Chapter 480 "Servant"

Cheng Zhu remembers very clearly that Zhang Xiaolong, the father of WeChat, will make his public debut in January next year after many years.

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Zhang Xiaolong pointed out that more and more products are produced through public accounts because the costs of development, user acquisition and dissemination are lower here.

The split service account did not provide better services, so WeChat is internally studying a new form called [WeChat Mini Program].

For many merchants, this is equivalent to another new way and another mode of selling goods.

Especially for many catering brands, [mini programs] are a top priority.

Like [Luckin], [Hitea], [McDonald's], etc., all rely on it.

There is a big difference between it and the food delivery platform, that is, it not only has some functions of the food delivery platform, but also allows merchants to have their own traffic circle.

The food delivery platforms had their own subsidies at the beginning, but a few years later, as the money-burning war came to an end, the merchants' costs were actually increasing year by year, it became more difficult to attract traffic, and the platform's points were getting higher and higher. Suck blood from merchants.

During this period, the cost of attracting traffic is too high and it is impossible to retain the traffic, which will eventually turn into platform traffic.

But the WeChat mini program is different. It gives each merchant an independent page, and merchants can also set up personalized customization services.

For example, what type of discounts are provided, whether to choose third-party delivery or self-delivery, do some activities, apply for a monthly membership card, etc.

If you use the registered membership model in the mini program, you can get your own users, and then you will have your own traffic circle, right?

Among them, [McDonald's] actually does a pretty good job, making the [McKin's Membership] model very successful.

If Cheng Zhu himself later orders McDonald's takeout, he usually chooses to order it on the mini program.

Later, many merchants even let customers directly scan codes and order food on mini programs even in stores.

Bringing convenience to merchants and customers is still secondary in Cheng Zhu's opinion.

What he attaches more importance to is: "With the mini program and its own traffic circle, it means that there will be huge and complete consumption data in the background."

"The future is the era of big data."

"In this way, recommendation algorithms can be used to predict user preferences in the future."

Generally speaking, for ordinary merchants, the help of WeChat mini programs is actually limited.

But for Internet celebrity brands, well-known brands with their own traffic, and brands that want to operate and maintain fans, mini programs can be very helpful!

Cheng Zhu recalled: "It is now May 2015, and the mini program was launched at the beginning of 2017."

"It looks like there's still more than a year left."

"But actually, in 2017, it was when Pomelo Tea really needed takeout service the most."

"By then, there will be at least hundreds of stores across the country."

"These stores will be concentrated in first-, second- and third-tier cities."

"As the number of stores increases, the stores will not be so saturated."

"At that time, everyone had begun to get used to ordering takeout."

"Stand in line early and make arrangements in advance, and there will be nothing wrong in the end."

This is one of the reasons why Cheng Zhuming is in Hangzhou and Ali is also in Hangzhou, but he prefers [Rice Ball] with [Penguin] standing behind him.

His personality doesn't like others to dictate to his company.

Alibaba usually invests money first and then parachute executives, which is particularly annoying.

It's common to kick founders out.

In fact, if it weren't for the "kidnapping Shen family plan", Cheng Zhu could have chosen to cash out at a high position. Anyway, high-end milk tea will not be easy to make in the future.

But since Ning Ning is to be locked up, it's different.

"What's more, I won't always make high-end fruit tea. When the time is right, I can start to transform and launch subsequent mid-range products."

For others, the tea business may only be a flash in the pan.

But for Cheng Zhu, a reborn person, he can step on every node accurately.

He wants to build the longest popular tea brand in China!

The countdown to [Youcha]’s second round of financing has begun.

As the founder of Pomelo Tea, Cheng Zhu also needs to start pre-heating for the second round of financing.

Since the photo has been exposed all over the Internet, there is no need for him to stand in front of the stage now.

To be precise, as the business grows bigger and bigger, this is actually inevitable. It is difficult to remain mysterious like in the past when we were only doing e-commerce.

Cheng Zhu began to select some suitable media, accept some interviews before the second round of financing, and spread some rumors appropriately to pave the way for subsequent bombshells.

During this process, the leaders of the Polytechnic University also contacted him and wanted him to be interviewed by a campus reporter at the school and record an exclusive video interview.

At that time, this video will be shown inside the school, such as on the TV in the cafeteria.

Then, things like the school’s official WeChat account will also be published online.

No way, the most famous person in Polytechnic University right now is Cheng Zhu.

What made the school administrator ecstatic was: "This kid is only a freshman and can still use it for three more years!"

In any case, being a current student is definitely more useful than being an outstanding graduate.

Cheng Zhudu doubted: "During the admissions season, will I be asked to shoot a video that says 'Welcome everyone to apply for Zhejiang University of Science and Technology'?"

He felt that judging from the current attitude of the school leaders, there was a great possibility that he would be asked to "sell out his lust".

What’s interesting is that as Cheng Zhu becomes popular all over the Internet, he seems to have a tendency to become a school boy at Polytechnic University.

If he looks like this, the female classmates will definitely have no objection to it.

He sells QQ underwear and is the king of QQ in China. The big boys regard him as an idol and don’t make many beeping sounds.

This actually made Cheng Zhu feel a little emotional: "The [handsome guy] that others talked about in the past life suddenly became [the idol of the polytechnic school], ugh."

When he arrived at school in the afternoon, he unexpectedly discovered that there was an old acquaintance in the interview team—Zhang Qiqi.

She was responsible for being a campus reporter today, interviewing Cheng Zhu.

"Junior!" She smiled warmly and waved to say hello.

Today, Zhang Qiqi is obviously well-dressed. She is wearing a preppy-style suit, exuding a youthful atmosphere. Her legs are slender and straight under the pleated skirt. She also wears a pair of white socks and black leather shoes.

After Cheng Zhu saw her, he thought it was unexpected and reasonable.

After all, she is an Internet celebrity, has a good image, and is willing to participate in various school activities, so she was used.

Two people like Lin Lu and Shen Qingning refused almost all school activities, and no amount of persuasion from the school was in use.

Zhang Qiqi is almost at her beck and call, because everything can become her Weibo material.

"Zhang Qiqi seems to be really keen on being a tool." Cheng Zhu thought in his heart.

From beginning to end, he has been using her as a tool.

Even now, her most shining identity is: Yiyi, her cousin.

In other words, when Yiyi comes to Hangzhou to study in a few months, she will still be able to mention the minor enhancements to the version.

The internet celebrity school beauty was very excited about the school's arrangement for her to interview Cheng Zhu.

She deliberately didn't tell Cheng Zhu in advance this time just for such an unexpected meeting today.

But last night, she went to the beauty salon specifically, and this morning she also went to the barber shop for a blow-out.

In the past, she cherished this kind of opportunity to be in the camera, so that she could continue to establish her own school belle persona, but now she cherishes the opportunity to meet Cheng Zhu even more.

"Junior, these are questions for later. Can you take a look at them first?" She handed over two pieces of A4 paper.

Cheng Zhu nodded and raised his hand to take it.

At this time, a breeze blew, and he could smell the faint fragrance of Zhang Qiqi's body.

It rained heavily yesterday, and the temperature obviously dropped a bit today, but she still insisted on showing her legs.

When Cheng Zhu lowered his head to read the content, she took a step forward, almost touching his arms, and said, "If you have anything to ask me or want to modify, we can communicate now."

There were obviously many classmates watching, but she didn't mind expressing her closeness to Cheng Zhu at all, and even deliberately trying to please him.

In her opinion: "Miss Shen must be very good at handling things. This is my chance."

If you don't take the initiative, how do you know if there will be a story in the follow-up?

Therefore, the more the students beside her looked at them with expressions of disgust, the closer she got to Cheng Zhu.

It's a pity that the person she wanted to seduce was not an ordinary freshman. He didn't feel this kind of physical contact from Cheng Zhu at all, and there was no emotion in his heart.

Not to mention anything else, just in the business bureaus he went to [Momo Sing], when the girls sat down next to you, they sat completely next to you.

After Cheng Zhu took a look at the questions written on the paper, he deleted the two questions he didn't want to answer.

"You can ask about the rest," he said to Zhang Qiqi.

"good."
To be continued...