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Chapter 511 Completely Collapsed(1/3)

Chapter 505 Complete Collapse

In the bedroom, Chen Yue felt short of breath.

The air conditioner was obviously turned on in the room, but her back was sweating like crazy.

She broke out in a cold sweat!

She was already a little confused, wondering whether she had really seen through Cheng Zhu's real purpose of investing in Mingcha.

Chen Yue felt that she could not see through this "enemy".

She even felt that even Zhao Long of Shendu Capital might not be able to see through it!

She took a deep breath, her chest rose and fell, and adjusted her emotions.

After picking up her phone and opening WeChat, Chen Yue saw the group chat called [Milk Tea Association], which was extremely lively.

At first, when she created this group, she did not enable message do not disturb.

?????

But later on, she turned on Do Not Disturb, but often visited the group chat.

In the past few days, she almost stopped looking at chat history.

In fact, this group is not as popular as it was some time ago.

Everyone is in danger now, busy in meetings, and each has his or her own agenda.

But today the price of Mingcha has been announced, and these people will definitely discuss it in the group.

Yu Feng: "This price is set very accurately. It is a great threat to us and to old traditional milk tea brands!"

"The franchise speed of Mingcha has actually increased recently and is not as sluggish as it was in the past few months." Wu Han typed.

"If the price was in the early 20s, it would be much easier." Another person lamented.

"I don't understand how Wang Yun'an dares to do this? In the next year, they will almost double the number of franchise stores. The initial investment is too big!"

"His initial investment must be higher than that of Pomelo Tea! Because there are too many franchise stores spread across the country. Without a strong supply chain and cold chain logistics across the country, it is impossible to make it work!"

Yu Feng: "Wang Yun'an really tried his best this time. He didn't even do a pilot, and just launched the new system nationwide. He just played with efficiency. It's a bit crazy."

"I just don't know if the thunder will be heavy but the rain will be light." Some people still maintain a wait-and-see attitude.

"The additional value of this affordable milk tea is not high. It mainly depends on its product strength." Wu Han typed.

What he said makes sense.

For high-end Internet celebrity milk tea, these brands have certain added value.

Some well-known catering brands are actually not delicious or tasty, but their business is booming!

Take some Western restaurants as an example. The food they serve is not delicious, but the presentation is really good-looking, photogenic, and the environment and atmosphere are also very good. If you post it on social media, it’s high quality.

But for affordable milk tea, it takes a different approach, which is to meet everyone's daily affordable consumption needs and is basically just for drinking.

Therefore, taste will become more important.

These people know very well what kind of crap the R&D department in their own company is.

You hope there will be "leading sheep", "swift leopards" and "visionary eagles" inside.

But in fact they are all "fish in the water", "black sheep", and "birds in the spotlight".

These people want R&D efficiency but not R&D efficiency, they want a sense of the market but not a sense of the market, they want to be independent but have no independent opinion, and they cannot produce hot products at all.

Of course, these bosses think they are the "tiger that controls the mountain", but maybe these employees also think that the boss is the "bucket that holds the rice".

For new milk tea brands, the big dilemma is that they do not have independently developed signature products, but at least they can copy Yucha.

But tea is different. Because of the need to control costs, the raw materials will change greatly. Only a small amount of fresh fruit can be added to fruit tea, and it will be mixed with jam.

In addition, whether it is tea base or fresh milk, the quality will be very different.

What's more, they have launched so many fruit tea products at once. Now they have only announced the price of the main product. It seems that there will be five or six more fruit teas in the future, and there will be a summer limited edition in July!

They don't believe that Mingcha's R&D department is so awesome.

Therefore, people like Yu Feng and others are praying secretly in their hearts, hoping that after new products such as tea are introduced to the market, the market feedback will be overwhelming.

In this way, their plan to sink the market can be fully launched.

"Then it won't be us and Yucha, but maybe it will be an internal conflict within our group."

Everyone has a tacit understanding: If I can't beat Cheng Zhu, how can I kill you?

Foreign wars are rubbish, internal wars are invincible!

Wu Han and Yu Feng both think clearly. Even though everyone in the group is amiable now, they will definitely beat each other to bloody heads and stab each other in the back.

At this moment, Chen Yue looked at everyone's product strength in Mingcha and talked about how the taste of Mingcha might not be good, and a sarcastic smile appeared on his face.

Now she was looking at the chattering men in the group, and seeing how some of them were pointing the finger at the country, and she felt as if she was looking at a group of clowns.

She started typing: "Everyone, listen to me saying something."

As soon as she bubbled up, Yu Feng, who seemed to be obsessed with her, immediately said, "The president hasn't come to the group chat for three days."

Good guy, we still have days to count.

A look of contempt appeared on Chen Yue's face, and then he started typing: "I have learned through some special channels that the person who invested money in Mingcha is Cheng Zhu."

She didn't sell it, she just threw the news into the group, and it exploded like thunder from the ground!

Sure enough, the group that had been extremely lively just now fell into dead silence in an instant. No one spoke for the time being. They were all frantically digesting the shocking news, and even felt like their brains were a little down.

"Speak, why aren't you talking?"

"Where's that air of directing the country just now?"

Chen Yue immediately locked the screen of her phone, feeling that these men were no better than Cheng Zhu!

Time flew by and June 15th came soon.

Mingcha’s fruit tea series will be launched uniformly in all stores across the country, and no one will be left out!

Recently, the number of calls to the Mingcha franchise hotline has obviously become more intense than before.

Milk tea shops have always been the first choice for many people to start a small business, especially for some female entrepreneurs.

Many women like to open milk tea shops, nail salons, coffee shops, and boutiques.

And many men love to open Internet cafes and bars.

Among the many brands that can be franchised, Mingcha is extremely special and has become the first choice for many people.

Some people are more impulsive and impatient when doing things, and will not wait and see.

As soon as the news came out, regardless of the market response to Mingcha's fruit tea series, the franchise fee was already paid.

Cheng Zhu looked at the data for the past week and was quite surprised.

"Hey, there are already half of the unmanned stores I [insist on visiting]."

Relatively speaking, the threshold for joining a milk tea shop is definitely higher than that of a QQ unmanned vending store, and it is much higher.

In recent years, it’s actually been okay, opening a milk tea shop is just a small franchise project.

In a few years, joining and opening a milk tea shop will become a million-dollar project.

At this moment, Cheng Zhu was driving to pick up Lin Lu.

She said she wanted to buy tea, and Cheng Zhu thought he would go and have a look.

The car stopped in front of a boutique, and Lin Lu walked out with Ji Shiwen, who was shopping for clothes with her.

The two of them were each carrying a large shopping bag, and they obviously had something to gain in this store.

After getting in the car, Cheng Zhuxian greeted Ji Shiwen. After all, she was also Lin Lu's friend and now Jiang Wanzhou's girlfriend.

Then, he asked Xiaolu: "What did you buy?"

"I bought two T-shirts and a short skirt. Oh, I also bought you a pair of sunglasses. Try them on!" She took out a pair of sunglasses from her shopping bag.

Cheng Zhu wore a black hat when he went out today. After taking the sunglasses from Lin Lu and putting them on, he looked quite cool.

"It just so happens that the sun has been getting more and more dazzling recently, so I put it in the car." Cheng Zhu said with a smile.

"Ah? It's gone?"

"What's missing?"

"You didn't say thank you to your girlfriend!" Lin Lu punched him angrily.

Ji Shiwen was sitting in the back seat, watching the young couple flirting, and felt that Lu Lu seemed to become more lively immediately after seeing Cheng Zhu.

"Then you also have to say thank you to me." Cheng Zhu said to her.

"Why?"

"Are you having trouble with your eyes? Did you see the fleshy grapes I made myself? Didn't you say you wanted to drink them yesterday?" Cheng Zhu pointed to the cup holder.

After saying that, he turned to look at Ji Shiwen and said, "I'm sorry, I didn't know you guys were shopping together today, so I just brought a drink."
To be continued...
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