The next morning, golden light pierced through the clouds and appeared on the horizon. It seemed like another bright and sunny day.
The cold weather last night seemed to have nothing to do with today.
In fact, people are like this too. After waking up, Chen Zhu returned to his usual gentleness and calmness. No one except Song Shiwei knew his crazy thoughts and actions last night.
When Chen Zhu got up to wash up, his roommates asked Chen Zhu what he did last night.
With a roommate like Chu Yuanwei in the dormitory who loves to study, everyone's schedule will be much more normal, but the fun of young people playing around will be missing.
You can't let others brag carelessly at night while someone is endorsing and resting.
These students who passed the 630+ exam were trained as "good kids" in the past. Even if they had some ideas in their hearts, they couldn't bear to have conflicts with their roommates.
So when Chen Zhu returned to the dormitory, some of his roommates were already asleep, and those who were not sleeping were lying on their beds, playing with their mobile phones or reading books with their desk lamps turned on.
"There was a party last night."
Chen Zhu mumbled his answer while brushing his teeth.
"Social entertainment?"
Liu Qiming joked: "Look, this is the difference in levels. We are still talking about [party], but the sixth child has already upgraded to [entertainment]."
Other roommates were also laughing and joking, but their minds were still fixed on their status as students.
Only Tang Juncai glanced at the business cards scattered on the table that had not yet been put away, and asked: "Lao Liu, were you socializing with these people last night?"
"yes."
Chen Zhu wiped his face and said, after returning home last night, the lights were turned off in the dormitory, so he put these business cards on the table.
Tang Juncai said no more, picked up his books and went out with his roommate.
The titles on those business cards were all manager, vice president, deputy director... While we were still dealing with the CET-4 and final exams, Chen Zhu had unknowingly gotten mixed up with these people.
"That life is my dream."
Tang Juncai thought sourly.
When he first entered college, his ambition was to start his own business like Chen Zhu, and then make a group of business friends, so as to achieve a life of "talking and laughing with great scholars and no idle contacts".
Unexpectedly, a semester has passed and I am still working part-time. Although I have attracted many students and made some money, it is not even a small job compared to Chen Zhu.
…
The morning classes were "Introduction to Economics" and "Western Economics". Chen Zhu listened carefully and asked Yang Guang for the address of the advertising company and the contact information of the person in charge.
The name of the company is "Guangzhou Academy of Fine Arts Art Advertising Company", and its address is also within the Panyu University Town campus of Guangmei. Chen Zhu guessed that it was most likely the same as him.
When students of our school start a company, the school provides support in terms of office space, business, and technical guidance.
Later, the company grew stronger and stronger, and some departments of the school also took shares, so the name has been used ever since.
In the afternoon, Chen Zhu asked for leave and took a bus to the College Student Entrepreneurship Center on the Panyu campus of Guangmei University.
The person in charge of the advertising agency is named Sang Xianzhu. He is a man in his 30s, but he has a round head and a neatly shaved mustache.
Chen Zhu wouldn't believe it if this style wasn't for art.
Sang Xianzhu had already received Yang Guang's greeting and knew that Chen Zhu had some background, so he made tea early and received him carefully.
As a result, the two exchanged pleasantries, and Sang Xianzhu realized that this was Chen Zhu, the founder of the "CUHK Learning Network" that has been involved in controversy recently.
"To be honest, I am also a stock investor."
Sang Xianzhu said with a smile: "But I don't believe that the stock will fall to the bottom like Mr. Chen said."
Stocks have risen and fallen in the past two days, but overall they are still rising, so everyone does not believe the "alarmist" report.
So much so that some professional stock investors now have a daily task of eating, sleeping, reading stocks, and then going to flirt with the customer service of CUHK Study Network.
"I just base my opinions on what I have learned. There will definitely be times when I make mistakes."
Chen Zhu said modestly, and he did not force him to persuade.
Anyway, as long as these people's pants are dropped, they will know the value of the saying "if you don't listen to the old man, you will suffer a loss before your eyes".
Next, the two of them chatted about the content of the advertisement.
For Sang Xianzhu, TV commercials in the 20s are enough to show a lot of things, but he still has to listen to what Party A wants. After all, the core value of the product needs to be reflected.
Sang Xianzhu spared the whole afternoon, because according to past experience, it would take a week just to discuss the plan for a 20-second advertisement, and then it would take another two weeks to repeatedly revise it.
This is still a relatively smooth situation. If it doesn't go well, it's hard to say.
Fortunately, once the plan was finalized, the filming process became relatively simple. The company has been established for seven years and already has a well-cooperated team. Even the selection of actors has a dedicated team in charge.
"Mr. Chen, what do you think about this advertisement?"
As Sang Xianzhu spoke, he took out his notebook and called his assistant over for fear of missing important content.
Chen Zhu was quite satisfied with this cautious attitude, and he already had a clue.
First of all, the phrase "If you are looking for a tutor, come to the CUHK Study Network!" is a must-have.
This advertising slogan first appeared on the radio station Traffic Voice. Because it is simple, easy to remember and catchy, it has now become "somewhat famous".
The most awesome advertising slogan is one that can be turned into a joke and penetrate into the daily lives of ordinary people.
For example, "Are you okay" by Yang Mi Liumei.
"duang, duang" of Jackie Chan Overlord Shampoo.
There is also Melatonin’s “No gifts for the holidays this year”.
…
In short, these are one of the positive teaching materials for advertising.
The advertisement needs to introduce the product, but it must also have a catchy and catchy sentence to have the chance to become one of the hottest items.
Sang Xianzhu also adheres to this concept. Unfortunately, some manufacturers do not listen to his opinions at all and only know how to introduce the features and advantages of their own company's products in expensive advertisements.
In fact, if you think about it from another perspective, the audience is too lazy to listen to these things. It is better to use an easy-to-remember advertising slogan to engraved in their hearts first.
Sang Xianzhu was very happy to find that Chen Zhu coincided with him in this aspect, because this was almost the core of an advertisement. If both parties had the same views, it would save a lot of wrangling time.
Below is the content of the advertisement.
Sang Xianzhu felt that the young college student in front of him was an extremely independent person, so he still asked for his opinion first.
Chen Zhu really wants to learn how to click on the BBK machine, which is the advertisement that says "you don't know where to click", but the content needs to be slightly modified:
At the beginning, she was a cute little girl with average academic performance. When she got the math test paper, it showed only "70 points".
Later, her mother found a good tutor through the Zhongda Study Network, and her child's performance improved by leaps and bounds, and she got a "98 points" test paper.
Finally, the mother and daughter stood at the desk and sat on a chair. The mother gently said to the camera: "If you want a tutor, come to the CUHK Study Network."
This is not over yet. The little girl sitting on the chair also raised her head. She also imitated her mother and said to the camera lively and playfully: "If you are looking for a tutor, come to the CUHK Study Network!"
At this point, the advertisement ends.
"What do you think, Mr. Sang?"
Chen Zhu spoke out what he had imagined, and when he raised his head, he was greeted by the surprised faces of Sang Xianzhu and his assistant.
“Is the content design not very good?”
Chen Zhu quickly said: "I am an amateur in advertising. If there is anything wrong, Mr. Sang will point it out."
"No."
Sang Xianzhu shook his head and said: "The plot is well designed and can fully highlight the role of the CUHK Learning Network. The key lines are said twice, and it is clever enough not to make people bored."
"Yeah?"
Chen Zhu was still worried: "Is that because the content is too long and the 20-second advertisement cannot be fully displayed?"
"This won't happen either."
Sang Xinzhu said: "As long as the camera and editing are good, this commercial can be shot in 20 seconds."
"Why does Mr. Sang look so sad?"
Chen Zhu couldn't help but ask: "You've made me lose my confidence."
"I'm not sad, I'm shocked. But to say sad..."
Sang Xianzhu flattered the young financial backer: "I am now very worried that Mr. Chen will enter the advertising industry in the future. With your excellent design concept, I feel that we will be unemployed soon."
"Hahaha~"
Chen Zhu laughed twice happily, it turns out that he also likes to hear good things.
"Mr. Sang is a well-known figure in the advertising industry. I have been planning this advertisement for a long time."
Chen Zhu said sincerely: "If there are any deficiencies, Mr. Sang will make up for them."
"Yes, yes."
Sang Xianzhu also said seriously: "We are going to have a meeting tonight to discuss the content of this advertisement."
"besides……"
Chen Zhu made another request: "I hope to finalize the feature film of the advertisement before the end of this month, so that it can be seen on TV on the first day of 2008."
"Time is very tight."
Sang Xianzhu was in a bit of a dilemma. It was less than 15 days before the end of the month, and he had never tried to produce an advertisement in such a short time.
However, in the past, we had to discuss the content and creativity of the advertisement. Today, these have almost been finalized, so he said in a deep voice: "Then let's give it a try."
Next, Chen Zhu negotiated the price with Sang Xianzhu. Since there were no celebrities involved in this advertisement, all he had to do was find a drama actor with a good image and temperament to be the mother and a cute little girl to play the daughter.
These are all vegan and can save a lot of money.
It mainly involved setting up the venue, recording and dubbing, post-production, and labor costs. In the end, Sang Xianzhu gave Liang Haoquan and Yang Guang a favor price of 88,000.
I don’t feel like I’m making much money at this price. It’s probably because both parties are relatively consistent in many aspects, which saves time on wrangling.
After signing the contract, before leaving, Chen Zhu said as if making small talk: "I also traded in stocks before, and I stopped after making a little profit. Mr. Sang must understand the principle of taking advantage of the situation."
Sang Xianzhu was stunned for a moment, not knowing whether he heard it or not and nodded.
…
After walking out of the College Student Entrepreneurship Park, Chen Zhu called Yu Xian and told him that he had arrived at Guangmei and had finished negotiating the advertising contract.
"Why didn't you wait for me to come with you?"
Yu Xian said unhappily: "Maybe I can help you negotiate the price."
Chen Zhu thought to himself, isn't this a joke?
If Mr. Sang knew that you were my girlfriend, and then accidentally talked about it with Yang Guang, and Yang Guang told Liang Haoquan, wouldn't everything about me be exposed?
"You are a Chinese painting major, and the advertising company is all design graduates. They may not know you, so they probably won't agree to the request for a price bargain."
Chen Zhu found an excuse and then changed the subject: "Where are you now?"
"I'm in the small classroom on the third floor of the Drawing Center. Do you want to come find me?"
There was a hint of joy in Yu Xian's voice.
"Yes~"
Chen Zhu was now very familiar with Guangmei. As he walked, he said, "I'll be there soon."
The small classrooms on the third floor of the Drawing Center are not like the large classrooms on the first and second floors and can be used by all students.
These small classrooms are generally for graduate students. A professor takes about five or six graduate students. The space here is just right, and it is quiet and will not be disturbed.
However, Yu Xian's standards seemed to be higher. There were only three people sitting in one of the small classrooms.
In addition to Yu Xian, there is also Wu Yu.
Although she is also painting, judging from the miserable expression that keeps sighing, "Speechless Comrade" should be purely studying with the prince.
The last one is a female professor wearing a black suit, with a serious face and gray mixed hair.
Although she was not tall and had a slim figure, she exuded a very intimidating aura. When she saw Chen Zhu appearing outside, she accidentally glanced over. Chen Zhu had planned to stand at attention.
Feel.
This should be Professor Kwan Wing-yee.
Chen Zhu understands that this aura is not a pretense of being strong on the outside but strong on the inside, but a kind of self-confidence from the inside out that has gradually gained the admiration of everyone in the industry through long-term academic research and understanding of skills.
Chen Zhu nodded politely towards Professor Guan. Professor Guan frowned slightly and asked the two students in the classroom: "Who is that outside?"
Yu Xian turned around and glanced, his eyes suddenly narrowed: "Professor Guan, that's my boyfriend Chen Zhu, can I go out for a while?"
Professor Guan's mouth moved, as if he was not happy for anyone to disturb his students.
But before the teacher could stop her, Yu Xian had already trotted outside. If Professor Guan hadn't been in the classroom across the wall, she would have rushed into Chen Zhu's arms.
"Director Chen, you have to wait for me. You can't leave until you hand over this painting."
Yu Xian was a little frustrated.
While Chen was busy, Yu Xian was immersed in the world of painting and couldn't extricate himself;
But when Chen Zhu came to find her, Yu Xian felt that painting was a waste of time, and she wanted to stay with her boyfriend more.
"It's okay, don't worry."
Chen Zhu raised his cell phone and said, "I just want to make a call with my colleagues. We are waiting for each other."
"Um!"
Yu Xian happily agreed, and Director Chen’s answer was so considerate.
But before returning to the classroom, Yu Xian suddenly remembered something: "Director Chen, I just asked Professor Guan, and she said she knew about the advertising company in our school and that the boss was a student of her student."
"What?"
Chen Zhu didn't expect that Yu Baobao actually wanted to have a relationship in order to save himself money.
If this matter is not handled well alone, there is a real possibility of getting someone involved.
"Then... what did the advertising agency say?"
Although Chen Zhu was a little panicked, he still calmly waited to see how far it would go.
"Not much to say."
Yu Xian sighed dullly: "Professor Guan is not willing to say hello. She said that she can solve her own problems by herself. If she can't solve it, she just doesn't have enough ability. She needs to calm down before continuing to prepare."
"Huh~"
Chen Zhu breathed a sigh of relief.
Thanks to the selfless Professor Guan, who inadvertently helped me avoid the Shura Field.
······
Chapter completed!