Chapter 602: Those who play business war have a dirty heart

[Pull and step], an "art" that has been played by ancient people.

In ancient times, there were many well-known pulling behaviors and allusions.

In a few years, this trend will spread to all walks of life in the business world.

Especially those companies that like to hold a press conference before launching new products.

At the press conference, if you don’t step on some friends, it’s almost as if it’s not open!

????????????

No matter how rubbish the product is, you can always find a suitable entry point, and then compare and trample on your friends, and humiliate them like crazy.

It is said that the rice circle culture stinks and is seriously trampled.

But in fact, the business world is also turbulent.

The electronic product industry, automobile industry, etc. are all hardest hit areas.

So much so that there are often scolding wars among fans on the Internet.

Relatively speaking, the milk tea circle is actually quite clean.

But that's only relatively speaking.

Cheng Zhu has always had very high quality control requirements for pomelo tea.

In addition, all of them are directly operated stores and there are no franchisees at all. They are all managed by the company, so quality control will be more unified.

Whether it is fresh fruit tea or a new tea drink that is an upgrade based on traditional milk tea, the ingredients are all good.

As a person, he still has a certain bottom line.

"Nerves are so expensive!" That's exactly what Cheng Zhu thought.

Thirty-odd cups of milk tea are made from rubbish raw materials, which is really bad.

Of course, there are quite a few such cheap merchants.

Because he is confident enough in quality control, Cheng Zhu has no fear of stepping down.

Anyway, he stepped on the friend's businessman, and the friend's businessman had no ability to step on him back.

Although it is already October, the weather in many areas is still a bit hot and has just begun to cool down.

However, it will not be long before the whole country becomes cold.

As soon as the weather gets cold, it’s really the cold winter period in the Internet celebrity milk tea industry.

Cheng Zhu had to step on his friends and businessmen a few times. If he stepped on them a few more times, they would stop being cold.

Um, it hurts like crazy!

In the office, the dog man did not tell Hao Zi and Tao Zi in detail about his pimping marketing.

In fact, pomelo tea itself has its own pulling properties.

The reason is simple.

First, there are many fans of pomelo tea.

Secondly, it is very expensive, and many people can feel a sense of superiority just by drinking milk tea.

Therefore, as long as you add a little rhythm when marketing, you can bring a fatal blow to your friends.

"Of course, the routine is a bit dirty, but my heart is really not dirty."

"Your ingredients are indeed not as good as mine, and my milk tea is indeed not as healthy as mine."

"This is a solid fact."

"The good coins should be driven out of the bad coins!"

Just wait for death for you coin toys!

On the sofa, Zhang Xuhao and Zhang Tao stared at each other with big eyes.

Their intuition tells them that everything will not be that simple.

But since Cheng Zhu didn't say anything, they were definitely too embarrassed to ask any more questions.

Even though they are both shareholders of Pomelo Tea.

At this moment, Zhang Tao looked at Cheng Zhu and suddenly said curiously: "I still want to ask again, do you have any plans to go public and make Pomelo Tea the first milk tea stock?"

He thought it was a good stunt.

The prospects are probably pretty good too.

At present, pomelo tea is developing really well.

So many rubbish companies can go public, why can’t Pomelo Tea?

Little did he know that Cheng Zhu decisively refused again.

"I have no plans to do so at the moment."

He has witnessed those so-called milk tea stocks.

Regardless of whether it was the first episode or the second episode of milk tea, they all died in an ugly way.

Whether pomelo tea is on the market or not is not particularly important to him.

He thinks it will be great if it has been developing steadily for about 18 years now and has earned all the money it deserves.

As for Taozi and Haozi coming to the door today, it's nothing more than everyone sitting together and continuing to discuss - kill Wang Xin!

"Now, the main battleground is actually takeout." Zhang Tao spoke first.

As the boss of a group buying platform, he has a relatively clear self-awareness.

Nowadays, it is the era of takeout.

The trend of group buying has basically passed.

Future development should tend to be stable, but there is no need to expect explosive development like the previous two years.

Anyway, he is also one of the shareholders of [Are You Hungry], and his mentality is quite good.

Cheng Zhu nodded slightly and acknowledged this.

"Indeed, as long as Mi Tuan is completely defeated in the sub-battlefield of takeout, then the overall situation is basically decided." Cheng Zhudao.

Mi Tuan's business scope is indeed very wide, including travel, hotel and other businesses.

But for the three of them, these are not within the scope of consideration.

"How much has our market share increased during this period?" Cheng Zhu asked.

"1.1%" Zhang Xuhao replied.

Although I’m hungry and I’ve eaten Baidu Takeout, at this stage, it’s not that easy to seize the market.

Don’t underestimate the 1% figure, it’s actually a huge improvement.

Currently, the market share of Are You Hungry and Mi Tuan takeout is about the same as June 4th?

By the time July 3rd opens, the outcome has been decided, and rice dumpling takeout will never have a chance to make a comeback!

Strictly speaking, we are currently in a long-term tug-of-war.

It is impossible to completely crush rice balls in just a few months.

That's completely unrealistic!

Wang Xin is not a fool, and he is not that easy to bully.

After Ali gained more say, his support began to grow.

What's more, Mi Tuan's innate advantages are large enough, its foundation is strong enough, and its encroachment into the sinking market is strong enough!

The more this critical moment comes, the more important Cheng Zhu becomes.

Because the strategies he proposed [eating beans] and [buying red envelopes] received very good feedback once implemented!

It can be said that he has contributed most to the current increase in market share and daily active users!

After user stickiness became higher, the number of daily active users of [Are You Hungry] increased by 10% compared to the previous period?

Cheng Zhu looked at them and said: "The suggestions I made earlier are actually mainly used to stabilize our own users and increase their stickiness and activity."

"Next, I actually have an idea."

"But this needs to be combined with marketing, and the whole project is very large." Cheng Zhu said.

Zhang Tao and Zhang Xuhao looked at each other and immediately sat upright, with their waists straighter.

Haozi immediately lowered his crossed legs and leaned forward slightly.

The dog man looked at the two of them and suddenly felt very uncomfortable.

The words were on his lips, but he didn't want to say them.
To be continued...