience more wonderful, so stay tuned!"
"All products at this conference have been launched online. Thank you for your support!"
At this point, the press conference came to an end, but everyone was still shocked.
"Xingyi Router A500, supports wifi5, you must buy it. Xingyi Smart TV X50, a 50-inch AI voice-controlled true smart TV, is also worth buying! You also need to buy Xingyue shoes and clothes! Those that support Xingyi Smart Home
I still want to buy a smart air conditioner! I don’t have enough money!”
"What's so rare about this? You buy the first one yourself, and let Dad buy the air conditioner and other things!"
"Good guy, hahaha, I think it works."
"Everything about Xingyi Technology is good, except for my wallet."
"I've already got the Xingyi router and Xingshen card, and I'm going to get another x50!"
"I also wore Xingyue running shoes. Not to mention, they are comfortable and have good shock absorption."
“I envy cities with Ele.me takeaways, Hida is so awesome.”
"It's nothing. I just placed an order for Xingyi TV X50, and I received a call from logistics. It will be delivered to my door in a while."
"Damn it, why is it so fast?"
"I guess there is a Xingyi store near his home, hahaha."
"I just saw it and specifically asked the logistics guy. It turns out that they had prepared it a long time ago and installed a truck of Xingyi TVs. Now they are walking around the streets, delivering them one by one."
"Hahaha, this service is so good, I have to give it a try."
"Xingyi Technology has a good arrangement. Small items are delivered within hours. Large items are delivered door-to-door with dedicated logistics."
"Now I'm worried that the sales of Xingyi TV are too hot, so don't snatch them away."
"Damn it, this is a big problem, don't hesitate, just rush in!"
"Yes, if you hesitate again, the goods will be gone. Buy early and enjoy it early."
…
After the press conference, Wang Yi returned to the office and looked at the soaring background data with a satisfied smile.
The hottest seller is undoubtedly the router!
You can charge for anything worth hundreds of dollars, and they are all just needed.
There is no way, 95% of current routers have 100M network ports and only support 2.4g and wifi4, which is rubbish.
Even if Wang Yi hadn't released the Xingyi router, most consumers wouldn't know that there is a Gigabit network port, they don't know about WiFi5, and they don't know that the 5G frequency band is several times faster than 2.4G...
But after the press conference, everyone understood. Seeing how bad the 100M router at home was, they all made up their mind to replace it with a Xingyi router.
There is no way, whether it is gaming or watching TV series, the router determines the speed of the network and is a necessity.
In just half an hour, the sales of Xingyi router A300 exceeded 60,000 units, and the sales volume of A500 exceeded 90,000 units!
The total sales volume of Xingyi routers exceeded 150,000 units.
The sales of Xingyi TV are even more terrifying.
In half an hour, X40 sales exceeded 40,000, and sales exceeded 200 million.
X50 sales exceeded 60,000, and sales exceeded 400 million.
The total sales volume of Xingyi TV has exceeded 100,000 units and is still increasing rapidly.
In the previous life, LeTV and Xiaomi became popular online only.
Xingyi TV is an online multi-platform, with offline Xingyi + Meiyou + Zhenyou, and tens of thousands of physical stores!
A store sells just three or four units, which adds up to 30,000 to 40,000 units.
Coupled with the sales on multiple online platforms, the result can be imagined, it was completely sold out!
Song Sining walked into the room: "Xingyi TVs are selling very well, and Xingyi routers are also selling very well. But here's the problem. According to this momentum, the millions of routers we have stocked can last for a few more days, and the follow-up production capacity is sufficient.
But Xingyi TV has produced a total of 600,000 units and has a monthly production capacity of 900,000 units. Can it sustain it?"
Routers are easy to say and simple. The factories in Xingyi Industrial Park can produce them. There is no pressure for two million units a month, and there is no pressure for three million units a month.
But TVs are different. They have high requirements and are much more difficult to produce than routers, requiring professional workshops.
Wang Yi sighed: "I probably can't handle it. I didn't expect it to sell so well!"
"100,000 units were sold in half an hour, and I am afraid it will exceed 300,000 units today. The remaining 300,000 units can last for two days at most!"
"Yes, the sales volume is terrible." Song Sining sighed: "It's completely beyond expectations."
Prior to this, Xingyi TV Department conducted market research.
At present, the annual sales volume of domestic LCD TVs is only 50 to 60 million.
As for pseudo-smart TVs, they only cost a few million.
Based on this data, the TV department estimates that Xingyi Smart TV's annual production capacity is about 10 million, which is enough to satisfy the domestic market.
When the second phase is put into production in half a year, the production capacity will be 15 million, which will be directly supplied to overseas markets.
So just right.
Unexpectedly, it was not enough!
The sales in the domestic market alone are crazy!
Until this moment, Wang Yi completely realized the problem: "The reference object is wrong!"
Song Sining suddenly realized: "You mean...the reference should not be the sales of 5 million smart TVs, but the sales of 50 to 60 million LCD TVs?"
Wang Yi nodded: "That's right. Nowadays, consumers buy LCD TVs because there are mainly ordinary LCD TVs on the market. There are only a few smart TVs, few of which are well-made, and the prices are extremely expensive, so consumers are buying LCD TVs."
Smart LCD TV!”
"But our Xingyi smart TV has strong performance, high quality, good system, and supports AI voice recognition. It is truly smart, and the price is about the same as non-smart LCD TVs!"
"As a result, consumers who were planning to buy LCD TVs will turn around and buy our Xingyi Smart TVs!"
"There is also the brand influence of Xingyi Technology and the bonus of Xingyi Mobile Phone and Xingyi Video! And the endorsement of international superstar Xiao Lizi!"
"At the very least, fans of Xingyi Technology, users of Xingyi Video, and fans of DiCaprio, if they need a TV, they will support Xingyi TV. This group amounts to hundreds of millions."
"That's it." Song Sining agreed very much:
"Coupled with the influence of Changchao and the incompetence of its friends, Xingyi TV has no competitors in the world. The annual sales of Xingyi TV X40 and X50 may exceed 10 million or even 15 million. So in total
The production capacity has to be 30 million yuan a year, and there is still a 20 million production capacity difference!"
"That's right, we need to find a new factory." Wang Yi said.
Song Sining had an idea: "Then I contact BYD? Find BYD OEM? Their TV factory has just been completed, and they were originally planning to make BYD TVs. But after seeing our Xingyi Smart TV, I guess Shopkeeper Wang has lost the courage to make BYD TVs.
.The factory that happens to be empty allows us to mass-produce Xingyi TVs!”
"Hahaha!" Wang Yi laughed: "It's very possible, but instead of looking for BYD to do the manufacturing, we directly took over BYD's factory!"
Chapter completed!