Chapter 492 Foreshadowing

In the small conference room, Shen Qingning looked at Cheng Yi deeply.

He said that he deliberately set the starting point of the joint venture relatively high at the beginning. Whether this was true or just an act, only he knew.

But will it be effective if he sells it at the original price? It must be possible!

.......

"For consumers, the most real thing is always money!"

"Each joint sale is sold at the original price. It is true that the cost of each cup has increased a lot. I estimate that two or three yuan is the minimum."

"But for us pomelo tea, it is completely affordable." Shen Qingning thought to herself.

When Shen Minglang heard this, he was a little confused at the moment.

"Cousin, so we are going to do a set of seven-injury punches, injuring the enemy by one thousand and damaging ourselves by eight hundred?" He couldn't help but say something.

Shen Qingning really couldn't bear to listen and interrupted: "That's not how it was calculated."

"Our sales volume is high, so the shared costs are low, but the shared costs of these brands will be much higher than ours."

"Ours may be two or three yuan, but they are definitely not, because the sales volume of these brands and ours are too different."

Shen Minglang forcibly regained his respect: "I understand this too, I understand!"

"Perhaps I used the wrong words. Instead of injuring the enemy by a thousand, I injure myself by eight hundred. I injure the enemy by several thousand, and injure myself by eight hundred." He began to defend himself.

Shen Qingning glanced at him and was too lazy to pay attention to him.

At this moment, she just wanted to listen to Cheng Zhu continue talking.

When Cheng Zhu saw Ning Ning's eyes focused on him again, he smiled and said, "No, actually we may not suffer any losses."

Shen Qingning echoed at this moment: "Because public opinion will be beneficial to us, we set an example for the industry, which is also good marketing."

"That's right." Cheng Zhu snapped his fingers.

Shen Minglang watched them singing together, sometimes looking at his sister, sometimes at his cousin. He always felt that there were too many problems with him in the conference room, so he was redundant!

Cheng Zhu saw that he was acting like a fool, so he said: "We are about to start to involute now, we are about to start to roll up."

"And in this process, many brands will be directly involved in the co-branding process by us!"

Shen Qingning looked at him and said, "You mean those internet celebrity brands with a relatively small market share, and those traditional milk tea brands?"

"Yes, this batch will definitely be different from us." Cheng Zhu smiled.

He really didn't deliberately show off in front of Ning Ning just now. He set the starting point and level of the joint venture so high in the first place, and it was indeed intentional.

"In fact, since I started running [Insistence Visit], every operation has been imitated by my peers." Cheng Zhu said.

When Shen Minglang heard "Insist on interviewing", he started to get excited. He didn't care that his sister was sitting here and directly said: "Yes, I have seen many stores follow the trend of [human comics combined]" model, and there are also sellers there. Show the comics, and then copy the style."

Shen Qingning: "."

She was a little speechless as she listened to two grown men chatting about QQ products.

Cheng Zhu knew that the tsundere girl was more reserved and a little concerned about such topics, so he did not continue the conversation.

He just said: "After doing it more often, I will think about the follow-up operations from the beginning and how we will respond when others imitate us."

"Actually, you don't necessarily need to give away small peripherals when you do a joint brand. You just need to change the packaging. In this way, the difference in cost is actually not big."

"But everyone saw that we made the packaging more high-end and had matching peripherals, so they all followed suit. Milk tea is sold at a markup anyway, and some people mark up the prices very much, but there is still a profit from this."

"Therefore, as long as you don't overdo it when co-branding, it will basically be profitable."

"This model will become popular quickly, and even traditional milk tea brands with stores in cities across the country will follow suit, so that customers in the entire milk tea market will begin to get used to this co-branded model."

"Then, everyone's psychological threshold has also been raised."

"At this time, we will continue to take the high-end co-branding route, but if we don't put the cost pressure on customers, what will happen?" He looked at the two brothers and sisters.

Shen Minglang slammed the table, his face excited and excited: "Bring word of mouth!!!"

Shen Qingning glanced at him helplessly, and then said: "The main thing is to bring differentiation."

"Yes! That's right!" Cheng Zhu replied immediately and gave him a highly appreciative look.

Then, he perfunctorily coaxed Shen Minglang: "Of course there is also word of mouth."

"Hey!" The sunny and cheerful boy immediately grinned, super easy to coax.

Cheng Zhu sometimes thinks, it would be nice if your sister was as easy to tease as you and not so arrogant~

He looked at the two siblings and continued: "Like those affordable traditional milk teas, a cup of milk tea only costs about 10 yuan. If the cost of co-branding is not added to the customers, their profits cannot support it at all. After all, they only make one cup. A few dollars each."

"This is equivalent to the veteran troops in the industry, all out!"

Shen Qingning nodded and said: "I did some mental calculations and found that except for Yue Tea, other new milk tea forces are basically unable to bear it, because there is an upfront cost for joint branding."

"In addition, their sales are currently very sluggish, and their market share has been being eroded by us. Unless the co-branding effect is very good, in terms of profit, they will not be as good as selling regular models, and there will even be a huge risk of losing money. "

Cheng Zhu affirmed: "You are very accurate. I asked the team to do the math. It is true that only Yuecha can afford this part of the cost like us. You are quite impressive."

He doesn't care about anything anyway, but he just makes blind boasts about this aspect [in business]!

Although the tsundere girl looked as usual, she actually felt a little proud and excited in her heart.

The toes of this leg's feet under the table were slightly raised at this moment, then gently put down, and tapped the ground three times in a row.

Shen Minglang completely understood now: "So, in fact, the vast majority of people are not qualified to follow us, and they are not qualified to sell the basic model at the original price when doing co-branding!"

"So, all they can do is play with the lowest co-branding method, just change the packaging, nothing else, it's obviously just to make money, hahahaha!" He started to laugh excitedly, feeling that he had understood.

In this way, wouldn’t differentiation come?

Look at the exquisiteness of their pomelo tea, you put so much thought into it, and look at you, a bunch of people who are just trying to make money by cutting leeks!

Let’s see each other!

Even if everyone sells high-end milk tea for more than 30 yuan a cup, it will appear that we are not of the same level.

Unless you dare to lose money all the way! Take high risks along the way, and always make the packaging more beautiful like us, and also come with small peripherals!

If you dare not play, you will fall down.

For high-end Internet celebrity milk tea, this is very fatal.

Once everyone feels that you are of a low level and no longer qualified, the number of photos and sharing on platforms such as Moments will drop rapidly.

As everyone chatted in more detail, Shen Minglang became more and more excited.

But after the excitement, he sighed again: "Oh, it's a pity that after two rounds of financing and previous expansion, Yuecha has grown up and can follow us."

"It would be nice if I could make it with Yue Cha!" He was still a little dissatisfied.

"No, no, no!" Cheng Zhu immediately raised a finger and smiled, a smile appearing on his face.

"Ah? Can you mess with her?" Shen Minglang got excited again.

"That's natural." Cheng Zhu replied.

Sister Yue, I am definitely going to do it, do it hard!

She dances too much and knows how to cause trouble.

Cheng Zhu tapped the table with his fingertips and said: "Don't you think the trends of these marketing accounts are very strange? They have been using my name as [the originator of joint brands] to throw dirty water on me, asking me to take on the current situation." Responsibility for the joint chaos."

"Moreover, many milk tea brands have stopped doing co-branding recently and stopped suddenly."

Shen Minglang immediately frowned: "You mean, these colleagues are grouping together and deliberately trying to set our pace?"

"Well, that should be the case. I've actually heard some rumors recently." He shrugged.

The milk tea circle is only so big, and there are no airtight walls.

Their so-called alliances are actually very fragile.

Although the number of the Allied forces may still be expanding, and they are clearly targeting the outside world, and we must first deal with Yucha, the big shark, there will also be some factions standing on the fence.

Some people fall into both directions.

Some people will also deliberately spread rumors.

What's more, Cheng Zhu also bought shares in [Mingcha]. His senior is an old milk tea person. He has been in the circle for so many years and has better information than Cheng Zhu.

Therefore, Cheng Zhu's idea is actually very simple.

"If Yuecha continues to imitate us and does the same co-branding without increasing the price, then she will be very special in this alliance." The dog man grinned.

Oh, you took the lead and led us to do Cheng Zhu, but in the end, you did the same operation as him, right? You were separated from us, right?

Good guy, we regard you as the leader, and you lead the rebellion?

Madam, you are really a damn madam, you can’t tell the difference between ourselves and our enemies, right?

"Cousin, I feel that this matter needs to be made more public. After all, many marketing accounts on the Internet have been leading our pace recently. We must fight back hard!" Shen Minglang was furious.

"That's natural." Cheng Zhu said calmly: "And it's easy to do, and it doesn't even cost much."

Cheng Zhu saw Shen Qingning staring at him curiously, so he slowly gave his answer and pointed at his face: "Have you seen this handsome face?"

"Haven't I never managed my own personal Weibo?"

"I plan to directly create a personal Weibo account this time, and then I will appear on the scene, record a video, and announce this matter to the public!"

When Shen Minglang heard this, he took a deep breath.

"Hiss——, the traffic is going to explode!"

(ps: The first update is available today.

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Chapter completed!