What Chen Yue is looking for is Jumei Premium!

Today, Jumei Youpin, like Momo, can be said to be at its peak.

Last year, it was listed on the New York Stock Exchange.

It is also the first domestic e-commerce platform to be profitable for seven consecutive quarters before going public!

I have to say that the "I Speak for Myself" series of GG launched by boss Chen Ou in 2012 was indeed an extremely powerful marketing case at the time.

At that time, there was even a trend of imitation on Weibo, which was nicknamed [Chen Oudi] by netizens.

It's now 2015. If Cheng Zhu remembers correctly, Chen Ou also ranked among the "Top Ten Young Rich Lists in Asia" this year, and his ranking seems to be not low.

"How many names are there specifically? I don't have much impression. It was quite a sensation back then."

In addition, it is now March, and Jumei Youpin just announced its financial report in mid-March.

Cheng Zhu watched the news some time ago and thought it was pretty cool.

"The net revenue in 2014 was more than US$600 million." He probably still remembers this number.

A company founded in 10 years has reached this point in 2014. No matter what its final outcome is, at least it has been brilliant.

To be honest, Cheng Zhudu was a little surprised that Yuecha could co-brand with Jumei.

He personally guessed that there should be connections and resources available here.

After all, when he successfully co-branded with Momo, he had to first rely on someone to connect him, and secondly, he had to rely on his marketing plan to impress the other party.

"Of course, it may also be because the collaboration between [Youcha] x [Momo] was so sensational and the effect was so good." He also said that he was awesome.

In addition, Cheng Zhu noticed that many of Yue Cha's joint efforts were similar to his last time.

Previously, the platform [Momo] just launched a gift mall this year, so Cheng Zhu provided a batch of special milk tea.

Jumei Youpin, which mainly sells cosmetics, made an exception this time and created an online milk tea purchase interface.

"This Chen Yue is more generous than me. I only provide 99 cups in a city, but she directly provides 200 cups."

"But that's right, our store is too busy, but her store can be."

"We can't rely on this thing to boost sales, but she can!" Cheng Zhu thought to himself.

What makes Cheng Zhu most interesting is: "The proprietress of Yue Tea must be very satisfied with her image, right?"

"Look, look what I see!"

He saw it——[I speak for Yuecha]!

Then, it was accompanied by a photo of Chen Yue himself, with the words: Founder of Yue Tea.

In other words, the proprietress of Yue Tea took the initiative to play [Chen Ou Ti].

After Cheng Zhu looked at the photos, he still gave a certain degree of approval to the refined photos.

"I think this Yue Cha boss lady is quite pretty!"

There is definitely a gap between her and beauties of Shen Qingning and Lin Lu's level.

Although I don’t know what she looks like, just looking at the photos, I would be considered a class beauty in college.

In terms of appearance, he is quite capable.

And Cheng Zhu can probably guess the future marketing direction by looking at her photos.

"My hair was cut short and neatly."

"The overall outfit and makeup look relatively smart."

"I guess she's going to follow the character line of [urban strong woman] + [white, rich and beautiful]."

"In recent years, platforms such as Weibo are still very fond of this!"

"In a few years, I might do this again!"

The Internet is a magical place. If some women choose to use a "low-key" way to show off their wealth, they can quickly become Internet celebrities and become famous very quickly.

The method is nothing more than to look gentler, be more approachable, speak softly, and then take the route of "sharing daily life".

It would be better to be married and be able to show affection. It would be better to have a pet.

It's like appearing in the image of [sister].

Many people will be very excited to watch this kind of videos, looking at the houses they live in, the food they eat, the gifts prepared by their girlfriends, and their daily lives with their husbands, children, and pets.

The comments below may also be:

"Thank you sister for letting me see the world."

"The puppy's toy area is bigger than my house."

"I'm so envious of this peaceful life."

"My temperament is too good, and my clothes are also good."

Rich people can show off their wealth online and then monetize their traffic, making themselves richer. Do you think it's bad or not?

Cheng Zhu also doesn't know whether Chen Yue's current operation can have good results and whether he can gather a wave of traffic for the brand by himself.

All he knew was: "Wang Lin must be having a hard time over there."

On the day of the Pulin Capital meeting, the young old man Wang Lin expressed more than once that he hoped Cheng Zhu could use his personal image to build momentum for the brand.

This little old man is as popular as him. All day long he thinks about his "brother" posting more photos online, preferably in a nine-square grid, so that he becomes a fan.

Nowadays, Yue Tea is one step ahead. The proprietress took the lead in posting photos on the Internet for marketing purposes.

"Wang Lin may have some ideas." Cheng Zhu guessed in his mind.

As one of the partners of Prinx Capital, the other party actually needs to be given a certain amount of attention.

But Cheng Zhu is a person who insists on his own opinions. He knows very well that his photos may have been circulated on a small scale on the Internet, but it is definitely not yet time for large-scale marketing.

These days, who can withstand a deep grilling?

As he becomes more and more successful, it is only a matter of time before his photos explode all over the Internet.

So, it’s better to do it yourself.

He had already thought about the specific time.

And he will conduct marketing in a more natural way, rather than being as deliberate as Yue Tea.

When Cheng Zhu looked at Chen Yue's photo now, he felt that she had an indescribable elite aura about her.

She feels a bit like the woman from Tiancheng Capital who was deliberately late for a minute when discussing financing.

He had almost forgotten the woman's name.

"From the current point of view, her collaboration is not going to be a huge upset."

"Furthermore, Jumei Youpin is a vertical e-commerce company that specializes in cosmetics. Most of its users are women, and their spending power is pretty good."

"The user portrait here will have a huge overlap with the high-end Internet celebrity milk tea."

Cheng Zhu felt that overall, her choice of partners for this collaboration was good.

It just doesn't have enough gimmicks.

But she can make up for it by her image of "a little pretty in Cheng Zhu's eyes, but a great beauty in the eyes of ordinary people".

Sure enough, half an hour later, Cheng Zhu received a WeChat message from Shen Minglang.

"Damn it, cousin! That Yue Tea boss lady took a photo!" Shen Minglang also sent the photo over.

"I don't know what she looks like in real life, but she looks pretty pretty in the photos and has a good figure."

Cheng Zhu typed: "What? Are you planning to surrender to the enemy?"

Shen Minglang: "Hahahahahaha!"

I have to say that Shen Minglang is really cheerful.

For example, in their group chat of five people, if you type "hahaha" in the chat history, Shen Minglang will pop up the most, followed by Yuanqi Xiaolu.

No, this sunny and cheerful boy even started joking: "Okay, okay, then I will work hard to deal with our Yucha's rival proprietress directly and take down this opponent!"

Cheng Zhu: "6! You have opened up a new way of thinking for me in business war."

He suddenly realized that if he went directly to her base camp, attacked her hometown in a straight line, and went to the deep city to fight her with bayonets, he would still lose.

What's better than stealing someone's home?

Getting back to the topic, Shen Minglang asked sincerely: "Cousin, will their collaboration be popular this time?"

"It should have some effect." Cheng Zhu replied.

He quickly changed the topic: "But she has learned too much from us. We can let the marketing department set up some accounts to set the pace and accuse her of imitating and plagiarizing. In this way, her co-branding will be a success for us." You can also feel the heat."

"Okay!" Shen Minglang's eyes lit up.

Then, he continued to ask: "Cousin, will the lemon tea series she launched have an impact on our subsequent new products?"

"No, lemon tea is nothing new." Cheng Zhu said.
To be continued...