Zhao Qing: I hate it!

The broadcast effect of the comedy programs sponsored by his [Paipai] can be said to be amazing.

No matter how well the program fits the positioning and attributes of "Paipai", the broadcast effect will be useless! But looking at "Mars Intelligence Agency", the popularity seems to have exploded!

It just started airing tonight and the response has been extremely enthusiastic.

Many netizens felt the charm of a super online variety show for the first time! "Hahaha, it made me laugh so hard, I laughed from the beginning to the end!"

It really feels different from the star variety shows on TV. "The scale feels bigger, and everyone is more daring to joke." "Hahaha, I feel like I'm watching a roomful of lunatics!"

Previously, when the news of the investment was first released, Zhao Qing thought Cheng Zhu was really crazy. "At this price, he can sponsor a popular variety show that has become a star!"

"Of course, programs like "Running Man" and "Extreme Challenge" will definitely not be enough, but something a little bit worse will definitely do!" "Moreover, this kind of online variety show has less broadcast volume on TV stations, so it naturally targets a group of people.

Restricted!"

"Hahaha!"

Zhao Qing suddenly felt that although young people like Cheng Zhu had many ideas and loved to try new things, they also had good and bad qualities. Why should they be so wasteful when there is obviously the safest choice?

"With a total investment of 150 million, he ranks first among the sponsors. How much did it cost?" Even if you raised 100 million US dollars in the first round of financing, you can't squander it like this.

"Prodigal, so prodigal!"

Sure enough, he is still too young and doesn't know how to run a household at all.

However, when Zhao Qing watched the main film of "Mars Intelligence Agency", he was completely confused. He had no idea how much the Internet TV show promoted its sponsors!

Cheng Zhu remembers very clearly that in the first season, the sponsor was [Qingyang].

The method used in the opening of the film is the method of calls from sponsors, asking the program team to modify and enlarge the logo. They even said in the last call that Wang Han should wash his hair with Qingyang shampoo before going on stage!

At this time, it was just a similar reenactment.

This kind of sponsorship promotion, which will be outdated in a few years, is extremely trendy in this era, and it will make the audience happy to hear it. More importantly, it will refresh the knowledge of many sponsors!

To put it simply, star variety shows are relatively "pretentious".

Even if you play GG, it will be more blunt, and some will even play GG to make it look extremely official.

The program team needs this money and wants to make this money, but their attitude is still relatively high. This may also be related to some requirements and systems.

But again, web variety shows are different!

Zhao Qing felt his scalp numb when he looked at this kind of welfare and Youqu's noodles!

In contrast, when I sponsored that comedy show, all I got was the host's very stiff GG words on stage: "Use [Paipa], shoot as you like."

This does not make a deep impression on people. [Youqu] is completely different here.

That huge logo can be described as dominating the screen!

In addition, there are actor Zhou Jie and others co-starring, which means it also has its own comedy plot. Zhao Qing simply couldn't figure it out: "How can you still play like this?"

He didn't even look at online TV shows before. This is a normal mentality.

Because even in the entertainment industry, web variety shows, web dramas, web articles, etc. are at the lowest end of the contempt chain. What he didn't expect was: "The 'scale' of web variety shows' promotion can actually be so big!"

How the hell can you still play like this!

Zhao Qing only felt dizzy!

He suddenly realized: "The effect of this title alone may be stronger than my whole season's promotion!" The memory point is too strong, and the treatment is too good!

At first, when he clicked on "Mars Intelligence Agency", he really felt that Cheng Zhu had become a big idiot this time. The reason was very simple, the duration of one episode was only about forty minutes!

Just for this length of time, it’s extremely disadvantageous.

This kind of duration is only one-third or even one-quarter of other variety shows! In the limited duration, the GG time given to sponsors will definitely be shortened.

Apart from anything else, in the feature film, the sponsor usually puts a small logo in an area such as the lower right corner. If the duration is short, wouldn’t the time for the logo to appear be also short?

"If we consider the duration, the total investment for this online variety show can reach 150 million. In fact, it is almost the same as variety shows like "Running Man"! After all, it is too short!" Zhao Qing thought to himself.

However, these various disadvantages seem to be something that can be ignored in the face of the unique advantages of online variety shows. Zhao Qing can already predict: "If this variety show finally explodes, the publicity effect will not be as good as heaven!"

In fact, Cheng Zhu really doesn't care whether it is broadcast on stars, whether it is broadcast on TV stations or not. "The mainstream audience for online TV shows are young people." Cheng Zhu thought to himself.

"Youqu is also positioned as a trendy app for young people." "In this way, it is a perfect fit!"

This caused Zhao Qing to start ringing alarm bells.

As for [Katate], it's still the same as before, as Buddhist and "searchy" as ever.

No matter how many friends and businessmen spend a lot of money on publicity, we still spend nothing on publicity. How can the throne of the industry's top brother be so easy to shake?

There is no way, we are too far ahead!

Not long after "Mars Intelligence Agency" was broadcast, another online TV series "Celebrity Detective" was also broadcast. The two online TV series are broadcast on different platforms, which will also produce some user differences.

In addition, their genres are completely different, so there will be differences. But one thing is common, that is, the mainstream audience is all young people!

And with the broadcast of the two variety shows, the download volume of "Youqu" began to rise visibly with the naked eye. Cheng Zhu knew very well that the effects of a popular variety show would be incredible.

"In my impression, when [Douyin] ended its cold start phase in 2017 and began to invest heavily in expenses, the biggest expense at the time was actually the title of "China Has Hip Hop"."

"With the popularity of this phenomenal variety show in 2017, Douyin's various data has exploded!" "You can pay more attention to this variety show next year." Cheng Zhuxin thought.

In his memory, this variety show was not well received by everyone at the beginning.

The top guy who later joined Sewing Machine has said many times that without him, this show would not exist. Not to mention, this is indeed a fact.

Without his joining, this show really wouldn't be able to continue, and even attracting investment is a problem. But from Cheng Zhu's perspective, this means... there is more room for maneuver!

You can place your bet in advance!

Douyin actually made a bet back then.

A web variety show that no one in the industry was optimistic about exploded in 2017!

Nowadays, with the triple blessing of two online comprehensive programs and pre-installed on mobile phones, [Youqu]’s daily downloads have exceeded the 400,000 mark several times. Now, on weekends, the daily downloads are basically stable at 30 —320,000!

This number is undoubtedly extremely terrifying, and can even be described as scary!

"Although this is not comparable to Douyin's peak period in 2017, there is a gap of almost 100,000."

"However, this must also consider the background of the times."

Cheng Zhu knows very well that the difference between 2016 and 2017 is still quite big. First of all, the comprehensive 4G era has not yet begun.

Moreover, the penetration rate of smartphones will also be much lower. In 2017, the penetration rate of smartphones will be much higher than in 2016. "Under the circumstances of limited environment, we can achieve this result. I can already give myself a hundred points." He is quite contented. It is impossible to defeat the myth that Douyin created in 2017 at this stage, even if he is a reborn person!

In fact, the daily download volume on weekends is stable at around 300,000, which is already an appalling number. Although it is slightly worse from Monday to Friday, the data is still impressive.

This means that it is likely to catch up with [Paipai]’s previous advantage in just two months! Today’s short video leader [Baishou] is still a behemoth far ahead.

However, the second position in the industry is very likely to change hands in the first half of 2016!

All of this happened so suddenly that the short video friends didn't even have time to react. Shang Qi and Zhao Qing were under great pressure, but they couldn't find any way to break the situation.

Who would have thought that with just two moves, this young man could catch up with everyone's efforts in the past few years! He only made two big moves, and he went crazy in the industry!

This made Shang Qi and Zhao Qing start to complain about each other.

In his heart, Shang Qi disliked Zhao Qing's personal abilities and felt that there was a big gap between him and Cheng Zhu, who were both founders! Zhao Qing, on the other hand, disliked Shang Qi's resources and energy.

"Shunwei Capital and Mr. Lei have provided so much help to that boy, let's look at you again!" In addition, we had previously offended the eldest cousin, which made the internal discord even greater.

The development of a company cannot always be smooth sailing, and it will always encounter some thorny problems. [Youqu] Now it has the potential to spread its wings and take off, but it will still encounter many troubles.

As the user base gets larger and larger, some potential problems will inevitably amplify. Some voices that were not taken seriously before will become louder and louder.

"This app wastes so much data!"

“Even though it’s a short video, it actually costs about the same amount of data as when we use our mobile phones to watch movies.” “Holy shit, I couldn’t stop once I scrolled through it, and then when I received the SMS reminder about my data usage, I felt numb. "It's gone!" "I'm speechless, I feel like the traffic has not dropped without me noticing!"

This is where many users curse. The reason is simple, the short video... it's too short!

When you started swiping, you didn't take it seriously. How much traffic can something like this cost for a few seconds?

It's like when you spend a small amount of money, what you think in your mind is: I don't care if I have money! But the problem is that a little makes a lot, and a little makes a big tower!

The "addictiveness" of [Youqu] is indeed high, and many people can't stop watching it. A few short videos really don't say much about the traffic, but what if there are hundreds of them?

When you watch a movie, you will be intimidated by the movie if it lasts for more than an hour or even two hours. If there is no WiFi, you will choose not to watch it knowing that it will consume a lot of data.

But Youqu occupies your fragmented time, and each short video is so short. But looking at a whole month, the time you spend on Youqu is definitely no less than watching a few movies!

This will lead to consuming a lot of mobile phone data when you are unexpected or unaware! What’s even more fatal is that the current mobile phone data is ridiculously expensive, super damn expensive!

Under normal circumstances, everyone will only use the traffic included in the package. The excess is really too much to bear.

Some students who have relatively high living expenses will find that the excess is too much to bear, let alone ordinary students. In terms of money, if young people suffer a loss, they will definitely scold them online. This is unreasonable. Avoided. As more and more such voices are heard, [Youqu] has also been given a bad name by many people!

——Traffic Assassin!
Chapter completed!