This is also one of the reasons why many high-end consumers will develop very fast in the next few years.

"The capital market is also slowly focusing its attention on young people."

"You will find that many high-consumption products in the past, not only their GG, but also the promotion model on the Internet, did not take the route of pleasing young people."

"But the further you get to the back, the more you lick the young man."

"Even Moutai started to pay more and more attention to the young market in a few years. This situation did not exist in the past few years."

So in the past few years, Cheng Zhu has actually been able to do a lot in industry.

Cheng Zhu walked all the way from the east gate to the west gate of Starlight City.

He bought a dark gray coat and a black turtleneck sweater.

Standing at the west gate of Starlight City, he looked at the shop next to the door.

"It feels like the area here is larger." Cheng Zhu thought to himself.

His [Pomelo Tea] is located in the east gate, with an area of ​​just over 100 square meters.

This place is estimated to be in the 40s or 50s, with an area of ​​nearly 200 square meters.

However, judging from the flow of people, the flow of people at the east gate is higher. Outside the gate is a six-lane road, while the west gate is a two-lane small road.

"The business of this digital product store is not very good." Cheng Zhu thought to himself.

"It probably has something to do with Xiaomi across the street and Apple in the mall."

"It's been almost 15 years now, and Rebus's Xiaomi has started to become awesome."

“During Taobao and Tmall’s Double 11 this year, 1.89 million units were sold in one go, which is amazing!”

"If I remember correctly, next year's [Rice Noodle Festival] seems to have reached a new high, with more than 2 million units sold?"

Cheng Zhu wanted to have a good chat with Manager Wu, the person in charge of investment promotion. If the digital product store in Ximen Gate couldn't survive, he wanted to take it down.

He didn't want to make digital products, but he still had a good project in mind, which also required opening a store in a shopping mall.

"Nothing else, I just like the shops on the first floor of high-end shopping malls." Cheng Zhu thought to himself.

"On the other hand, Rebus has lowered the price of mobile phones, and I have lowered the price of QQ underwear. Even so, we can be considered as people on the same path."

"A perfect match, a perfect match!"

With nothing to do, Cheng Zhu first put the clothes he bought in the car, and then returned to [Pomelo Tea].

When he walked to Starbucks, he happened to see Leizi. Well, no, he called Richard during work, and he happened to see Richard placing a small promotional board at the entrance of the store.

There are Starbucks limited Christmas drinks on it.

Richard looked at the pictures on the promotional board and really couldn't understand what the hell these people buying [Pomelo Tea] were thinking in their heads!

"Christmas is coming! Christmas!"

"Following our usual practice at Starbucks, we have replaced the ordinary regular cups with red cups that match the Christmas atmosphere!"

"Red cup! Red cup!"

"With such a big change, you really don't want to buy a drink, and then take a beautiful photo and post it on WeChat Moments or Weibo?"

In fact, this was really the case in previous years.

Once the Christmas limited drinks are released, coupled with the red Christmas cups, it will indeed attract more customers, who will pat them after buying coffee.

But I don’t know why, but everyone just thinks [Pomelo Tea] is more fragrant.

Richard couldn't figure it out despite racking his brain.

Cheng Zhuze really understands it!

"There are many reasons for this."

"For example, [Pomelo Tea], an emerging Internet celebrity milk tea, is fresher and more fashionable."

"For example, Chinese people themselves prefer to drink milk tea rather than coffee, and the taste also has a larger audience."

"For example, you always go out the same way every year. What's so strange about changing the cup to red?"

"Also, before Luckin Coffee came out to disrupt the situation, the product prices in the coffee market were inherently expensive, and the prices in various coffee shops were not very cheap."

"But milk tea is different. Others charge about ten yuan a cup."

"Then for some people, the sense of superiority that [Pomelo Tea] can bring to them will be stronger, and it will be more worthy of showing off!"

After Richard put the promotional drawing board away, he silently paid attention to it.

As a result, I found that many passers-by just glanced at it casually, and then went to queue up at [Pomelo Tea].

This old-fashioned model can no longer keep up with the times.

Cheng Zhu has already started recruiting people. He wants to recruit another team to be responsible for operating [Youcha]’s Weibo and official accounts.

This model was used relatively early in the previous life by [Hitea]. Take the public account as an example. When [Hitea] was very popular, the reading volume of any article on the public account was more than 100,000. The data is still quite good.

Playing is also beneficial to fan loyalty.

After returning to the store, Cheng Zhu saw Wang Zhenggang and Gangzi, the owners of Plus-Minus Milk Tea, through the glass.

What day is it? Leizi and Gangzi are all here and there.

Next to Gangzi stood a middle-aged man with a rich aura of richness. He had a big beer belly, and an LV belt was tied around his beer belly, which was particularly obvious.

This person's name is Zhou Guodong, and he is the person Wang Zhenggang admires most in his milk tea circle.

Because he is just a small low-level franchisee, but Zhou Guodong is a serious [super franchisee].

He has nearly twenty milk tea shops in Hangzhou alone, as well as in surrounding cities of Hangzhou.

Once such a super franchisee joins a certain milk tea brand, the brand owner will pay great attention to such a person.

In fact, Zhou Guodong is indeed a well-known figure in the milk tea industry in Hangzhou.

People in the circle like to call him President.

When coco milk tea became popular, he made coco. When milk tea became popular, he also made a little bit.

He got all the money that should be made.

The vision, resources, business acumen, and insider information of this kind of super franchisee are not comparable to those of a low-level franchisee like Wang Zhenggang.

When people like Wang Zhenggang are being cut off by brand owners, super franchisees like Zhou Guodong have already gone to work on other emerging brands to make another amount of money.

They have the strength and courage to cut their teeth, and they are also qualified to negotiate conditions with emerging brands. If people want to join, there is no such thing as failing to pass the review qualifications.

For someone like Wang Zhenggang, even if he wants to start a new business, the brand may not necessarily allow you to pass the qualification review.

Ordinary people, sometimes they can only worry about their own little piece of land.

The reason why the two of them are familiar with each other is because they are fellow villagers and neither of them are natives of Hangzhou.

Zhou Guodong looked at this [Pomelo Tea] and to be honest, he was extremely shocked.

"Are you sure this store doesn't offer franchises?" he asked.

Gangzi immediately replied: "I'm sure, he told me personally that [Pomelo Tea] is not open to franchise."

"What a pity." Zhou Guodong said.

Wang Zhenggang thought that Zhou Guodong wanted to join [Youcha], so he said: "Does the president of the country also want to join? I also feel that it is a pity. If he can open up the franchise, I will open a store even if he sells everything."

Gangzi has been completely impressed by this young man Cheng Zhu. Now he has a tendency to become a fan?

The black people were so arrogant before, but now they are so supportive!

[Pomelo Tea], the god of Hangzhou milk tea industry!

The sales of a single store, killing all over the city, no opponents, reaching the top!

"I mean it's a pity that this brand is such a shame." Zhou Guodong looked at the big word "Pomelo Tea" on the storefront.

"Huh?" What does it mean that Gangzi is a little bit tasteless?

The president of the country pointed out the situation and said bluntly: "His brand has no future."

(ps: Please give me a monthly ticket~)
Chapter completed!