Chapter 462 Cheng Zhu’s photo exposed online

Although Pomelo Tea is making money as fast as a money printing machine, the balance in the company's account is indeed running low.

Stores with high rents are being rented in first- and second-tier cities across the country. Each store is expensive to decorate. Money is also being spent on online marketing, and the cost of supply chain and cold chain logistics is bottomless.

If you want to grow quickly, there is no way around it.

Seizing the market means constantly burning money.

The only question is whether anyone is willing to burn his money for you.

"Yuecha's second round of financing is more than 200 million, which is really scary at first glance." Cheng Zhu thought to himself.

"It's a pity that if you kick me, you'll be kicking the steel plate."

Cheng Zhu felt it was time to throw some bombs into the capital market!

.......

As a result, the mainstream media published an article the next day.

In the article, there are some recent business data of Pomelo Tea.

Such as the average cup volume of the store, average customer price, total daily sales, etc.

Every data looks so horrifying that it can make colleagues in the milk tea industry cry.

"Damn it, this cup quantity is already 4,000!"

"The number of stores has increased, but the amount of cups sold has not decreased. Doesn't this mean that each store is actually operating at full capacity and is always selling cups, and is busy from morning to night?"

"It's crazy, this turnover!"

"We charge ten yuan for a cup of milk tea. How many cups do we need to sell to keep up?"

"His turnover in one day is as much as ours in one month."

What shocked everyone the most was that this article wrote about Pomelo Tea’s goals for May.

"We strive to achieve a monthly turnover of over 200 million by May this year."

This number can be said to be an astronomical figure in the era of milk tea 2.0.

Even a chain brand with more than 100 stores across the country has never thought that its monthly turnover will exceed 100 million, let alone 200 million!

This actually reflects the courage of the founder Cheng Zhu.

"Look at it, it's 200 million!"

"You haven't even marketed it with a monthly turnover of over 100 million. This figure should be easy to achieve, right?"

"The ceiling of the milk tea industry is about to be raised again!"

In addition, everyone feels a little familiar with the number 200 million.

Many people immediately thought of the news that Yuecha raised more than 200 million yuan some time ago!

In comparison, it must be even more shocking to have a monthly turnover of over 200 million!

This is the effect Cheng Zhu wants.

This is the bomb he threw at the capital market!

Take a good look at what a cash cow is!

You have to know that this is only the number of stores exceeding 50.

When the number of stores across the country exceeds 100, Pomelo Tea's sales and profits will be extremely terrifying!

"The money in the account can last for a while." Cheng Zhu thought to himself.

He is not in a hurry about the second round of financing.

He was still waiting, and the devil's voice sounded extremely anxious in his heart:

"Why the hell isn't Mei Changsu still dead?"

Fans of "Nirvana in Fire" probably never dreamed that the sponsor and co-branded partner they regarded as the most discerning would curse Mei Changsu to die every day.

There is no way, the number of episodes of this drama is not short and it can be broadcast for a long time.

Shendu Capital is very efficient and hired a professional public relations team to start crisis public relations for Yue Tea.

To be precise, it was to conduct crisis public relations for the founder of Yue Tea.

Previously, Chen Yue took the route of a female elite who has returned from studying abroad and an independent strong urban woman, creating herself a female CEO persona with many labels.

As a result, she suffered huge backlash from Cheng Zhu's efforts.

Because when she commented on the collaboration between Pomelo Tea and "Nirvana in Fire", her attitude was too condescending.

This condescending attitude, combined with her rich second-generation status, will immediately make many passersby dislike her.

On the other hand, Cheng Zhu has always given the impression that he is a self-made founder, and he has the blessing of being a male college student.

In terms of the pros and cons of personal marketing, Chen Yue’s only advantage is her gender!

Yes, her advantage is that she is a woman.

In the situation where Cheng Zhu "hides his head and shows his tail", Chen Yue's advantage is actually not small.

It's a pity that the second generation of rich people are simply not worth mentioning in front of the first generation!

As soon as the word "mad woman" came out, she went directly into hell mode.

There's no way around it, some personal labels are so interesting that once you get them, you can't get rid of them even if you want!

It can be said that Chen Yue now has a smile on his face every time he appears in public under the reminder of the public relations team, showing that he will not be affected by negative comments on the Internet and is still confident and strong in his heart!

Even if she goes crazy every day when she comes home, she must wear a calm smile to the outside world.

In addition, this team also started to hire a lot of marketing accounts, still making articles about gender. The content of the articles is roughly about the real strength of women, which is actually the strength of the spiritual core.

At this time, we definitely still have to play some antagonism between men and women.

Everyone knows what kind of customs and morals this place has on Weibo.

Never mind what the prerequisites are, never mind how Chen Yue interacted with Cheng Zhu in the beginning, never mind that Cheng Zhu showed in the video that he didn’t even know who the other party was. In short, it’s wrong for you to scold a woman!

What, you said that real business war is just a fight between friends and businessmen?

No matter what, it’s not okay to scold women anyway!

When a man scolds a woman, it is a sign of inequality between men and women!

"It really stinks. How can you use such words to scold a girl in her twenties!"

"Oh, that's what men look like."

"Deep down, you just look down on us women."

"The interviewer is also a man. Do you understand what kind of chemical reaction there will be when men and men come together?"

This is a very common public relations method - conflict transfer.

This is obviously a very simple business conflict, but it is suddenly transformed into a gender conflict.

And Chen Yue, the first person to slander, was packaged as a victim.

She became a victim of online violence.

But it doesn’t matter, our sister Yue’s spiritual core is still strong, and every time she appears in the company, she will pose with a calm smile.

It doesn't matter how you have seizures every night.

What we independent women focus on is emotional stability.

I still work very hard and want to bring customers the best milk tea in the country.

——The world kissed me with pain, but I responded with songs.

When Cheng Zhu saw the attacks on him by some marketing accounts, he felt sick in his heart.

There is no way in the world that he could kiss me painfully, but I would reciprocate it with songs.

"The world kisses me with pain, and I die of pain!"

I lay down on the spot and asked for medical expenses.

He felt it was time to make Yuecha and Shendu Capital pay some price.

"When we were raising funds before, weren't we going to attack my stores and open a few more stores near my stores?"

"The purpose is to create a situation where three families are surrounding and suppressing one family."

"Then, very good, you three, listen to me, you are already surrounded by me!"

"Smelly sister, I'll have my head smashed to bits by you!"

"You guys forced me anyway!"

Cheng Zhu was heartbroken and once again sent the photo of himself and Mei Changsu, played by Hu Ge, to his girlfriend Lin Lu, and typed viciously on WeChat:

"Give me a little Photoshop on this photo! Make it look pretty!"
To be continued...