Song Guangyao took action vigorously and resolutely.
I just met Wang Yi yesterday and talked about cooperation, so we will start working directly today.
Not only did she publicly rebel, she also accused HM of plagiarizing Meiyou’s Pure Sex Style.
They also ordered all HM stores in Xingzhou to close completely, stop sales, and called for the protection of originality.
Such a blow is terrifying to HM.
No matter how strong a fortress is, it can be easily broken from the inside.
What's more, the current HM is already riddled with holes, and now it has been blasted from the inside by its own agents. The results can be imagined.
Wang Yi was delighted to hear this.
Shopping malls are like battlefields.
HM copied Meiyou's pure lust style, just to use its own global stores to promote it vigorously, use Meiyou's pure lust style skirts to seize Meiyou's market, and overtake Meiyou.
Naturally, Wang Yi would not hold back, nor would the Holy Mother come to sympathize with him.
What's more, Song Guangyao himself wants to betray him. All Wang Yi can do is to give HM another blow after Song Guangyao betrays him. That's all.
As soon as this news broke, global media rushed to report it, making the whole incident an instant hit on the entire Internet.
It caused huge earthquakes not only in Xia Kingdom but also in Xingzhou.
In the West, Europe and the United States, huge waves have also been made, and the comments from netizens have become very interesting:
"Now, even the dealers have admitted to plagiarism and launched a boycott. How can H&M continue to clean up?"
"The dealers of HM can't stand it anymore. The fact that HM copied Meiyou is really too much!"
"We are pleased to hear that HM has closed its stores nationwide in Sin Chew. What should HM do? Withdraw from the Sin Chew market?"
"Because of plagiarism, HM's reputation has been ruined. It doesn't matter whether we quit or not."
“Unprecedented, it’s the first time I see a dealer working on my own brand, and I’ll do it to death!”
"There is nothing we can do. As soon as the plagiarism incident broke out, no one showed up at the HM Xingzhou store. It was losing money every day. The dealers will have to pay the consequences if they don't take action."
"It turns out that it seems like I am against plagiarism, but in fact I am trying to stop losses and protect my own interests."
"There is no way. Agents are here to make money. No one can bear to lose money every day."
"This is fun now, it depends on how HM saves himself next."
"What to save? At this point, it will be difficult for HM to deal with it."
"The most essential thing is that Meiyou is purely lustful and has carried out a dimensionality reduction attack on HM!"
…
HM headquarters.
Garford's face turned dark: "Fake! Damn Song Guangyao, how dare he do that?"
"Closing the store directly and publicly stabbing us in the back is trying to kill us!"
"Damn, damn!"
"Quickly, notify HM Xingzhou Headquarters and ask them to deal with Song Guangyao as soon as possible and control the situation from deteriorating further!"
"ASAP!"
"Tell Song Guangyao that if he makes trouble again, he will never be able to represent HM again!"
But unfortunately, the secretary shook his head repeatedly:
"Boss, there is nothing the HM Xingzhou headquarters can do. They say that Song Guangyao is determined to betray him, and they were planning to stop acting as an agent for HM!"
"this……"
Garford was silent, not knowing what to say for a moment.
Brands rely on agents to know how to handle them.
But now, Song Guangyao is about to stop representing HM, so why would he care about this?
"Is it true that there is nothing we can do against Song Guangyao? If the contract he signed is terminated early, he won't be afraid of liquidated damages?"
The corners of Garford's mouth twitched and he spoke coldly:
"Notify Xingzhou immediately and threaten Song Guangyao with liquidated damages. Ask him to make an announcement, apologize, say everything is a misunderstanding, and fully open for business tomorrow, otherwise we will sue them for breach of contract!"
"Okay, boss."
"Do it as soon as possible. If this matter is not handled well, our stock price will continue to plummet, and we will lose tens of billions again!"
Gafford's head was as big as a bucket and he was furious.
The evening in the East is the morning in the West.
Isn't this news breaking out so early in the morning just to crash their HM stock price after the U.S. stock market opens?
How cruel!
But soon, the secretary came back with a flustered expression:
"Boss, we are in big trouble. When the accident happened, HM Xingzhou Headquarters threatened Song Guangyao with liquidated damages and dealer fees. But Song Guangyao was not afraid of threats and even sued us!"
"What? He sued us? He made such a fuss and caused so much loss to us HM, how dare he sue us?"
Gafford was in disbelief.
"He sued us because HM copied Meiyou Chun Yu Feng, which caused a sharp decline in the brand image, a sharp drop in customer traffic, seriously harmed the dealer's interests, violated the contract, and demanded that HM be stopped acting as an agent and claim for liquidated damages!"
"This..." Garford was silent:
"The cunning Xingzhou people actually used this reason to sue us. Damn it, damn it."
After the scolding, Gafford calmed down and said, "If they go to court, what are their chances of winning?"
"If we sue in the European Union, the Ministry of Justice's evaluation results will be 50-50! If we sue in Xingzhou, it will be 64-60, and they will be 6." The secretary said solemnly:
"After all, it was indeed because of the plagiarism of Meiyou Chun Yu Feng that the agent's store revenue dropped sharply."
"Farke! He's so relentless. He's determined to betray him and stab him in the back! Farke!" Garford yelled.
The secretary sighed: "But the prerequisite for them to win the case is after the court finds that we plagiarized. So we can delay it in terms of time!"
"What's the point of dragging it?" Gafford said with a livid face: "If you keep dragging it, they will close the store directly, and our HM Xingzhou Market will be completely cold, so we don't want it anymore?"
"This..." The secretary nodded: "A market in a developed country cannot be given up!"
Garford looked solemn: "Moreover, this incident will have a very bad impact on public opinion and will cause a heavy blow to HM's stock price! More importantly, once this incident causes dealers in other countries to follow suit, it will be over!"
The secretary's face changed drastically: "Yes, this is the biggest problem. If Australia follows suit and uses this to sue us and stop the agency contract, then our Australian market will be over!"
"Therefore, we must stabilize Song Guangyao and maintain cooperation with Song Guangyao. We must not allow the situation to deteriorate further." Gafford said solemnly.
The secretary was a little embarrassed: "But Song Guangyao is determined to stop acting as an agent for HM. There's no point in talking about it. After all, these days, Xingzhou's 25 stores are basically losing money every day. It's normal that they can't continue.
"
"Alas! What should we do?"
Garford's face was ashen, but he was helpless.
When the situation has reached this point, they are too passive!
The Xingzhou store was losing money every day, and the HM representative was determined to betray him, but there was nothing they could do.
"Convene a high-level meeting to discuss countermeasures!"
"yes!"
Soon, a high-level meeting was held urgently, and everyone was helpless about the current situation.
However, before a solution could be worked out, a new hot search became a sensation around the world.
[Due to plagiarism and infringement, the brand image was damaged and revenue dropped sharply by 90%. Xingzhou General Agent sued the HM headquarters, requesting to terminate the HM agency contract, and claiming liquidated damages and losses of US$500 million! 】
Seeing this news, Gafford was so angry that he dropped his cup:
"Crazy! Really crazy! Backstabbing us is too much, and you're also claiming $500 million!"
"Why didn't he grab it?"
"Does Song Guangyao still have a bottom line? Fake!"
Hearing this, all the senior executives had grim faces and were equally angry.
Gafford said angrily: "Will the court accept his claim? Will it support it?"
The head of the legal department sighed: "There is a certain probability!"
"After all, the 25 Sin Chew HM stores used to have a daily revenue of 2 million US dollars, but now they are losing money every day, and the store rent and labor costs cannot be paid. Song Guangyao's claim is also defensible, and the court will support it.
of!"
"Farke!" Gafford's heart went cold: "What do you think of this matter? Are you going to litigate with Song Guangyao? Or negotiate?"
"I suggest negotiation. This matter has become a big deal and is not good for us. It is better to resolve this matter peacefully."
"Yes, if it continues, Song Guangyao will not be affected much, but we will be in trouble. After all, we don't have much means to control Song Guangyao."
"But Song Guangyao can directly close the store and then represent other brands!"
"Okay, send someone to negotiate with Song Guangyao and resolve the matter as soon as possible. At the same time, recruit new agents. Xingzhou is a developed country with high consumption power, so we cannot give up."
"yes!"
Gafford sighed and asked again: "How is our stock price doing?"
"Boss, it has fallen by another 10%, and more than 30 billion has evaporated!"
"Okay." Gafford took a deep breath, feeling tired.
This situation is too difficult.
"Arrange people to suppress hot searches, try to minimize the impact, and adjourn the meeting."
"yes!"
Everyone left.
HM was looking gloomy, but Wang Yi was sleeping soundly holding Lin Shu in his arms.
Zara headquarters.
A group of senior executives also held a high-level meeting:
"HM is in such a miserable situation, haha. Fortunately, we didn't directly copy Meiyu Chun Yu Feng, otherwise we would be the unlucky ones now."
"Yeah, just a little bit. Alas!"
"If it's a niche brand, it's just copied. It doesn't matter. But Meiyou Pure Desire Style is so influential, and their Meiyou APP, the number of users has exceeded 70 million! Among them, 15 million are foreign users, which has an impact
Too much force."
"Yes, Meiyou is their public opinion base. Once HM plagiarized it, tens of millions of users on Meiyou were scolded, causing HM to be boycotted in Singapore and Australia."
"Meiyou can record menstrual periods, which is needed by female users all over the world. Coupled with Meiyou's pure sex clothing, the number of Meiyou users will only continue to increase in the future, and it will not be a problem if it exceeds 100 million. By then, the rise of Meiyou will
It can no longer be stopped.”
"Meiyou APP + Meiyou Mall + Pure Desire Clothing, Wang Yi's combination of punches is too powerful. HM can't handle it, and neither can we at Zara."
"Yes, in the future, Meiyou's market share will continue to increase, while both ours and HM's will continue to decrease. If this continues, we will be finished."
"No, we still have a chance!"
"what chance?"
"Kill HM to death and grab HM's market share! This is our last chance!"
"Yes, if Meiyou steals 10% of our market share, then we will take the opportunity to attack HM and steal 50% of HM's market share!"
"Okay, then take action immediately and kill him while he's sick! Attack HM with all-out force."
"Chairman, HM is withdrawing hot searches and wants to reduce the negative impact..."
"Haha, how can we let them get what they want? Buy hot searches immediately and top up all the negative hot searches of HM."
"yes!"
"Chairman, this is not urgent, I still have an immature idea!"
"what idea?"
"If this happened to HM, their stocks will definitely continue to plummet. If we take action again, they will fall even more sharply. How about we mobilize funds and short HM!"
"Short HM?" The chairman's eyes lit up:
"Elinda, your idea is not immature, but it is too mature! With the strong rise of Meiyou, the global clothing industry will have to undergo a major reshuffle. If we at Zara want to survive, we can only kill HM."
"Yes, short HM! After fighting with them for so many years, it's time to decide the outcome!"
"That's right, but it's not enough for us at Zara to take action, we have to let the parent company take action!"
"Okay, I'll contact the parent company right now."
…
After receiving the proposal from Chairman Zara, the parent company Inditex Group attached great importance to it and quickly held a board meeting.
The chairman of Inditex Group looked around at the shareholders and solemnly said:
"Everyone is aware of the current situation. Since the rise of Meiyou, Zara, our subsidiary of Inditex, has been severely impacted, and the entire clothing industry has to be reshuffled!"
"So Zara made a suggestion, which is to take advantage of the current HM tragedy to kill everyone, short HM, and seize the HM market! What do you think?"
Hearing this, after a brief silence, the entire conference room was boiling!
"Support! We must support. HM has taken action against us many times. If we don't take action now, when will we wait?"
"Yes, this is Inditex's best chance to defeat HM."
"We must take action. As long as we defeat HM and seize HM's market share, our Inditex performance will not only not decline again, but also surge in reverse!"
"Yes, with the rise of Meiyou, it is grabbing a lot of market share. One of the clothing giants must die, and it can only be HM!"
“Join forces with Meiyou to overthrow HM and seize HM’s market share.”
"As long as we capture HM's market share, Inditex will be the number one company in the world and the absolute dominant player. No matter how powerful the brand is, we have nothing to fear."
"The current Meiyou is like a thousand-mile horse. It runs fast and develops quickly, but it is just a skinny horse. It is not easy for us to take action against it. And HM is a beached whale. As long as it returns to the sea
If we take the opportunity to strangle before, then we will win the final victory!"
"Yes, Meiyou is still small, so there is nothing to worry about. HM is our biggest enemy right now. This opportunity to defeat HM must not be missed!"
…
Listening to everyone's words, the chairman nodded:
"Okay, let's start the voting. All shareholders, senior management, and those who support overthrowing HM and shorting HM, please raise your hands!"
"Seconded!"
"Seconded!"
"Seconded!"
…
For a moment, everyone raised their hands.
Without any surprise, this resolution was passed unanimously.
After all, the two major clothing giants Inditex Group and HM have been fighting openly and covertly for many years.
It’s just that both sides are equally matched, and neither one can do anything and the other cannot.
The hatred between the two sides does not last for a year or two.
Nowadays, HM is in dire straits due to the plagiarism incident. Coupled with the betrayal of Sin Chew dealers, the situation is even worse.
Inditex will not let go of this God-given opportunity to defeat HM!
Compared with Meiyou, a rookie in the clothing industry who has just begun to internationalize, industry overlords and super giants like HM are the old enemies and first opponents of the Inditex Group!
After the resolution was passed, Inditex Group immediately took action to mobilize funds and short HM.
Wang Yi has limited funds, and his short position on HM is only 3 billion yuan.
But Inditex Group is different. As an international clothing giant with a market value of more than 300 billion and annual revenue of more than 150 billion, they have plenty of money!
Once they want to short HM, it will be a serious matter.
Even if HM wants to defend, it will be difficult!
What's more, HM is now surrounded by enemies, how can it cope with it?
Even Zara was ready to take action, but they didn't know it.
At the moment, HM is busy negotiating with Song Guangyao, busy removing hot searches, controlling the situation, and saving the stock price.
But unfortunately, even so, as of the close of trading, HM's market value has evaporated by 15% again, and tens of billions have been evaporated.
In one wave, 30 to 40 billion yuan evaporated. After several waves, nearly 100 billion yuan in market value disappeared. HM couldn't bear it.
His net worth plummeted by one-third, and everyone from Chairman Garford to other directors and senior management were bleeding from pain.
But there is nothing you can do.
Early on the 19th.
Wang Yi looked at yesterday's data and was in a good mood.
The market value of HM fell again. He shorted HM and made another 400 million.
The number of users of "Defend Pomelo" also exceeded 68 million.
The number of paying users reached 25 million, and the revenue exceeded 500 million!
This kind of increase may not be as good as Meiyou's pure lust style clothing.
But clothing also requires a lot of investment. Production costs and operating costs are all money.
The development cost of the entire game "Defend Grapefruit" is only a few hundred thousand, and the subsequent maintenance costs are also not much.
To put it bluntly, this kind of game with low cost, fast production and high revenue is just picking up money with your eyes closed!
As long as the user base grows, new maps are continuously launched, and users are retained, there will be good revenue every month.
However, Wang Yi also knows that the subsequent growth in the number of users of "Defend Pomelo" will have to rely on foreign countries.
In 2011, the total number of domestic smartphone users was only about 300 million.
If "Defend Yuzu" can score a third, it would be great.
Subsequent growth can only rely on foreign users!
Wang Yidu is planning to go to the Internet to buy hot searches and vigorously promote "Defend Pomelo".
However, yesterday’s hot search was dominated by Song Guangyao’s anti-flame HM. We have to see what happens next.
Later, Wang Yi went to the MiHoYo department.
The four of them have already started working.
This time when they came to the imperial capital, they all came with notebooks on their backs. They can only be said to be dedicated.
Seeing Wang Yi approaching, the four of them put down their work and greeted him with a smile.
"How's it going? Are you getting used to it?" Wang Yixiao said.
"I'm used to it, I'm very used to it. An office space of 1,000 square meters is much better than our office space in Shanghai."
"Yes, we used to work in dormitories in Shanghai. We will rent an 80-square-meter office after we get investment."
"In Xingyi Science and Technology Park, there are dormitories and canteens. Everything is convenient. It completely exceeded expectations. Haha."
The four people spoke one after another, expressing their joy.
Before they got investment, the life of the four MiHoYo guys was very hard.
Most of them are done in the dormitory.
In 2012, with Mr. Song's investment, we rented an office and the team expanded to 80 people.
Now, the venue and hardware facilities provided by Wang Yi have been of great help!
"Three million has been credited to your account. If you need anything, just ask." Wang Yi said boldly.
The only ones who could calm down, invest a billion, and spend five years to make "Genshin Impact" are the MiHoYo team.
If it were any other giant, they would have given up as soon as they heard about this investment and at this time.
This is why Wang Yi values ​​them.
"By the way, Director Wang, I have ideas for developing Honkai Academy into an online game, but how should we design the core business system?"
Mr. Cai took advantage of Wang Yi's arrival and asked quickly.
The other three people also took out small notebooks and prepared to record.
They know how to make games, but they don’t understand how to commercialize them, how to make money, and how to make readers willing to spend money.
It is precisely because of this that in the previous life, "Honkai Academy" was produced for more than a year and only made a few hundred thousand.
Wang Yi smiled slightly, and the purpose of coming today was to explain this to them:
"Let's use "Defend Grapefruit" as an analogy. The core gameplay of "Defend Grapefruit" is to complete the tower defense level.
If the player fails to pass the level, he has to recharge gems and buy props. This is the profit point. What about "Honkai Academy"?"
Mr. Cai thought for a while: "The core gameplay of Honkai Academy is for cute girls to fight zombies! If you can't beat them, you have to buy crystals and buy guns."
"Not bad. But a single gameplay is not enough, it is too direct, and diversity is needed!"
Wang Yi opens "Defend Pomelo":
"For example, in the Monster Nest, if you want to unlock hidden levels, you have to cultivate the corresponding monsters. And cultivating the corresponding monsters requires resources. If the resources are not enough, you have to recharge.
This is not just a new krypton gold point, but it is like raising a group of pets. It can satisfy the player's habit of developing and collecting stamps and a sense of accomplishment, so players are willing to spend money on it!"
"I see, but how can we set up a similar krypton gold system in "Honkai Academy"?"
The four of them were confused.
A game must have core selling points and core gameplay.
Wang Yi smiled: ""Defending Yuzu" takes the development route + stamp collecting. "Honkai Academy" can carry forward your specialties and takes the two-dimensional LSP route + stamp collecting!"
"Increase the number of characters and make them beautiful! Don't make a Q version, just make it a two-dimensional sexy goddess to attract players.
Then use full plot settings to set up people, allowing players to cultivate the characters as their own wives!"
"As long as you do this, you can launch a variety of good-looking and sexy skins, allowing players to spend money to dress up their 'wives'."
"There are also more firearms, but don't buy them directly, but gacha, or draw cards. No, let's give it a nice name, and call it a wish!"
“It’s hard to say whether the user Hua Jingshi wishes to draw his favorite character and props, it all depends on fate!”
"Is this still possible?" Hearing this, the four people's eyes widened!
Wang Yixiao said, "If you pay directly, players will only buy the characters they like, the skins and weapons they need, and they will graduate without spending much money at all.
The playability of the game is greatly reduced, and the krypton gold is also greatly reduced.
And pray, everything is random.
The more favorite characters are, the less likely the players will be able to draw them, and instead they will draw characters they generally like.
Once you get it, you have to cultivate it, get krypton gold, get skins, weapons...
After their character is well developed, let them draw a character they like more, and there will be a new wave of skins and weapons...
This greatly increases the playability and mystery, and can also better maintain the game balance!
It can also attract players to spend more money by controlling the shipment rate..."
Wang Yi paused and then said:
“And it can inspire stamp collecting in many people!
Many players will want to collect all their favorite characters.
And all these characters have been replaced with beautiful skins and top-notch equipment.
For this reason, they had to continuously fight monsters, recharge, accumulate crystals, and pray...
The more you spend in the game, the more perfect the character training is, the higher the player's sense of accomplishment, and the higher the sunk costs such as time, energy, money, etc. invested, the more reluctant you are to give up this game!
In this way, the number of players of our "Honkai Academy" game, game stickiness, game duration, and game revenue will be greatly increased!"
Hearing this, several people's eyes widened.
This series of business operations simply pulls players in and slowly slaughters them.
Over the course of a year, the amount of krypton gold earned can range from hundreds to thousands, which is still relatively small.
It is normal for those rich people to spend tens of thousands or tens of thousands of krypton dollars just for their wives!
For a moment, the eyes of several people looking at Wang Yi changed.
Mr. Cai's expression was even more complicated: "Dr. Wang, your idea is too advanced, too awesome, but a little too dark."
Wang Yi was speechless: 'MMP, what are you talking about? These are not the core routines of your MiHoYo?'
'Your "Beng San" and "Genshin Impact" are so deceptive.'
It’s just that miHoYo in 2011 was relatively simple and had not yet mastered these shady skills.
The subsequent Genshin Impact relied on this set of operations to achieve a revenue of 30 billion a year!
Several people had complicated expressions: "But this idea is really feasible and I can learn from it!"
Mr. Cai even said: "Isn't it just true? With this set of rules, it will explode in the PC gaming world."
Wang Yi waved his hand: "The premise is that the game characters must be done well, be in place, beautify, tell the story well, and establish the characters well. Only when users can take the characters as wives and train them will they be willing to spend money! The Q version is not very good.
Well, cuteness is worthless in front of sexyness!"
"Understood, Mr. Wang, let's redraw it and make it look like a Japanese anime goddess! Black stockings and long legs!"
Mr. Cai smiled and said: "We are good at these."
"Well, that's it, but control your pure desire and don't ban it if it's exposed!" Wang Yi said meaningfully.
In his previous life, MiHoYo was banned and named many times because of his standards!
"Of course, civilian players must also be taken care of." Wang Yi changed the subject:
"Introducing daily activities, main missions, etc., allowing players to get a large number of free crystals by completing the map. If they accumulate more, they can also be used for prayers, but the probability is lowered. This can attract civilian players to use bricks to obtain crystals.
,increase game duration and number of users.”
Later, Wang Yi said some other things, and the four of them remembered them firmly.
The look in Wang Yi's eyes changed again and again.
I just think Wang Yi is a genius in game operations!
With this set of rules, a stand-alone game that allows cute girls to fight zombies has turned into a shooting online game that allows players to raise a Japanese goddess character as their wife!
From "Honkai Impact 1", it directly became "Honkai Impact 2" Pro!
Although it is still a 2D side-scrolling shooting game, it directly adopts the character portrayal of "Beng San", making it more attractive to players.
As for why not make it 3D?
Naturally, it is made into 3D and takes up 20G+ of memory. Next year's mobile phone hardware performance is limited and cannot be used.
But for the 2D version of mobile games, that’s not a big problem.
The previous life "Honkai Impact 2" was released in January 2014.
This time, if we do it in advance, if everything goes well, it will be available by the end of 2012 or the beginning of 2013.
About a year in advance, there was not much difference in mobile phone hardware, and it was completely usable.
What's more, the emergence of Xingyi mobile phone will ignite the popularity and performance evolution of smart phones in advance!
We will also conduct targeted optimization and adaptation of "Honkai"!
Of course, you should pay more attention to the games you invest in.
In addition, after the development of "Honkai Impact" is completed, Wang Yi will ask miHoYo to recruit an additional team of people, transplant it directly to the computer, and launch the "Honkai Impact" PC game!
Just like "Genshin Impact", you can play it on mobile phones or PC.
This kind of transplant doesn't cost much.
But in a game, both ends take it all, and both ends make money!
This allows players who cannot carry their smartphones to play "Honkai Impact" on their laptops or PCs.
Wang Yi's business philosophy has always been to provide a variety of options for players to choose from.
()
Chapter completed!