In Shangchang, there are not many people who dare to compete with Bosideng.
Gu Zhaoxi is considered one, even though he is defeated, he is still glorious!
"Boss Gu, come here, let's talk." Wang Yi was very satisfied with the factory.
Gu Zhaoxi's eyebrows were filled with joy: "Director Wang, let's talk in the office!"
"good!"
The two came to the office. Although Gu Zhaoxi was the director of the factory, his office was very ordinary.
The decor inside is as plain as the man himself.
A typical hard worker.
Just like the Bingyun down jacket, it has more inside but not enough packaging!
Such an honest person can easily suffer big losses these days.
"Boss Gu, I think you are a real person. Let's not beat around the bush and negotiate the price directly. I am currently in contact with several factories, and I am quite optimistic about your Bingyun. If the price is right, we can sign the contract today!"
As soon as he came up, Wang Yi directly threw out the biggest temptation - signing a contract today!
Whether you want to sell a house or a factory, you can't resist these four words.
I really can't bear it.
Especially factories that have been losing money for a long time are even more unable to bear it.
Sure enough, Gu Zhaoxi was excited: "Director Wang, are you telling the truth?"
Wang Yi spread his hands: "As long as the price is right, I'll get it today! The funds will be in your account tomorrow!"
"But if the price is not right, I will go to the next one soon."
Wang Yi said casually, even if he was buying a factory, his tone was as if he was buying a piece of furniture.
If this one is not suitable, then just go to the next one!
But Gu Zhaoxi didn't think it was inappropriate, and instead admired Wang Yi even more.
When acquiring a multi-million-dollar clothing factory, other bosses would be cautious and cautious, hesitant and hesitant.
But for Wang Dong’s level of wealth, isn’t it just buying furniture?
No different!
"Director Wang, our price is right, absolutely right!" Gu Zhaoxi took a deep breath, unable to suppress his excitement.
There is no way, the down jacket factory is too difficult to sell.
Even if his factory is big enough and the workmanship is good enough, it's useless.
In Shuchang City, if there is a shortage of everything else, there is no shortage of down jacket factories!
They are everywhere. He won't sell them today, but he will sell some later.
One will become ten thousand bones and wither.
This is true in any industry.
As Bosideng grows bigger, other brands in Shuchang City will be left behind.
Either go bankrupt or become a foundry for Bosideng and its sub-brands.
Brand factories such as Bingjie, Xuezhongfei, and Kangbo are also sub-brands of Bosideng.
Even Gu Zhaoxi’s Bingyun down jacket was almost bought by Bosideng.
But in the end we couldn't agree on the price.
Gu Zhaoxi wanted 12 million, but Bosideng was only willing to pay 8 million at most.
If the price difference between the two parties is not big, we still need to negotiate.
However, if the difference is one-third, then there is no need to talk about it.
"Director Wang, you also know about our previous acquisition negotiations with Bosideng. Today you are here, I will give you my sincerity, 11 million, factory + equipment + finished products and materials worth 500,000, only 11 million."
Currently, Bingyun Garment Factory is also in production, so it has some down jacket products and some raw materials.
"Finished product?" Wang Yi frowned slightly. If it had the Bingyun down jacket trademark on it, it would have no value.
It is impossible for Zhenyou and Meiyou to sell Bingyun down jackets and ruin their signboards.
Gu Zhaoxi's expression changed slightly, and she quickly said: "Don't worry, Mr. Wang, those finished products are not labeled with trademarks. You can put your own trademark on them and sell them directly. The quality is first-class, the cashmere content is 90%, and the style is no worse than Bosideng."
.Dr. Wang, that’s what you just saw.”
"It's just so-so." Wang Yi curled his lips and didn't think it looked very good.
The style of Bingyun is indeed similar to that of Bosideng, and both are the favorites of grandparents.
That’s right, the designs of Bosideng down jackets these days are not outstanding and they are not yet high-end. They are all the favorites of the elders.
Fashionable young people are hard to take seriously.
Not only Bosideng, but also the down jackets in 2011 are not good-looking.
This is also Wang Yi’s advantage!
Use the down jacket style design from ten years later and reduce the dimensionality to attack the current design.
Coupled with Meiyou Zhenyou’s brand and extraordinary quality, it can compete with Bosideng and Big Goose!
The down jackets produced by Bingyun are of good quality. Wang Yi can sell them after purchasing them, but they have to be distinguished according to the material.
The three most important indicators of a down jacket are down filling, down content and material.
Down content refers to the down content in a down jacket, generally expressed as a percentage. The higher the down content, the better the thermal insulation performance of the down jacket.
Under the premise of similar down content, the down content is 90%, and the warmth retention is better than 70%.
If the down content is less than 50%, it cannot be considered a down jacket, but a cotton jacket or the like.
Down filling refers to the total weight of down filling in a down jacket.
The higher the down filling, the thicker the down jacket and the better its thermal insulation performance.
These two indicators comprehensively determine the thermal performance of the down jacket.
The materials are divided into goose down, white duck down, and gray duck down.
Among them, gray duck down is the worst and goose down is the best.
These down jackets from Bingyun, which are duck down, can be sold under the Meiyou brand.
90% gray duck down, less than 100g, all light and thin down jackets, Meiyou 399-499.
100-150g, Meiyu 499-799.
150g-200g, Meiyou 799-999.
90% white duck down, for the same price, add another 100 yuan!
And those with 90% goose down are all sold under the Zhenyou brand.
Below 100g, Zhenyou 1099-1299.
100-150g, Zhenyou 1299-1599.
150g-200g, Zhenyou 1599-1999.
After all, Zhenyou is an affordable luxury brand. Even if it sells slowly and slowly, it cannot be sold cheaply.
Of course, the better-looking styles designed by Wang Yi are the main products of Meiyou and Zhenyou, and the prices will be more expensive.
Like the pure lust style, it is still a style ten years from now, and it is still in the present.
Still copying his own original design, Wang Yi had already asked the design department to slightly change it into thirty styles, and then selected the ten best ones for Zhen You and the ten mid-range ones for Mei You!
In this way, Wang Yi took out three original designs and had 60 new products.
"Mr. Gu, 11 million is too expensive. For 9 million, we can sign the contract now." Wang Yi picked up the teacup and took a sip.
Bingyun Garment Factory is very large, bigger than Qiuyun Garment Factory before the initial expansion, and its daily production capacity can reach 20,000 pieces at full capacity!
There is no way, the complexity and difficulty of producing down jackets are much slower than those of pure lust-style skirts.
Gu Zhaoxi frowned, finding it hard to accept: "Director Wang, I really can't afford this price. Even if it's 10 million, I will consider it. But 9 million, I really can't sell it."
Gu Zhaoxi is an honest person, and Wang Yi also understands that the value of this factory is not inferior to Qiuyun Garment Factory.
10 million is considered a reasonable price.
But qualified businessmen are still accustomed to win-win situations.
Wang Yi dipped his hand in water and wrote on the table: "900+100=1000!"
Gu Zhaoxi stared at these numbers for a while, but still couldn't guess what Wang Yi meant, so he could only ask: "Director Wang, please forgive my ignorance for not seeing the deeper meaning here?"
Wang Yi did not answer directly, but changed the topic: "Boss Gu, what are you going to do after selling the factory? Continue to start a business?"
Gu Zhaoxi thought for a while and sighed: "No, no more. The more I create, the poorer I get. If it weren't for the demolition of my hometown, I would have gone bankrupt. After selling the factory, I will probably use the money to buy a house and then find a job.
superior!"
Wang Yi smiled: "That's just right. I'll get this factory for 9 million. But I'll give you an annual salary of 300,000 to be the director of my other factory!"
Over in Pinghu, we also need to acquire a factory and use it as the Meiyou Down Jacket Factory.
Although the workmanship is considered top-notch in Pinghu, it is still far behind Bingyun and Bosideng.
At most, it is on the same level as Bing Jie and Snow Flying.
And Gu Zhaoxi is good at focusing on workmanship and quality. He made the Bingyun down jacket by himself.
Therefore, Wang Yi planned to keep Gu Zhaoxi and let him be the director of Pinghu Meiyou Down Jacket Factory, so as to bring the workmanship and quality of Pinghu to Bosideng level.
As for Bingyun Down Jacket Factory, just leave it to the manager Qi Hui.
Chen Chuanqing also investigated Qi Hui's information clearly, and he is also a first-class talent.
Wang Yi will definitely stay. With her here, Bingyun Down Jacket Factory will only get better and better.
As for why Gu Zhaoxi is not allowed to continue to be in charge of Bingyun Down Jacket Factory?
Naturally, it is necessary to be on guard against others.
The entire Bingyun Down Jacket Factory was built by Gu Zhaoxi and belongs to him.
If Wang Yi keeps him as the factory director, isn't that asking for death?
If Gu Zhaoxi does something, Wang Yi won't be able to notice it.
As for Qi Hui, it doesn't matter. There are still a group of people in Bingyun Factory competing with Qi Hui for the position of general manager. As long as the two sides don't become entangled, Wang Yi can be stable.
Subordinates must not be too united, otherwise Wang Yi will not be able to sleep.
"Annual salary of three hundred thousand!" Gu Zhaoxi was excited.
He invested 13 million in making Bingyun down jackets, but only got back 9 million in the end.
A complete loss.
But Gu Zhaoxi is still young, so he can't just sit back and rest in vain, right?
Wang Yi asked him to become the director of another factory and gave him an annual salary of 300,000 yuan. Most people could not refuse this kind of treatment.
After all, we had just experienced the financial crisis of 2008 in 2011, and wages had not yet skyrocketed!
An annual salary of 300,000 yuan is quite a lot.
"Boss, I am willing!" Gu Zhaoxi agreed directly.
Now I have one million less, but I have a job with an annual salary of 300,000 yuan.
More importantly, if you work with Wang Yi and Meiyou, your future will be bright!
Wang Yi smiled: "Aren't you afraid that if I lie to you, you will be laid off after one year?"
Gu Zhaoxi waved his hand: "Dr. Wang is not that kind of person. There is no need to cheat me for these hundreds of thousands."
"Haha." Wang Yi laughed heartily: "Okay, let's do this, sign the contract first, and then pack up. After the handover here is over, you will go to the new factory to take up a position. Don't let me down!"
"Don't worry, boss. I will go all out! Bingyun's failure is a painful experience for me. Now that I have Meiyou, I have the opportunity to avenge my shame. I will definitely make achievements and overthrow Bosideng!"
"Okay, very good!" Wang Yi nodded with satisfaction: "Your mission is to defeat Bosideng!"
For Bosideng, just use Pomelo.
Zhenyou is an affordable luxury brand. If it competes with Bosideng, it will easily lower its quality and price.
"By the way, what do you think of Qi Hui?" Wang Yi changed the subject.
Gu Zhaoxi thought for a while and then spoke slowly: "Manager Qi is... a very capable manager. She is very capable and responsible. She is a very good manager and is suitable for managing factories. However, she is not suitable for starting a business and does not have the courage. She does things
, I don’t want to take too big risks. Even if the risks are too big, I have to back off. But this has advantages and disadvantages..."
Wang Yi nodded, thinking about it.
Very capable, responsible, but don’t want to take risks...
Such people are not suitable for starting a business, but they are suitable for being a factory director.
In terms of risk control, he is the proper leader.
This person will be the director of Zhenyou Factory, no problem!
The lawyer drafts the contract, both parties sign it, and the next step is the handover process.
At this point, Bingyun Down Jacket Factory completely belongs to Wang Yi.
Later, Wang Yi approached Qi Hui.
"Dr. Wang, you are looking for me." Qi Hui was generous and graceful.
"Let me ask you a question. After I acquire Bingyun, I will make Zhenyou down jackets. In your opinion, should I cut off the men's down jackets and only make them for women? Or should I keep the men's down jackets?"
Wang Yi plans to take the Qi Hui test.
Qi Hui thought for a while: "Each has its pros and cons. If we keep men's down jackets, then Zhen You can simultaneously open up the men's market and increase the user base. If we cut off men's down jackets, Zhen You can maintain the current positioning of the female group and strive to become
The number one brand for women!”
"That's right. If it were you, what would you choose? Sugarcane is not sweet at both ends." Wang Yixiao said.
He is also considering this issue.
The current Meiyou, Zhenyou, focuses on the female market and relies on the pink economy to make a lot of money.
Bingyun down jackets are mainly women's down jackets, and there are also a small number of men's down jackets.
So, next, do Zhenyou and Meiyou want to expand into the male market?
Or will you launch a new men's brand later?
Qi Hui frowned slightly. This time, she thought a lot more deeply:
"Director Wang, by launching men's clothing, you may be able to gain more customers and revenue, but you may also lose your female-only base. After all, both Zhenyou and Meiyou started their business with the Meiyou APP, and their initial positioning was for female users.
.”
Qi Hui said: "If we suddenly open up the men's market now, I'm afraid it will become nondescript. If I didn't want to take this risk, I would launch a new men's brand or a comprehensive brand in the future!"
Wang Yi nodded: "Sure enough, this is your character, but I am quite satisfied with this answer. From now on, Bingyun Garment Factory will be managed by you, don't let me down!"
"Thank you boss for trusting me, I will definitely satisfy you!"
Qi Hui was overjoyed. She had been working in Bingyun for two years. She had worked hard and made countless contributions, but she had never been appointed as the general manager.
Now that Wang Yi has acquired Bingyun, she suddenly became the factory director!
It's really a leap to the sky, I'm really lucky.
But Qi Hui didn't know that this was not luck, but her strength and previous efforts.
Her competitor, Manager Cao, Chen Chuanqing also investigated.
His abilities are equally good, but not as conscientious as Qi Hui's. Therefore, the opportunity to reach the top still falls on Qi Hui.
Opportunities are reserved for those who are prepared.
Of course, Manager Cao Wang Yi will also be reused as general manager.
The reason is simple, it is to check and balance Qi Hui!
Let Qi Hui have a sense of crisis, so that she can be more motivated and achieve more results without daring to act recklessly.
Similarly, a team of people will be parachuted in from Jeju to supervise the financial director and human resources director of Bingyun Garment Factory...
The same is true over Pinghu.
Wang Yi wants to ensure that every factory he acquires is 100% under his control.
In the future, a brand new Zhenyou down jacket can be produced according to Wang Yi's design.
After handling this matter, Wang Yi set off again and returned to Jeju.
On the way, I took a look at BYD's stock price.
This morning, BYD issued an announcement:
[Xingyi Technology and Chairman 3.5 billion, strategic investment in BYD!]
One stone stirs up thousands of waves.
As soon as this news came out, the whole Internet was shocked.
The public opinion below is even more explosive:
"Really? 3.5 billion. Isn't that more than what Buffett invested? Buffett only invested 1.8 billion."
"It's amazing Xingyi Technology, it's amazing Director Wang, 3.5 billion all of a sudden, it's incredible."
"What kind of company is Xingyi Technology? I've never heard of it!"
"Idiot, this is Meiyou's parent company. The Meiyou Pure Style and Zhenyou Pure Style that your partner is wearing are from his company!"
"The "Defend Yuzu" you play is also from his family!"
"That's it, it's amazing, Xingyi Technology."
"This is nothing, Xingyi Technology will launch Xingyi mobile phone later, and 30 million chips were ordered at once!"
"Xingyi Technology is really good. What is its stock code? I want to take a heavy position!"
"Well, Xingyi Technology has not been listed on the market. I don't need money, so there is no need to go public."
"I see, I just don't understand. BYD's profits have dropped by 90%. Why does Xingyi Technology want to invest? Toutiao?"
"It's probably fake news. After all, BYD announced it unilaterally."
"It's not false. I just saw that Xingyi Technology also forwarded this news and liked it, expressing its long-term optimism about BYD!"
"Director Wang's vision is beyond the comprehension of ordinary people like us. I guess BYD really has something!"
"Yes, that's right, Wang Dong is a man who can succeed in anything he does. The small-budget movie "The Thirty-three Days of Love" with an investment of 6 million can become a dark horse at the box office, selling more than 600 million! Not to mention the pure lust style, now
You won’t lose money by investing in BYD.”
"You have to buy BYD's stock!"
"Yes, buy it!"
"Add positions!"
…
For a time, the share price of BYD, which had been languishing for a long time, continued to soar.
From the opening price of HK$6, it skyrocketed, and soon it reached HK$12, then HK$5, then HK$13...
Although it only increased by a few Hong Kong dollars, the 500 million shares in Wang Yi's hands had already increased in value by HK$500 million.
Looking at this momentum, it can continue to rise.
Wang Yi was in a good mood about this.
As long as there is no bad news and BYD does not announce revenue, the stock price will rise.
As for the anti-freeze battery and orders, BYD has not announced it yet, but will wait until the Xingyi mobile phone launch conference to release it as a core black technology!
At that time, it will have the greatest influence and BYD will be able to rise again.
If it is announced together this time, the stock price can rise a little, but it will be limited.
It’s better to divide it into two and rise in two waves!
More importantly, BYD's current antifreeze battery production capacity is limited, and all of it is given to Wang Yi. Even if it is announced, other customers will come to buy it, but it will not be available, which is of little significance.
It is better to wait for the release of Xingyi mobile phone. At that time, the antifreeze battery production capacity will increase and BYD will have the goods, which will be better!
On the other side, Chen Chuanqing also won the factory in Pinghu. The scale was similar, but it only cost 8 million.
After all, there is still a gap in workmanship between the two sides.
This business trip was a success for Wang Yi.
Not only did it acquire BYD’s minus ten-degree antifreeze battery, it also acquired 500 million shares of BYD at a low price, accounting for 13% of the shares!
Now we have acquired two down jacket factories with exquisite workmanship to develop down jackets!
I also met two outstanding executives, and being the director of two major factories was a great success.
However, Wang Yi was not idle on the way, but was thinking about how to deal with Bosideng!
In the current down jacket market, Bosideng still dominates.
After all, they have been making down jackets since 1976, and they are deeply rooted in the business.
Wang Yi has achieved great success with her pure lust style, Meiyou skirts and Meiyou autumn clothes.
But down jackets are difficult.
Even if Wang Yi's style is more fashionable and better-looking, it is not easy to shake Bosideng's status.
Especially in the minds of the older generation, they care too much about brands.
Once they are determined, it is difficult to change.
For example, nowadays, many people go to Neon Country to buy smart toilet seats.
Even if they are all produced by domestic OEMs, and even if the source manufacturers also launch smart toilet seats with higher cost performance, they still recognize Neon Country.
This kind of preconceived and ingrained thinking is difficult to change.
Therefore, when Wang Yi wants to make down jackets, he should start from young people.
After all, it is easier to reshape the brand perception of the younger generation than to change the brand perception of the previous generation.
But if we want to completely expand, Bosideng is a giant that cannot be avoided.
Wang Yi fell into deep thought, how can he surpass Bosideng in the field of down jackets? Defeat Bosideng?
It won't be easy, but there is still a chance.
That is to wait for Bosideng to commit suicide, and Wang Yi takes the opportunity to seize Bosideng's near-monopoly market!
Next year is a special year. Not only the mobile Internet has begun to explode, mobile shopping has greatly increased. It is also the transformation of physical stores.
Before 2012, everyone liked to go to specialty stores in clothing cities to buy clothes offline.
But after 2012, this trend changed. People no longer like to go to clothing cities. Instead, stores inside commercial complexes have become the mainstream!
To put it bluntly, it is a change in living habits.
From now on, consumers will rarely take a day to go to a clothing store to buy clothes with a clear purpose.
On the contrary, most of them go to shopping malls. For example, after eating or watching a movie, they go shopping in the mall. They happen to pass by a specialty store and think it’s good, so they go in and take a look.
I didn't want to buy it at first, but I thought it was good, so I bought it.
To put it bluntly, starting from next year, the customer flow in the clothing city will only become less and less, while the customer flow in the mall stores will increase day by day!
Therefore, most of the Meiyou Zhenyou flagship stores and specialty stores opened by Wang Yi are located in commercial complexes or single-family villas along the streets in core business districts.
But traditional brands such as Bosideng are different. They still have the same old thinking and still occupy the clothing city!
Coupled with Bosideng's crazy expansion in recent years, it has added 2,000 online stores a year, and the total number of outlets exceeds 10,000.
The results can be imagined. In the cold winter of 2014 for clothing brands, inventory pressure was too high. Like Zara, HM and other brands, Bosideng's revenue and profits dropped sharply year after year, and a large number of stores closed.
This is Wang Yi's opportunity.
But waiting until 2014 was too slow.
Wang Yi decided to add some fuel to Bosideng or dig a hole.
As for how to dig?
That is the pitfall that all companies will take - diversification strategy!
As a reborn person, Wang Yi knows that the diversification strategy involves many pitfalls.
Future business development will not focus on being large and complex, but specialization and refinement.
But in 2011, diversified development is what all companies dream of.
To put it bluntly, the smooth sailing in the past few years has made those entrepreneurs inflated and mistakenly thought that they can succeed in anything they do.
For example, BYD is excellent at making cars, so it feels that it can succeed in making computers and traditional home appliances.
But the result is just tragic.
Even if Xiaomi in later generations made computers, it would not be considered successful.
Xiaomi's home appliances are doing well. They are not traditional home appliances, but they are seizing the spotlight of smart homes!
It was made possible through low prices and the Mijia smart home ecological chain.
After all, Mijia smart home started early. When Huawei was just developing smart homes, Mijia’s ecological chain had already been developed for many years and had already been enriched.
To put it bluntly, for diversified development, just like Xiaomi Home Appliances, we must seize the opportunity to have a way out.
If Xiaomi didn't make smart home appliances and made traditional home appliances like BYD, it would also die miserably.
Diversified development is not that easy.
The same is true for Bosideng.
Bosideng is not willing to just make down jackets. On the contrary, it wants to diversify and develop into comprehensive clothing.
After all, the sales period of down jackets is only a few months a year.
Therefore, as early as 2009, Bosideng began to implement multi-brand, four-season, and international strategies, and expanded crazily, opening 2,000 stores a year.
In addition to its core business of down jackets, there are also many categories such as men's clothing, women's clothing, and children's clothing, and it is constantly being internationalized!
If that's the case, Bosideng is also venturing into real estate, commercial retail and other capital operations.
The results were not optimistic. After crazy expansion, the growth rate of profits and revenue did not meet expectations.
In the previous life, Bosideng's revenue growth began to decline in 2012.
In 2013, not only did revenue not grow, but it experienced a negative growth of more than 10%!
Under the crazy expansion, profits are even less profitable.
After 2014, Bosideng's sales continued to decline, and a wave of store closures began.
Later, the CEO of Daphne was introduced as a professional manager of Bosideng to carry out drastic reforms.
As a result, the reform was half-advanced, but it ultimately came to nothing because it affected the interests of too many people.
The former senior executive of Daphne also resigned, and the old director of Bosideng took over the company again.
It can only be said that Bosideng’s internal problems are too serious for an outsider to reform.
From 2013 until 2017, Bosideng's revenue and profits dropped sharply year after year.
It was not until 2018 that Bosideng decided to reform carefully, abandon its diversification strategy, return to its main business of down jackets, and focus on mid-to-high-end products.
Only later did we become the absolute hegemon in the down jacket industry, and even the global hegemon!
Later, the economic environment was not good, and the clothing industry was losing sales year after year, but Bosideng was able to sell more and more expensively...
It can be said that since the diversification of Bosideng began in 2009, all growth rates have been consumed in just a few years and it has continued to decline.
However, Wang Yik cannot wait for Bosideng to slowly decline. On the contrary, he wants to seize the down jacket market as soon as possible!
After all, in winter, pure lust skirts and pure lust wind autumn clothes are all cool, and if the down jacket cannot be worn, Wang Yi will have to drink the northwest wind.
The best way to make Bosideng decline as soon as possible and give up the market is to accelerate Bosideng's diversification process and unlock their destined destiny in advance!
Let Bosideng fully expand in 2011 and open stores like crazy.
As a result, it is estimated that next year, Bosideng's revenue will plummet, its growth will be negative, and there will be a wave of store closures the year after that.
Wang Yi wants to capture most of the down jacket market!
Of course, Bosideng will not starve to death. As long as it gives up diversification, it will still make profits.
()
Chapter completed!