As an industry insider, Steve understands that in the clothing field, brand is important, but style is more important!
Even clothes from big brands will not sell well if they are of ordinary style.
On the contrary, even clothes from small brands can sell like crazy as long as the style is trendy enough!
The previous Meiyou pure lust skirt was like this.
With its epoch-making style design, it quickly surpassed all current brands and rose rapidly in a short period of time.
So much so that the summer skirts of ZARA and HM, the two major clothing giants, have been severely impacted in the domestic market!
Summer skirts from other small brands have been even more severely affected!
Nowadays, Meiyou has put together another pure lust style autumn dress, and wants to replicate the success of the pure lust style summer dress, and she even makes it look stylish!
This is big trouble!
ZARA's revenue in the third quarter has already been hit by Meiyou. Maybe its revenue in the fourth quarter will be hit even more seriously by Meiyou!
Steve frowned, full of worry, and then smiled bitterly:
"I've already been laid off, so why bother worrying about ZARA?"
Yes, he used to be the president of ZARA's domestic region. He was so worried that he couldn't sleep because of the impact of Meiyou every day.
get out of class is over now. No matter how hard ZARA is hit by Meiyou, it has nothing to do with him!
The one who should have a headache is the next domestic regional president!
For a moment, Steve felt an inexplicable sense of relaxation, which was something he had never felt before!
"Well, from now on, Wang Yi, a terrifying opponent, will be left to the next person to deal with, hahaha!" Steve smiled.
At this moment, there was a sudden knock on the door, and a figure walked in.
Steve stared at the other person for a long time and then said: "Davis, it's you! The headquarters sent you to replace me?"
Davis nodded: "Yes, my old man, I deeply sympathize with your experience, hahaha!"
The corner of Steve's mouth twitched. This guy sounded sympathetic, but he smiled so happily.
Absolutely gloating!
Steve snorted coldly: "Davis, don't be too proud. You can't understand the power of Meiyou. I'm afraid that in three months, you will follow in my footsteps!"
"Three months later, will I follow in your footsteps?" Davis seemed to have heard a big joke:
"Steve, what bullshit are you talking about? Do you think I'm a fool like you to lose to an eighteen-year-old high school student?"
Steve: "..."
"No, no! Wang Yi is a college student now. To be precise, you lost to an eighteen-year-old college student! Hahaha!"
Steve: "..."
Davis was proud of the success: "Our ZARA momentum is so strong that HM has even been defeated. Are we still afraid of a small pomelo?"
"Besides, the Xiaguo market is so big, it must belong to our ZARA! Don't worry, old man, I'll take your seat! I'll help you get the face you lost!"
Seeing the other party's arrogance, Steve was not angry. Instead, he patted Davis on the shoulder and said sincerely:
"Okay, I hope you can always smile so happily, smile so joyfully, and stay in this seat forever! Haha."
After finishing speaking, Steve picked up his personal belongings and turned to leave.
At this point, he is no longer the president of ZARA.
And he also knew that Davis, the successor, would not be in office for long.
As a European, he was as arrogant as Davis!
He doesn't take a small business in Xia State seriously at all, he doesn't take Chun Yufeng in his eyes at all, and he doesn't take Wang Yi seriously either!
After all, the clothing industry in 2011 was still dominated by Europe and the United States.
Those international big names and giants have always been arrogant and do not take Xia Guo's enterprises and brands seriously.
After all, except for Li Ning, no one can beat the domestic clothing market at this time.
Until the entire domestic market was severely impacted by this small enterprise in Xia State.
It wasn't until ZARA's market revenue dropped sharply that Steve had to pay attention to Meiyou and take action.
But unfortunately, it's too late.
In just a few months, pomelo has become a trend!
It is precisely because they underestimated the huge user base of Meiyou that they failed to smear Meiyou and were instead attacked!
HM took the opportunity to steal the house again, and was ultimately defeated...
Now it is Davis who is just as arrogant, but the result is not much better than him!
Davis couldn't understand Meiyou's power.
Davis knew nothing about the terror of that eighteen-year-old student!
It's strange that such a fool can last so long.
But all of this has nothing to do with you, right?
Steve shook his head and left happily.
As for reporting back to headquarters?
He didn't bother to go back and humiliate himself. He just made a phone call and left his job completely.
In the remaining time, let’s have a good time in Xia Kingdom for two days before making any plans.
After seeing Steve off, Davis sat on the boss's chair, crossed his legs, lit a cigar, and said quietly:
"I'm just an eighteen-year-old student. I, Davis, have many ways to crush them!"
Then, Davis ordered: "Convene a high-level meeting immediately!"
Three things to do when a new official takes office!
He has to take action first and make a comeback!
Only in this way will the board of directors and the parent company trust him and support him!
Soon, all the executives arrived.
Davis took the folder and slammed it on the table:
"The headquarters is very angry about your performance, and the parent company is also very angry. Yes, I am talking about everyone!"
For a moment, everyone was silent. They were angry, but they didn't dare to express it. They were afraid of being laid off, so they lowered their heads.
Seeing this, Davis looked a little better and changed the topic:
"But because you have served ZARA for a long time and have worked hard without any credit, the parent company has decided to give everyone another chance!"
"A chance to make a comeback! If you do well, you will get a promotion and salary increase! If you do not do well, you will be dismissed from get out of class together like Steve!"
"Okay, let's talk about any good ways to win the game! Our majestic ZARA can't be overpowered by little Meiyu!"
However, the people below did not answer any questions.
The idea he came up with last time to smear Meiyou caused the parent company's market value to evaporate by more than 20 billion overnight, and even the president was fired.
This time, who dares to talk nonsense?
Three minutes passed and no one responded.
The entire conference room was eerily silent!
Davis looked even uglier: 'You don't want to give me any face? Are you going to go against me?'
Davis slapped the table:
"A bunch of losers! The company spends so much money to support you, but at the critical moment, you can't even come up with an idea. What's the use of you?"
Everyone continued to be silent: "..."
Davis became even more angry: "Okay, it's all wasted, right? Then let's keep going like this for today! If you can't think of a good way, no one will get off work. I will work overtime with you! If you stay up late, you have to stay up.
Find a way!"
Hearing this, all the senior officials looked very ugly, but they were helpless.
Finally, it was Vice President Du Ke who broke the silence:
"President, ZARA's most serious problem right now is the loss of customers! According to my survey, Meiyou's customer growth rate is terrifying, and many of them were stolen from our ZARA."
Davis nodded: "You are right. The price positioning of our ZARA women's clothing and Meiyou's products are similar, and the target customers are also the same group! What he robbed is our customers!"
"Duke, you are good. You are worthy of being a vice president. You can see the key at a glance. But do you have any measures to deal with this problem?"
Du Ke took a deep breath: "I think we should fight back! We can retain our customers through promotions and big promotions, and even snatch away Meiyou's customers!"
"Our ZARA prices are similar to those of Meiyou, but the product quality is far inferior to Meiyou, so consumers are being robbed by Meiyou."
"For example, in autumn skirts, Meiyou sells for 599, and we also sell them for 599. Consumers will definitely choose the better-looking Meiyou. But if we reduce the price by one-third and increase the price to 399, it will definitely beat Meiyou.
!”
Hearing this, Davis didn't say anything, but other executives nodded:
"Yes, users are the foundation. Lowering prices to grab users is the way out!"
"We at ZARA have high profits and a strong foundation. Even a price war can kill the American pomelo!"
“As long as we retain users, even if we make less money, it’s still worth it!”
"Price war is a good way, why not launch ZARA women's clothing, 30% off the entire store, limited time offer."
Everyone was talking and praising it.
They all think that fighting a price war to grab users is the best way!
But Davis's face became increasingly gloomy:
"That's nonsense! Our ZARA is a mid-range brand, and we hope to hit the high-end market. Summer clothes are at the end of the season, and we can have a 30% discount sale. But autumn clothes have just been launched, how can we have a big sale?"
"Having a big sale just after it was launched, doesn't this clearly tell all consumers that ZARA is no longer good and has lowered its price and become a low-end brand?"
"All our years of brand management at ZARA have been in vain? How can we go high-end in the future?"
"This..." Everyone was silent.
Yes, the product quality is not as good as that of Meiyou, so we can only cut prices and engage in price wars.
But once there is a price war, the brand will be ruined.
This impact is far-reaching, especially for a big brand like ZARA.
"But without a price war, we have no good solution." Duko sighed.
"Trash! There is no good way, why don't you think of it quickly!"
Davis was furious: "You guys think of a solution for me about Meiyou. If you can't come up with it, no one is allowed to get off work! As for me, I still have to find a way to deal with HM!"
"Their actions last night caused the parent company's market value to evaporate by more than 20 billion. This tone must be spoken!"
Davis looked gloomy. He had only two missions when he took office. The first was to reverse ZARA's decline in the domestic market.
The second is to find out the fatal point of HM and take revenge!
If he does these two things well, he will have a bright future.
If he can't do it, he will end up like Steve.
Davis turned around and walked out of the conference room, leaving everyone behind to think of a solution.
Coming to the window, Davis skillfully took out a cigar and lit it.
While smoking, I turned on my phone and browsed domestic hot searches.
Then his face turned pale, and he saw the number one trending search on Weibo:
[Meiyou pure lust style autumn clothing new product launch conference, three hours of revenue of 30 million!]
"Fake! This is such a money grab!"
Davis cursed loudly and felt that the cigar in his mouth was no longer fragrant!
He threw it directly out of the window, his face as gloomy as an ice cellar:
"The revenue in three hours is 30 million, so today's revenue in one day may exceed 100 million!"
"Their profits are higher than ours at ZARA. Today's profits alone must exceed 65 million or even 70 million!"
"Fuck!"
"Is Meiyou crazy, or is Xia Guoren crazy?"
For a moment, Davis looked extremely pale.
Even the thirty-plus-degree weather in September sent chills down his spine.
"If this continues, I might have to follow Steve's path!"
"well!"
There was a faint sigh.
For the first time, Davis recognized the reality and realized that this small business in Xia Guo was a bit scary, or very scary!
Even harder than HM!
Xingyi Technology Park.
At the end of the press conference, the media had lunch and left one after another.
The store managers and store clerks from the VIP training camp entered their respective training camps and started the first day of training!
Originally, their investment in joining the Meiyou store was somewhat of a gamble.
Especially for Meiyou autumn clothes, I have no confidence.
But now, I personally witnessed Meiyou’s autumn clothing launch conference, witnessed so many top media, witnessed the power of Meiyou’s pure lust style autumn clothing, and even witnessed the myth of 30 million revenue in three hours!
They were all shocked.
After experiencing this series, all the store managers and clerks are convinced of Meiyou's autumn clothing, and are even more confident about joining Meiyou.
You can even expect that after their store opens, there will be a flood of money!
So much so that in the afternoon training, they didn’t need to be told by the lecturer, they just went all out and made it perfect!
The training instructors were all surprised. They thought that the store manager of the VIP camp would be more difficult to lead.
I didn’t expect to be so obedient and cooperative!
Incredible.
There is no way, today’s Meiyou Autumn Press Conference generated a revenue of 30 million in three hours!
Not only did it suppress the various media outlets, it also suppressed these students!
Wang Yi was delighted to hear this.
Meiyou's autumn clothing has had a good start, with revenue exceeding 100 million today, no problem!
When the time comes, there will be another hot search, Meiyou will be fully blooming online and offline, and Meiyou’s autumn clothing will be completely stable!
I have to thank ZARA. If it weren't for their black draft, Meiyou wouldn't have received such high public attention.
It can be said that it was the stage that ZARA set up personally and the audience that called out, that created the biggest role today - Meiyou!
Wang Yi wanted to thank the other party sincerely.
Seeing Wang Yi passing by, Ye Xiaohe quickly greeted him with a smile:
"Boss Wang, congratulations, Meiyou Chun Yu Feng Autumn Dress, a good start!"
"Same joy to you, Meiyou Star Experience Officer, Queen Ye!" Wang Yixiao said.
"A movie queen? No, no, I'm just a little star. I don't dare to be a movie queen." Ye Xiaohe waved her hands repeatedly.
I just feel like I'm just lucky. I became famous with "Love Is Not Blind", but I'm still far from being a movie queen.
Wang Yi smiled: "Xiaohe, there is no need to be modest. Believe in my vision, you will definitely win the Best Actress Award next year!"
In fact, Ye Xiaohe won the Hundred Flowers Award for Best Actress next year for her role in "Thirty-day Love"!
Liu Zhang also won the Hundred Flowers Award for Best Actor for "Broken Love"!
"Really?" Ye Xiaohe was excited: "Boss Wang, if you really win the award, you will be my nobleman for the rest of your life!"
She feels that without Wang Yi's investment and support, "33 Days of Love" would not have achieved such a terrifying box office success, so he is naturally her noble one.
Wang Yi waved his hand: "Work hard, your future is limitless."
Then Wang Yi turned around and left, and Ye Xiaohe began the afternoon magazine shooting.
()
Chapter completed!