Chapter 667: My path is at my feet!(1/2)
Posting on Weibo, your domineering attitude is revealed!
People who eat melons can feel this intuitively: "This post-95s generation chose to be tough!"
The amount of information in this Weibo posted by Cheng Zhu is too great. The most important thing is that the effect it can achieve is great!
Some netizens who like this style just think it’s so cool and I like it so much. That’s right, we young people should look like young people!
No matter how many twists and turns you take, if you encounter an unfair situation, just do it! "Damn, that's a cool thing to say."
"Domineering!"
"Damn it, you can speak so directly, I'm shocked!" "He seems to be quite brave all the time..."
In addition, Cheng Zhu, the king of marketing, actually always likes to take advantage of a certain group - [King of Understanding]!
A group of understanding brothers who thought they understood the king began to take action. "Tsk, it's not obvious that someone has done this!"
"As soon as I saw this hot search, I knew that I bought it. As for who bought it, I know everyone!"
"I have a buddy who works at Youqu. This matter is actually quite serious. Cheng Zhu is very angry in the company."
"Business wars can be so dirty sometimes. You people are just too naive and don't understand anything!"
"Youqu is gaining momentum right now, and it's normal for you to be messed with. I've long been used to this kind of thing. What are you making such a fuss about?"
With the blessing of these knowledgeable kings, Youqu has been labeled with two labels. First: Youqu is going to be a big hit!
After all, if it doesn’t become popular, who will target you?
Second: Youqu is 100% manipulated by others, and the previous public opinions do not seem to have been spontaneously formed by users.
These people are indirectly helping Youqu clean up his name!
In fact, Youqu does consume more traffic than its competitors, and because it uses an algorithm, you may not 100% like the videos you see after the traffic is spent.
The reputation of traffic assassin cannot be said to be irrelevant.
Of course, since Cheng Zhu has posted this on Weibo, his fans will definitely feel sorry for Geigei!
Suffering miserably, let’s move on! Abusing fans, let’s move on!
You really thought you had no one on the Internet, right?
All of a sudden, with multiple blessings, the heat began to surge. A thing that was originally very simple began to become more and more complicated.
People who eat melons suddenly discovered that after they ate one melon, there were a series of melons following them.
"Hiccup~ I can't finish it, I can't finish it at all!" Some marketing accounts have started to make up nonsense.
One moment it is said that XX is trying to trouble Youqu, and the other moment it is said that XX is causing trouble for Youqu.
Now that the matter has come to this, it is no longer important what the situation is. What is important is that Youqu and Cheng Zhu dominate the hot search again!
The king of marketing, perform stably!
This also indirectly caused the attention of [directional traffic] to be unprecedentedly high!
Moving over there, orders for targeted traffic are floating in like snowflakes.
In fact, among the three major operators, China Unicom seems to have been the first to engage in targeted traffic.
China Unicom had cooperated with Sohu Video as early as 2013, but the cooperation model was different.
If you push forward further, the 36 yuan Wopai package in 2011 actually already had this prototype.
However, this does not mean that achieving cooperation is an easy and simple matter.
In those days, even with Rebus as a matchmaker, Cheng Zhu still put in a lot of effort and used a lot of human resources.
Among mobile targeted traffic, the one that everyone is most familiar with is actually [Migu package]. Migu package covers Migu video, Migu music, Migu reading, etc.
In addition, the more popular ones are [Youku Experience Pack] and [Douyin Toutiao Experience Pack].
However, in fact, by that time, everyone’s traffic anxiety will be much less than it is now.
The three major operators have jointly reduced the rate of increase in fees, and the unused traffic of the current month will be carried over to the next month, which will reduce traffic anxiety.
At that time, obtaining [directional traffic] can be regarded as a trump card. But reaching such cooperation this year is a trump card!
All the friends and businessmen looked up to the sky one after another, speechless and choked. The tinnitus in Zhao Qing's ears never stopped.
He even felt that he might need to go to the hospital for a checkup. Cheng Zhu was so angry that he had tinnitus again!
But he is so busy right now that he has no time to go.
After seeing the sentence "Whose cake have I touched again?", he looked through netizens' comments and felt like he was about to have a cerebral thrombosis!
"This bitch like Shang Qi knows how to fucking call you!" "How can I have time to answer your call now!"
"Shang Qi is a waste! Tianyun Capital is even more waste!"
Sometimes people are so weird. He even thinks now, if I had tried to find a way to obtain financing from Shunwei Capital, would things have been different?
With Youqu's current momentum, he may not even be able to hold the second position in the industry by the end of the month!
As for other friends and businessmen, all of them were frightened.
The reason is very simple. The current top brother in the same category [Bai Shou] mainly focuses on the Buddhist style and search.
After becoming a dominant player, it never conducted marketing and publicity, and always focused on users who were sinking.
That's why it has so many labels on it.
Therefore, for other platforms, we still have a lot of room for development and opportunities.
But the emergence of Youqu is completely different!
The users that Cheng Zhu is currently competing for are completely different from the target group of [Baishou]. The two do not form a direct competitive product relationship now! Friendly businessman: But he is grabbing our users!
What he is fighting for are our target groups!
What’s even more frightening is that Block Shou doesn’t engage in marketing or GG, but Cheng Zhuke is damn good at it!
"It doesn't matter if you say you are the king of marketing, how can you still hit GG so accurately?"
"Damn it, can a network variety show sponsor a popular one?" When everyone compares products, they are definitely not as good as Youqu.
The user stickiness is there, and the market recognition is high! Compared with capabilities and means, we seem to be unable to compete with Cheng Zhu.
Now, it seems that even fighting for connections, connections, and resources is not enough? What the hell is cooperation with China Mobile!
How did he manage this targeted traffic? Damn it! Suddenly, the entire industry was in turmoil.
The big brother in the industry has always remained motionless, but this newly promoted second brother has begun to give people a strong sense of oppression!
....
On the other side, [Block Hand] headquarters.
Chen Yixiao and Su Hua were sitting together, looking puzzled.
These two are the co-founders of [BaiShou]. Currently, Chen Yixiao is the chief product officer and Su Hua is the CEO.
In February of this year, the number of users of [Block Shou] had risen to a terrifying 300 million.
In the entire short video field, its market penetration rate is higher than the other APPs combined!
Therefore, there is no sense of crisis for the two of them.
Penguin is always vacillating, does not pay attention to Weishi at all, and does not recognize the monetization ability of short videos, so we have nothing to panic.
As long as the penguins don't enter the field, the rest of the platforms will be full of younger brothers, and together they won't be enough for the two of us to fight!
At this stage, Chen Yixiao and Su Hua’s strategic policy is very simple. That is to launch the live broadcast function this year.
Treat this function as a natural extension of the platform. How can I put it, the monetization ability of short videos is indeed poor! And the live broadcast industry is now a hot industry.
Both Chen Yixiao and Su Hua thought they could give it a try. Monetizing traffic through live streaming should be the best way at the moment.
Therefore, the two plan to launch the live broadcast function in the middle of this year.
At present, [BaiShou] has been fully developed. There are not many apps in the country with a total number of users as high as 300 million. Therefore, seeking to monetize traffic has become the top priority at present.
This is one of the reasons why [Kai Shou] has always been very Buddhist in terms of marketing and publicity. In fact, as early as the beginning of this year, they began to pay attention to [Youqu] and Cheng Zhu.
The reason is simple. They did not expect that Youqu would also receive support from Mr. Lei and Shunwei Capital.
But we are not competing with each other now, and our strategic policies are different. In fact, we have not reached the stage where we need to be hostile to each other.
To put it bluntly, Youqu does not have this qualification now. It can only be regarded as a seed player.
However, with the popularity of "Mars Intelligence Agency" and "Celebrity Detective", coupled with the big news made today, Chen Yixiao and Su Hua began to feel a little uneasy.
"Why is this kid so capable?" Su Hua was shocked.
"Yes, I see that his ranking on the free list has been rising." Chen Yi said with a smile.
Su Hua narrowed his eyes and said directly: "I feel that it won't be long before [Paipai] will be thrown away by him."
For the two of them, Cheng Zhu and Youqu can only provide some talking points in the industry.
Speaking of threats, even if he uses all his trump cards now, he will not pose any threat to [Block Hand].
What's more, they have already built the platform to this size and have begun to shift their focus.
To be continued...