Chapter 449 The Butterfly Effect of the Reborn

In the nanny's car, Milk Tea Lun looked at the hot comments on his phone, and then looked at the milk tea he was holding in his left hand, and was speechless for a moment.

This hot comment was naturally sent by Cheng Zhurang Pomelo Tea’s marketing team, and he also sent people to add the number of likes.

He won't blatantly use pomelo tea to try to gain Jay Chou's traffic and popularity.

Because doing so may have the opposite effect.

However, it is different to secretly target soft advertisements in this playful way.

?????

Many years later, what will happen in the comments section of Weibo?

Once a hot search term appears, the hot comments below will usually follow this pattern. Take a celebrity as a mistress for example:

"I used to like her very much and admire her looks. I didn't expect that she is such a person. She knows her best. I remember I used the chewy beans she recommended before and lost more than 20 kilograms in more than a month. She is a beautiful woman. Can’t you just concentrate on your career?”

Basically, this kind of micro businessmen maliciously boost likes, and then top the list of popular sellers.

Of course, there used to be people who sold movies and openly received hot reviews, but now the control seems to be stricter.

Cheng Zhubing learned from this model and began to guide the direction of the wind.

And he knows very well that there is really no need for his marketing team to do anything more, it just needs to guide the direction of the trend.

"The rest is all left to the netizens to do their own thing!"

In addition to asking his team to post a few hot comments in a similar format under several marketing accounts, he also specially took some pictures of Jay Chou's concert and made them into emoticons.

For example, the moment he swallowed his saliva was captured and posted under this hot comment.

The effect created was that when he heard the word pomelo tea at the concert, he couldn't help but swallow his saliva immediately.

When Milkcha Lun read the comment section, everyone was a little confused.

"Brother, why did you swallow your saliva?"

Roar! My fans and friends are actually doing this!

As soon as this emoticon came out, it was all: Hahahaha!

But he himself thinks milk tea is quite fun.

Because he loves to drink milk tea, fans say he is a milk tea lover, so he drinks it as hard as he can and makes fun of himself. Fans say he likes pink and call him Xiaogongju, which seems to be a big deal for him in his heart.

To put it simply, Cheng Zhu is sending people off the field to set the pace.

And once the rhythm is brought up, it will be particularly scary!

Once this kind of showmanship comes out, wouldn't it be easy to continue the popularity of previous concerts?

What's more, there are not many people who can spread rumors on the Internet!

Some people have already begun to say that they saw Jay Chou's assistant coming to buy pomelo tea.

The milk tea lovers here are a little suspicious of this.

"Are Chao and the others really recognized?" he thought to himself.

After he returned the phone to the middle-aged woman sitting in the passenger seat, he ignored the situation and drank a big gulp of milk tea!

He took a sip of pomelo tea and his eyes immediately lit up.

"Oh, not bad!"

Under Cheng Zhu's deliberate guidance, the popularity of pomelo tea on the Internet continues to soar!

After the entry "Jay Chou Milk Tea" topped the list of hot searches, "Pomelo Tea" also entered the top ten, ranking ninth.

If you spend money to buy this hot search spot, it will cost a lot of money.

But under Cheng Zhu's arrangement, Pomelo Tea's marketing department didn't spend much money.

In short, just try to ride on the traffic of Milk Tea Lun.

Anyway, I have to blame you, don’t hide it, you just want to drink!

Yes, he must have bought it secretly!

And as soon as several funny emoticons came out, netizens began to use their talents!

Many people started to post photos of themselves, and they posted a lot of emoticons of Jay Chou smiling and drinking pomelo tea.

Each of these emoticons is funnier and funnier than the last.

What's even worse is that he would have a cup in each hand, put two straws in his mouth and drink together, then he would squint his little eyes and smile.

The comments below are all:

"It's impossible to write songs. You can only drink two cups of milk tea at one go."

"Drink half a glass before going on stage."

"How about we just make a milk tea song!"

"I'm not inspired, let's have two drinks first."

"Global Milk Tea Promotion Ambassador."

"I'm so greedy. I'll buy a drink later. It's all Jay Chou's fault!"

Due to the good traffic on Pomelo Tea, the attention of new products has also increased when they are launched.

Cheng Zhu felt that the effect of this marketing was surprisingly good and the popularity was higher than he expected, so he decided to continue to lead a wave of rhythm and guide the trend on the Internet.

"Crush! You can keep rubbing!"

The next day, he called and contacted Zhu Youwei, the boss of Gushan Culture, and asked him to send several Internet celebrities from the company to cooperate.

What these Internet celebrities do is very simple, that is: take the same pictures of Jay Chou.

Netizens posted a lot of emoticons of Jay Chou drinking pomelo tea, selected the most popular one, and then asked these female internet celebrities to imitate this emoticon and take photos!

When Zhu Youwei heard this, he just thought: "Wonderful!"

This model is a win-win situation for us!

If it can really lead to a small trend, these Internet celebrities can also benefit from it!

What's more, if Cheng Zhu shows some interest, he will give him some money.

But after receiving the call, Zhu Youwei began to become a little suspicious: "The milk tea jokes these days are not caused by him on purpose, right?"

Once he started to think this way, he felt more and more that it was extremely possible!

The boss of the largest online celebrity company in Hangzhou thought he was well versed in marketing, but he didn’t expect that there was another person who opened a milk tea shop who had more tricks up his sleeve than he did!

He suddenly felt a little lucky: "Fortunately, Cheng Zhu doesn't run an Internet celebrity company."

Zhu Youwei felt that Cheng Zhu was very suitable for this line of work!

But he was a little confused: "With his ability, why doesn't he set up an internet celebrity company?"

He has done his best in this business and his profits are considerable.

Little did they know that Cheng Zhu was determined to build his own short video platform and become the father of all internet celebrity companies in the future!

At night, several good-looking Internet celebrities under Gushan Culture posted photos of drinking pomelo tea on the Internet, and attached an emoticon of Milk Tea Lun drinking milk tea, which has become popular in the past two days!

Under this guidance, a large number of followers will really emerge.

Internet celebrity milk tea originally relies on social platforms for fermentation, and needs to maintain popularity on major platforms.

This has caused many people to post photos of this type on their WeChat Moments after buying new Pomelo Tea products, with all kinds of strange captions.

"Let me show you my couple's profile picture."

"Get fat with your idol."

"It's sinful again, it's all Jay Chou's fault!"

"It doesn't matter, just drink!"

"Kun Ling is so angry!"

With the support of multiple popularity, the average cup volume of each Pomelo Tea store has once again exceeded 3,000 cups!

And the popularity this time seems to be even higher than the last time we collaborated with [Momo]!

As for the three series of new products launched this time, the market feedback is also very good.

Some people find it baffling before drinking it, why rice, mochi and other small ingredients can be added to milk tea.

But after drinking it, I was full of praise!

This made Chen Yue so angry that she yelled that this low-down man was really lucky.

"Why can the popularity of this concert last for so many days?" Chen Yue couldn't understand.

"These netizens are really idle!"

"What kind of joke are you doing here for no reason? Everyone started taking photos, and even made photoshopped pictures to make emoticons!"
To be continued...