Chapter 189: Xu Qiaozui, Xu Qiaozui!(1/2)
Chapter 189 Xu Qiaozui, Xu Qiaozui!
?????
On the second floor of the coffee shop, Xu Shao listened to the price quoted by Cheng Zhu without making any move.
The current profit status of this claw machine store is around 300,000 yuan a month.
Due to the special nature of its store, it can actually continue to operate even during the Chinese New Year.
After all, given the nature of this kind of store, students are also one of the mainstream customer groups, so business may not be bad during the winter vacation.
So, if we can maintain this momentum, we will make a profit of more than 3 million yuan in twelve months a year.
It’s now 2014, and the term internet celebrity store has just been coined. Everyone’s understanding of this type of store is still very different from a few years later.
Many people even regard it as an ordinary physical store that became popular through the Internet, thinking that the business can be stable.
This is one of the reasons why in the past two or three years, many shop owners who opened online celebrity stores were able to make a fortune when selling their stores.
Such examples abound in reality.
This is why Cheng Zhu has the confidence to not worry about others taking over the business at a high price.
This is the situation in the past few years!
Internet celebrity stores are valuable and don’t have to worry about selling!
The capital market is optimistic about Internet celebrity stores.
This has even become a breakthrough for physical stores and a new trend.
Xu Shao's family is well off. He has opened an Internet cafe outside the school and has experience in operating a physical store.
But the problem lies here instead.
The favorable family conditions will make many people not take small money seriously, and think that if they want to open up the world, they must take a long-term view and think big.
So, he suddenly thought of opening a branch and going to the [Venture Capital Circle] to raise funds.
Another point is that Xu Shao has Zhang Qiqi next to him.
This Internet celebrity school beauty is very familiar with all the Internet celebrity stores in Hangzhou. She has checked in most of them and occasionally chats with Xu Shao about them.
But most of the stores she picked up and talked about were very successful stores.
Some may have raised tens of millions or even hundreds of millions in financing.
But despite this, Xu Qiaozui still felt that 6 million was too high.
"Why is your psychological price point 6 million?" He didn't counteroffer, but chose to ask this first.
"First of all, for a well-run store, do you think the transfer fee will only be a year's income?" Cheng Zhu still crossed his legs and said with a sullen face.
This is just the negotiation mode he chose.
Xu Shao was testing him, so why wasn't he testing Xu Shao?
"First of all, you are wrong." Xu Shao frowned.
"Oh?" Cheng Zhu became a little interested in Xu Qiaozui's opinion.
"I don't think your store can continue to be popular for several years." Xu Shao looked at him with a meaningful and calm look.
"Well, it seems like you're not very optimistic about it? Then why are you here to talk about buying a store?" Cheng Zhu said.
Xu Shao did not reply directly. After thinking for a while, he spoke: "I think the limitations of your store are also there. I have invested in a failed small video game city, so I know it well. In one year, I think a store like yours will only be popular for one year if it is too exhausted!"
Cheng Zhu felt happy.
You mean one year?
Okay, okay, that's okay.
Thank you for thinking so highly of my store.
"So, you are rushing to open a branch? Or, in other words, you want to build the brand and then raise several rounds of financing?" Cheng Zhu looked at him and said directly.
Xu Shao was drinking coffee calmly, thinking about how to continue the conversation.
But he never expected that Cheng Yi would guess his thoughts right away and tell him in such a direct way so quickly.
"I have this idea, but even if I want to open a branch next, I will have to pay for it myself and continue to invest. It has nothing to do with this store. All it can reflect is its brand value. , and fame on the Internet." Xu Shao said.
"Isn't this enough?" Cheng Zhu put down his coffee cup and leaned back on the chair again.
Xu Shao frowned: "Let me just tell you what I think in my heart."
"I personally think your store will be popular for a year. I mean from the time it opens. In other words, after I take over, it will be around 10 months."
"Then, this is about 3 million."
"And it's only 3 million, but the actual situation will probably be lower."
"I don't think the things you are talking about are worth the remaining three million."
Xu Shao's psychological price range is more than four million, and five million is the limit.
He knew very well that if he spent all this money, he would never be able to earn it back just by relying on the [Youlaiwan] store outside the Polytechnic University.
It's like spending a lot of money to buy one. An opportunity?
An opportunity to make the Internet celebrity claw machine store bigger and stronger and leapfrog the dragon's door!
There is no way, this store is doing really well now, everything is so good.
The foundation is perfect!
This made Xu Shao feel like a peach picker.
If young Cheng Zhu had my knowledge, structure, and ideas, how could he just limit it to this?
"Then you give us a price." Cheng Zhu said, "Let's not go around in circles to test each other."
His words actually have no effect, because the price offered by the other party must be lower first, and then we can negotiate slowly.
But this kind of thing has to be said.
Usually, similar words appear repeatedly, and then everyone changes the price repeatedly.
Everyone is shouting to be more direct, and they are saying that we won’t talk in circles, but it’s really the devil who knows how to do this.
"Four million." Xu Shao said directly.
"It's too low, this price is impossible." Cheng Zhu said.
It's obvious that we can't reach a conclusion today. To be precise, there's no rush.
Of course, it was impossible for Cheng Zhu to hang himself on a tree like Xu Qiaozui.
The two added each other on WeChat, saying that they would give it another thought.
Xu Shao also wanted to see if anyone else would quote a higher price to Cheng Zhu.
After leaving the coffee shop, Cheng Zhu drove to [Insist on Visiting]'s studio.
After arriving at the place, he first assigned tasks to the employees and then sat in front of his computer.
He opened Xu Shao's circle of friends and looked at it, trying to learn more about Zhang Qiqi's pouty lips.
Cheng Zhu could feel that Xu Shao's intention to purchase [You Lai Wan] was actually quite strong.
And it cannot be said that his ideas are completely wrong.
"Whether you open your own branch or find ways to raise financing, it is actually the right way to go."
"It's just that in practice, it's not that easy."
In other words, Cheng Zhu himself felt that the so-called internet celebrity claw machine store was not a very good project.
Why did he sell this store and then start an internet celebrity milk tea shop?
This is because the popularity period of Internet celebrity milk tea shops is much longer than that of doll machine shops.
After all, milk tea is something that everyone drinks on a daily basis. The claw machine shop is an entertainment venue with a different nature.
"The length of this hot period is really important." Cheng Zhu knew this very well.
Once a milk tea shop like this really gets started, it will definitely be popular for two years.
But the claw machine store is different. It can only be popular for a few months.
Look, if I really open a branch now, for example, if I go to the city of Shanghai and open another one, will it be popular?
It will definitely be popular.
But after a few months, it became cold again.
Then, I went to other big cities to drive. After a few months of driving, it became cold again.
This cycle seems to have occurred several times. Not only has the brand value become lower, the difficulty of marketing on the Internet will also instantly become greater, and its influencer attributes will instantly decline.
The so-called Internet celebrity stores allow customers to follow the trend and come to make purchases.
Just give the simplest example and start from one of the reasons.
To be continued...