Chapter 475: Just this little sincerity?

Three days passed by in a flash.

The Yangmei series of Pomelo Tea sell very well, among which the best-selling ones are the smoothie version [Walking in the Snow to Seek Plum Blossoms] and the regular fruit tea version [Looking at Plum Blossoms to Quench Thirst].

The price of the cartoon character Xiaolipai, a combination of Mei Changsu and Lin Shu, has stabilized at more than ten yuan in the secondary market, and some can even reach 20 or 30 yuan!

There is no way, the queue to buy a cup of milk tea will take too long.

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For some people, their time is valuable and they don't care about such a small amount of money.

Therefore, Cheng Zhu made a so-called [lucky model] very cheaply. The small stand with cartoon characters will be more beautiful, the costumes will be different, and the ratio is controlled at 100:1.

This kind of [lucky model] has been sold at sky-high prices in the secondary market, but the price fluctuates sharply and is not stable.

This kind of operation is really a complete mess in the fandom.

Cheng Zhu knew very well that it was really easy to make money in the fandom.

Because they are not only willing to spend money, but also like to compare internally.

After posting it, they gain the envy of others, and this emotional value alone can make these rich women feel like they have paid back their money.

In the memory of his previous life, Jay Chou once gave fans a Dior jacket that he was wearing during a concert. Some people expressed their willingness to buy this jacket for 2 million!

So scary, so scary!

For many fans of the drama, both Mei Changsu and Lin Shu are regarded as Bai Yueguang in their hearts.

But Cheng Zhu understood this kind of mentality.

"They say Bai Yueguang is invincible."

"But there is someone more invincible than Bai Yueguang."

"That's the dead Bai Yueguang!"

In the afternoon, Zhao Longdu, a partner of Shendu Capital, made a special trip to World Plaza to compare the current situation of Pomelo Tea and Yue Tea.

Compared with the huge popularity of Pomelo Tea, Yue Tea can be described as appalling.

Zhao Long also went to find a scalper lurking around and expressed that he wanted to buy a cup of bayberry fruit tea. As a result, the other party offered a price of 68 yuan.

Of course, this person whose name is on the rich list is not short of dozens of dollars, but he still deliberately made a counter-offer: "Do you want to sell it for 60?"

As a result, the other party immediately showed an expression of whether he wanted to buy or not, and looked like he had no worries about selling.

Through this little trial, Zhao Long already got the answer in his heart.

The billionaire man sighed slightly.

He suddenly realized that he had made a big mistake.

"Investing in Yue Cha and Chen Yue is actually not a mistake."

"Compared with other new milk tea forces, Yue Tea, which adopts the [milk tea + soft European bag] model, is very competitive. Chen Yue himself also has many things worth investing in."

"It's a pity that I underestimated this college student a little too much."

I have to say that as a freshman, sometimes people instinctively look down upon me.

Looking across the country, can we still find another Cheng Zhu?

In Zhao Long’s view: “It can be said that launching a joint brand is a sign that young people have smart minds, many ideas, and dare to try.”

"But this wave of collaboration with "Nirvana in Fire" shows so many things."

"Especially the last wave of new products."

This business tycoon had already seen the essence of the joint brand at a glance.

"Regular co-branding is more about attracting a wave of social popularity."

"Whether it's Cheng Yiyi's initial collaboration with Momo or Chen Yue's subsequent collaborations, they are actually solving the problem of dissemination."

"This is a kind of attracting behavior, which is to expand the brand's popularity and increase the brand's playability."

"However, the vast majority of joint marketing cannot solve the problem of product strength."

"The support for product premiums is also slightly insufficient, and it is difficult to achieve the kind of jaw-dropping effect."

"For example, Starbucks sometimes does a lot on product premiums. In the eyes of the capital market, this can reflect the brand value."

"But Yucha's character collaboration this time is completely different."

"It doesn't matter whether he plays the same way as the fan circle, but judging from the series of operations and the continuous advancement of the layout, he is definitely not just the kind of genius who suddenly has an idea!"

"He has strong execution skills and outstanding business planning skills."

"Of course, the most amazing thing has always been his marketing ability and his understanding of human nature."

Zhao Long began to feel a little puzzled. Is this really a young man who is not yet twenty years old?

Is this really a child from an ordinary family?

You know, with the development of the times, a group of big guys in the investment circle have gradually developed their own tacit understanding. They all like to invest in one type of project - projects that can bring "spiritual satisfaction" to people.

[Spiritual satisfaction] These four words are Zhao Long’s investment focus in the next two years.

"Increased productivity brings about changes in demand."

"The market for spiritual needs will become larger year by year. This is a major trend in the future."

And many of Cheng Zhu's operations accurately focused on these four words!

But in fact, it is quite difficult to achieve spiritual satisfaction when selling products to customers.

Zhao Long looked at the long queue at the entrance of Youcha and suddenly felt a little annoyed.

"Independently supporting Yuecha, it seems that now it is better to compete for the qualifications of Yuecha's second round of financing!"

However, this is not the most important thing.

Zhao Long's main investment focus now is on the takeout platform, and Yuecha is just one step in it.

In 10-15 years, no one paid attention to the food delivery platform. At that time, group buying was the world. The "Thousand Group War" was talked about by everyone many years later and can be recorded in the history of the Internet.

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It was an era of crazy money-burning, and a large number of netizens had bought wool on major group buying platforms.

But things are different now, now the takeout war has started again!

Everyone is competing for high-quality business resources.

There are rumors that a certain food delivery platform even requires front-line personnel to practice fighting. If we can't compete, we will fight!

Shendu Capital has also joined the "takeaway war", and the amount is not low.

And in this environment, what about Cheng Zhu?

So far, his pomelo tea has not cooperated with any takeaway platform.

On the fifth day after the Yangmei series was officially launched, the popularity of this series of fruit teas has not declined. On the contrary, it is still rising due to fermentation across the entire network!

What really made it reach its peak was a Weibo post on the official Weibo account of "Nirvana in Fire", showing off Pomelo Tea's Yangmei series and character peripherals.

Seeing how popular this wave of popularity was, some supporting actors in the drama also spontaneously participated in it and showed off the Yangmei series of fruit tea to consolidate the popularity and fans they had absorbed from the drama "Nirvana in Fire".

For a group of leading actors, this kind of thing would not be done.

But for those supporting actors who are not so popular, it is another matter.

With the support of many parties, pomelo tea stores across the country are selling like crazy!

Today, Pomelo Tea has 58 stores nationwide.

The staffing of each store is several times that of an ordinary milk tea store.

The average daily cup volume per store has remained between 3,400 and 3,800.

And today it reached a terrifying 3873 cups!

Since the Bayberry series has small peripherals, the price of the co-branded model will be 5 yuan more expensive, which has also raised the average unit price, directly to 37 yuan.

Cheng Zhu took a look at the single-day turnover of 8,311,458 yuan, and showed an extremely satisfied smile on his face.

"It's so easy to have a turnover of over 200 million this month!" Cheng Zhu thought to himself.

In the past few days, he has rejected invitations from various food delivery platforms.

How these platforms obtained his personal contact information, Cheng Zhu was not particularly clear.

For example, the second-in-command of Baidu Waimai contacted him personally.

But Cheng Zhu finally refused.

——"I declined."

His rhetoric was consistent: "Now the store is too busy and is operating at saturation. We are not considering taking out food for the time being and we will not cooperate with any food delivery platform."

Some people would naturally try to persuade Cheng Zhu, "Takeout is the future trend. In the future, customers who buy in stores will not order takeout at all."
To be continued...