Chapter 165 Causes a sensation in the industry

At 5:30 in the evening, Cheng Zhu was eating braised chicken at the school gate.

He just went to [You Lai Wan] and took care of all the things that needed to be dealt with, but he didn't meet Li Xinyue.

This made him feel good.

Cheng Zhu would not deliberately avoid her and delay his own business just because she was in the store.

However, it would be best if we could not see him, so as to save trouble.

As for tonight's high school reunion, he has no interest at all.

"Forget it, leave these opportunities to show off to the young people. If I go, they will be somewhat unable to deal with the bullshit in college." Cheng Zhuxin thought.

After finishing his portion of braised chicken and rice, Cheng Zhu rode a small electric donkey and headed to the mall where he and Zhang Qiqi watched a movie today.

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As usual, he arrived early and wandered around the mall to see if there was a suitable location for a milk tea shop in the mall.

Don’t tell me, it’s true!

"Let's talk to the person in charge of investment here someday." He thought to himself.

"The rent for this location is probably going to be high, but it's definitely worth it."

Cheng Zhu knew very well that it was difficult to run a milk tea shop these days.

It's not like a few years ago, when you just opened your own brand in a place with a lot of traffic, brewed it with a bunch of messy stuff, and people would drink it.

Nowadays, brands are becoming more and more popular, and it is difficult for new brands to launch.

And there are too many people running milk tea shops.

Just like when boys talk about starting a business after graduation, many of them like to open Internet cafes.

For women, there are flower shops, nail salons, milk tea shops, beauty salons, etc.

Anyone who has studied in college should know how frequent off-campus milk tea shops are, especially those self-created brands that have no core competitiveness at all.

When everyone thinks that doing something is profitable, it just proves that this thing can no longer be done.

If you go and do it, you will be the last batch of leeks.

It is true that some big brand franchise stores will be stronger.

It gives people the feeling that as long as I join, I will definitely make money without losing any money.

But you have to know that it is no longer what it used to be. It is not that easy to join a leading store and the requirements are very high.

It’s not just that you can come to your door with a small amount of money and you will be eligible to join.

It is no longer even a low-cost entity business. You must have a certain economic foundation to be qualified to start one.

At first, many people had an idea: "My small city does not yet have the popular milk teas in big cities. If I join the franchise, I will definitely make money!"

But when you really get to know it, you'll find how high the threshold is.

It may not be a project worth hundreds of thousands at all, but a project worth several million, because the other party will ask you to open several stores in various core areas of the city, not just one!

The reason why Cheng Zhu chose to find a shop in a shopping mall was because he never thought about making affordable milk tea. He only wanted to make more expensive Internet celebrity milk tea.

"You have to position yourself differently from others to seize a blank market."

Putting aside the cheat of rebirth, one of Cheng Zhu's many advantages is that he is good at operations and marketing.

If you look at the projects he has chosen, they all actually meet this characteristic.

"When doing business, you need to maximize your own advantages."

"I don't think I can outperform those famous brands by renting a shop next to the school and making affordable milk tea without any core competitiveness."

"Actually, if I had more money on hand now, I wouldn't even need to build my own brand, I would just become a [super franchisee]."

The so-called [super franchisees] are that group of people between the brand owners and ordinary franchisees, with strong financial resources.

These people will own a large number of stores, and one person may own a dozen or even dozens of milk tea shops.

This group of people has resources, vision, a keen sense of the business market, and industry information that ordinary people have no access to.

For example, when a certain milk tea brand becomes popular, these [super franchisees] will quickly open many stores at once.

Because when the brand is on the rise, it will definitely give up some profits to let the franchisees make money, so that more people can join, and the brand can continue to expand across the country and become bigger.

But when a brand reaches its limit, it will definitely be harvested!

At this time, many [super franchisees] are not in the same class as ordinary people at all. They can discover the brand trend earlier, and will sell off the store when the brand is at a high level, and then do other things.

A brand.

This is just like the super franchisees who went crazy to open [Cha Baidao] a few years ago, and the super franchisees who went crazy to open [Bawang Cha Ji] in the past two years, maybe they are the same group of people.

As for ordinary people, they are either being cut off by the brand, or they become the receivers of [super franchisees], and they don’t even know how they died.

As a reborn person, Cheng Zhu is capable of doing this, and it is within his scope of consideration.

"You can choose one of two roads," he thought to himself.

After shopping in the mall, Cheng Zhu's cell phone rang and received a WeChat message from Zhang Qiqi.

"I've already arrived at the theater."

"Okay, I've arrived at the mall, now take the elevator up." Cheng Zhu replied.

When he arrived at the fifth floor of the shopping mall, he immediately saw Zhang Qiqi standing outside the cinema door.

She didn't go in and sit and wait for him, but just stood there and looked around.

With such a beautiful girl standing outside the door eagerly waiting for you, many boys will feel happy at this moment.

What's more, she was holding a cup of Coke in her left and right hands, and a bucket of popcorn in her arm.

"Tsk, it doesn't matter if I watched the same movie two days ago, it's just Coke and popcorn." Cheng Zhu thought to himself.

The only difference is that he didn't bring any special clothes today.

"You're here so early." He walked up to Zhang Qiqi and said to her.

"It's not too early. I'm not the kind of girl who likes to be late. And I came here early on purpose to wait for you." She winked.

"Why?"

"Because I think such a small wait is a good experience. During the waiting process, you will think a lot and have various conjectures, which can increase your expectations for tonight." She looked Cheng Yiyi up and down. Eye: "Junior, you are indeed quite handsome today. It's not in vain to wait."

Cheng Zhu didn't feel shy at all, and instead took a look at Zhang Qiqi. Looking at the mesh skirt she was wearing, his eyes passed over her big white legs. In the end, he didn't praise her back, but said: "Actually, I'm not I especially like when people call me junior brother."

After all, he is a reborn person. Although he does not place himself at the age before rebirth, he does not place himself at the age of eighteen.

"Really? Then what should I call you? Do you boys prefer us girls to call you you?" She paused, and then said in her own voice with a slight accent: "Brother?"

"Is it because I am your senior sister that you want me to call you that more?" She stepped on her toes, then leaned down slightly, looking sideways from below, with tight eyes. Staring at Cheng Zhu, he seemed to be carefully checking whether he was telling the truth.

Cheng Zhu shook his head: "That's not true, because I do have a very cute biological sister."

"Oh, that's it."

"That's right. Let's go in. It's not even ticket check-in time yet. Can you find a chair and sit down for a while?"

"good."

"I'll get the Coke and popcorn."

"Well, here you go."

He planned to take this time to find Zhang Qiqi to learn more about some of the well-known Internet celebrity companies in Hangzhou at this stage.

This is the information he needs now to help him make some plans for the future.

This is why Cheng Zhu agreed to watch the movie.

But during the holidays, there were too many people in the theater and I couldn't find a seat, so I could only stand and chat.

Cheng Zhu was ready to enter the topic naturally.

"By the way, you told me before that you wanted to invite me to watch a movie because the photos and videos I took for you had a lot of traffic on Weibo?" he asked.

"Yeah! These are my two most popular Weibo contents so far!" This is also what she admires most about Cheng Zhu.

It is also one of the most attractive things about Cheng Zhu.

"There should be many Internet celebrity companies in Hangzhou. Have you never signed a contract with a company?" he asked.

"No, I originally thought about finding a company to sign with after graduation, but now that I think about it, I feel that I am looking far away from the near future. There is obviously a traffic genius standing in front of me."

"You mean me?" Cheng Zhu pointed at himself.

"That's right!" Zhang Qiqi suddenly became excited and started praising Cheng Zhu.

"I think you have completely mastered the traffic password. It is no worse than the operations of those big companies, or even better!" Zhang Qiqi said.

Cheng Zhu could actually tell that Zhang Qiqi's future career plan was to become an Internet celebrity and make money online.

After all, it is really easy to get money. With the current popularity of her account, if she just picks up a GG, it is worth a month's salary of an ordinary girl.
To be continued...