Chapter 413 Lao Deng, watch the news again!

The joint branding between Youcha and Momo will last for half a month.

.......

On the first day, this joint message ranked eighth on Weibo’s hot search list.

This was because the timing was a bit unlucky. A celebrity cheated on her that day, and one person dominated several hot searches.

The next day, a large number of media began to report around Che Lizi.

This was something Cheng Zhu expected.

There is no way around it. Over the past few years, soaring prices have been a topic of constant concern to everyone, and it has also been a hot topic on the Internet.

The price of fruits has actually been rising.

How could there have been so many exorbitantly priced fruits before?

And things like Cheerilee, let alone that.

After Yucha launched the overbearing cherry, all its peers were so envious that they wanted to cry.

There is really too much hot discussion about it on the Internet.

What started out as "are you really using cherries?" later turned into "how many cherries are in a cup?"

Colleague: No, can it be such a topical topic no matter how many materials are used?

In fact, when launching new products this time, Cheng Zhu had two choices.

He is slightly torn between passion fruit and cherries.

In the end, after careful consideration, he chose to launch Cheerilee first.

On the one hand, it is to continue to strengthen the brand positioning of high-end internet celebrity milk tea, and on the other hand, it is to continue to gain traffic support!

In 2015, passion fruit was still a relatively unpopular fruit and was not as popular among female friends as it was later.

Therefore, Cheng Zhudao was not in a hurry and was not afraid that his peers would ruin the passion fruit, so he took the lead in launching the passion fruit series.

In addition, a large number of media and marketing accounts began to focus on reporting on Pomelo Tea’s Century Store in Shenzhen.

On the one hand, it’s because this store is located in the same shopping mall as Yue Tea.

On the other hand, it was naturally because the weather in Shenzhen on the opening day was extremely bad.

The entry points and angles of the content of these articles are also different.

"What kind of magic does a cup of milk tea have that makes so many people come and queue up to buy it despite the pouring rain?"

This type is used to guide the topic and make everyone quarrel underneath.

"We interviewed a young male college student in the team. He is here to help the girl he likes line up to buy milk tea. Later, he will ride a battery car back to school and deliver the milk tea downstairs to the girl's dormitory."

This describes licking a dog.

But if you recall, when the dog-licking economy was prevalent a few years ago, what was the scene like when this kind of content appeared on online platforms?

The replies below will not be full of abuse. On the contrary, there will be many people saying that it is so sweet, touching and thoughtful.

As for some men, they won't think this guy is a licker, and they might even try to imitate him.

——"Model for Our Generation"!

In the past few years, there has actually been quite a bit of infighting among male compatriots.

Comrades, the enemy is within!

Of course, regardless of men or women, it is not a shameful thing to be sincere. What is sad is that sincerity is always abused.

Cheng Zhu looked specifically at the comments under the marketing account.

Sure enough, he saw many girls starting to flirt with their boyfriends, or boys who were in an ambiguous period.

Boys’ basic reply format is: “I’ll buy it for you!”

Not to mention, the name Domineering Cheerilee is also very good.

In recent years, domineering CEOs have become popular.

Without further ado – buy it!

"If it's really a sweet two-way love, it actually doesn't matter." Cheng Zhu thought to himself.

"I'm afraid that's not the case."

"However, for many little boys, their time is indeed not valuable, so just wait in line."

"In this process, he himself did not gain anything at all."

"He gained a sense of self-impression!"

On the third day, the weather in all five cities was pretty good, with only Beijing being cloudy.

Cheng Zhu was in a good mood.

"Including the first store in Hangzhou, there are now a total of 19 stores."

"Let's look forward to today's total turnover!"

Some data, Cheng Zhu will make public later.

These data are his answer to Principle Capital, and they are also a bomb thrown into the capital market!

The internet celebrity milk tea industry was later called the “cash cow”, and it’s not without reason.

Cheng Zhu actually had a prediction in his mind, but he didn't know whether it would exceed the target or fall short of his expectations.

By ten o'clock in the evening, the stores were basically closed.

He started summarizing all the data at eleven o'clock.

"The amount of cups produced is higher than I expected!" Cheng Zhu was extremely satisfied with this.

He estimated that the average cup volume per store was 2,600-2,800 cups, but he actually produced 3,053 cups!

After he took a closer look at the data, he finally understood.

"It should be because of the new products."

Many milk tea shops like to take the "big hit" route because this can greatly improve production efficiency.

"The efficiency of the clerk who keeps making the same milk tea will definitely be different from making all kinds of messy products. The former will be more efficient in dispensing cups."

Every store of Pomelo Tea is now in a state of shortage of supply. As the cup dispensing efficiency has improved, the cup dispensing volume will naturally increase.

"Unfortunately, Domineering Cherry is not a popular product in my mind."

"It's not on the same level as Chi Chi Berry."

"Although the sales are not bad every year, they are definitely not top-notch in the store."

"But it doesn't matter, just pull up the data in the next few days, not to mention the unit price of Overbearing Cherry is higher than that of Chi Chi Berry."

Cheng Zhu looked at the average unit price per cup in 19 stores and found it was a terrifying 33.9.

Most of the pomelo tea products are currently priced at 30-32 yuan.

The only product that costs more than 35 yuan is Baodao Cherry, which sells for 36 yuan a cup.

The unit price of a cup is driven up by it!

"It's so scary, it's so scary." Cheng Zhu smiled like an old rich man.

The reason is simple, because the total sales of Pomelo Tea stores across the country reached an astonishing 1,966,437.3 yuan today!

Nearly 2 million yuan, but only relying on 19 stores, which is an incredible astronomical figure for the traditional milk tea industry!

The next day, the news was released, and Cheng Zhu accepted an interview with a mainstream media that he had already contacted.

Once the news was released, it caused quite a shock in both the capital market and the milk tea industry, shocking everyone.

Zhou Jianxiong, the owner of Bucha, began to fall into a trance.

Brother Xiong thinks about those days, at what stage did his own bubble tea achieve daily sales of more than 2 million?

It was when I copied Brown Sugar Milk Tea last year, you bastard!

Although there are more than 100 bubble tea stores nationwide, the unit price of milk tea is about 10 yuan.

In other words, each store must produce more than a thousand cups in a single day to reach this level.

But the problem is: How can we have such a good business?

If every store's business was this good, all the franchisees would be damn rich!

Only last year, when it took the lead in copying Yucha’s roasted brown sugar pops, it reached such a level.

The peak single-day total turnover of all stores across the country was as high as 2.17 million!

How long has it been since this freshman brand was established?

Is this almost as good as my peak data?
To be continued...