Chapter 362 Logistics Innovation——Xingyi Logistics!
Logistics is also a big problem that must be solved.
Originally, Wang Yi planned to cooperate with JD.com and invest in JD.com Logistics.
But this matter is not that simple. The Great Qiangzi may not let Wang Yi get involved.
After all, Meiyou is also an e-commerce platform. It is still a vertical e-commerce platform. Who knows whether it will be upgraded to a comprehensive e-commerce platform in the future?
As a potential competitor of JD.com, JD.com will probably not cooperate with Wang Yi.
Moreover, Jingdong Logistics is currently suffering serious losses. Even if Wang Yi invests in it, he will also suffer losses.
In this case, it is better to upgrade Meiyou’s logistics and warehousing system and directly create its own logistics - Xingyi Logistics!
The current logistics system has warehousing centers in every province and city, a logistics system that distributes goods from factories to provincial and municipal warehouses, and a logistics system that distributes goods from warehouses to stores.
What's worse now is the courier who delivers the last five kilometers to the user's home!
There are two solutions. One is to apply for a logistics license and establish a new logistics platform.
Under this model, Meiyou Mall must develop into a comprehensive e-commerce, otherwise it will not be able to support the entire logistics company and so many couriers.
Moreover, it has become a comprehensive e-commerce, and whether it can be delivered to your door is also a problem.
You should know that the unit price of delivery is different between door-to-door delivery and non-door-to-door delivery.
If you throw away items from Cainiao Station, you will only earn a few cents per piece.
Door-to-door delivery on JD.com costs 5-5 yuan.
It is precisely for this reason that Taobao offers free shipping directly, while JD.com requires 5 yuan for shipping, and free shipping is available for purchases over 99.
There is no way, the total cost for many items is only a few yuan, and door-to-door delivery, logistics fees, and delivery fees are not enough.
Similarly, as a comprehensive e-commerce company, Wang Yi also has to face this problem.
If it is Meiyou, Zhenyou clothing, cosmetics, Xingyi mobile phones and tablets, these high-profit products and high-value products can be delivered directly to your door.
But as a comprehensive e-commerce company, everything worth three to five yuan can be delivered to your door without charging freight. Even Wang Yi can't bear it.
If you charge shipping fees, it will affect sales and shut out users.
For example, JD.com, although door-to-door delivery has better service and faster delivery, the shipping cost has deterred many users.
This is how consumers think. I can buy a product worth 200 yuan, but I can’t accept the shipping fee of 5 yuan!
It can be said that for comprehensive e-commerce, whether to charge shipping fees or not is a difficult problem.
The other model is the intra-city rider delivery model.
Consumers place an order online, pick it up at a nearby flagship store in the same city, and have it delivered directly to their door.
As for the riders, is Xingyi Technology still hungry?
Ele.me itself has many riders, and the number is growing.
With the help of Ele.me riders, the delivery problem of the last five kilometers of Meiyou Mall and Xingyi Mall has also been solved, and it can also achieve low-cost door-to-door delivery just like food delivery!
This model is completely feasible.
Thinking of this, Wang Yi dialed Song Sining's phone number:
"Sining, our logistics and warehousing system at Meiyou Technology is very developed, and Ele.me also has many riders. I plan to combine the two to create a new logistics model!"
"Unite Meiyou's warehousing and logistics system with Ele.me riders?" Song Sining was startled and instantly understood Wang Yi's plan:
"This is a wonderful idea! Currently, the products of Xingyi Mall and Meiyou Mall are all self-produced and self-operated. They have large warehouses in various provinces and cities, small warehouses and store warehouses in various districts and counties. It is completely possible to use Ele.me
Riders, pick up the goods nearby and deliver them directly to your door.”
Wang Yi nodded: "Yes, from now on, Xingyi mobile phones, tablets and other electronic products, as well as Meiyou, Zhenyou clothing, cosmetics and other products, will be sent directly to large warehouses in various provinces and cities after being rolled off the factory, and then distributed to districts.
County warehouse, and then distributed to store warehouses. Consumers place an order online and can pick it up at a nearby offline store. They can also have it delivered to their door by a rider, which can be done within an hour!"
"What a great idea!" Song Sining was filled with admiration:
"In this way, the goods purchased online at Meiyou Mall and Xingyi Mall do not need to be shipped from factories across provinces. They can be picked up directly from the nearby flagship store warehouse and delivered to your door."
"By then, the logistics time that originally took three or four days for online shopping will be shortened to one hour! That's invincible!"
"That's right, service within hours is our aim! Our aim is to kill our friends."
It takes a few days for Apple mobile phones to arrive when purchased online, while Xingyi mobile phones purchased online can be delivered to your door within an hour.
How will consumers choose?
Needless to say?
But Wang Yi knows that in the past life, many years later, Tmall Supermarket launched hourly delivery, and JD.com also launched instant delivery. The products were picked up from nearby supermarkets and delivered to your door within an hour.
Similarly, Wang Yi can also make this pattern in advance!
Many times, consumers do not have time to go to physical stores to purchase, or are far away from physical stores, so online shopping becomes the only option.
As someone who has experienced this, Wang Yi understands very well how eager users are to get the new phone as soon as possible when purchasing a new phone online!
Xingyi mobile phone's hourly delivery perfectly solves this problem.
"Are there enough riders?" Song Sining asked a question: "After all, there are a lot of takeout orders."
Wang Yi smiled slightly: "This question is easy to discuss, and we can deliver it during off-peak hours."
"Ele.me riders are not busy all day long. On the contrary, their busy peak periods are concentrated during meal times. For example, from 11 o'clock to 12 o'clock, during this hour, riders can be so busy that they can fly."
"On the contrary, during the non-meal hours from 9 to 11 o'clock, riders are very free and there are very few orders. Whether you can grab them all depends on your hand speed!"
"In these relatively free times, riders are idle. They can take orders and deliver intra-city express delivery to solve our delivery problems. Riders can also earn more income. It won't be the same as before, when they are free and busy.
I’m so busy when I’m here.”
"I see, that's it, then it's perfect." Song Sining suddenly realized: "But the delivery time depends on the user's order time. How can the user avoid the peak meal period? Is it forced by the system?"
Wang Yi waved his hand: "Business people must not teach users to do things. We can't force them. We can only use delivery fees and delivery time to guide them."
"For example, when users place an order, in addition to choosing immediate delivery, they can also choose the estimated delivery time. If they choose delivery during non-peak dining periods, we will deliver it for free and will deliver it within one hour. If they choose delivery during peak dining periods, a five yuan delivery fee will be charged.
Delivered within an hour and a half!”
Song Sining was delighted: "In this way, users who are not in a hurry will choose to place orders in advance or delay delivery, thereby staggering the peak period and reducing delivery fees."
"Yes, in order to save the five yuan delivery fee, users will also avoid peak dining periods, so that riders can deliver at off-peak times, and the transportation capacity will not be tight."
Song Sining was full of emotions. She just felt that Wang Yi, an old director, thought more carefully and understood it better than senior executives like them:
"Chairman, I have one last question, what should the towns and villages do? There are no delivery riders in the towns!"
"Township, township!" Wang Yi nodded: "This is a problem."
Logistics in rural areas is very problematic these days. Currently, only JD.com and SF Express can deliver goods to your door.
Taobao and other items are also delivered to the town.
Meiyou Mall and Xingyi Mall do not have many products and are not large in size. They are high-profit and small in size. In urban areas, there is no problem if Ele.me riders deliver goods during off-peak hours.
But in villages and towns, there are no riders, which is a big problem.
There are three solutions.
First, outsource rural orders to JD.com or SF Express, and have them deliver the goods to your door.
Second, just like now, logistics is connected in all directions and delivered to township pick-up points, allowing people to pick up goods at their own pick-up points.
Third, build a township warehouse and distribution system!
The first two are the simplest, but may not be the best.
The third one seems to have the highest cost, but in the long run it has the greatest benefits.
If Xingyi Technology wants to develop, it will have to open physical stores in villages and towns sooner or later!
Even if there is only one specialty store in a town, it is enough.
You know, the main reason why offline sales of Gree, Midea, Oppo, and VIVO have exploded is that many towns and villages have brand stores.
Whether it is a Xingyi franchise store or a Xingyi exclusive store, people can buy it in villages and towns.
Moreover, Xingyi Technology not only has mobile phones and tablets, but also TVs, smart homes, smart appliances...
Especially thousand-yuan phones and smart TVs are very popular in villages and towns, and they are hugely profitable.
Take TV, for example. Many urban residents may not have TV in their homes, and even if they do have TV, they won’t watch it.
But every household in villages and towns must have a TV!
Coupled with the comparison mentality of ordinary people, if your family buys a 40-inch TV, my family will have to buy a 50-inch TV.
And most rural people are willing to spend three to four thousand to buy an LCD TV.
Without him, more than ten years ago, a day's wages were twenty or thirty yuan, and a 25-inch TV cost more than two thousand, and the people in the village bought it.
Nowadays, a day's wages are more than 100 yuan, and a 40-inch TV only costs 2,000 to 3,000 yuan. They are even more willing to buy it.
There are also next year’s thousand-yuan phones. When ordinary people see such a good smartphone, they only cost 999!
So why not buy one?
After all, the functional phones they buy cost hundreds of dollars.
Even cheap Qingyou clothing can be tested in villages and towns.
Qingyou, a big brand dress, with novel styles, only sells one or two hundred pieces, I can't refuse it!
After all, skirts from other brands in the countryside cost more than 100 yuan if they are made of better materials, quality, and style.
It can be said that in the countryside, it is not easy to sell Xphone 1 and Xphone 1pro, which start at 3,000 to 5,000 yuan, and it is also stressful to sell a pomelo skirt, which starts at 300 to 5,000 yuan.
But it is the best place to sell products such as thousand-yuan phones, mid- to low-end smart TVs, and green pomelo skirts!
There are also subsequent routers and other smart home appliances that are also selling well in the countryside.
Thinking of this, Wang Yi said decisively: "Sining, let's build a Xingyi store in every town. The rent in the town is low, the wages are low, and the cost is low. There is no need for more people in each store, one store manager, one
A store clerk, a driver, an installer, and a small pickup truck for delivery.”
"Our Xingyi mobile phones, Xingyi tablets, and subsequent Xingyi TVs, smart homes, and home appliances can all be sold in Xingyi stores in townships! In addition, they can also be used as warehousing centers in townships, Meiyou, and Zhenyou's
Online orders can also be delivered to the Xingyi store. As for delivery, it is even simpler. When the Xingyi store delivers home appliances later, it will be delivered together!"
?????55.?????
Once Xingyi stores are opened in villages and towns, and Xingyi TV is launched, people take a fancy to it, pay money, and the stores have to deliver the goods.
When delivering goods, people from Shilibacun can send online orders along the way.
Song Sining nodded: "That's okay. We have many products. It's worthwhile to open a store in every town."
"Yes, if it's just about mobile phones, it's not cost-effective to open a store specifically. But we have tablets, TVs, and routers. We will develop smart homes in the future and launch a series of products such as air conditioners and refrigerators. Especially the home appliances of the Unbounded brand.
It is cost-effective and is most suitable for developing villages and towns. There are also Qingyou clothing and the unsalable unsold goods of Meiyou, which can be placed in the countryside to clear inventory."
Wang Yi said: "Maybe the process of opening a store in a township is troublesome, but it is something that can be done once and for all!"
"Okay, Chairman, I fully support it." Song Sining responded: "Then I will set up a township business department to build Xingyi township stores!"
"Well, let's shop it as soon as possible. As long as the township stores start to operate, our Xingyi TV, which costs about 3,000 yuan, will definitely sell out. And next year's 1,000 yuan Unbounded mobile phone will also sell out in the villages and towns."
Song Sining was in a good mood: "Yes, green pomelo is also popular in villages and towns. These product series alone can guarantee the profits of township stores! This is completely possible."
Wang Yi nodded: "That's how the Xingyi logistics system is decided. The urban area uses the Meiyou logistics system + Ele.me riders to achieve door-to-door delivery. The townships use the Meiyou logistics system + the township Xingyi store! Ele.me
Then I will be in charge here, and as for the township logistics industry system, I will leave it to you!"
"No problem, I promise to complete the task."
Without any hesitation, after the call was completed, Song Sining immediately started planning the township logistics system.
Wang Yi, on the other hand, went straight to the headquarters of Ele.me Capital.
At present, Meiyou Mall and Xingyi Mall are vertical e-commerce companies with high profits, but they have few product categories, so the package volume is not large, and Ele.me riders can deliver enough.
If it upgrades to a comprehensive e-commerce and the volume of parcels increases hundreds of times, there will not be enough riders for Ele.me, and it will be necessary to recruit a large number of couriers and build a specialized logistics company.
But it is obvious that Wang Yi has no intention of developing comprehensive e-commerce at the moment.
On the contrary, continue vertical e-commerce, with fewer categories, high profits, and good services.
In the future, we can sell some products of other big brands and do selected e-commerce, but we won’t sell everything like Taobao.
For Wang Yi, the profit of the e-commerce platform is greater than the size of the e-commerce platform.
If you really want to be a comprehensive e-commerce company, you can invest in Pinduoduo in a few years.
Or wait until you make short videos and then set up Douyin e-commerce.
Now we are still doing select e-commerce and pursuing profits.
However, Wang Yi will not let go of the sinking consumer market.
More importantly, there are few competitors in towns and villages, so those who sell home appliances charge exorbitant prices.
For example, in the previous life, Wang Yi went to buy a TV. He saw an old model X43 in a home appliance store in town. The boss said it was a Samsung screen with high configuration and cost 3499!
Wang Yi searched on JD.com and found the new LeTV X43 for only 1999 and the old model for 1599!
The difference is more than double, and the profits therein can be imagined.
But even so, many people still think it is cheap and still buy it.
There is no way, the home appliances in townships are all of low configuration, old products and high prices.
Once the Xingyi store opens, it has higher configurations, higher quality, and similar or even lower prices. It will naturally win over the lower-tier consumer market and the people in towns and villages.
Once the name of Xingyi Technology becomes famous in towns and villages, Unbounded mobile phones, Xingyi mobile phones, etc. will also be popular in the future.
When the economy is good, focus on the high-end market.
But when the economy is bad, the way out is to make efforts to sink the market.
It is precisely because of this that JD.com, a high-end company, is in decline.
Pinduoduo, which is targeting the sinking market, is becoming more and more invincible.
There is no way, the dividends of the times are limited, and the consumption level will not skyrocket all the way. On the contrary, sinking the market is the general trend of the public.
Since 2012, Wang Yi has been deploying in villages and towns, working hard to sink the market, and subsequently downgrading consumption, so he has a bright future.
Ele.me Imperial Capital Headquarters.
Zhang Xu greeted with a smile: "Chairman, you are here."
Since the acquisition, Zhang Xu has basically moved the headquarters of Ele.me to the Imperial Capital.
You can enjoy the shade by leaning against a big tree.
And Xingyi Technology is that big tree.
The headquarters of Xingyi Technology is in the imperial capital, so Zhang Xu moved the headquarters of Ele.me here.
“How is Ele.me developing recently?”
"Chairman, the development is going very smoothly. Since you criticized us last time, Ele.me has entered a new stage of development."
Zhang Xu said: "Chairman, so far, Ele.me has opened 23 cities in the north and 24 cities in the south, for a total of 47 cities!"
"47 cities!" Wang Yi was a little surprised. This progress exceeded expectations.
It took the original Ele.me team a few years to open a single-digit city.
Since being beaten by Wang Yi last time, the entire Ele.me has been divided into two regions, the north and the south. The founding team of the northern region has been criticized and all year-end bonuses have been deducted, which has led to the entire Ele.me entering a new period of rapid development.
Now a few months have passed, and there are about forty more cities.
If we continue at this pace, it won't be a big problem if we break through 75 cities in the first half of the year.
It is possible for Ele.me to reach more than 150 cities throughout the year.
Although it cannot achieve the high efficiency of Meituan's previous life of opening 200 cities a year, 150 cities a year is enough.
Sure enough, competition only brings motivation!
"Very good, keep up the good work." Wang Yi patted Zhang Xu on the shoulder.
"Don't worry, Chairman, we will work hard to strive to open more than 75 cities in the first half of the year!"
"Okay, if you encounter any difficulties, just tell me. If you can support me, the parent company will support you."
Now that people on Ele.me are starting to fight, Wang Yi also has to show something.
"Chairman, we can solve other things, but there are two problems. One is publicity. When opening a new city, the efficiency of local promotion is too slow."
"Promotion issue!" Wang Yi nodded: "Don't worry, now the number of Changchao users has exceeded 100 million. Every time you open a new city in the future, the parent company will use Changchao to help you promote in the corresponding city."
"Thank you, Chairman!" Zhang Xu was in a good mood: "The other thing is that the phone bill for Ele.me riders is too expensive."
"Right now, there are not many Ele.me riders, but there are a lot of orders. In an unfamiliar environment, one rider can deliver 20 orders a day. After getting familiar with it, he can deliver 40-50 orders a day, and even 60 orders are possible if he works hard."
"A skilled full-time rider can deliver 800 orders based on an average of 40 orders per day, running 20 days a month, with a commission of 3 yuan per order. 800 orders is 2,400 yuan. In addition to the base salary of 1,000 yuan and the perfect attendance reward of 100 yuan, the total is 3,500
Yuan. At a time when the national average monthly salary is more than 2,000 yuan, this income is considered high."
Wang Yi agreed very much.
The income of food delivery riders is higher than the average wage.
Without him, they don't have five insurances and one housing fund, and don't have to deduct more than a thousand yuan every month. The salary they get is naturally higher.
"If it is such an income, the rider will also be very happy." Zhang Xu changed the topic: "But the phone bill is too high. For 800 orders, the call cost is quite a lot, and there is also the traffic fee for receiving orders. The monthly phone bill is 300
If the amount is too high, one-tenth of the income will be lost, and the riders will be very heartbroken."
Wang Yi understood, it was also a matter of phone charges: "The company has solved this problem. We have joined forces with China Unicom to launch the Ele.me card. It provides 500 minutes of nationwide calls + 1000 minutes of intra-provincial calls and 500M of general intra-provincial data. Sends incoming calls.
Display. After exceeding the limit, the fee is 10 cents per minute. In addition, the Ele.me APP frees data. From now on, Ele.me will accept and place orders without consuming data.”
"Ele.me has free data!" Zhang Xu was excited: "There are 1,500 minutes of calls and 500M general data, which is enough. But such a good package is not cheap, right? At least more than 200? Or more than 300?"
Wang Yi smiled slightly: "No, it only costs 126 yuan. And the headquarters will also provide subsidies. For example, if the number of orders delivered per month exceeds 500, the subsidy will be 20%. If the number of orders delivered per month exceeds 600, the subsidy will be 30%. If the number of orders delivered per month exceeds 600, the subsidy will be 30%. If the number of orders delivered per month exceeds 600, the subsidy will be 30%. If the number of orders delivered per month exceeds 600, the subsidy will be 30%. If the number of orders delivered per month exceeds 500, the subsidy will be 40%."
50% subsidy for orders over 800, equivalent to a monthly phone bill of only 63 yuan!”
"So good? Those full-time riders can easily reach 800 orders, and the phone bill suddenly dropped from 300 to 400 to 63! That's great!"
Zhang Xu was completely excited: "Chairman, when will this package start?"
Wang Yi smiled slightly: "We are working with China Unicom and it is expected to be officially launched before the end of the month. At that time, you should communicate with the riders and replace them with Ele.me cards before the end of the month, so that you won't have to pay such a high phone bill next month.
!”
"Okay, Chairman, this is great!" Zhang Hao was very excited: "With the Ele.me card, riders can save more than 300 yuan in phone bills every month, which is equivalent to making more than 300 yuan more. It's really great
alright."
Wang Yi smiled faintly: "One more thing, I looked at the delivery data of Ele.me riders. On average, full-time riders make 40 orders a day, of which 30 orders are concentrated during the peak meal period."
Zhang Xu nodded: "That's right, everyone orders takeout at meal time. There are few takeout orders and there are few orders. Most riders can't get the order. They can only rush to grab the order and deliver the order crazily during the meal time.
.”
"Alas! This is not good. The time is too concentrated, but it is not safe enough and can cause problems easily." Wang Yi sighed:
“Therefore, I decided to incorporate Ele.me riders into the Xingyi logistics system. From now on, Xingyi mobile phones, Xingyi tablets, Meiyou, Zhenyou beauty, and clothing placed online by users will be simultaneously distributed to nearby Ele.me riders.
.”
"After Ele.me riders grab the order, they go to the nearby Meiyou, Zhenyou flagship store, or Xingyi flagship store to pick up the goods, and then deliver them to their door. In terms of time, they can try to stagger the peak dining period, and stagger the peak hours when the riders are leisurely.
Take orders and deliver at staggered times!”
()
Chapter completed!