Three months to go!
No, it’s ten months!
The future belongs to the mobile terminal. "Candy Crush Saga" was only launched on the mobile terminal in November in its previous life. "Happy Match" has now been launched, ten months ahead and has a huge advantage.
If we ensure more perfect product power and terrifying level updates, it will not be a problem to beat "Candy Crush Saga".
"Ten billions of annual revenue is mine!"
A small game, but it has a revenue of tens of billions a year!
Wang Yi would never let go of this big piece of fat.
The first thing he has to do is to kill "Candy Crush Saga" and at the same time, kill all potential competitors.
This kind of game is easy to develop, but very difficult to develop.
Easy, naturally the game design is simple, the threshold is low, and it is easy to follow the trend.
The difficulty is that this type of game needs to update a large number of new levels every week, and the difficulty, balance, gold level, etc. of the updated new levels must be well controlled!
This is a technology that is alive and well. One mistake may ruin the future.
This requires a stable development team and persistent innovation capabilities.
As for copying? It’s not easy to copy!
After all, it’s easy to copy the beginning, and it’s easy to copy a hundred levels, but what about reaching five hundred, one thousand, five thousand, or ten thousand levels?
I can’t even copy it!
Candy Crush ("Candy Crush") in the previous life has been updated to more than 15,000 levels...
It is precisely because of this that there were many match-3 games in the past, but the ones that did well and have been profitable for more than ten years are Candy Crush Saga and Happy Match!
Other products such as "Bingo Xiaoxiao Le" and "Seaside Xiaoxiao Le" were short-lived and went out of business soon.
Wang Yi has made a calculation. As long as "Candy Crush Saga" is defeated, "Happy Match" will have few competitors.
Wang Yi compiled these ideas into an email and sent it to Fang Zhiyuan, the person in charge of the "Happy Xiaoxiaole" project, asking him to make specific plans.
Then I looked at the revenue of "Defend Grapefruit" and found that the global monthly revenue was only about 300 million.
Compared with "Happy Xiaoxiaole"'s monthly revenue of over one billion, it's a lot lower, but it's still outstanding.
This kind of small game can be considered very successful with annual revenue of 2 to 3 billion. After all, the development cost is extremely low.
Of course, in the later period, the number of users of Changchao will increase sharply, reaching hundreds of millions, and the users and revenue of "Defend Yuzu" will also increase.
Chat + mini-games will also be the new cash cows!
The next day, the first day of the Lunar New Year, Wang Yi and his parents went back to their hometown to pay New Year greetings.
There is no collective heating in the countryside, so the three old people had agreed to come live in the county town.
But it's a pity that the old man is used to being free in the village. When he goes out, he meets acquaintances, walks around and plays chess, which makes him very happy.
When I came to the county town and moved into a building, I didn't know many people, which made me feel frustrated.
As a result, we only stayed for half a month and had to return to the village.
Wang Qingzhi and his wife tried every means to persuade them to stay, but they finally stayed for another half a month and then refused to stay.
In this regard, Wang Qingzhi and his wife were helpless and could not stop them.
We can only send the old man back to the village and install air conditioning to prevent him from freezing.
Wang Yi couldn't say anything about this.
Not everyone likes the tall buildings in the city.
On the contrary, if you open the windows in the village to look at the mountains and look out into the courtyard, life will be more comfortable and the air will be fresher.
Listening to his parents' words, Wang Yi smiled: "I'm afraid that if you turn on the air conditioner, the old man won't bear the electricity bill and won't turn it on even if he can!"
"Yes, this is a problem. They are used to saving." Wang Qingzhi nodded: "I bought two tons of charcoal for your grandparents and grandma's family. I couldn't bear to turn on the air conditioner, so I burned charcoal."
"What if you are reluctant to burn charcoal?" Wang Yi said with a smile.
Wang Qingzhi was silent: "..."
Wang Shulin also sighed repeatedly: "..."
Now the family is not short of money, but the old man is used to saving.
People who came from that era experienced years of not having enough to eat and being extremely poor, and most of them were very frugal.
"What should we do?" Wang Qingzhi was a little confused.
Wang Yi thought for a while: "It's easy to say, I'll let people use photovoltaic power generation and use solar energy to generate electricity. I won't have to pay the electricity bill in the future. That's fine."
"It's a good idea, but it's not cheap, right? How long will it take to pay back the cost?" Wang Qingzhi couldn't help but said, "It's probably more expensive than electricity."
Photovoltaic prices in 2012 were still very expensive.
But there are some things that can't be helped, and they are reluctant to let the elderly use electricity.
Only with free photovoltaic power generation and no electricity costs would they be willing to turn on the air conditioner every day.
And the equipment money is not a problem at all for Wang Yi.
He simply said: "It's okay. The elderly have few appliances and use little electricity. They can't use many photovoltaic panels."
An ordinary family of three consumes approximately 2,000-3,000 kilowatt hours of electricity per year.
The elderly in the village have few appliances and cannot use even 50 kilowatt hours of electricity a month.
That is to say, in winter and summer, the air conditioner is used more often, and the electricity consumption is 200 kilowatt hours per month. For insurance purposes, it is calculated as 300 kilowatt hours of electricity.
With an average of 10 kilowatt hours of electricity a day and an average of 6 hours of sunshine in Jeju, 2 kilowatt hours of electricity per hour is enough.
Therefore, only 2KW of photovoltaics are needed to generate an average of 12 kilowatt hours of electricity per day, which is more than 4,000 kilowatt hours of electricity a year, which two elderly people cannot use at all!
As for the cost, if you go off-grid, you have to purchase energy storage batteries, which have to be replaced every few years. This is a hassle and the cost is high. It is better to directly choose to connect to the grid.
After being connected to the grid, the grid can directly purchase unused electricity.
More than ten years later, photovoltaic power generation has become saturated, and the grid purchase price has become very pessimistic and may drop to 40 cents or even 30 cents.
Calculated based on 4 cents per degree, the payback period is relatively long, taking about ten years.
However, Wang Yi remembers that in recent years, the country has vigorously supported the photovoltaic industry, with subsidies and high prices, and the payback period is shorter, about seven or eight years.
It doesn’t matter if you invest tens of thousands and get your money back in ten or eight years.
The main reason is to make the elderly reluctant to use electricity!
After arriving at his grandfather's house, Wang Yi paid New Year greetings to the old man and gave him two big red envelopes: "Grandpa, grandma, happy New Year!"
The second elder smiled from ear to ear: "Xiao Yi, it would be great if you came to pay New Year greetings, why don't you give me a red envelope!"
"A little thought." Wang Yixiao said.
After chatting with the two elders for a while, Wang Yi went to the altar table in the back room and lit incense sticks.
In my hometown, it is customary to have a family dinner during the Chinese New Year.
At this time, a figure walked in carrying a gift box. It was Zhao Huan, the manager of Shanghai Pudong Development Bank!
"Grandpa, grandma, have a great New Year!" Zhao Huan walked in carrying large and small bags.
"Happy New Year, Manager Zhao. It's true that you brought so many things." The old man said with a smile.
Zhao Huan chuckled: "They are all bank gifts, given to big customers. Director Wang is our big customer. He doesn't need them, so I just give them to you. There are also coupons for experience, and we will arrange them after the year.
Can’t waste it.”
"Okay, okay, I'll listen to you." The second elder said with a smile.
Some of these gifts are given by banks.
Part of it was bought by Wang Yi who gave Zhao Huan money.
There are also comprehensive physical examinations twice a year, which Wang Yi pays for.
Only in this tactful way will the old man who is afraid of spending money not refuse.
Seeing Wang Yi walk out of the back room, Zhao Huan's eyes lit up: "Dr. Wang, you are here too. Happy New Year!"
Wang Yi smiled and nodded: "Happy New Year, Manager Zhao, no, President Zhao!"
“Thanks to Chairman Wang, I was promoted to vice president a year ago, thanks to Chairman Wang’s strong support!”
Zhao Huan quickly stepped forward and held Wang Yi's hand: "Director Wang, without your support, I would not be able to be the vice president of the branch at my age."
Wang Yi smiled faintly: "It's a small matter, keep working hard, maybe the president of the branch can have a role! Even the vice president of the branch can have a role!"
"I'd like to lend you some good words!" Zhao Huan was in a good mood. With Wang Dong's words, it was difficult for the vice president of the branch to speak, but the president of the branch was stable!
In a bank, every president and vice president has a task and has to carry a very high deposit limit.
Without Wang Yi, Zhao Huan was running around, but he might not be able to get enough, and he even had to spend money to buy a deposit limit.
But with Wang Yi, not to mention the quota of a branch vice president, the entire branch's quota is just a matter of Wang Yi's words.
Meiyouyue's revenue is enough for him if he can set aside some fraction of it.
Under this situation, it would be difficult for Zhao Huan not to get promoted.
If the branch president has excellent professional skills and strong connections, he can complete the tasks, and he can still be the leader.
Once the president fails to complete his tasks and Zhao Huan, the deputy president, can take over, it is natural for the chief and deputy president to shift.
This kind of private bank is very simple, all resources and performance speak for themselves.
"By the way, President Zhao, do you know the person who installed the photovoltaic cells?" Wang Yi thought of this.
Although BYD also has photovoltaic business, there is no need to contact Shopkeeper Wang for such a small matter worth tens of thousands of dollars.
Zhao Huan, the vice president of the branch, is enough.
"We know each other, of course we know each other." Zhao Huan looked at the old man's house and immediately understood Wang Yi's plan:
"Dr. Wang, a house like this is the most suitable for installing photovoltaic cells. Once installed, electricity is free, and it is warm in winter and cool in summer. It is very suitable!"
"It just so happens that we have a customer in our bank who makes photovoltaic cells. I approved all his loans. I'll call and ask. Director Wang, please wait a moment."
"Okay." Wang Yi nodded.
Zhao Huan walked out of the house and dialed the phone: "Director Zhang, have a great Chinese New Year."
"President Zhao, happy New Year! Are you at home? I'm getting ready to pay you New Year's greetings!"
"Haha, there's no need to bother, who among us is going to fight whom?" Zhao Huan said with a smile.
"That won't work. We have a good relationship, and we need to have a good New Year's greetings. I'll go over right away." Director Zhang said. Zhao Huan had the final say on the loans in their factory, so naturally he had to express his gratitude.
"It's really not necessary. To be honest, I'm here to pay New Year's greetings to a big customer."
‘Could the big customer be Mr. Wang, the chairman of Meiyou?’ Director Zhang’s eyes lit up and he grasped the key.
Everyone in the industry knows about Zhao Huan. He was promoted to vice president at such a young age because he was lucky enough to meet Director Wang.
I met Wang Dong when he was just starting out, and then he rose to great heights and soared into the sky!
I can only say that I am so lucky that I am envious and jealous!
Zhao Xuan changed the subject: "It's like this. The client's grandpa's house is an old house in the village, which is suitable for installing photovoltaics. You see..."
"What a coincidence, I'm good at this. Just give me the address and I'll go there in person..." Factory Director Zhang originally planned to go there in person, but he was afraid that being too familiar would offend Wang Yi, so he simply said, "I'm
Just arrange for someone to come to your door to measure and go through the procedures.”
Zhao Xuan was a little surprised: "You don't take any vacation during the Chinese New Year?"
"Hey, there is no holiday for Manager Zhao. The people on duty at the factory are also idle. It's just a good idea to go for a trip!"
"Okay, let's agree in advance and we'll pay it as much as we want, and our bank will pay for it!"
For super large customers, the vice president has special funds in his hands.
After all, if the deposit is not enough, he will spend more to buy the deposit!
"What money do you want? It's worthless stuff."
"No, just one code and one code."
"Okay, I'll charge you the ex-factory cost price."
"Okay, thank you."
Zhao Xuan returned to the room: "Director Wang, it's done. Rich Photovoltaic is a photovoltaic company in Qingyun County. The performance is not great, but the products are good. Someone will be here soon."
"Okay, thank you for your hard work. And my grandma, just press the button together and the funds will be transferred to the account."
Wang Yi was not around, so he gave Zhao Xuan a sum of money and entrusted Zhao Xuan to buy some daily necessities and nutritional supplements for his parents and three elderly people every month.
"No, I really don't need it, it's only tens of thousands of dollars." Zhao Xuan waved his hands quickly: "Director Wang, you asked me to save money to buy deposits, I don't even know how much money it is!"
As for being promoted to vice president, the kindness is immeasurable!
Wang Yi smiled and said no more.
Zhao Xuan is a good person who knows how to repay kindness.
In the afternoon of that day, people from Rich Photovoltaic Factory came to take measurements and gave a plan.
All the photovoltaic panels on the roof can reach 5kw, which can generate an average of 30 kilowatt hours a day and 11,000 kilowatt hours a year.
If the elderly do not turn on the air conditioner, they only consume 40 kilowatt-hours of electricity a month. If they turn on the air conditioner, they only consume 200-300 kilowatt-hours of electricity, which means they only consume 1,500 kilowatt-hours of electricity in a year.
The remaining electricity is integrated into the power grid, and based on the calculation of 40 cents per kilowatt hour, the cost is 3,800 yuan per year.
The total installation cost is 40,000 yuan in market price, and it will take more than ten years to pay it back.
But Zhao Xuan was given the cost price, which was only 25,000, and the money would be paid back in less than seven years.
You can also apply for policy subsidies. Once you apply, it will not be 40 cents per unit, but 2 yuan!
In 2010, the provincial photovoltaic power generation subsidy price was 7 yuan per kilowatt hour, 4 yuan per kilowatt hour in 2011, and 2 yuan per kilowatt hour in 2012.
The price will continue to fall in the future, falling to 70 cents in six years, and more than 30 cents in ten years...
But in recent years, it has been very expensive, so it can be repaid in three years, after all, the cost price!
Grandma's situation is similar.
Wang Yi was very satisfied with this plan.
But subsequent installation will have to wait.
After the year, first apply for grid connection and go through the procedures. After the procedures are completed, you can directly install and connect to the grid.
Wang Yi was not in a hurry about this.
It’s not a good idea to install photovoltaics during the Chinese New Year.
Once photovoltaic power generation is available, the three elderly people will no longer be reluctant to use electricity.
In the following days, Wang Yi experienced most family banquets, at uncle's house, aunt's house, aunt's house...
This year’s Chinese New Year is quite festive.
I also played with Lin Shu for two days. The days when I didn’t have to work were always happy and short.
The 7-day annual leave is gone in a blink of an eye.
On January 29, the seventh day of the first lunar month, Wang Yi, like most migrant workers, returned to the imperial capital and started a new busy life.
At the first stop, Wang Yi went straight to the "Happy Xiaoxiaole" department and had a meeting with the developers.
"Everyone has seen the revenue and profits of "Happy Xiaoxiaole". One month after its launch, the domestic and foreign revenue totaled more than one billion. It can be said to be very successful. But the potential dangers are also great."
Having said this, Wang Yi looked at everyone.
Everyone was confused, and one of the more humane ones said: "Chairman, the situation of "Happy Xiaoxiaole" is great, where is the danger?"
"You all think so?" Wang Yi was speechless.
However, project manager Fang Zhiyuan frowned slightly: "The chairman is worried that "Happy Xiaoxiaole" will be too popular and friends and businessmen will follow suit and copycat it!"
Wang Yi nodded: "Yes, that's it."
Everyone suddenly realized: "What domestic game manufacturers like to do most is to follow the trend."
"I guess some companies are already planning or even preparing to take action."
"This is not a good thing. This kind of game is relatively easy to follow."
"Once similar games become popular, it will definitely have a serious impact on our "Happy Match"."
Listening to everyone's words, Wang Yi nodded: "Yes, that's the case, so I want you to be prepared for danger in times of peace and not be careless! And we should establish our absolute advantage and create barriers to deter our friends and businessmen!"
Hearing this, everyone nodded.
Wang Yi continued: "Manager Fang, I discussed this issue with you during the Chinese New Year. How are you going to implement the plan now?"
Fang Zhiyuan opened his laptop and put it on the big screen: "Chairman, after reading your email, I studied it for a week and made the following strategy."
"First of all, in terms of marketing, domestic marketing is very successful. I conducted an in-depth analysis of the reasons for success, mainly three points."
"The first is the frequent hot searches. The second is the linkage promotion between Meiyou and "Defend Youzi". The third is the linkage with Changchao and interactive promotion with the help of Changchao friends. The fourth is the live broadcast promotion of Xingyi Video!"
"Especially for live broadcast promotion, Gulina will live broadcast every week, and other times there will also be live broadcasts by Meyou's contracted internet celebrities."
“These beautiful anchors attract a large number of male users with their good looks or figures.”
"And some handsome male anchors have also attracted a large number of female users."
"Similarly, overseas, I can also copy the successful domestic experience."
“As mentioned in the chairman’s email, we use Meiyou International Promotion and Facebook and Twitter friend promotion.”
“In addition, you can also cooperate with you to be internet celebrities!”
"I spent a few days screening a large number of You to be internet celebrities. These people all have a certain amount of traffic, some are at the top and some are at the tail."
"The top influencers offer high prices, so we choose the best to cooperate. The tail influencers offer low prices, so we can cooperate in large quantities and for a long time. In this way, 555 can maintain long-term popularity on You Tube. This is the specific list."
Wang Yi carefully looked at the lists of Internet celebrities and saw that they not only had nicknames, but also the number of fans, influence index, quotations, fields...
I have to say that Fang Zhiyuan was very well prepared.
Wang Yi nodded: "Very good, that's no problem at all."
Fang Zhiyuan continued: "I have also completed the weekly updates mentioned by the chairman. I have divided the entire department into three groups: new level group, upgrade and transformation group, and test control group."
"The new level group is responsible for the development of new levels and designing new levels from scratch. 20 levels are developed every week."
"The upgrading and transformation team is responsible for upgrading and transforming old levels into new levels, upgrading and upgrading 40 levels every week."
"The test control team tested 60 levels, adjusted the game balance, and finally selected 50 levels and launched the update!"
Wang Yi nodded: "Very good."
"Chairman, I also have a goal for sponsoring the international events you mentioned. These events are all good, and the cost is not high. The sponsorship fee is within 20 million US dollars."
Wang Yi looked at it and shook his head: "These events have received too little attention and are meaningless. Just play the big ones."
Fang Zhiyuan was startled: "Chairman, are you going to sponsor the Olympics?"
The 2012 Fog City Olympics will be held on July 27!
This kind of international event has a global attention of more than 4 billion, which is the best promotion channel.
The simplest thing is, if "Happy Xiaoxiaole" sponsors the Olympic Games, its popularity will suddenly increase, and the number of downloads will completely explode!
And Olympic sponsorship is still very cheap these days.
Wang Yi remembers that Acer took over from Lenovo and won the top sponsorship, spending 80 million US dollars.
That’s right, TOP’s sponsorship is only 500 million yuan.
Ordinary sponsorship is even cheaper.
Wang Yi made up his mind to directly arrange things that can be sold internationally.
For example, a sports brand that is about to be launched can use the Olympic Games to become an instant hit.
Spokesperson Wang Yi has been chosen, Super Dan!
In the 2012 Fog City Olympics, Super Dan once again defended his title.
As for the car rollover incident a few years later, Wang Yi didn't mind.
Super Dan has endorsed many brands, and it was not affected much after the fall. It is enough to earn the current traffic and popularity.
Moreover, the cooperation between Wang Yi and Super Dan will only last for one or two years, and they will stop cooperation before they fall apart.
As for the Asian trapeze artist, it is a pity that he retired due to injury and missed the Olympics.
Sports brands can be endorsed by Super Dan, but as for "Happy Xiaoxiaole", it is a bit inappropriate.
You can choose small plums instead.
As a top international star, Leonardo DiCaprio has become extremely popular with works such as "Titanic" and "Romeo and Juliet".
"Inception" released in 2010 went even further.
It would be just right to let Xiao Li Zi endorse "Happy Xiaoxiaole".
I'm afraid that all the aunts in Europe and the United States will download "Happy Match" crazily for Little Plum, and spend money like crazy. If you play it for ten years, you will spend ten years!
This is totally fine.
And the endorsement fee is not expensive, US$5 million is enough.
Wang Yi also considered Bieber, and his influence is equally terrifying.
It's just a pity that Bieber seems to have overturned in the past two years, and he still stayed in it for a while...
Wang Yi couldn't remember exactly whether it was 2012 or 2013. He just remembered that when he was in college, Bieber overturned...
Therefore, Little Plum is safer.
In response to this, Wang Yida said: "You guys have done a good job with "Happy Xiaoxiaole" and done it well. We have hired an international superstar to be the spokesperson for "Happy Xiaoxiaole". You have done a very good job. We will also sponsor the Olympics!"
"Really? Chairman, who can I invite?"
Suddenly, everyone in the room became interested.
"How about Little Plum?"
"Little plum! No problem, this is awesome!"
"My idol!"
"With DiCaprio as the spokesperson, our games can become popular all over the world!"
Wang Yi nodded: "The premise is that the game must be done well. If it is not done well, it will go bankrupt in half a year or a year. Then there is no need to ask international superstars to endorse it. You don't even need to keep it."
Everyone's expressions changed drastically: "..."
He said decisively: "Don't worry, Chairman, we will go all out."
"Be sure to complete all the new levels of "Happy Match"."
"Yes, even if the entire department works overtime, it will be a good idea!"
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Chapter completed!