Chapter 345 I am the leader (thanks to "kk9" for the Silver Alliance!)

In Starlight City, Brother Xiong from Wanwan and President Guo from Hangzhou were a little confused.

Today, Zhou Guodong is full of ambitions.

[Bubble Tea] has launched a new product called Brown Sugar Pearl Cream, and he thinks that with the popularity of [Pomelo Tea], it will definitely be a big hit.

There is no way, your [Pomelo Tea] only has one store, but we have five Bubble Tea stores in Hangzhou.

?????

What's more, we only sell it for 13 yuan a cup. For many customers, this price is obviously more friendly.

In terms of taste, there is actually only a slight difference between our brown sugar milk and pomelo tea's brown sugar wave.

Yes, just a little bit, even when the King of Heaven comes, I will only have a little bit!

We only sell it for 13 yuan a cup, so don’t make so many demands, okay?

Zhou Jianxiong and Zhou Guodong both know very well that the difference in taste mainly comes from the raw materials.

Take milk as an example. The milk used in the brown sugar milk tea of ​​bubble tea is the same brand of cheap milk as the milk used in several other milk teas in the store.

This brand and bubble tea have been cooperating for many years, and their interests are very tightly tied.

You said that you have always used my milk, and then you launched a new model and suddenly used other people's milk. That is an extremely dangerous signal for this factory.

You said you only use other people’s milk for this product, do you think I would believe it?

Okay, you! You have to get me over the edge, right? You have to slowly kick me out, right?

I have been using my breast milk for so many years, but now I am tired of using it. I have turned my back on other people’s breast milk, and have fallen in love with other people’s breast milk, right?

Other people's milk is more fragrant, right? It's more greasy, right?

It would be strange if this did not create internal conflicts.

In addition, Zhou Jianxiong also needs to consider profits, and costs must be controlled.

There is no way, Mocha adopts the franchise model.

Although the franchisees do not have much power, if you ask them to promote this product to seize the market, and then this product does not make much money, will the people below be willing?

It's very complicated here.

To be able to copy it so efficiently and launch it uniformly across the country, Mocha has already put in a lot of effort.

In the eyes of the president, pomelo tea is now the troika: poplar nectar, zhizhi raspberry, and brown sugar wave!

I dare not say that our bubble tea will be able to beat you after adding brown sugar to milk.

After all, one is a high-end route and the other is an affordable route. In essence, the customer groups do not completely overlap.

But wouldn't it be easy to break your horse's leg?

No, it will be easy to break both of you!

Your horse, Brown Sugar Bobo, will jump on two legs for me from now on!

Haha, hahahaha!

However, when I actually arrived at Starlight City, the scene in front of me was quite confusing.

A large number of customers held a glass of fleshy grapes in their hands, either drinking heavily or taking pictures.

No, is it so easy for you to launch new products? Do customers just buy new products spontaneously?

Pomelo Tea: Otherwise?

This is what Internet celebrity stores are like. Many people come here to catch up on a trend, and today they happen to see a new product being put on the shelves for the first time. So, the most trendy thing nowadays is of course succulent grapes!

Many people in Hangzhou have been attracted by milk teas such as Zhizhiberryberry in their circle of friends recently.

It is conceivable that today, the screen will be flooded with succulent grapes!

Brother Xiong and President Guo just stood in the crowd, observing everyone's feedback on the fleshy grapes.

Unexpectedly, the feedback I overheard was surprisingly good!

No way, in Cheng Zhu's previous life, Succulent Grape was also the best-selling fruit tea in the milk tea industry for several years in a row.

When others launch new products, everyone is trembling with fear, fearing that the market will not accept the new product and the feedback will be poor.

Cheng Zhu didn't have such troubles.

This made Zhou Jianxiong's face become more solemn.

Zhou Guodong was also full of surprise.

"Brother Xiong, a new product has just been launched. It is normal for everyone to come and buy it. We have to wait and see whether this new product can reach the level of Zhizhiberry." The president of the country began to analyze calmly.

Zhou Jianxiong saw it more clearly.

"This fleshy grape is more troublesome than a berry," he said.

"How do you say that?" The president was slightly confused.

"Don't forget, Pomelo Tea's Zhizhi Berry is a seasonal product. Once the strawberry season is over, this product will be taken off the shelves, but this fleshy grape is no longer a seasonal product. Do you understand?" Xiong This is what I'm most worried about.

The current troika of pomelo tea will die once the strawberry season is over.

But succulent grapes are different. They can be sold in winter, but they can sell better in summer!

"I even suspect that he just wants to use it to fill the vacancy after Zhizhiberryberry. He probably has already made arrangements in his mind." Zhou Jianxiong felt more and more that this young man should not be underestimated.

"Publish a season-limited version first, so it will be more gimmicky."

"In addition, strawberry is a very special fruit. It is the most special fruit in winter, similar to watermelon in summer."

"When the situation of seasonal restrictions stabilizes, and the high-end fresh fruit milk tea market is opened up with the more attractive strawberry, then we can quickly launch this long-term model."

"It's amazing. This young man has great ideas." Zhou Jianxiong praised Cheng Zhu full of praise, but the sense of crisis in his heart became more and more serious.

After thinking about this, he raised his head and looked at the screen on the Youcha store.

President Guo followed his gaze, and both of them were stunned.

On the store screen, there are actually only five pictures rotating at all times.

The first picture is the domineering words: Create a new force in Chinese beverages.

Immediately afterwards, there are promotional pictures of the flagship product.

What’s interesting is that these pictures were updated a few days ago.

On each picture, there are a few more words.

For example, on the picture of Yangzhi Manlu, there are four more words: Second Innovation.

For products such as Zhizhi Berryberry and Brown Sugar Bobo, there are two bright red fonts on the picture, which are presented in the style of a stamp, saying: First of all!

The most interesting thing is that the word "first" in the roasted brown sugar Bobo Milk Tea is larger and more eye-catching than in any other picture!

The plagiarist Zhou Jianxiong stood here like this, looking up at these two words, feeling extremely dazzling.

President Guo: Damn it, when did you add it? It wasn’t even there the last time I came here!

On the other side, Cheng Zhu's electric donkey stopped at the parking area near Starlight City.

The boss of Mocha always came in a high-end business car, and the boss of Yucha came by himself on a sexy pink electric car.

After Cheng Zhu took out the key, he carefully locked the battery car.

"When I get tired of it, I plan to give it to Mr. Xiao Jiang as a birthday present this year, but don't let anyone fucking steal it." Cheng Zhu thought to himself.

He took off the plastic bag that had just been hung on the handlebar. It contained bubble tea and brown sugar milk.

When he first bought it, he took one sip and stopped drinking.

"The taste is not at the same level as mine."

However, this does not mean that the problem is not serious.

"After all, Bubble Tea has stores all over the country, more than a hundred of them."

"But pomelo tea is only available in Hangzhou for the time being."

"In other words, many people can buy brown sugar milk, but they can't buy pomelo tea's brown sugar pop."

"Mocha's plagiarism efficiency was high enough, so he immediately began to seize the nationwide brown sugar market."

Many large companies are like this. Relying on their own big business, when you are just starting to gain momentum, I will directly copy you, and then use my power to suppress others, so that you, the genuine product, will not be able to continue.

What about your first brown sugar milk tea?

How long will it take for a small emerging brand to sell well nationwide?

Xiaoyoucha, you still have a long way to go!

"But if nothing unexpected happens, other brands will quickly follow suit. More and more brands will start selling brown sugar milk tea, and then a melee will begin. Maybe in the first two months of 2015, they will beat the dog's head." Come out." Cheng Zhu thought to himself.

As for the routines, they probably have the same three tricks, such as organizing activities and engaging in price wars.

Cheng Zhu didn't care about these.
To be continued...