Cheng Zhu knew very well that it would take 15 years for export sales to explode.

After he opened [Insist on Visiting] on Taobao, he did a lot of tricks, so he attracted traffic quickly.

But in terms of export, he has no such plan. He relies on his size and price advantages, and of course, new models that will be launched every once in a while.

In the face of the absolute price advantage, all the bells and whistles seem vulnerable and unnecessary.

"Just ferment slowly." Cheng Zhu thought to himself.

.......

"From the king of QQ underwear on Taobao to the king of QQ underwear in the world, this is a big step."

After Cheng Zhu and Wang An'an chatted for a few more words, Wang An'an nodded in understanding.

He looked at his friend, and finally asked him one more thing: "By the way, give me another piece of data, which is the export sales data of different countries."

"Okay." Wang Ping'an nodded and said he would get it done later.

After finishing the work, Cheng Zhu was not in a hurry to let him go, but asked him: "We haven't made any big moves in domestic e-commerce for a long time. Which direction do you think is better to go next?" "

"Huh?" This really stunned him.

He has been learning from Cheng Zhu’s ass, reviewing and absorbing Zhu’s previous series of moves.

It's true that it's growing very fast, but it actually doesn't have much foresight.

Cheng Zhu looked at him and continued: "Let's not talk about what to do next. Let me ask you first, what do you think is the most basic way for a rookie to do QQ e-commerce now?"

Wang Ping'an quickly replied: "Copy other people's models, then make some changes, and then engage in a price war to sell them outside at a cheaper price."

"Then what would you do if you go further up the ladder and be a little more expert?"

Wang Ping'an fell into memories and thought of the time when he and Brother Zhu first ran the "Buyer Show".

"Let's just brush it off." He replied instantly again.

He learned the word "borderline" from Cheng Zhu's mouth.

I think back then, during the summer after graduating from high school, he was still a big boy who didn't understand anything.

Then, he was taken by his brother Zhu to run the store’s [Buyer Show].

I look at pictures crazily every day, and I also think of ways to make some pictures myself, and then provide them to buyers.

Thinking about it now, it still feels a bit exciting, even exciting?

Looking at all the QQ underwear stores on Taobao, the pictures of the buyer’s show area in [Keep Visiting] are definitely the most astringent, but they are also definitely the most exquisite!

In other people's stores, the most popular ones are real pictures from real customers.

Under the operation of Brother Zhu and him, the buyer show of "Insistence Visit" has a large number of female netizens who are pornographic. It is a gathering place for those female bodhisattvas on the Internet!

This alone makes this store stand out from the crowd.

By the way, this is the traffic password for stores in this category!

Cheng Zhu looked at him, nodded slightly, and said seriously and firmly: "But I can tell you that the control in this area will become more and more strict in the future."

"Even on a certain day, on the e-commerce platform, our QQ underwear store will not be able to see the buyer's show, and you will not be able to see these pictures in the comment area."

"Ah?" Wang An'an didn't think about it in this aspect.

He just felt that for an internet celebrity store like ours, this wouldn’t mean cutting off an arm!

"Is there anything unexpected about this? If you think about it carefully, don't you think this is inevitable?" Cheng Zhu spread his hands.

The QQ track has been easy to do in recent years. On the one hand, people in this generation are more shy and will give priority to online shopping. On the other hand, the control is really not that strict.

Wang An'an lowered his head and thought for a while, and finally said: "It seems that it is possible."

He recalled the review section of his store. Good guy, those long reviews were comparable to novels, not to mention those pictures of buyers showing off.

The comment area of ​​[Keep Visiting] is really not much different from the kind of website where you have to click "Keep Visiting" to continue browsing.

And when you look at the website, you will think it is fake.

But, brothers, listen to me, if you come to our comment area, will the sense of reality suddenly become stronger?

Because these are all sent by the customers themselves!

They are both memoirs and commemorative books!

So, if one day the platform really starts to strictly control this aspect, our store will definitely be the first to be hit.

When Wang An'an thought about this, he started to feel a little nervous.

"Then let me ask you again, what should an expert who is one level above this kind of marginal expert do?" Cheng Zhu asked.

"Create a unique model and lead the market trend?" Wang An'an was a little unsure.

"Then what kind of unique model do you think it is?" Cheng Zhu asked.

"Well"

"Actually, in the final analysis, it's about selling emotions." He gave an answer.

Cheng Zhu sat on his seat, crossed his legs, and continued: "Actually, if you think about it carefully, behind many profit-making industries, what is sold is not products at all, but - fun!"

"Our QQ underwear industry is also like this."

"You said that I was working on [Combining Humans and Comics], and I hired an artist to come up with a unique style of painting, which is visually refreshing."

"It is also refreshing to design some trendy products so that customers who often buy QQ underwear can experience unique happiness and experience that they have never experienced before."

"Even building an Internet celebrity store and leading the trend, what are you actually doing?"

"It's like building [Insistence to Visit] into a trendy brand store in the QQ world!"

"Customers feel that they are trendy, they feel that they have more aesthetics, and they feel that the things they buy are more stylish and high-end. This is also a pleasure!"

"We not only sell products, we also sell emotions!"

"This is one of the reasons why we don't need to be like them, engaging in crazy involution and fighting price wars to the death."

"We are product merchants and emotional merchants."

Wang Ping'an was frantically digesting and absorbing Cheng Zhu's words, and kept nodding.

Cheng Zhu tapped the table with his fingertips, bringing the topic back to the original question.

"So, what should we do next?"

"From a rookie who can only introduce products, to a master who knows how to exploit desires, to an expert in selling emotions, now it's time to become a master."

"What should Master do?" Cheng Zhu looked at him.

Wang An'an fell into deep thought.

Cheng Zhu saw him thinking and fell into memories himself.

In his impression, many people in his previous life said that QQ underwear was easy to make, that the market was expanding, and that the number of people using QQ products around the world was increasing. These data were indeed true.

Not talking about the world, just talking about domestic customers, the number of domestic customers using QQ products is skyrocketing every year!

Even after 2018, during those special few years when everyone was locked at home, the market for QQ products was still expanding, and the number of users was still skyrocketing!

Underwear is selling better and better, and toys are also selling better and better.

People with partners should learn to create freshness in special times. QQ clothes, buy them!

People who don’t have a partner must learn to rely on themselves. Buy small toys!

The market prospects of this industry are so explosive and promising.

But in fact, it has long since reached a point where only those with real skills can make money.

If you still do the same three things as before, then, I'm sorry, you have been eliminated by the times.

You don’t really think that a certain industry has a future and that as long as an individual starts a business, he can make money, right?

Yes, standing on the wind, even a pig can indeed fly.

But the question is, what if there are a hundred pigs standing on this vent, or a thousand pigs?

Ever since, some people started to create Xiaohongshu, Douyin, or [private domain].

But there are only a few that can really do it well.

Cheng Zhu looked up at Wang Anping again and found that he still had no idea.

So, he asked: "Safety, among the current consumer groups in our store, are there more males or females?"

"Generally speaking, there are definitely more men." Wang Ping'an is well aware of store data.

Although some female bodhisattvas on social platforms act like wholesalers in order to sell their own original flavors, they buy dozens or even hundreds of pieces in stores.

Then, there are also some women who take the initiative to buy it and then use it with their male partners.

However, in terms of the ratio of men to women, the proportion of men is still higher.

"So, judging from the data released by the e-commerce platform, is it easier to make money from men or women?" Cheng Zhu asked.

"Brother Zhu, aren't you just joking? She must be a woman!"
To be continued...