Chapter 376: Big customers come to your doorstep, market segmentation(1/3)
Before Jian Ziyan could say anything, Xu Haitao, Yanlord's marketing chief, continued:
"Mr. Jian, all the apartments in Building No. 5 are large, and the basement is also large. The built area is 80 square meters, 40% of the public space, and the apartment is 48 square meters. It is barely enough. It is a gift!"
Jian Ziyan was silent again: "..."
Such a price is such a discount!
An ordinary parking space costs RMB 250,000 each, and a combined parking space costs at least RMB 400,000.
The result for Jian Ziyan was that based on 300,000 yuan, it was only 50,000 yuan more than an ordinary parking space, and with a 20% discount, buy one get one free, and get a combined parking space!
As for the basement, the shared area is larger than the house, but the price is not cheap, usually 40% of the house price.
In other words, the house price is more than 30,000 yuan, and the basement is more than 10,000 yuan.
Eighty square meters of basement, another million!
How much of a discount is this?
Didn't we agree on a 10% discount?
This account cannot be settled!
If she hadn't known the truth, Jian Ziyan would have suspected that she had encountered a pig-killing plate!
"Mr. Jian, are you satisfied?" Xu Haitao said with a smile.
The person in front of me is just a secretary on the surface, but he is Director Wang’s secretary, and he is the kind of person with real power!
It is not an exaggeration to say that he is the great steward of Xingyi Technology.
And what is the value of Xingyi Technology?
Although it is a rising star on the Internet, its development speed is astonishing, not much worse than BAT, or even worse!
Even real estate giants like Yanlord are nothing compared to Xingyi Technology.
I, the marketing manager of Yanlord, am not worth mentioning in front of the great housekeeper Jian Ziyan.
No matter what, we must give you the highest discount, or even an exceptional discount.
Even when I get to the chairman, I have done everything right and I have to praise him!
Anyone who can do marketing in general is a talented person.
Ever since Xingyi Technology released Xiaoai Audio and launched Xingyi Smart Home, he has been eyeing the smart home market.
In the current real estate field, first-tier big-name developers such as Longfor, Vanke, Yanlord, Greentown, Evergrande, Jinmao, and Yuexiu are in constant competition.
If you want to crush your opponents and stand out, you have to show strong special skills.
Real estate executives may not be sensitive enough to these things, but their marketing efforts are always very sensitive.
For example, the Guangqu Jinmao Mansion under construction is planning to introduce capillary radiation terminal technology to create the country's first Sanheng mansion with "constant temperature, constant humidity, and constant oxygen"!
It is conceivable that once the Sanheng system comes out, Jinmao's brand power will definitely further improve.
The residences in the Sanheng system are definitely more expensive, but the most important thing in the imperial capital is rich people.
Similarly, if Yanlord wants to stand out, it must come up with unique skills.
The Sanheng system was preempted by Jinmao and lost its chance. However, if the smart home system is won by Yanlord, it will have a bright future.
In the current smart home field, BAT will not be launched until a year later. Only Xingyi Smart Home is developing the fastest and it is starting now.
If Yanlord can cooperate with Xingyi Technology and fully introduce its top luxury homes into the Xingyi smart home ecosystem, then Yanlord's product strength and brand strength will be raised to a higher level and it will stand out.
It is even more powerful than Jinmao's Sanheng system.
After all, the Sanheng system also has many disadvantages.
For example, the wall of the Sanheng system is full of pipes. If users want to decorate or DIY, it is a problem. They cannot smash randomly or decorate at will. Even when smashing a nail, they have to be careful and find a good position to prevent it from being damaged.
When the hammer goes down, the wall becomes a fountain!
The smart home is different. It can also implement the Sanheng system to achieve comprehensive intelligence, and there is no need to worry about the trouble of decorating too many wall pipes.
Originally, Xu Haitao was still worried about how to contact Xingyi Technology, but now, Jian Ziyan came to the door on her own!
If he misses this opportunity, his surname, Xu Haitao, will not be Xu!
"That..." Jian Ziyan opened her mouth and already figured out the discount.
The original price of a 150-square-meter house is 4.8 million, the original price of two parking spaces is 800,000, and the basement is 80 square meters, which is 1 million, totaling 6.6 million.
Even if the teacher gives me a 10% discount, it will still cost 5.94 million.
But now it only costs 4.08 million!
How much discount is this? 0.618 discount!
Broken bones directly!
This is not a discount, this is a bribe!
Jian Ziyan is not a low-spirited girl who fantasizes about pie in the sky every day. On the contrary, she knows very well that what she pays for is what she will gain.
We understand very well that there may be things in this world that are bad for no reason, but there will never be things that are good without reason, let alone things that are too good!
If there is a 10% discount, it is for Professor Mo's sake and Professor Mo is returning the favor.
20% off, for the sake of her reputation as the head butler of Xingyi Technology, she also had to owe him a favor.
But this 40% off is outrageous, a complete gray deal!
Jian Ziyan waved her hands decisively: "Mr. Xu, it doesn't have to be like this. Let's deal with the price at 10% off. We only need a parking space and don't want the basement. This is a 10% discount. I can afford it."
Xu Haitao's expression changed slightly. He finally found an opportunity to contact Xingyi Technology. Can you draw a clear line?
How can it be?
I have been a marketing manager for so many years, and there is no discount that I can’t give out!
That's right, ordinary people buy a house, beg their grandfather and grandma, find connections, and send red envelopes, just to get the discounts from the marketing boss.
And when some people buy a house, the marketers always ask for half-sale and half-free, which is a ridiculous price!
Essentially, it depends on who asks for whom.
"Mr. Jian, don't get me wrong, I have no other intentions. I don't want you to do anything, I just want to make friends with you!"
Xu Haitao said with a smile: "You can ask me about someone's reputation in the industry. He must be upright and sit upright. You can rest assured. This gift is also an internal special price for VIPs, and it is all in compliance with the laws and regulations."
."
Jian Ziyan was speechless, 'If I believe even one more word, my legal studies will be in vain!'
"Dr. Xu, if you have any concerns, you can just say it. This house really doesn't need to be like this. I would be very grateful if you gave me a 10% discount."
Xu Haitao was a little helpless and had to say: "To be honest, I just want Mr. Jian to do a favor and make an introduction. We at Yanlord want to make smart homes, so I would like to ask Mr. Jian to get in touch with Director Wang and see if we can
We cannot reach a cooperation. We at Yanlord want to fully introduce Xingyi Smart Home in high-end residences!”
"That's it?" Jian Ziyan was very surprised.
I thought Xu Haitao was doing half-sale and half-free for some gray deal, but it turns out it was just for cooperation!
This is totally fine.
If Xingyi Smart Home wants to develop, it must be combined with real estate.
As for our own Xingyi Real Estate, it is currently only in the land hoarding stage. It is developing technology parks, office buildings, commercial buildings, etc. The residential buildings will not start construction until a few years later.
In recent years, Xingyi Smart Home has only been able to cooperate with other real estate developers.
Originally, Jian Ziyan was planning how to lobby real estate developers, but now, a big first-tier brand developer like Yanlord has jumped in and begged for cooperation.
I can't ask for it.
"Yes, that's it." Xu Haitao said sincerely: "Mr. Jian, to be honest, whether I, Xu Haitao, can go further depends on whether Yanlord can be the first to introduce Xingyi Smart Home. If it succeeds, I will do marketing this year
President, next year at least the group vice president!"
"Please, sister, you must help me introduce Director Wang. No matter whether it succeeds or not, this house is only at this price. If you pay more, I won't take it. Please!"
"When the work is done, I will give you a big thank you!"
Jian Ziyan understands, this guy is doing it for his own development, to go further!
What a familiar scene. Isn’t this how Ark, China Unicom’s Lu province, operates?
With the popularity of Xingshen Card and Xiaoshen Card, China Unicom's users have increased by millions. Duan Fangzhou has made outstanding contributions and will be promoted to Vice President of the Group next year. It is certain!
Now Xu Haitao also has this idea, creating his own opportunity to win the cooperation of Xingyi Smart Home first!
I can only say talent is a talent!
No wonder he became the chief marketing officer. When his friends and businessmen were still watching the show and thought smart homes were out of reach, Xu Haitao already had an idea and took action!
You deserve your promotion!
Jian Ziyan waved her hand: "If you have any other thanks, forget it. I will talk to Director Wang about this."
"Thank you, thank you so much!" Xu Haitao was in a good mood, and decisively asked someone to finalize the contract: "Mr. Jian, this house is at this price, and it complies with the law!"
To be continued...