Chapter 275 Three critical strikes, Baidu collapsed by 40 billion!
Shawn Yue, Vice President of AutoNavi, looked solemn:
"Affected by the cold winter in the global automobile industry, starting from the Q2 quarter of this year, the revenue of in-car navigation, the pillar industry of AutoNavi, has fallen to the bottom!"
Everyone looked gloomy, and the revenue of the pillar industry was cut in half, dealing a fatal blow to Gaode.
"Fortunately, we transformed in advance and deployed mobile Internet navigation services. Today, mobile Internet navigation services are growing rapidly, accounting for 57% of the company's total revenue in Q1, rising to 38% in Q4, becoming the second pillar industry of AutoNavi.
!”
Shawn Yue said word by word: "And the potential is amazing. In other words, the main profit point of AutoNavi in the future lies in mobile navigation. Once Director Wang makes free mobile navigation, we, AutoNavi, will be finished!"
Hearing this, everyone nodded:
"Yes, even if Sogou Maps is not as good as Amap, it is free! In China, free means invincible."
"Furthermore, Mr. Wang is very wealthy. As long as he invests money to buy NavInfo's latest map data, it will only be a matter of time before Sogou Maps catches up."
"There are free Sogou maps, who is willing to continue to spend 50 a month to use our Amap navigation? Then we are finished!"
"Is Mr. Wang crazy? I understand that he is doing Baidu, but is it necessary to kill a thousand enemies and lose eight hundred to himself? What is he trying to do?"
Cheng Wu laughed dumbly: "Director Wang said that it is a good deal to use billions of losses to exchange for tens of billions of Baidu's market value evaporating!"
"!!!"
"..."
"grass!"
The whole room was silent, completely unable to refute!
After a long time, Shawn Yue sighed: "It's very cost-effective for him to do Baidu, but we Gaode are innocent! We didn't provoke him!"
"That is, once Sogou Maps becomes free, Baidu's market value will plummet, and our Amap's market value will also plummet! Baidu's market value will evaporate by tens of billions, and our Amap will also lose billions! It's too cruel!"
Cheng Wu sighed: "So Director Wang made a proposal. In order not to accidentally hurt us, he first took over AutoNavi at the current market value of 3.3 billion yuan! Then he launched it for free and killed Baidu!"
"This..." Everyone in the room fell silent, and their expressions became very complicated.
It took a long time before someone said: "It's so cruel, so cruel! But is it worth it?"
Cheng Wu smiled: "What's not worth it? The acquisition of AutoNavi for more than 30 billion yuan will wipe out Baidu's market value of 30 billion yuan. Do you think it's worth it?"
"Absolutely, Mr. Wang is a ruthless person!"
"In order to succeed Baidu, I will spend more than 3 billion to acquire Gaode!"
"Oh, this is in line with Director Wang's style of doing things."
"That's right, Director Wang always does what he does if he doesn't accept it, and he makes acquisitions when he's told!"
"But do you think there is any fraud in this? Could it be that Director Wang wanted to buy AutoNavi at a low price and deliberately released false news about free navigation to scare us?"
"It's possible, and we have to guard against this!"
But Shawn Yue shook his head: "The possibility of false news is unlikely. After all, this is Wang Yi's style of doing things. Young people, if you don't accept it, just do it!"
"That's right, Director Wang paid 500 million from Sogou to do Baidu search. Now it's normal to take 3.3 billion from Gaode to do Baidu Maps."
"I estimate that 80% of the time he is really free."
"I think so."
Cheng Wu nodded: "The matter of free navigation is very close, the key is shareholders, what are you going to do?"
"What else can we do? Mr. Wang is determined to make free navigation, but Amap cannot bear it. Rather than cutting the market value in half, it is better to sell it in advance."
"Yes, it's sold. Everyone cashes out at a high price. At least they won't lose money!"
"Sell it! As long as the price is reasonable, I have no problem with it."
"In the cold winter of the automobile industry, the revenue of car navigation has dropped sharply. Baidu is eyeing the mobile terminal, and another Wang Dong has come and made it free! Damn it, the navigation is no longer fun. Sell it and get it."
"Yes, with the two of them, the entire navigation industry is ruined. If we don't cash out at a high level now, it will be even worse in the future."
"Sometimes, it is also a kind of wisdom to stop losses in time."
"Yes, if you sell it now, at least you won't lose money. If you don't sell it now, once it starts for free, it will be over."
"Okay, let's vote." Cheng Wu said: "Those who are willing to sell to Director Wang, raise your hands!"
Considering the current situation of AutoNavi, several founders have different opinions and are very conflicted about the future development direction...
Although one of the founders is gone, it is still difficult to say who is right or wrong between the CEO and the Coo.
Coupled with the toll-free crisis and the cold winter in the automobile industry, several major shareholders feel that AutoNavi’s future is unpredictable and they might as well cash out at a high position!
After all, the map industry is a money-burning but unprofitable field.
Immediately everyone raised their hands in support of the sale.
Cheng Wu counted the numbers and continued: "Those who oppose the sale of Gaode, raise your hands."
This time, no one raised their hands.
"Eight people supported it, two people abstained, and 0 people opposed it!"
Cheng Wu sighed: "This resolution has been passed. Gaode will be sold to Director Wang. Let's discuss the price."
"What Director Wang means is that if we buy it according to the current market value of AutoNavi, we won't lower the price. But I guess it's not easy to raise the price too much. After all, once it's free, the market value will inevitably collapse."
Everyone nodded and understood the truth.
Navigation is an industry that is a trap for thieves, burning hundreds of millions every year, but it is so difficult to make a profit!
In particular, car navigation revenue has been cut in half, and the mobile version is free!
To add insult to injury, it’s really terrible.
In his previous life, Gaode suffered too many losses and could no longer bear it, so he accepted investment from Alibaba in 2013 and sold himself directly to Alibaba in 2014.
In this kind of industry that only burns money but does not make money, only BAT can afford it.
Without Alibaba, Amap would have gone bankrupt long ago.
Vice President Shawn Yue took a deep breath: "Chairman, the current market value of AutoNavi is US$500 million. Try to negotiate for US$700 million. If the negotiation fails, then settle for the next best deal, US$600 million!"
"Yes, 600 million US dollars is the bottom line, a 20% premium!"
"Too little, not worth it!"
Cheng Wu waved his hand: "Based on the current market situation, a 20% premium? What are you thinking? A 10% premium would be great!"
"Haha, that's true." Everyone laughed bitterly.
The situation is stronger than the person!
Amap's stock price broke immediately after its listing. To put it bluntly, capital is not optimistic about it.
As long as the capital is optimistic, the market value will not be only 500 million US dollars!
Director Cheng looked around at the crowd: "I will try my best to negotiate for US$600 million. If the negotiation fails, I will strive for US$500 million!"
"good!"
Everyone nodded, free navigation was coming, a 10% premium, 500 million US dollars would be pretty good.
After all, once free navigation is enabled, it might even be difficult to get 500 million US dollars, let alone 500 million US dollars.
Thinking of this, Cheng Wu quickly dialed Wang Yi's phone: "Director Wang, Gao De just held a board meeting and passed the resolution to sell. However, I hope the price can be higher."
Wang Yi smiled. As expected, facing the black swan of free navigation, Gaode couldn't bear it anymore.
In the previous life, Gaode had Alibaba's capital and local life services, so he dared to provide free services.
But now Gaode has nothing. Once it is free, it will be dead!
Wang Yi smiled slightly: "I wonder what price Director Cheng plans to offer?"
"USD 600 million, what do you think?" Cheng Wu directly quoted a reliable price.
"The premium of 20% is a bit high." Wang Yi sighed:
"Let's do this, Director Cheng. The current market value of AutoNavi is 500 million US dollars, so let's give it a premium of 10%! If you are willing, we can sign a contract right away. If not, then I have no choice. Anyway, I must do Baidu, and I must do free navigation.
Gotta do it!”
The implication is very simple. The purpose of acquiring AutoNavi is to not accidentally hurt you and to compensate you.
It’s not that I, Wang Yi, have to be highly virtuous!
Now I am Party A!
Wang Yi's words were heard throughout the conference room through the microphone.
Cheng Wu frowned slightly and looked around at the other major shareholders.
They looked at each other and nodded.
If it is not sold for 500 million US dollars now, once it is opened for free, it will be difficult to get 500 million US dollars next year!
Cheng Wu sighed: "Okay, let's take the price of US$500 million!"
"good!"
In order to prevent long nights and long dreams, both parties made progress in subsequent acquisitions very quickly.
The equity transfer agreement was signed the next day, and all the shares of several major shareholders were first taken over.
Wang Yi then initiated a buyback procedure to delist AutoNavi from the US stock market!
Without him, Wang Yi was worried that after procrastinating for too long, Ali came to his senses and intervened.
AutoNavi is also worried that it has been delayed for too long. Wang Yi gave up the repurchase and directly launched free navigation, and AutoNavi devalued!
Under this subtle psychology, both parties have a tacit understanding and actively promote the acquisition of AutoNavi, and the progress is not generally smooth.
In response to this, Wang Yi was in a good mood: 'In such a hurry to sell, it turns out that Amap was frightened by the free navigation.'
Cheng Wu was also in high spirits: 'In such a hurry to close it, it seems that Director Wang wants to kill Baidu immediately!'
That night, the news was on the hot search again:
[Xingyi Technology invests US$500 million to fully acquire Amap!]
As soon as this news came out, the whole Internet was shocked:
“In order to work on Baidu Maps, Director Wang directly purchased Amap. It’s amazing, it’s amazing!”
"Baidu has hit the wall. The search business is being boycotted, and even the map business is under attack!"
"The market share of Amap is already half that of Baidu Maps. If you add Sogou Maps to it, then Baidu will really be the younger brother within the younger brother!"
"Dong Wang is so domineering! From search engines to map navigation, he is chasing after Baidu!"
“Not only that, Baidu’s iQiyi in the video field was also badly beaten by Xingyi Video!”
"Xingyi Video has more free resources and also provides free memberships for signing up. There is no way iQiyi can compare!"
"By the way, if Director Wang acquires AutoNavi, will he also offer discounts?"
"Amap Navigation is very expensive now, 50 yuan a month, but the map resources are good and it is worth it."
"I hope it's cheaper, 600 a year, I can't afford it!"
"Baidu Maps is no match for Gaode. Now that Gaode has the support of Director Wang, Baidu Maps is completely finished."
"Trash Baidu, boycott it, download Amap now!"
"Xingyi Technology's acquisition of AutoNavi is just for Baidu. Baidu's stock price has collapsed again."
"Oh, forget it. Other people's stock prices fluctuate up and down, while Baidu's stock prices fluctuate down."
"Hahaha, it's so impressive. It dropped 5% in one day. After several times, the market value has evaporated by 14%!"
"You deserve it. Who asked Baidu to block and suppress Xingyi's video? Is it okay now? It's a slap in the face."
"Banning is a temporary pleasure, but the stock price is a crematorium!"
…
Baidu headquarters.
Li Yan looked gloomy: "Crazy, Wang Yi is really crazy!"
"In order to retaliate against Baidu, they acquired Sogou for 500 million, and acquired Amap for 500 million! It's crazy!"
"Did all his money come from the strong wind?"
Baidu Vice President Qu Xin sighed: "Wang Yi's money was not brought by strong winds, but our Baidu's market value was blown away by strong winds!"
Li Yan was silent: "..."
Baidu previously had a market value of 280 billion, but was later sued by Wang Yi for monopoly, and the piracy and infringement lawsuit amounted to 265 billion.
Later, the acquisition of Sogou hit the market, and the amount was 240 billion!
In half a month, a total of 40 billion evaporated!
If it’s not 4 billion, no one can care!
Now it has finally stabilized at around 240 billion. Wang Yi has acquired AutoNavi and started a new operation!
Needless to say, Baidu's stock price will plummet in this wave, and its market value will collapse.
As for how much it collapsed, it's hard to say.
But it’s definitely indispensable!
Li Yan closed his eyes and let out a long sigh: "I really regret it, I shouldn't have provoked Wang Yi!"
"He is just a lunatic! Isn't it just to block Xingyi's video? Is it necessary to kill Baidu?"
"He has made Baidu evaporate 40 billion, and he still refuses to give up!"
"What a madman!"
"You shouldn't provoke them!"
Li Yan was filled with regret, and the vice president also smiled bitterly, and cursed in his heart: "If I had known today, why did I do it in the first place?"
In fact, it is common for Baidu to use search engines to block and suppress competitors, and no one dares to do so.
For example, in the previous life, Baidu and Amap had constant business wars, and Baidu once blocked and suppressed Amap.
For a while, netizens used Baidu to search for Amap, but the recommended one was Baidu Map!
There was also a period of time when the user Baidu Gaode Map, the association word provided by Baidu was "Gaode Map". If the user accidentally clicked on it, he arrived at a copycat page...
There was also a period of time when the user Baidu Amap, what appeared was indeed Amap, but it was the Amap-Intel customized version. As a result, after the user downloaded and installed it, it crashed as soon as it was run!
Nothing else. This version is for Android phones with Intel X86 instruction set chips. Ordinary Android phones have arm instruction set chips, and of course they will crash.
The user did it for a while, but the installation crashed. He thought there was something wrong with Amap, so he immediately scolded Amap and then downloaded Baidu Maps...
Wang Yi was amazed by this operation.
Later, Gaode publicly quarreled with Baidu. Baidu was afraid of being hammered by the village chief, so it restrained itself...
Nowadays, Baidu is still blocking and suppressing Xingyi's videos, but it doesn't want to hit the wall with Wang Yi!
Still the kind that burns your feet!
No, burning feet!
Without any surprise, when the U.S. stock market opened that night, Baidu’s stock price began to plummet again.
Only this time the collapse was even more severe.
In half an hour, 20 billion evaporated!
If we look at the previously acquired Sogou search, its market share is small and its impact on Baidu search is limited.
But the market share of the Amap acquired now is 50% higher than that of Baidu Maps, so the impact will be terrifying!
God knows what kind of policies Wang Yi and Amap will launch in the future in order to work on Baidu Maps.
But no matter what, the wisest thing is to run away first!
More importantly, Baidu’s investors and shareholders are scared!
Wang Yi's revenge on Baidu comes one after another, and he has no intention of stopping!
Now it’s the third wave. Will there be a fourth or fifth wave later?
If this is the case, then Baidu's future will be even bleaker, even tragic!
For a time, investors were afraid, and so were institutions!
They started selling one after another.
Even several major foreign shareholders of Baidu held emergency meetings to discuss whether to announce a reduction in their holdings!
There is no way, I really can't bear it.
Looking at the falling market value, Li Yan was so anxious that he lost sleep again.
Until the U.S. stock market closed the next day, Baidu's market value dropped to 200 billion!
Overnight, Baidu’s market value evaporated by another 40 billion!
"Wang Yi, you deserve to die!"
"Buying Amap with 500 million yuan will make Baidu collapse again with 40 billion yuan!"
"Very good!"
"Added to the previous 40 billion, it's a total of 80 billion!"
"You are so cruel!"
Li Yan was so angry that his eyes were about to burst.
Suppressing the anger in his heart, he held a high-level meeting again.
Several shareholder representatives also arrived.
But Li Yan was too lazy to respond to this.
The first time the stock price plummeted, he still cared about the other party's attitude.
But now that it has fallen like this, Li Yan feels like he has too many lice and is not itchy.
"Director Li, regarding..." A major shareholder was about to ask, but was directly interrupted by Li Yan:
"Mr. William, if it's nonsense like a warning, there's no need to say it. Baidu is in a dangerous period now and has no time to pay attention to your nonsense!"
William's face turned dark: "!!!"
After gesticulating with his fingers for a while, he finally spread his hands and chose to remain silent.
Li Yan looked around at everyone and said in a deep voice:
"Everyone here is either a shareholder of Baidu or a senior executive of Baidu. They are all deeply bound and closely related to Baidu. To put it bluntly, if Baidu prospers, everyone will make money. If Baidu collapses, everyone's net worth will also shrink!"
Hearing this, everyone nodded, which is natural.
"As for Baidu's current situation, everyone knows that it dropped another 40 billion last night!"
"So our top priority is to discuss how to reverse the situation, how to prevent the stock price from plummeting tonight, and let the stock price rise back tomorrow! Instead of wasting time on threats, intimidation, and questioning."
"These have no meaning except making Baidu worse and making you more devalued!"
Hearing this, several major shareholders nodded in agreement.
Even William gave up his intention to question.
Today's Baidu is in a stormy situation, but you still have to look at Li Yan!
Li Yan breathed a sigh of relief: "Okay, let's discuss how to deal with it!"
"revenge!"
"We must take revenge!" a major shareholder said angrily:
"Wang Yi made several moves that caused so much of our market value to evaporate. We must retaliate against him! We must retaliate against them severely!"
But Vice President Qu Xin shook his head: "It doesn't mean much, they are not listed!"
Listed companies can raise more funds, but they also have to encounter the backlash of plummeting stock prices at any time.
Every time Wang Yi takes action, it is a precise strike, which can severely damage Baidu's market value.
15 billion-25 billion-40 billion, Baidu evaporated 80 billion three times.
But Baidu had no choice but to help Wang Yi. Apart from blocking and suppressing him, there was almost no other way.
After all, Xingyi Technology has not been listed on the market. Even if Baidu takes action and hits Xingyi Technology again, it will be meaningless.
Companies that are not listed on the stock market are not afraid of this at all.
"Fake! It's really frustrating. We can only passively be beaten right now? No matter what, we have to fight back!" the second largest shareholder was furious.
Another senior executive shook his head: "Once we take action again, let's not say whether it will have any effect. But it will definitely cause Wang Yi to fight back more strongly and hit Baidu again. By then, Baidu's market value will have evaporated by tens of billions...
We cannot afford the price."
For a moment, everyone was silent.
Qu Xin's face turned livid: "Yes, the current situation is so embarrassing. When we work on Xingyi Technology, Xingyi Technology will not be affected much. At worst, we will just take advantage of it. But when Xingyi Technology works on Baidu, every time
It’s so frustrating to be able to kill tens of billions, or even tens of billions!”
"So, the only option is peace talks?"
"Peace talks are actually a solution. I can't bear the stock price falling like this."
"You can negotiate peace first to get through the current crisis, then look for opportunities later, and then slowly regain your position!"
"Yes, it's a good idea. It can be bent and stretched, it's nothing."
"It doesn't matter if you bow your head and seek peace. Compared with tens of billions of real money, face is worthless."
Hearing this, Li Yan waved his hand:
"Stop dreaming. Wang Yi spent 500 million to acquire AutoNavi just to do Baidu. Do you think he will agree to peace talks? Wasn't that 500 million wasted?"
This is why everyone was speechless for a moment.
A senior executive said quietly: "Unless we take back Gaode from Wang Yi at a premium, for example, if we bid 500 million, we will give Wang Yi 500 million more!"
Li Yan was silent: "..."
You are so talented, you can think of all these ideas!
Qu Xin's eyes lit up: "What a great idea! Wang Yi bought AutoNavi for 500 million, Baidu bought it back for 500 million, and gave an extra 500 million to Wang Yi, which is a sign of sincerity. Then he canceled the ban on Xingyi Video, and both parties shook hands and made peace.
In this way, Baidu's stock price will not plummet again tonight, and may even rise back a lot!"
"And it also looks good in terms of face. If it is too cheap to directly send money to seek peace, we at Baidu cannot afford to lose that person. But by buying back Amap, then there is no problem."
"More importantly, once Baidu and Amap merge, Baidu Maps will be completely invincible in the future, directly challenging Kaili De, and the future is bright!"
"!!!" Li Yan was horrified. He would be lying if he said he wasn't moved:
"This is a good idea. If 500 million can buy Amap, it would be good to reach a settlement. It will also help the development of Baidu. Baidu lacks the map resources of Amap! But I am afraid that Wang Yi will not agree, or the lion will open his mouth!"
"Chairman, you have to give it a try!" Qu Xin said persistently: "Continue to fight with Xingyi Technology. Their losses will be limited if they don't go public. Baidu, as a listed company, really can't handle it anymore. It has already fallen by 80 billion!"
"This..." Li Yan sighed longly: "Okay, President Qu, since you insist on your opinion, let's talk about this matter!"
"Okay!" Qu Xin nodded and said again: "What is the price for acquiring AutoNavi? If 4 billion is not enough!"
Li Yan thought for a while: "Wang Yi bought it for 500 million, we can buy it back for 4.5 billion, no, at most 5 billion!"
"So high? 4.5 billion is enough, right?" Others were shocked.
The price of 5 billion is equivalent to giving Wang Yi 1.5 billion for free!
Li Yan was helpless: "If there is no peace talks, Baidu's market value will plummet tonight. By then, it will no longer be a matter of 5 billion!"
"Too!"
"Yes, the chairman is still thoughtful."
Several people nodded, suddenly enlightened.
"Okay, Chairman, I'm going to Xingyi Technology right now!"
With that said, Qu Xin turned around and left, heading straight to Xingyi Technology.
Li Yan snorted coldly: "As a man who can bend and stretch, I will first settle with a compensation of 1.5 billion to restore the stock price. There will be many opportunities later to avenge the shame!"
"Yes, Chairman, this is the right idea!"
"Businessman? Face is not valuable, only profit."
Alibaba headquarters.
Jack Ma was in high spirits: "Dr. Wang acquired Amap for 500 million, and Baidu's market value evaporated again by 40 billion! It's so interesting! Hahaha!"
The vice president also gloated: "Originally, Baidu focused on e-commerce and attacked our core industry of Alibaba. Now, there is a fire in Baidu's backyard, and the core navigation business has been destroyed by Director Wang. As for e-commerce, it can't even take care of it.
.”
Jack Ma nodded: "That's right, my support for Director Wang is not in vain. It's so awesome. It has brought Baidu from 280 billion to 200 billion. It's really exciting!"
However, while the big bosses were full of surprises, Alibaba Cloud President Wang Jian looked serious:
"It's broken! Gaode has been taken down by Director Wang. Xingyi Technology is planning to develop e-commerce. We, Alibaba, are in big trouble!"
Jack Ma frowned slightly: "President Wang, Director Wang also wants to do e-commerce? Comprehensive e-commerce?"
Wang Jian sighed: "Mr. Ma, what Mr. Wang wants to do is not necessarily a comprehensive e-commerce like Taobao, but e-commerce such as group buying and taxi-hailing based on Amap, similar to Nuomi.com, Meituan and Yidaoyong."
car!"
Meituan was only established in March 2010. It is still very weak and not as big as Nuomi.com.
Didi and Kuaidi Taxi only appeared next year, but Yidao Yongche was established in the imperial capital in 2010.
"Group buying? Taking a taxi?" Jack Ma was a little confused: "These are very promising? I don't think Gaode map is so important!"
In his previous life in 2014, Wang Jian proposed that Jack Ma acquire Amap. Jack Ma was not willing at all, thinking that the map was useless and would only burn money, not make any money.
Later, after being persuaded repeatedly by Wang Jian, he spent a huge sum of money to acquire AutoNavi.
Now Wang Jian is the first to understand Wang Yi's layout!
This kind of top cloud computing talent has extraordinary ability and vision, and can see things that even Jack Ma can't!
Wang Jian was helpless: "The map seems useless, but it has basic strategic significance. The simplest group buying platforms such as Meituan, Nuomi.com, and LaShou.com, no matter how well developed they are, without Amap,
It’s impossible to play! There’s not even a map, how can you make a group purchase? The same goes for online car-hailing, there’s no navigation, how can you book a car online?”
Jack Ma suddenly understood, but still didn't take it seriously: "You mean, map data is the basis of strategy. But the map dealer is not only AutoNavi, but also NavInfo. Even if Alibaba and Xingyi Technology break up in the future, we can still
Choose NavInfo.”
Wang Jian smiled: "What if Baidu or Tencent takes a stake or even acquires NavInfo?"
"This..." Jack Ma's face was completely ugly: "If we break up with Xingyi Technology and are banned by Amap. And NavInfo is invested or even acquired by Baidu or Tencent, and there are no maps available, then our Alibaba products will
, it’s all over. Even Meituan, the company we invested in, is over!”
In fact, Meituan was first invested by Alibaba.
Later, Meituan and Alibaba broke up, introduced Goose Factory, and completely turned against each other.
Jack Ma was furious and purchased Ele.me!
Jack Ma's expression became solemn: "President Wang, I understand. Maps are strategic-level basic services. If Alibaba wants to grow bigger, maps are indispensable!"
()
Chapter completed!