Chapter 353 Dimensionality reduction attack, collective despair!
The barrage exploded even more!
"100 new Qingyou pure lust style products, priced from 159 to 299! Crazy, Meiyou Technology is crazy!"
"With so many new green pomelo products and such low prices, who would buy those copycat brands?"
"I bought counterfeit brands just to get a bargain, but the genuine pomelo turned out to be cheaper than the counterfeit brands. President Song is not giving the counterfeit brands a chance to survive!"
"Qingyou is a sub-brand of Meiyou. It has guaranteed quality and guaranteed after-sales service. Those small copycat brands are unreliable and more expensive. They are embarrassing to wear and only fools buy them."
"Meiyou Technology launches 100 new low-priced Qingyou Pure Desire products at once. It is a price war and we want to drive away all counterfeit brands!"
"As expected of Meiyou, worthy of President Song, so domineering, haha!"
…
Song Sining smiled slightly: "Are you still worried that Qingyou's new products are not good-looking enough? The materials are not good enough?"
"Yes!" Everyone nodded.
All products are always divided into three, six or nine grades.
Qingyou, as the lowest-end brand of Meiyou in terms of technology, has always had the worst styles, the most backward designs, and the most ordinary materials.
After all, it's cheap, so there's nothing you can do about it.
Song Sining waved her hand: "That's impossible. This time, Qingyou has a hundred new products, and the styles have been fully upgraded. Even compared to many beautiful pomeloes last year, Zhenyou's style and design are not much worse. The materials have also been fully upgraded, and even
The materials of high-end clothing are all transferred to Qingyou!"
"Really?" Everyone was in disbelief.
Song Sining waved her hand: "How about the details? Please watch it live and invite our team of designers to explain it to you!"
After finishing her words, the lights focused on the T stage.
A famous model walked onto the catwalk wearing Qingyou's new product.
The designer also explains simultaneously, explaining the design elements and materials of each model...
On the large screen at the rear, every detail of the pure lust-style dress is fully displayed.
For a time, many consumers were excited:
"Oh my God, the first set is the Qingyou style? How come it looks so similar to last year's Meiyou 899 style? The material is the same, but it only costs 299!"
“The third model is as beautiful as Meiyou’s 599 model last year, but only costs 199!”
"Crazy! Meiyou Technology has transferred all the high-end pure lust-style dresses from Meiyou last year to Qingyou, and the price is hundreds of dollars cheaper!"
"The seventh model is very similar to last year's Meiyou 999. I was reluctant to buy it at the time. This year's Qingyou 299 is a must-buy! Thank you, Mr. Wang!"
Everyone was so excited that they took out their mobile phones and started placing orders.
That’s right, no matter how good the designs of Meiyou were last year, they were all last year’s products and are outdated.
There are hundreds of copycat brands of Meiyou Chun Yufeng, which are based on the products of Meiyou 399-999. They copy, imitate and modify them, and then sell them for 199-599.
Since they have done this, Wang Yi will naturally not give them a chance.
Simply modify all the styles of Meiyou last year, launch 100 new products, and distribute them to Qingyou, with prices reaching 159-299!
The prices are lower than those of counterfeit brands, but we just don’t give them a way to survive!
Let all the counterfeit brand products fall into your hands and you won't be able to sell them at all.
As for counterfeit brands continuing to cut prices and continue promotions, it doesn't make much sense.
First of all, the cost is there. Meiyou has many factories and large shipments, so the bargaining power of raw materials is naturally high.
For the same fabric, the purchase price of small brands is as low as RMB 50. If Meiyou wants a large quantity, the price can be as low as RMB 20!
In terms of production costs, Meiyou uses hanging assembly lines, and each model can sell tens of thousands of pieces. Whether it is OEM fees or production in its own factory, the cost can be kept to the lowest. It is even one-third of that of small brands.
.
Coupled with Meiyou Mall’s own channels, sales costs are also low.
As a result, Meiyou's total cost is much lower than those of small brands, and a price war would kill them.
For the same product, if Meiyou sells it for 159, it will make a net profit of 80.
But the friend sold it for 159, and could only make 50, but couldn’t sell it!
If you continue to lower the price to 99, there will be no profit!
Small brands cannot afford hanging production lines, and dare not produce large-scale products at one time. They can only use manual production. The cost of handwork for one piece is dozens of yuan, plus logistics costs, sales costs, packaging freight costs, return costs, direct
It's almost a hundred dollars.
The result is that you can't sell it without lowering the price, you can't make money by lowering the price, and you may not be able to sell it well.
It can be said that when Meiyou chooses to engage in a price war, even if its competitors copy it, they will lose their way to survive!
Business war is so cruel.
For example, in the automobile industry in the previous life, as BYD and other domestic new energy sources entered into price wars, joint ventures were directly abolished and BBA was crippled.
In 2018, the Mercedes-Benz C will be sold for 380,000 yuan, and in 2024, the Mercedes-Benz C260L will be sold for only 290,000 yuan.
As for Audi and BMW, it can only be said that they are even worse.
The Audi A6 was originally positioned as a higher-end model, but its price has dropped to around 300,000.
The BMW I3 used to cost RMB 30,000 to 400,000, but now it costs RMB 190,000!
When industry leaders like BYD start to engage in price wars, other brands basically have a hard time, and many brands are even counting down the days.
Similarly, when Meiyou Technology started a price war with Qingyou, and directly transferred Meiyou's design and materials from last year to Qingyou, all the friends who copied the pure lust style were also scrapped.
Friends and businessmen who don’t copy the company will not fare well either.
To put it bluntly, Meiyou Pure Desire Style just started in 2011. In 2012, Meiyou Pure Desire Style began a major purge, sending away many friends and businessmen.
Originally, Wang Yi didn't want to be so ruthless, and he didn't want to start so early. He just kept a line in everything so that we could meet each other in the future.
According to Wang Yi's plan, it would be more appropriate to start a price war next year and clean up friends.
But who thinks that friends and businessmen are eager to imitate and seek death, so Wang Yi can only start a price war in advance and send them away in advance!
These 100 low-priced green pomeloes are the biggest deal!
All major brands were shocked and even more angry:
"It's over. There's really no way to survive. The genuine products are sold cheaper than our knockoffs. It's really over."
"I thought Meiyou would sell this kind of pure lust style in the mid-range and sell it for 300-1000, but it turned out that it sold for 159-299. It's crazy! It's really crazy!"
"Such a good design, such good materials, but sold at such a low price, we can't make any money from it. Meiyou Technology is profitable only because of its large size, and we simply can't keep up."
"Yes, our costs are high and we can't afford a price war!"
"It's over. I'm afraid all the goods I bought will be thrown into my hands."
Major brands are crying out loud.
However, it was not just the counterfeit brands that were dumbfounded, even the dealers of Meiyou Technology were shocked.
They also didn’t expect that the prices of these 100 new green pomelo products would be so low!
Since all physical stores of Meiyou Technology have a unified purchase, sale and inventory system, sales prices and promotional prices are all set by Meiyou headquarters, terminal stores have no right to reduce prices for promotions.
For example, for styles priced at 159, their purchasing price is 109!
Generally speaking, the price in the system is at least 199, but the result is only 159!
There is also a 299 style, the purchase price is 209, it sells for at least 399, but it only sells for 299!
It can only be said to be incredible.
Many dealers were confused about this, but then they became excited.
With this kind of pricing strategy, although the profit per unit is much lower, the sales volume can be much higher!
Originally, everyone was worried that Chun Yu Feng would be unsalable. There would be too many purchases and too much inventory, and they would all be overwhelmed.
But now that the prices of the entire series have been reduced on a large scale, they will definitely be able to be shipped quickly!
Not only did it completely solve the inventory problem, but it also made more money. It was a stroke of genius.
As a result, dealers who were originally worried about purchasing too much stock are now beginning to regret that they have too little stock to sell!
After all, they are cheaper than counterfeit brands, and the Green Pomelo series will definitely sell out.
But everyone still has some concerns about the high-end Meiyou series.
Song Sining smiled sweetly: "That's it for the Qingyou series, one hundred new and beautiful pure lust-style dresses, all available online at Meiyou Mall, Meiyou International, offline Meiyou flagship stores, specialty stores, authorized stores, and
Taobao, JD.com, Amazon and other e-commerce platforms welcome everyone to buy."
“Next, we will release new Meiyou products!”
“This year’s new products of Meiyou are all redesigned by our elite design team of Meiyou Technology. Not only the styles and materials have been fully upgraded, but also the wearing experience has been improved in multiple dimensions.”
"Each new product is designed after many polishings. Then the team of designers and experience experts wear it for many days. After personal experience, it is improved again before it is successfully launched!"
It is precisely because this year’s Meiyou series are all new designs.
Therefore, Wang Yicai slightly modified last year’s Meiyou series and decentralized it to Qingyou to engage in price competition.
There is no way, the clothing industry has new trends every year.
Friendly merchants are also following last year’s styles, which cannot impact Meiyou’s new models.
Then, as usual, there was another model catwalk, showing off Meiyou's new models one by one.
Also appearing together were models and spokesperson Ye Xiaohe.
As a spokesperson, Ye Xiaohe will attend such major press conferences.
Netizens were excited when they saw the new Meiyou products:
"Sure enough, it is a brand new design, much improved compared to last year."
"As expected of Meiyou, it never disappoints. Although it is much more expensive than the Qingyou series, it is more fashionable."
“It’s time to shop again. This time, I’ll stock up a little less. I’ll buy two new models of Meiyou first, and then three new models of Qingyou. It’s enough to save my life!”
"Sure enough, if you want pure lust style, you have to look at Meiyou! Both the style and material are much improved compared to last year, so you have to buy it if it's expensive."
“Buy new instead of old, just buy pomelo!”
"Last year's dress no longer matches me this year, so I have to buy it again."
…
Ye Xiaohe, dressed in Meiyou's pure lust style, smiled slightly: "Thank you for your support of Meiyou. All fifty new pure lust style products have been launched. Everyone is welcome to buy!"
Looking at the skyrocketing data in the background of Meiyou Mall, Wang Yi was in a good mood.
Without any surprise, both the new Qingyou products and the new Meiyou products are selling well again.
The difference is that Qingyou's new products impress consumers with last year's popular design and super cost-effectiveness.
Meiyou's new products, with their brand-new design and the most fashionable elements, make consumers unable to refuse and go crazy for them.
So many friends and businessmen looked straight at it:
"The price of green pomelo is lower than ours. I'm afraid that if we copy last year's style of pomelo, we will lose it. But it's okay. You can continue to copy this year's new style and continue to sell it at low prices!"
"Yes, I think so too. If this is a copycat, it will be on the market soon."
"For example, this year's new model, Meiyou sells for 399-999, and our copycat version sells for 299-599, so there is no need to worry about selling!"
??????55.??????
"That's right, just do it! The money you lost by copying last year's model can only be earned by copying this year's new model."
However, just when these people were in a good mood, Song Sining changed the subject:
"In order to give you more choices and more new products, Meiyou will carry out a thorough reform this year. Starting from April, a large number of new products will be launched every month for everyone to choose from!"
Song Sining spoke calmly, but all the friends and businessmen were dumbfounded.
It takes time to make a copycat. It takes several days to get the style from Meiyou, make patterns, make minor changes, deliver it to the factory, purchase raw materials from the factory, and arrange production.
After production is completed, it takes several days to transport and distribute the goods to dealers in various places.
It takes several days for dealers to distribute to terminal stores and put them into shopping malls.
Once it reaches the terminal, it still needs to be promoted and sold... and it takes time.
After this series, it lasted for half a month!
And Meiyou Technology launches new products every month. In other words, their knockoff products will be outdated before they are sold. Meiyou's new products are here, so why are they still selling them?
The best-selling season for skirts is only these few months, and if Meiyou is doing this, even their copycat stores can’t keep up.
Moreover, Meiyou’s strategy of launching fifty new products every month directly leads to market saturation, and they can’t even sell copies of them!
Clothing is a matter of scale effect.
There are fewer copycats, high costs and low profits.
There are too many copycats, which means you can't sell them, and it's even more troublesome to hold down inventory.
The trouble is huge and there is really no way to survive!
The dealers who had found a way out began to despair again.
Kemeiyou's dealers are all excited. With this pace and the reaction of consumers, there is no need to worry about sales.
Originally, they were a little worried about Meiyou's new products. They were worried that the prices would continue to be high and it would be difficult to sell well.
Now it seems that it is completely redundant!
As long as the dress is good-looking enough and expensive, people will buy it!
Especially female consumers are inherently emotional + visual.
As long as it has enough visual impact, this dress must be won. Even if there is financial pressure, we will find a way to solve it.
Ye Xiaohe continued: "Last year, our pure lust-style underwear, stockings, and pajamas from Meiyou were also deeply loved by consumers. In fact, I also like them very much."
"Hahaha!"
Everyone at the scene laughed.
Ye Xiaohe said generously: "Therefore, in this new product launch conference, in addition to the new Meiyou pure desire style skirt, we also launched a new pure desire style pajamas, pure desire style underwear, pure desire style underwear, pure desire style stockings
!”
As soon as he finished speaking, a series of new products were projected on the big screen at the back, which was broadcast on a rolling basis.
For a time, many female consumers were impressed by their beauty, and male consumers even got excited.
"Meiyou still understands us men, why can't we take 6 more classes per month for this pure lust-style underwear?"
"Holy shit! Why have you lost weight recently? It's all my fault, my wife. She wears beautiful pajamas every day. Who the hell can stand this? I must buy new ones this year!"
"Yes, although the old ones are good, you will get tired of them if you see them too much. Meiyou now has a new model, which is just in time!"
"Last year's pure lust-style underwear is not worthy of my wife this year. I must buy new ones! Place an order now!"
“I don’t have to choose the style, I just choose the size and get one set of each.”
"For a moment, I actually understood my wife."
"It's true, they can't bear to buy pure lust-style skirts. If they buy pure lust-style underwear, they can get one set each. It's really..."
…
Looking at these barrages, the dealer group became lively:
"Let me tell you, these pure erotic underwear, pajamas, and stockings will definitely sell out. Fortunately, I have a heavy stock."
"Me too, I buy more pure lust-style underwear and stockings than dresses, hahaha."
"The simplest thing is that if a female customer buys five sets of pure lust-style skirts at one time and spends thousands, her husband will definitely be in the mood. But as long as she buys two more sets of pure lust-style underwear and stockings, come on, her husband will be happy and happy."
"Look at your virtue, but you deserve to make money. As expected, men know men best."
"Hahaha, big sister, you should learn from it!"
…
Liu Zhixuan looked at this scene, her cheeks turned slightly red, and she murmured in her heart: "Is Wang Dong like this too? Probably not, my male idol is much more promising than them."
“At this point, Meiyou’s new product release is complete, thank you Xiaohe, thank you!”
Song Sining smiled slightly, shook hands with Ye Xiaohe, and sent Ye Xiaohe off the stage.
Then the conversation changed: "The press conference for Zhen You will begin next. Please invite Liu Shishi, the spokesperson of Zhen You!"
As soon as Liu Shishi came on stage, everyone in the audience was excited.
The barrage is also a top-notch compliment.
Last year, "Bu Bu Jing Xin" became a hit all over the Internet, making Liu Shishi's celebrity status soar, which was not low at all, and she became a first-line star, and even one of the top four actresses.
As a result, Zhen You's sales have soared.
"Good morning everyone, I am Liu Shishi, the spokesperson of Zhenyou."
Liu Shishi greeted everyone: "Zhenyou also brought a lot of new products today."
"They are all brand new designs, more youthful, more fashionable, more elegant and more charming."
"The Zhenyou design team not only pays attention to design and details, but also conducts multi-faceted research on materials, and finally selects the most suitable top materials for everyone."
"For example, high-count cotton and linen materials are deeply loved by users around the world. For this reason, this year we have launched 20 new pure lust-style products made of high-count cotton and linen for everyone."
As Liu Shishi spoke, models one after another walked onto the stage wearing high-count cotton or linen Zhenyou skirts.
High-count cotton and linen are considered ceiling materials for ordinary clothing, but they are only Zhenyou's entry-level materials.
Therefore, the selling price is only 1099-1799.
"There are still many users who like higher-end triacetate and silk materials. For this reason, we have also launched a large number of pure lust-style skirts made of triacetate and silk!"
Liu Shishi said, as the models were displayed, they were introduced one by one in detail.
These clothes are obviously more beautiful than Meiyou Pure Sex Style, and the materials are also more advanced, making everyone's eyes shine.
But the price is also extremely high.
The cheapest triacetate skirts start at 1,999, and can range from 4,000 to 5,000 yuan to 6,000 to 7,000 yuan.
Such a high price is both shocking and prohibitive.
In this era, this price is destined to be truly high-end and an affordable luxury product, which is not affordable for ordinary people.
But those rich women and big bosses don't care.
Whether buying it for his rich wife or giving it to Xiaomi’s boss, they all spend generously.
The Zhenyou silk series and triacetate series are the best choices.
The prices are as high as those of European and American luxury brands, but the materials and designs are obviously much higher-end than those of international brands.
After all, even if it is a Gucci or Chanel item worth four to five thousand pieces, it will not all be made of silk and triacetate.
On the contrary, these big luxury brands also have a lot of low-end fabrics, even fabrics that can only be worn once.
If you wash it once, it will probably be rotten.
As the name suggests, brands like theirs can only be worn once and do not need to be washed...
In fact, it is just that the material and fabric are poor, and the most basic quality of clothing has been lost.
Sure enough, there was much less praise for Zhenyou’s high-end series.
It is beyond the purchasing range of the public, especially in 2012 when the monthly income is two to three thousand. A Zhenyou silk skirt costs four to five thousand. With two months' salary, most people cannot afford it.
In fact, last year, the sales of Zhenyou products were high abroad and low domestically.
In 2012, the domestic economy was not yet developed. There was nothing we could do.
Suddenly, the barrage became very interesting:
"Oh! The Zhenyou series is so beautiful, I really like it, but I really can't afford it."
"It's not that Zhen You is not good enough, it's just that I'm not a rich woman!"
"I hope my husband will get rich soon, and I can also exchange my pomelo for Zhen pomelo!"
“Zhen You’s pure lust dress looks great, but it’s too expensive. I’d rather get it together on my anniversary!”
“It’s not that Zhenyou is not good enough, it’s that Meiyou is more cost-effective!”
…
Wang Yi looked at these barrages and sighed: "As expected, Zhenyou's consumer groups are still the wealthy people in China and developed countries in Europe and the United States. The ordinary people are under a lot of pressure."
After all, a Zhenyou silk skirt can cost you a Xingyi mobile phone. If you buy a few sets in a year, most people will not be able to afford it.
However, those brands that imitate American pomelo have discovered business opportunities:
"Consumers like Zhenyou's pure lust-style dress, but they can't afford it. If we copy it, slightly modify it, and sell it at half price, wouldn't it be a huge profit?"
"That's for sure. Now Qingyou is cheaper than our copycat brand, so there's no way to counterfeit it. Meiyou is a new product, and new products are released every month, so there's no way to do it. Only Zhenyou has high profits, so you can copy it!"
"Yes, that's it. Let's work together as a partnership and do it together, then we can sell it under our own label."
"good!"
However, just when everyone was in a good mood, Song Sining smiled slightly: "Thank you Shishi. At this point, this press conference is coming to an end. But there is still one of the most important guests who is about to attend!"
In an instant, the lights came on, illuminating the stage and revealing a figure from behind.
"Who is this?"
"Looks like a foreigner!"
"Hiss! The figure on the back is a bit familiar, very familiar. Who is that..."
"Is it possible that he is the spokesperson hired by Zhen You?"
Song Sining smiled slightly: "Yes, she is the spokesperson of our Meiyou Technology Group, international superstar, Grammy Queen, Swifty! Welcome Swifty!"
"Hello everyone!" The music started, and Swift walked onto the stage singing her masterpiece.
Everyone at the scene was excited, and the barrage exploded:
"Oh my God, what a bad luck!"
"Taylor Swift is the spokesperson of Meiyou Technology Group? In other words, in addition to Ye Xiaohe and Liu Shishi, the spokesperson of Meiyou Zhenyou is also the international superstar Swift!"
"Oh my god, how can this be done?"
"We copied Mei You Chun Yu Feng, but we can't copy Swift!"
"It's just that we can't also hire an international superstar like Swift as a spokesperson? This is unrealistic. I sold the company and can't even afford it!"
"Meyou Technology is so crazy, even Taylor Swift was invited. It's over, there's no comparison at all."
"Taylor Swift's influence is so terrifying. I'm afraid Meiyou and Zhenyou can quickly become a top international brand. It's meaningless for us to copycat and follow the trend. It's not on the same level at all."
…
Now, those brands are completely in despair.
The appearance of Swifty and the dimensionality reduction blow directly made them feel desperate.
But the majority of consumers are completely crazy!
()
Chapter completed!