Chapter 509 Who can change the situation of the war?

In the office, Zhang Xuhao used his trump card.

[Are you hungry?]’s market share is several blocks behind [Rice Ball Delivery] in first- and second-tier cities.

Office buildings, campuses and other major consumption places in these cities are also covered by [Are You Hungry] GG.

This is completely consistent with the brand positioning and market layout of [Pomelo Tea].

[Mi Tuan] is now following the same path as when it was engaged in [Thousand Regiments War], taking the route of "rural areas surrounding cities", first seizing the sinking market, and not starting a fight with [Are You Hungry] in big cities?

.......

In these cities, there are very few Pomelo Tea stores, not even one store at all.

This is where the current problem lies.

Pomelo Tea's store expansion is indeed very fast, but it also takes time.

When pomelo tea and [rice balls] can be combined, it will be at least next year.

What's more important is that the main business areas of internet celebrities are big cities, with first- and second-tier cities being the most important areas.

Small cities tend to follow the trends of big cities, and trends tend to flow from top to bottom.

This is not regional discrimination, it is simply because the big cities themselves have so many unique conditions.

Zhang Xuhao began to explain in detail the current advantages of Are You Hungry?

"The compatibility between Pomelo Tea and our platform is very high, I would even say it is almost a perfect fit."

"I know Baidu and Mi Tuan must be contacting you too."

"But their current situation is completely incompatible with Yucha."

"They don't have enough delivery riders in these big cities, and their customer base is far behind ours. There is also a huge gap in the quality and quantity of merchants."

"Of course, I know that as a merchant, what you care about most is merchant subsidies, traffic promotion, etc."

"We can talk about these slowly. Are we hungry? We will definitely express our sincerity to Yucha." Zhang Xuhao said very directly.

Just kidding, everyone is currently in a money-burning war, and everyone has money.

Zhang Xuhao, who mainly talks about being passionate, has a simple idea: "Can't I afford what they can give me? But I have it, do they have it?"

When talking about things with others, the most important thing is actually to show what others don’t have but what only I have.

Because everyone has something, just grind it out slowly.

Cheng Zhu heard this and said with a smile: "Baidu and Mi Tuan did have a little chat with me. The merchant subsidies they offered were very high, and they also made verbal promises in terms of traffic promotion."

"These are all small things. For example, in first- and second-tier cities, even if they try their best to promote pomelo tea, they can't compare with our efforts." Zhang Xuhao waved his hand, quite proudly.

This is like you only have 1,000 yuan and I have 5,000 yuan. So what if you give them all? I only need to give you a little more than one-fifth to surpass you.

Wang Xin, a veteran entrepreneur, is indeed a difficult opponent, and Zhang Xuhao, who is just starting out, was given a headache by him.

But after all, they started taking out food early, several years in advance.

At the beginning, [Are You Hungry] mainly focused on first- and second-tier cities, and it has been taking root here for several years.

I can't defeat you in the new battlefield, can you still be arrogant with me in my base?

Your market share is not large enough. There are many more people using [Are You Hungry] than [Rice Balls] in these cities? It is not of the same order of magnitude at all.

"You said you support the traffic on the site, that's ridiculous. How many fucking monthly active users do you have in these places?" Zhang Xuhao felt confident.

If he were chatting with Mingcha's Wang Yun'an now, he would really not be domineering, because Mingcha is obviously in the same path as [Mi Tuan], and the compatibility is higher.

But Pomelo Tea is different. In Hangzhou alone, there are already 10 Pomelo Tea stores, and they are all large stores.

In addition, he also began to persuade Cheng Zhu: "Mr. Cheng, I know that your Pomelo Tea's offline customers alone are enough to keep all stores in a state of overwhelming orders, and they are too busy."

"But when we have reached this level of business, we should all understand the importance of opening up the market."

"I believe you are absolutely optimistic about the prospects of the food delivery market in China."

"Enter the market early, there are only advantages and no disadvantages."

"Our traffic can also lead to each other, and customers can also encourage each other."

Cheng Zhu nodded and said, "I understand."

When doing business, you have to take one step at a time and look at ten steps.

If you say that now that the stores are full of customers and you don’t pay attention to online, you would be a fool.

For example, if a store sells 3,000 cups in a single day, should all 3,000 cups be sold in the store, or should some be sold in the store and some be sold online?

The latter is definitely better!

On the one hand, the merchant subsidies and on-site traffic provided by the platform are on the one hand, and on the other hand, it is the opening up of new markets.

This is why many stores will allocate a group of people to make takeaways even though their in-store business is extremely busy.

Your vision cannot be too narrow, and you cannot only see the group of customers in front of you without exploring more customers.

Of course, Cheng Zhu also made it clear to Zhang Xuhao: "Even if we enter the food delivery platform this year, the proportion I allocate to food delivery will not be high. The proportion of food delivery in each store's milk tea production will not be too large in the early stage."

If everyone talks well, 1,000 of the 3,000 cups can be distributed for takeout, but the prerequisite is that the benefits must be large enough.

And the ratio of one-third is already the limit in Cheng Zhuxin's heart.

In the final analysis, Internet celebrity stores need long queues to build momentum.

Once there are not so many people queuing up for a brand, everyone will subconsciously think: Pomelo tea seems to be not popular anymore!

Ordinary customers don't think about things like "the number of stores has increased", "more people are ordering takeout", "the total number of cups sold in the city has increased", etc.

Anyway, I see that there are fewer people in your store, and I just feel that you are not popular anymore.

Once this idea arises, your brand will no longer seem to be at the forefront of trends.

Therefore, when the operation is saturated, only part of it can be divided and sold online. Once the online orders are overwhelming, the store will temporarily close online. This is the routine operation of many Internet celebrity stores.

What's more, from a service perspective, we must give priority to serving customers who come to the physical store.

They came over excitedly on their own, so the nature is of course different.

In the catering industry, service is always one of the most important.

Hearing this, Zhang Xuhao nodded slightly and said, "I can understand."

One is a caterer, and the other is a food delivery platform. We all know the business, and there is no need to say certain things in words, as long as each other knows what they are talking about.

For Cheng Zhu, this operation can also squeeze out greater value.

After all, for the platform, it is definitely hoped that this hot product can provide great support in online sales and provide enough goods!

——It’s easy to handle, give us benefits!

In the final analysis, whether it is Cheng Zhu or Zhang Xuhao, they all know one thing clearly - pomelo tea is of very high quality!

As long as its Internet celebrity attributes, Internet popularity and prominence continue, then no matter which food delivery platform Cheng Zhu negotiates with, he will definitely get the highest level of treatment and resources. This is inevitable.

He is not a small or medium-sized merchant. The monthly sales of his stores across the country exceed 300 million!

Selling milk tea to such an extent is unprecedented!

If you only develop your career to a medium level, such as Yucha and Chayu, then the first consideration must be how much subsidies the platform will give me, how much traffic it will give me, how much promotion it will give me, etc.

But from Cheng Zhu's level, it's completely different. He is the top person in the industry!

As for the category of milk tea, there is no need to say how much attention the food delivery platform will attach to it, right?

Therefore, after Zhang Xuhao finished talking, he returned to the previous topic and began to talk about how awesome his platform is in big cities.

As long as [Are You Hungry] can continue to dominate the first and second tier cities that Internet celebrity stores value most, it will definitely be the best partner for Pomelo Tea.

But the problem is that Cheng Zhu can see the future!

"If there had been no intervention, Hungry would have been rubbed on the ground by rice balls in the first and second tier cities." Cheng Zhu knew this very well.

And the hot-blooded man sitting in front of him will also "sell himself" to Alibaba. His entrepreneurial project will be completely absorbed by Alibaba. In 2018, he will fully acquire it at a price of 9.5 billion US dollars.

Nowadays, Zhang Xuhao, who is backed by the Penguin Department, may have never dreamed that his hungry will be swallowed by Ali in the future!

Since then, Are You Hungry, like other companies that have boarded Ali’s battleship, has begun to plummet.

Therefore, Cheng Zhu has his own concerns.

Of course, it's just a matter of concern.

"After all, all of this happened without the intervention of 'external forces'." Cheng Zhuxin thought.

"And is there any greater external force in this world than the reborn?"

Now, he actually has the ability to stir up troubles in the capital circle.

[Takeaway War] is known as one of the "Eight Battles of the Internet".

In this battle, there were many classic tricks, some of which even looked like fraud. Cheng Zhu knew all of these clearly and knew how to break the situation.

With his current strength and the advantages of being a reborn, he can even change the direction of the war to some extent!
To be continued...