Chapter 497 Make an appointment with sisters

Big earthquake, the entire milk tea industry can be said to have been hit by big earthquakes one after another in the past few days!

Pomelo Tea has begun to involuntarily engage in price wars.

The tea is so good, but it’s now made into fruit tea!

If only one of these two major events occurs, it will only make people think: this industry is getting harder and harder to get into, and the market environment is getting worse and worse.

?????

But if these two things appear together, it is not a matter of good or bad environment.

Is this because the market environment has deteriorated?

This is a direct start to wilderness survival!

Chen Yue, who had just finished the meeting, was completely dumbfounded.

The other emerging milk tea brands in the "Six Little Sects" have a sense of confusion as they don't know where to go.

Chen Yue is not the only one who thinks of avoiding pomelo tea and seeking development in medium-sized cities.

People like Yu Feng also had similar ideas.

It's just that they are even less promising. Their idea is: "By the way, we should avoid it together with Yuecha!"

Not to mention, although these six small sects seem to be inseparable from each other, they still have a tacit understanding in their hearts!

However, once the news about [Mingcha] was announced, there was really no way for everyone to survive.

"Where did Mingcha get the money to make fruit tea?" Yu Feng was immediately confused.

"Have they completed the supply chain and cold chain logistics?" Wu Han was even dumbfounded.

Since there are so many old brand stores across the country in this traditional milk tea industry, once you choose to make fruit tea, the money you will spend in the early stage will be terrible!

Unified upgrade of these hundreds of stores is a huge initial investment.

For venture capital institutions, they are more inclined to promote a new power.

Capital will also be more interested in the direct operation model created by Cheng Zhuxi.

Compared with the franchise model, this is actually more conducive to capital operation.

At this stage, with the emergence of new milk tea forces, everyone is becoming less and less optimistic about traditional milk tea.

The former king has been out of touch with the times and has fallen behind!

Therefore, they can't figure out where Mingcha got the money?

Why can he make fruit tea!!!

As for the big guys in the traditional milk tea industry like bubble tea, they feel a sense of despair.

Brother Xiong from [Mocha] was completely confused.

Although everyone thought that such a day would come sooner or later, they did not expect it to be so soon!

"This Wang Yun'an actually does great things in silence!"

"You don't even have to do pilot cities, but just launch a new fruit tea product across the country in one fell swoop?"

"Go crazy!"

"If something goes wrong, all these years of work will really be in vain and he will be completely bankrupt!"

However, Brother Xiong is actually very envious in his heart.

Even though I am older, I still want to be more powerful!

To be able to grow from a small mom-and-pop shop to something bigger and stronger, and to follow the trend of the [Brown Sugar] series immediately, Brother Xiong must be a courageous and ambitious person.

It's a pity that with the current situation of Mocha, he can't play the fruit tea model even if he sells everything.

Tonight, most of the friends and businessmen in the entire milk tea industry will have an emergency meeting.

New power brands are in a situation of being attacked from two sides.

Pomelo Tea, which is at the top of the food chain, has already started the involution mode.

Mingcha obviously sells affordable traditional milk tea, but it looks like it wants to make a push.

The most ridiculous thing is that Cheng Zhu, the king of marketing, told Wang Yunan: "Today we will only announce the launch of the fruit tea series, and do not announce the product price."

"These are all points that can be used for marketing. We need to do it bit by bit and don't throw it all out at once."

Wang Yun'an thought about it and felt that what his junior said made sense.

Nowadays, the most popular tea drinks are the new power tea drinks, all of which are extremely expensive. The cheapest high-end Internet celebrity milk tea is also in the range of 25-30 yuan.

And most products like Pomelo Tea and Yue Tea cost 30+!

The price of Internet celebrity milk tea has always been a topic that everyone talks about.

Nowadays, Mingcha, which usually only sells for about 10 yuan, has begun to introduce fruit tea made from fresh fruits, and the pricing will naturally attract attention.

However, not announcing the price in advance will only create suspense externally and arouse the curiosity of the public, while internally it will make everyone in the industry panic!

"Hey, it's just for fun!" Cheng Zhu just wanted to kill them.

Whether it is a new Internet celebrity brand or a traditional brand, they are all eager to know the pricing of tea.

In fact, they all have an estimate in mind.

"If the price is really within this range, it will really kill us!"

Cheng Zhu had already discussed the pricing of [Mingcha] fruit tea with Wang Yun'an.

The price of most products will be around 15 yuan.

This is because the cost of [Mingcha] will be lower than [Pomelo Tea].

Will use the [Fresh Fruit + Jam] mode.

The fresh milk used will also be of a different grade.

It will still take the affordable milk tea route, and it is indeed more suitable to take the affordable milk tea route.

In fact, some old customers may still scold the price of new products at this level.

The previous average price of tea was around 10 yuan.

Now it has suddenly increased by several yuan.

Many old customers won't care about anything else and will scold you if they think it's expensive!

Fortunately, these old models of Mingcha will continue to be sold in the future.

This will be relatively better.

In fact, the market for traditional milk tea is always there.

Like Cheng Zhu, after getting tired of drinking fruit tea in his previous life, he would occasionally choose to buy a cup of pearl milk tea to drink.

This is the foundation of Mingcha, and Wang Yun'an will not be stupid enough to abandon it directly.

He is actually very nervous now.

He is also not sure what the market response will be after Mingcha’s fruit tea is launched.

However, he was looking forward to June 15th.

Because Cheng Zhu said something to him.

"Senior, don't panic. Believe me, as long as we make fruit tea early, as long as we dare to be the first, as the takeout industry develops better and better, the number of tea franchise stores will exceed 1,000 in a very short period of time. of."

When he said this, his expression was calm and relaxed.

But when Wang Yun'an listened to these words, his heartbeat accelerated crazily.

"The number of franchise stores exceeds 1,000?"

This is something he has never dared to think about in these years.

But he had no idea that Cheng Zhu had restrained himself as much as possible when drawing the cake.

Cheng Zhu's expectations for Mingcha are not at all like a franchise store breaking through the thousands.

"What I want is for the number of stores worldwide to exceed 10,000!"

The night is getting darker.

Zhang Qiqi returned to Xiyuan Apartment after a tiring day at work.

Today she first took two sets of photos to be posted on Weibo, and then went to a certain studio to take two GG photos.

The whole day was very busy, and I kept putting on and taking off makeup, but I felt very fulfilled.

At this moment, as soon as she entered the room, she saw the flowers in the vase on the dining table.

Then, she looked into the living room and found that there was one there too.

Zhang Qiqi knew in her heart that Yiyi had specially bought it, and she felt somewhat grateful for her cousin's sensibleness.
To be continued...