After some discussion, Li Heng obtained 66% of the equity through investment of 400,000 yuan and two ideas. Based on what he saw and heard in later generations, Li Heng appropriately proposed modifications to her 14 pairs of sample shoes, making them look more fashionable, generous and more local.
With his rich experience, he impressed the newborn Niu Xu and Li Wang, making the latter's eyes shine.
After more than half an hour of design exchange, Li Wang was sincerely impressed and said, "I really didn't expect that your brain was so smart, it was better than mine. It would be a pity not to learn design."
After saying that, she laughed again. With Li Heng's current status in the domestic literary world, it seems to be more awesome and more influential than design.
Li Heng thought to himself, I have never seen any good things in my future life? I have gone anywhere. Without that diamond, I would not dare to take on porcelain work, nor would I dare to ask for such a high stake.
Li Wang said with a look of inspiration: "According to your ideas, I plan to add a few more sample shoes and wait until I design the preliminary drawings, and we will have an in-depth exchange at that time."
Li Heng supports her, "Yes."
As for the second idea, it is Li Heng’s market expansion plan.
Li Wang is very talented in design, but she is relatively weak in market control, which can be seen from the planning book.
Her previous life was because she could not accurately grasp the market keen trend, which led to her previous failures in the end of her business.
When Li Heng proposed to use this year's once-in-a-lifetime Olympics and CCTV advertising strategies, he further conquered her, who was self-aware.
Li Wang asked with little confidence: "Can you really convince the Olympics to wear our shoes?"
In her concept, the mainland has always been a planned economy, and everything has the final say, so this path is probably not easy.
Li Hengdao: "One of the signs of reform and opening up is the reform of China's economic system. In 1979, when the great man met guests in the United States and Jiazhang University, he first proposed the assertion that socialism can also be used to develop a market economy. What does this mean? You have been studying abroad for so many years and should be clearer than anyone else."
Without waiting for her to speak, Li Heng continued: "In 1984, the Third Plenary Session of the 12th Central Committee passed the "Decision on Economic System Reform", which clearly stated that the socialist economy is a planned commodity economy based on public ownership. Based on the summary and judgment of the news and current affairs in the past two years, I guess the goal of domestic market economic system reform is to ultimately establish a socialist market economic system.
Li Wang asked happily: "Really? If this is true, then the domestic business environment will usher in earth-shaking changes."
"Of course, there are reports in these newspapers and traces to follow, you can check them yourself. So the Seoul Olympics in September is a godsend opportunity and a huge opportunity for our new brand to become a hit. We must seize it."
Li Heng thought for a while and replied: "You can try to contact the General Administration of Sports as a patriot in Xiangjiang. There are no similar competitors in China yet, so I guess I have a great hope. If it really doesn't work, I'll find another way then."
Li Wang was eager to try: "You have connections in this area."
Two figures flashed through Li Heng's mind and cheered her up, "Yes, but this is the treasure at the bottom of the box, which is equivalent to our nuclear weapons and cannot be used easily. After all, one point of affection will be less."
"Okay, look at how confident you are, I'm even more confident." Li Wang felt that this trip to the Shanghai Stock Exchange was really the wisest decision.
With Li Heng's ability in the market today and his own talent in design,
There is great potential for new brands.
Next, the two began to discuss various details of the company.
again!
Li Heng, who has experience in starting a company, once again conquered Li Ran with his wisdom, making her no longer confused about the unknown, and making her feel joyful of picking up her treasure.
Although Li Ran has an unparalleled enthusiasm for starting a new company, is she afraid?
Afraid!
Very scared!
It is because everyone will be afraid of the fields they have never entered. Li Heng's unexpected maturity, Li Heng's ease of reading, Li Heng's eloquence and a series of suggestions made her floating heart find the final direction, and she has an unprecedented sense of stability.
Li Wang looked at his eyes and said a ruthless sentence with a full passion: "If we weren't related by blood, I would have to go crazy for you!"
Li Heng rolled his eyes: "Okay, okay, even if you are kidding me, don't let outsiders listen, otherwise I will not be able to wash it even if I jump into the Yellow River."
Li Wang chuckled and asked, "What's the name of our new brand?"
Li Heng asked back: "Ask me?"
"You are the major shareholder of the company and a man, whom do you ask?" After a conversation, the relationship between the two became more familiar, and Li Wang, who was already lively and cheerful, made a joke.
Li Heng thought about it and shamelessly threw out two names: "New Force, Anta, which one do you think is better?"
"New force? Anta? Is there anything wrong with this name?" Li Wang repeatedly said the name and asked.
Li Heng said, "New forces are literally meaningful, representing the rise of our new brand. I have thought of the advertising slogan: There is no impossible!
Translated into English is ImpossibleisNothing.
You also know that our country’s current difficulties in sports are not at a high level internationally, but no matter how difficult it is, you must grit your teeth and persevere and believe in yourself! This slogan is well in line with their spiritual needs and can resonate in the hearts of the public.”
"Okay! This ad slogan is very powerful!" Li Wang excitedly wrote down the ad slogan in his notebook, and then asked, "Where is Anta, what is the saying?"
What a nonsense!
Li Heng was just lazy and brought the first sports brand in China in the future. "Anta, you can actually understand its quality in literal meaning. Shoes are used for walking and exercise. The most important thing is to keep the peace of mind. The logo can be written like this, just use the Chinese Anta, advertising slogan, um... How about using "never stop" for advertising slogans? Translated into English, it is Keepmoving."
Li Wang was happy for a while, but then he fell into the difficulty of choosing. I wonder which name should be better?
Seeing this, Li Heng pointed out next to him: "In fact, it is not that important to name. As long as the market share and fame become more popular, more talkative names will become catchy, become popular, and be remembered."
What he is saying is the truth. Just like Apple and Alibaba, don’t you think it’s very ordinary at first? But after becoming bigger and stronger, who will think that this name is ordinary?
I still remember that in 2003, when he first heard the name Alibaba, he always felt that Guli was weird and he was so awkward to get his feet! But when the horse train became the horse father in other people's family, Alibaba became synonymous with high-end, atmospheric and high-end quality.
In a word, everything depends on strength!
After weighing the pros and cons, Li Wang asked: "Can I combine it?"
Li Heng asked: "How to integrate it?"
Li Wang said: "The name is Anta, so I feel safe. I like this definition very much. I guess the majority of consumers will also like it. And our advertising slogan is "Nothing impossible!". I really like this sentence, it is very feel. Imagine the moment when the Olympic athletes win the gold medal and read this advertising slogan. Isn't it very passionate?"
Li Heng had no objection, "Yes."
In his previous life, Anta was a mid- and low-end sports brand, and it has been trying to squeeze into the high-end. Due to the determined market structure and the deep-rooted brand image in the hearts of the world, this process is difficult.
In this life, Li Heng will no longer follow the old path. He will take the mid-to-high-end route as soon as he comes, and his brand positioning is very clear.
As for the low-end market, you must give up if you should give up. People should not be too greedy and have to leave it to others for food. If you are willing to give up, you will gain only if you give up!
After finalizing all the company's rules and regulations, the two then negotiated on the site selection of the factory, recruiting workers and buying horses.
Li Heng found a map of the Shanghai Stock Exchange, pointed to Pudong near Yangpu, and drew a circle and said, "This is the place to choose the factory."
"Here? Isn't this a suburb?" Li Wang questioned for the first time.
Li Heng blinked, "Believe me, choosing here will definitely make a profit. If possible, our Guangzhen land should be as large as possible."
Seeing that he said so surely, Li Wang asked in a low voice: "Do you have any insider information?"
Li Heng blinked again, smiling without saying a word.
After trying several times, Li Wang couldn't speak. He asked in a frustrated manner, "How old is it to be big?"
Li Heng said: "You can be as big as you can. No matter what name you are, whether it is warehouse, logistics, or other excuses, it is that the larger the area, the better! In this regard, you are from Xiangjiang, and you may have a better advantage in communicating with the leaders here."
Li Wang nodded: "I have inquired about this. Investments from compatriots from Hong Kong, Macao and Taiwan and overseas Chinese seem to be more popular with the local government, and we often need a better preferential policy."
This is an undisputed fact. Li Heng nodded and said, "Yes. For investment scale, you have to learn to draw big pie, learn to use exaggerated rhetoric techniques, and make millions of dollars as the foundation. Anyway, if you invest in stages, no one can say anything to you."
Li Wang smiled and said yes: "Okay, Li Xi has more experience in dealing with the government. I will call her later and ask her to come and help us."
Li Heng never doubted the ability of the 180 Audi big light bulb, which is even more powerful than an old rag, "Okay.
”
Chapter completed!