Chapter 292 Another one is crazy(1/2)
This weird Weibo article was completely out of the circle amidst the quarrels between people from all walks of life.
Since this is a local marketing account in Hangzhou, this Weibo will also appear on the [Tongcheng] channel.
Because its popularity is so high, smart push will give it more traffic, and the probability of randomly finding it in [the same city] will be greater.
Moreover, there are also local city rankings on the Weibo hot search list.
?????
After only two hours of fermentation, this Weibo post ranked third on the hot search list in Hangzhou.
Even looking at this momentum, there is still the possibility of reaching the top.
Later, the team of this marketing account was confused.
"Damn it, this is a GG, friends, this is the Hiroko we picked up!"
Under normal circumstances, the popularity of this kind of GG blog is much lower than other content, unless it is the kind of blogger who writes GG very well.
They never expected that we were just trying to make money, and we just wrote whatever the sponsor’s father told us to do. As a result, the popularity actually exploded!
Evil, so evil!
It’s been destroyed. Our Weibo has been destroyed by people from all walks of life!
They couldn't even count how many armies there were down there.
Some of them fight each other, and some of them just have a big melee.
Moreover, Starbucks does have a group of die-hard fans in the country.
In fact, many big brands have their own fans, such as mobile phone fans, computer fans, and car fans. These are all common.
As a high-priced coffee, many fans of Starbucks always have a sense of superiority.
This Weibo post praising Starbucks really made them feel a sense of belonging!
"It's spot on! It's written so well!"
Damn it, you described a lot of my psychological activities!
When I read this article, I felt that every pore was opened and every cell felt refreshed!
Some Starbucks fans in Hangzhou even want to go to Starlight City tomorrow to see what kind of milk tea shop is so arrogant that they dare to open opposite Starbucks and sell it at similar prices.
In fact, the brand influence of Starbucks has always been high. Otherwise, there would not have been an incident where the price of "Cat Claw Cups" was inflated to four-digit prices on the secondary market after the supply exceeded demand.
Today's [Pomelo Tea] is just a little ant in front of this internationally renowned behemoth.
But Cheng Zhu's idea is very simple.
"You have to remember that your identity when you go out is yours."
Just like those who work in sales, is the job title printed on his business card true?
Even our Uncle Liu Huang, Liu Bei, only knew at the beginning that "I am white", until his eldest brother Gongsun Zan gave him a look, saying that he was "the queen of Zhongshan Jing, the great-great-grandson of Emperor Xiaojing", he has always been like this to the outside world.
shouted.
As for our [Pomelo Tea], we are naturally the lifelong enemy of Starbucks!
This stupid man has already thought about it. The second store of [Youcha] will also be opened opposite Starbucks!
When choosing a location in the future, choose the store next to Starbucks!
What? Are you saying that Starbucks doesn’t even know our lifelong enemy?
So what?
"They will get to know each other sooner or later." Cheng Zhu said calmly in his heart.
Three days flew by.
In the past three days, there will be marketing accounts on Weibo every day, praising Starbucks and criticizing [Pomelo Tea] at the same time.
So much so that even the merchants outside the Polytechnic University have paid attention to this matter.
Isn’t the proprietress of the fried chicken shop next door to the claw machine shop always outspoken and thinks she is very straightforward and humorous?
It was she who shared those few Weibo posts in the group.
Of course, the landlady had a very good impression of Cheng Zhu and was firmly on the side of [Pomelo Tea].
After she posted these Weibo posts to the group, she also sent a concerned greeting to the merchant group: "What are these people talking about?"
"If things go like this, how can Boss Xiao Cheng do business?"
"There's a lot of commotion online!"
The owner of the fried chicken restaurant also sent three angry emoticons that come with WeChat.
Cheng Zhu has never been in this merchant group at all. He has already transferred [You Lai Wan] and this group actually has nothing to do with him.
What's more, Xu Shao and Pei Yan were also pulled into the group.
What's interesting is that Cheng Zhu didn't say anything, but the enthusiasts in the group started discussing it themselves.
Some people have already begun to make suggestions for him.
Of course, there are also people who seem to be making suggestions, but are actually making secret sarcasm.
For example, Wang Zhenggang, the owner of Jiajia Milk Tea, clicked on these Weibo posts and gave them a thumbs up.
After liking it, he felt it was not enough, so he still wanted to leave a message below.
When making comments, he would also slander [Pomelo Tea] in a "reasonable" tone.
He also said that he has a friend who is also in the milk tea business, and he is knowledgeable about it, but he is really asking for death by doing this.
After venting hard, Wang Zheng just lit a cigarette, then took a deep breath, and while puffing out the smoke, he uttered: "I feel good!"
He decided to go to Starlight City to see it in person in a few days.
"I guess by then, this store will be out of business." He thought to himself.
Wang Zhenggang also wanted to show off: "When his business gets worse, I will go to the merchant group to take care of him and give him some guidance!"
Old-school milk tea merchants like him have no idea how much impact new models like [Pomelo Tea] will have on the entire milk tea industry and this Milk Tea 2.0 era!
In Starlight City, Cheng Zhu looked at the long queue outside the store with a satisfied smile on his face.
In the past two days, more and more Internet celebrities have come to [Pomelo Tea] to check in.
There are two reasons here.
The first reason is that Zhu Youwei’s Gushan Culture took the lead and brought several popular Internet celebrities to the store to take photos and check in. This made [Pomelo Tea] become famous in the Internet celebrity circle.
Of course, Internet celebrity school beauty Zhang Qiqi also has a little bit of credit.
The most important thing is that the Internet celebrity circle is not small even if it is small, but it is not big even if it is said to be big.
Some Internet celebrities who are familiar with them will also curiously ask them if this is their new GG, and the final answer they get is no.
This makes [Pomelo Tea] covered with a mysterious veil. The boss behind this store seems to be very familiar with Zhu Youwei, the number one in the Internet celebrity circle in Hangzhou, and he wants to go there in person to support it.
Secondly, some people also asked these Internet celebrities: Is milk tea delicious?
The answers I got were all: surprisingly delicious! I will buy it again!
Not to mention internet celebrities, celebrities are also human beings and they also need to eat and drink.
For example, Jay Chou is nicknamed Milk Tea Lun because he loves drinking milk tea so much.
This has made many people in the Internet celebrity circle more interested in [Pomelo Tea].
As for the second reason, it is because after those articles were published online, [Pomelo Tea] has been on the hot search list in Hangzhou for a long time.
Once this popularity and gimmick comes up, why don’t these little internet celebrities try their best to ride on it?
Someone has even tested it specifically.
If you go to Starlight City to buy a cup of Starbucks and post it on Weibo, it won't have much effect.
But if you go to Xingguang City to buy a cup of [Pomelo Tea] and post it on Weibo, there will really be local fans from Hangzhou asking you: "Is this thing delicious?"
Or: "I don't understand why it's so popular. Is it worth the price? Does it really taste good?"
"The picture looks delicious. How long do you have to wait in line?"
The popularity is completely different! Everyone’s attention is also completely different!
It is hard to imagine that a store that has just opened for a few days has already become a trend in the huge city of Hangzhou.
These articles on the Internet also made Zhu Youwei of Gushan Culture pay more and more attention to Cheng Zhu.
He also held a special meeting in the company, and a group of people gathered together to study Cheng Zhu's intention and why it had such good results.
"The boss of [Insistence on Visits] really deserves his reputation." This was the biggest feeling in his heart.
It seems that no matter what industry he is in, Cheng Zhu will never pull his hips when it comes to publicity and marketing!
After careful calculation, he actually didn't spend much on publicity.
But the effect was extremely terrifying!
To be continued...