"One hundred cities a year!" Zhang Hao was startled: "Director Wang, is this expansion rate a bit too radical?"
Wang Yi burst into laughter: "It's not radical. Without capital, the food delivery market is a stagnant water. It doesn't matter if Ele.me launches in three cities in three years."
"But once capital comes in and invests in other competitors, it is capital efficiency, and it can be launched in hundreds of cities a year. If Ele.me continues to dawdle like this, there will be only a dead end! Just look at the development of the group buying market, and you will understand.
!”
Zhang Hao suddenly realized and said solemnly: "Dr. Wang, you are right! We can only have a future if we are more efficient than our competitors and capture the market before capital enters the market. If the group buying market really develops into a battle between thousands of groups,
That’s a disaster.”
"Yes, let's talk about the current progress of Ele.me."
Zhang Hao said: "First of all, the target group. Young people are the most receptive to new things. Now they are students. Once they accept the takeout model, they will become white-collar workers after graduation and will continue to accept the takeout model. Therefore, Ele.me started from the Magic City University
It started, and then advanced to Imperial Colleges and Universities, Hangzhou City Universities..."
"President Zhang, you chose to start with colleges and universities as the breakthrough point. Your idea is right, but colleges and universities alone are not enough. We should gradually promote takeout in the entire urban area. Of course, with limited resources in the early stage, we cannot cover the entire urban area. We can
Provide coverage in the city center and key areas."
Wang Yi continued: "In addition to colleges and universities, there are also office buildings and apartments where there are many young people, but places where cooking is inconvenient are our key coverage areas."
"Especially for office workers, most companies don't have canteens, so they can only bring their own meals at noon."
"But many young people don't know how to cook. Those who do know how to cook have difficulty getting up early. They can only cook the food last night and eat overnight meals. It takes a lot of trouble and may not be healthy."
"Or you can just make do with it downstairs. It's just a few small restaurants. You'll get tired of it after eating for a long time. If you go far away, you won't have enough time at noon."
"But once our takeout is launched, it can be delivered within a five-kilometer radius, so it is their best choice!"
"Moreover, these office workers can place their orders in advance, and when they have lunch break at 12 o'clock, the takeaway has already arrived downstairs and they can just pick it up and eat it!"
Zhang Hao beamed with joy: "Chairman is wise, I only paid attention to colleges and universities at first, and never thought about it. Colleges and universities do not have take-out, but they have canteens, but most companies do not have canteens, so they are more suitable for promoting take-out!"
"Yes, that's the problem." Wang Yi continued: "In addition, the takeout service must be formalized and trusted by users! For example, health license inspections should be carried out, and relevant departments should be linked. Once there is a shoddy merchant, the relevant departments should be notified directly and severe crackdowns will be carried out.
!”
"Okay!" Zhang Hao quickly took out his mobile phone and wrote them down one by one.
"These user data are also very important. In the future, we must also connect to big data, establish a labeling system for merchants, customers, and regions, and establish a data model to facilitate our subsequent data analysis and big data push."
One of the reasons why Wang Yi does takeout is for O2O big data.
These big data are very important, and they can exert terrible commercial value in the future.
"In addition, Ele.me will need to speed up recruitment. Riders can adopt two methods. One is to be a normal employee who has signed a labor contract and pays the five insurances normally."
"The other is a third-party crowdsourced rider who only pays accident insurance."
"The former has all five insurances, has more restrictions, and will receive a lower salary. The latter does not pay five insurances, has a higher salary, and has more freedom. It can also work part-time, allowing riders to choose by themselves."
"In the future, I will let Meiyou Technology customize a uniform jacket for Ele.me riders, which is windproof and rainproof!"
Zhang Hao nodded while recording: "This is good, it can highlight the formality of Ele.me, and users and merchants will be easier to trust!"
Wang Yi continued: "The Ele.me APP is also under development. In the future, you will arrange for people to connect with the Xingyi Technology Development Team to connect the system and data."
"When opening a website in a hundred cities, training is the most important. Next, we will open webmaster training camps in the Imperial Capital, Magic Capital, Hangzhou and other places. We will first train webmasters and teams, and then send them to major cities to compete in the market!"
"At the same time, we are poaching people like crazy. Group buying platforms that are bankrupt or about to go bankrupt, as well as capable executives and employees, are all our targets."
Wang Yi knew clearly that 99% of the more than 6,000 group buying platforms will go bankrupt within the next year!
The talents and elites of the major platforms are located in various cities. They have experience in developing markets, are capable, and are familiar with business resources in various places.
Once the platform goes bankrupt or is on the verge of bankruptcy, they face unemployment, so they come to Ele.me and continue to expand their territory!
Seamless connection!
And through the performance of the Thousand Regiments War, it is easy to see that those people are really capable and those people are useless, and they can be recruited in a targeted manner.
"Dr. Wang, you are truly a god. You are a hundred times more considerate than me. I'm ashamed!"
Zhang Hao looked complicated. He didn't expect that Wang Yi had already planned so much. He was just strategizing!
I felt a little scared in my heart.
Whenever he refuses to acquire, Wang Yi is so well-prepared that he can invest in other food delivery companies or make his own food delivery, and he can quickly overturn Ele.me!
By then, Ele.me will be bankrupted by Wang Dongqian!
Fortunately, I chose to sell myself.
If you can't beat them, just join, don't be shabby.
What's more, Wang Yi gave money, dividends to shareholders, the position of president, and high salary...
Zhang Hao thought a lot in an instant and couldn't help but raise the corners of his mouth: "Selling yourself to Xingyi Technology, I'm so smart!"
The two parties communicated in many details and finalized the future development of Ele.me.
Finally, Zhang Hao asked: "Chairman, do you want to publicize it online?"
Wang Yi waved his hand: "No need for the time being. Ele.me is promoting it city by city and promoting it online. Most cities have not launched Ele.me, so it is meaningless. Instead, it is better to concentrate resources and use land dumps and other methods to
Carry out offline promotion in the opening cities!”
Another worry is that when you first start doing it, you should gradually advance it, and there is no need to be too high-profile online.
If it is too high-profile, it will cause BAT, Meituan and other companies to end early, provide crazy subsidies, and turn the food delivery market into a war between thousands of groups, and Wang Yi will cry.
Even if Ele.me develops in the future, Wang Yi is prepared to report worries rather than good news.
Well, talk more about how much you lost, how much money you burned, how many difficulties and obstacles you faced, how many complaints you faced, and less about how much you earned.
There is no other way. In the early stage of land reclamation, we have to hide our capabilities and bide our time.
Once a large amount of capital enters the market and starts a food delivery war, money will have to be spent on subsidies.
Wang Yi didn't want this.
In fact, in the current Thousand Regiments War, Meituan is a very inconspicuous existence.
On the contrary, the four major platforms such as Wowotuan, which is burning money like crazy, are the leaders.
But in the end, the four major platforms burned all their money, were left with nothing, were owed wages everywhere, went bankrupt, and were acquired.
However, Meituan, which did not burn much money, chose to surround the cities with rural areas and work step by step. Instead, it had the last laugh.
After communicating with Wang Yi, Zhang Hao did not return to the Magic City headquarters, but handed the Magic City headquarters to his subordinates.
And he went to Ele.me Imperial City Station to build the Imperial City Station Master Training Camp.
Only by training enough webmasters and teams can we quickly promote the market and open websites nationwide.
Of course, Wang Yi also asked Jian Ziyan to arrange for some Xingyi Technology employees to be stationed at the Ele.me headquarters to control important positions such as finance and human resources.
Later, Wang Yi called Shawn Yue again: "President Yu, please transfer a group of people from Gaode and bring this group of people to join Ele.me, specifically to cooperate with Ele.me to promote the market."
Shawn Yue was overjoyed, he understood what Wang Yi meant.
Amap taxis are handled by Sogou Maps people.
The takeaway business is handled by Ele.me.
At present, AutoNavi only has location services and navigation and other related businesses, which are under the responsibility of Chairman Cheng Wu, and has no other new businesses.
Shawn Yue continued to stay in Gaode, but there was no development.
It can be said that Amap’s strategy is of great significance, but its profitable development is limited.
It was precisely for the strategic security of the underlying map that Alibaba spent nearly 10 billion in the previous life to acquire Amap.
With AutoNavi, all companies under Alibaba, as well as Alibaba-related companies, no longer have to worry about map issues.
Similarly, Goose Factory has strongly won NavInfo to ensure the strategic security of the underlying maps of Goose Factory, as well as Meituan, Pinduoduo, JD.com and other Goose companies.
That’s right, in the past, companies such as Meituan, Pinduoduo, and JD.com were all invested by Tencent, and Tencent was a major shareholder!
These companies also use Tencent maps, and the bottom layer is provided by NavInfo!
Baidu, on the other hand, has created its own underlying map to make Baidu Map bigger.
As for the Toutiao series in the previous life, it used the Amap map like the Ali series!
In fact, Toutiao and Alibaba had a good relationship in the previous life. Both parties had common opponents and a basis for cooperation, so they carried out in-depth cooperation.
For example, Douyin needs Ali's Amap and merchant business, 1688 supply, to generate revenue and monetize traffic.
Alibaba also needs Douyin’s young users and traffic to increase its revenue.
Coupled with the common opponent BT, it will be more convenient to cooperate.
In the previous life, BAT had its own underlying map data, and other platforms could only choose to rely on it.
Even Douyin has to strategically cooperate with Alibaba.
There is no way, the underlying map is too important.
But in this life, Gaode was taken over by Wang Yi, and NavInfo became the Tencent system, and the others could only choose sides to cooperate.
There is nothing we can do about this.
It’s just that the underlying map has important strategic significance and its monetization ability is average.
It doesn’t make much sense for Shawn Yue to stay in Gaode.
But Ele.me is different. This core business has a bright future.
It won't be a problem for our future revenue and profit to be ten times or a hundred times that of AutoNavi.
Therefore, when Wang Yi asked Shawn Yue to come to Are You Hungry, Shawn Yue became excited:
"Chairman, I will actively cooperate with Mr. Zhang to make Ele.me bigger and stronger!"
"Very good, you can become the vice president of Ele.me first and lead a team of people to develop Shenzhen Station."
Wang Yi said decisively: "In the future, the development of Ele.me will start from the first-tier cities, and then advance to the second-tier cities one by one."
"yes!"
Stations have opened in the north, and Guangzhou and Shenzhen cannot be left behind.
As for Guangshi, Wang Yi asked Zhang Hao to arrange for a vice president from the founding team of Ele.me to develop it!
Through this kind of pioneering, we can best see the actual ability of a senior executive.
For these vice presidents and webmasters in various cities, Wang Yi will arrange for people to secretly conduct various investigations, evaluations, and assessments.
If you have outstanding abilities and good character, you will not only be the vice president of Ele.me in the future, but you will even be transferred to the group headquarters to be the leader of other businesses!
But if the ability is mediocre, then he will be transferred to the logistics department and marginalized.
If your abilities are mediocre and your intentions are evil, then you can directly optimize them or even send them in!
Send off Shawn Yue, Wang Yi and the X chat development department in Jeju and hold a video conference.
Wang Yi is very glad that he was reborn in 2011 instead of 2013.
In 2011, Ele.me was still small and only opened sites in some areas of three cities.
Meituan has just been established and is still struggling in the battle of thousands of regiments.
ByteDance has not yet been established, and Douyin is even more out of the question.
The newly established Kuaishou, also called "GIF Kuaishou", focuses on GIF image production and has not yet transformed into short videos.
Even BAT has just emerged from the Seven Heroes of the Warring States Period and is not yet a terrifying giant that will be difficult to shake after many years.
Baidu, as the leader of BAT, is only the king of the PC era, and it still looks down upon the mobile terminal.
Baidu Navigation is only the third largest company and has not become bigger.
Alibaba e-commerce started, O2O has not yet developed its strength, and the cloud computing Feitian system has just begun.
Goose Factory has dominated the PC era with the help of QQ, and has also focused on games. In recent years, DNF, CF, Speed ​​Car, and Dance Dance have become very popular.
The newly released League of Legends has a bright future.
But WeChat, which has made Penguin so popular on mobile devices, has just been released, has a single function and has very few users.
Everyone feels that the current WeChat is not as easy to use as QQ, and there is no need to change platforms.
And this is Wang Yi's opportunity!
Especially the current WeChat, which has not even released the friend circle function, nor the web version, and video chat will not be available until the second half of next year.
The number of WeChat users is only 70 million.
It can be said that WeChat has just started and it can be defeated!
It is also the only chance that can be defeated.
Once WeChat launches all these functions next year and the number of users quickly exceeds 200 million, it will be really difficult to shake.
Therefore, Wang Yi decided that X chat could not be delayed any longer. Even if there was a war with Goose Factory, it had to be released as soon as possible!
We must not wait for WeChat to grow.
"Lao Cai, how is the development progress of X chat?"
Cai Zisong said: "Chairman, version 0 of
The bugs have been fixed and can be released at any time.”
In the previous life, WeChat only launched the friend circle function in March next year, and X chat was launched three months in advance, which is of great significance.
But just having this lead is not enough.
So Wang Yi asked the development team to add a speech-to-text function.
The current WeChat only supports sending voice messages and does not support voice calls and video calls.
Wang Yi remembers that WeChat video calling was released in the second half of 2012, and voice calling was released in 2013!
As for why the video call came first and the voice call came later, Wang Yi didn't know.
But it is probably related to the game between WeChat and the three major operators.
After all, with the advent of free voice calls on WeChat, the call revenue of the three major operators has plummeted.
There is a very embarrassing problem with current voice messages.
Even when I receive a voice message, there are situations where it is not suitable for external broadcasting and the content of the message cannot be heard.
But X chat has launched voice-to-text, which makes it much easier.
In situations where it is inconvenient to play outside, you can also directly convert voice to text.
The speech-to-text function has certain technical difficulties. The more precise it is, the higher the difficulty.
Wang Yi likes this function very much and remembers it deeply. In his previous life, WeChat was only launched in 2019.
But now, X chat has been made!
As for technology, it is naturally provided by Xiaoi Robot.
Xiaoi Robot started out with natural language processing, and has sufficient technical reserves in this area, so it is certainly not difficult.
But it's hard to say after changing BAT.
After all, the technical content of high-precision speech-to-text conversion is still very high.
"Very good, Moments + voice-to-text are the trump card of X chat 0. It will be released on New Year's Day!"
New Year's Day is coming in two days. Wang Yi will wait and see Baidu's actions and prepare for the New Year's Day strategy conference!
A series of strategic software will be released on New Year's Day!
Cai Zisong continued: "Chairman, there is currently no problem with version 0. Version 0 is also progressing rapidly. Our version 0 has a video call function. It has just been made and is still under testing. If everything goes well, it will be released in half a month.
.In addition, we also made a PC web version!”
"It's very good. The PC web version + video call function is half a year ahead of WeChat. It will be released just before the Spring Festival."
Wang Yi has thought it through.
Once X chat launches the friend circle function and voice-to-text function, WeChat will follow suit as soon as possible.
It’s just that before they launched Moments and voice-to-text, X Chat launched PC version and video calls.
One step ahead, every step ahead!
As long as it can continue to lead WeChat for half a year to a year, it can completely defeat WeChat.
After all, WeChat currently only has 70 million users, although QQ attracts traffic.
But Wang Yi also has Meiyou to attract traffic, and Xingyi has built-in X chat on his mobile phone, so he can definitely catch up.
Coupled with its continued leadership in functionality, it can surpass WeChat!
After 2011, Tencent became bigger through WeChat.
And through WeChat, it attracts investment to Penguin Internet companies such as Pinduoduo, Didi, Meituan, and JD.com.
He also used WeChat to disrupt Alipay and suppress competitors such as Taobao and Douyin.
It can be said that the core of everything is WeChat!
If Wang Yi doesn’t want to be suppressed, if he wants to use WeChat to hail taxis to Amap and attract traffic from Ele.me’s takeaways, he has to create his own WeChat!
Let X chat replace WeChat!
Nowadays, Xingyi Technology's stall is getting bigger and bigger, and there is nothing we can do about it.
In the future, the competition on the Internet will be the competition of the ecosystem! If one link is missing, you will be chased by the other party!
For example, in the previous life, BAT and Toutiao were engaged in social networking, e-commerce, search, live streaming, short videos, games, etc., and invested in everything.
It's just that some businesses failed and went bankrupt, but they have all invested, tried, and participated.
Only in this way can a complete ecological system be established and become one of the four major Internet factions.
Anyone who only does one business is their little brother!
Such is the development of the Internet. If Wang Yi wants to become one of the four Internet giants, he has to be involved in everything, do everything, and create his own ecosystem.
If there is no complete ecosystem and some platforms are missing, BAT Toutiao will not provide help to Xingyi Technology. Instead, it will take the opportunity to block and suppress Xingyi Technology!
There is nothing we can do about this.
To put it bluntly, it’s easy to argue no matter what you do if you become a feudal lord.
If you want to dominate a country and become the monarch of a country, you must have a complete system!
"By the way, Chairman, what is the Chinese name of X chat? We haven't decided yet." Cai Zisong said suddenly.
Wang Yi thought for a while: "Let's call it Changcha!"
Originally, Wang Yi wanted to call Chang Lian, but out of respect for Huawei, he decided to leave it to Huawei.
Wang Yi has already thought of the marketing method, which is "unbounded communication, unlimited chat!"
"It's good to have a good chat. It's simple, clear and catchy. It's not fancy. Even the older generation can understand it immediately and it's easier to accept." Cai Zisong said with a smile.
Wang Yi nodded: "It's called X chat abroad, but it's called Changchao domestically. It's a one-size-fits-all group!"
“Get ready for the Water Cube press conference on January 1st to launch Chat!”
"yes!"
at the same time.
Tencent Vice President Ye Yu knocked on Brother Xiao Ma's office.
"Enter!"
"Chairman, the vice president of Baidu is here. He said that there is important cooperation and he wants to talk to you personally!"
Director Ma pondered for a while and said: "It's just a vice president, just go and entertain him."
"Okay, then the other party's intention is to cooperate with NavInfo for subsequent authorization, and may even offer a high price. How should we decide?"
"No matter how high the price is, we cannot authorize it. Once we authorize it to Baidu, let them wait for a few years before they can make Baidu's own underlying map. By then, Tencent's SOSO map will have one more enemy."
Brother Xiao Ma's thinking was clear: "Reject it directly! I think Wang Dong's side has the same strategy. Let's join forces to kill Baidu Map first. Without the authorization of the underlying map, Baidu Map will not survive the next year!"
Ye Yu couldn't help but said: "Chairman, what if Baidu acquires other underlying map providers, integrates resources, and creates Baidu's own underlying map?"
Brother Xiao Ma laughed: "Haha, I can kill him. Other low-level map dealers have limited strength and serious homogeneity. They are all typical big cities with detailed information and small cities with simple details. The city center is detailed and the suburbs are blank. Baidu integration and then
There are many, but it can only provide detailed data for big cities and urban areas, while the data for small cities and suburbs is still crude. It doesn’t make much sense, after all, navigation not only has to go to urban areas, but also to suburbs. Not only big cities, but also small cities.”
"In addition, the country is currently undergoing infrastructure construction, and roads are being built every day. Map data and routes are also constantly changing. Only AutoNavi and NavInfo have the ability to quickly update map data. The map data of other map providers have long been outdated.
, Baidu bought it back, but it was just some outdated garbage with little meaning. It was expected that the outdated and incomplete underlying map data navigation would screw consumers to death!"
"So that's it!" Ye Yu suddenly realized: "If this continues, Baidu Maps really won't survive the next year!"
"Work harder, kill Baidu Maps next year, and then acquire Baidu Maps!" Brother Ma smiled slightly:
"Although we acquired NavInfo and there is no shortage of underlying map data, Tencent Soso Map has too few users, while Baidu Map has many users. Once we acquire Baidu Map, we will integrate it with Soso Map and add 4D Map
The new underlying map can be made into a brand new Tencent map, and we can compete with Gaode!"
"I know, the price..."
Although Ye Yu is the vice president, such a big matter has to be finalized by Brother Ma.
"If it's too little, Baidu won't sell it. If it's too much, it's not cost-effective. Let's put the cap at one billion, the lower the better!"
Xiao Ma said with a smile: "The number of users of Baidu Maps is only 17 million. If you buy it for 1 billion, it is still a good deal. The most important thing is that Baidu Map integrates the new data of 4D Map and does a better job than Soso Map. If you buy it for 1 billion, it is a good deal."
, it’s still appropriate.”
"good!"
Ye Yu had a plan in mind and went straight to the reception room: "President Qu, I've been waiting for a long time."
"President Ye is serious, Chairman Ma..."
"Director Ma was in a meeting and was really busy, so he gave me full responsibility."
"Oh, okay, there is President Laoye."
Qu Xin understood instantly. Director Ma felt that he was not qualified enough and was too lazy to meet him!
He could only say: "President Ye, we all know the current situation very well. Without the underlying data, Baidu's future is in jeopardy. Tencent has the underlying data, but the size of SOSO map is limited. If this continues, none of us will be able to compete, and we will be taking advantage of Amap in vain.
Maps and Xingyi Technology. Once Amap monopolizes the market, it will be a disaster for us Baidu Maps, Soso Maps, and even NavInfo!"
Ye Yu nodded: "President Qu's words make sense. I wonder how you plan to solve it?"
"Cooperation!" Qu Xin said decisively: "Baidu Maps and Tencent are cooperating. Tencent will license the new underlying map data to Baidu NavInfo, and Baidu Maps will give you a licensing fee + an additional 30% of the navigation profit!"
Ye Yu secretly laughed in his heart, this guy still wants to borrow a chicken to lay eggs?
Borrow Tencent’s 4D Map to lay the eggs of Baidu Maps!
How could such a good thing happen!
He immediately waved his hand: "Tencent has its own map and does not consider this kind of cooperation."
Qu Xin's heart skipped a beat, and it really didn't work out: "Then 50% of the profits! 50% of the profits from Baidu Maps will be given to Tencent!"
As a result, Baidu basically makes no money.
But there is no other way, it is still worth it to survive.
It can be regarded as exchanging money for time.
As long as it takes a few years to build Baidu's underlying map, it will be stable!
But unfortunately, Ye Yu still waved his hand: "It's not about profit."
"How does President Ye plan to cooperate?" Qu Xin asked bluntly.
Ye Yu looked at Qu Xin, dipped his finger in tea, and wrote a word on the table: "Sell!"
"Sell?" Qu Xin's face became very ugly: "Mr. Ye, what you mean is that you won't authorize Baidu Maps, and you want us to sell Baidu Maps?"
"Yes!" Ye Yu said directly: "Baidu Map is still valuable now. If your company is willing to sell it, our company will give you a satisfactory price, such as 700 million!"
"Impossible! Absolutely impossible!"
Qu Xin decisively retorted: "Baidu Map is one of the core parts of Baidu's strategy and will not be sold!"
Ye Yu smiled coldly: "If your company is unwilling to sell, it will only be swallowed up by Amap day by day. The number of users of Baidu Map will drop to 16 million, 15 million, 10 million, 5 million... In the end, it will be worthless.
!”
Qu Xin's face turned pale: "..."
Even though I don't want to admit it, I have to admit that this is very possible.
And it won’t be too late, it will be next year!
()
Chapter completed!