Chen Zhu woke up, picked up all the materials and called Zeng Kun, and the two took a ride to the TV station on Huanshi East Road.
After all, I've been here once before, so I'm pretty familiar with it now, but last time it was the building of a radio station, and today it's the building of Guangzhou Satellite TV.
But before entering the gate, Chen Zhu went to a nearby fruit shop and bought a fresh fruit basket.
"Are you going to give it to the leaders of Guangzhou Satellite TV as a meeting gift?"
Professor Zeng asked.
"The leaders of satellite TV should look down upon these things."
Chen Zhu shook his head and said, "Let's go see Director Ye Yongpeng of the radio station first."
Ye Yongpeng is the deputy director of the operation department of the radio station. He was the one who received Chen Zhu last time when he came to discuss cooperation, and the cooperation was successfully negotiated. It was considered a close relationship.
Lao Zeng said "Oh" and nodded. In fact, he had never thought of visiting Ye Yongpeng first.
But Chen Zhu did this, and Zeng Kun also thought it would be better. There seemed to be a huge gap in their thinking patterns.
Chen Zhu entered the door, but Zeng Kun was still outside.
Although this "door" does not seem to be thick, taking this matter as an example, to put it bluntly, it is to consolidate the previous interpersonal relationships.
But some people never think of it in their entire life, or if they think of it, they find it too troublesome and unwilling to do it.
"Is a fruit basket enough?"
Zeng Kun thought the gift would be too thin.
Chen Zhu glanced at Lao Zeng and said calmly: "Last time I negotiated with Ye Yongpeng, he didn't give us any discount, so a basket of fruits is enough. If he gave us a big discount last time, I will change it today.
It has become China.”
Zeng Kun scratched his head, it seemed that just being able to do things was not enough, he also had to master the scale.
When he arrived at the door of Ye Yongpeng's office, he expressed great surprise at the arrival of Chen Zhu and Zeng Kun. He was even more surprised when he heard Chen Zhu's purpose.
"I know that Study.com has recently been involved in stock controversies and has received widespread attention in society."
Ye Yongpeng poured two cups of tea himself, but asked curiously: "But the benefits are far from enough to advertise on satellite TV."
"not enough."
Chen Zhu sighed and said: "I also raised some money from other channels. In short, I just cut down on food and clothing and scraped together some money. If it doesn't work, I will sleep on the street."
"Haha~"
Ye Yongpeng laughed twice. He, a veteran who has been talking about business for a long time, is actually a very smart person.
Although Chen Zhu sounds very humble and hard-working, the money they have is probably enough for advertising;
If it was the kind of bragging behavior, Ye Yongpeng would think that the other party might be pretending to be powerful.
Ye Yongpeng glanced at the fruit basket on the ground. Naturally, he didn't like this thing, but it represented Chen Zhu's care and respect.
Ye Yongpeng thought for a while and asked: "Mr. Chen, do you know the internal organization of the TV station?"
Chen Zhu actually checked some information when he came here, but it was only superficial.
For example, I learned that Cai Qing, the deputy director of the Municipal Propaganda Department, is also the director of Guangzhou TV, but he basically won't come over and will just show up in name.
In fact, there is a high probability that a certain deputy director is responsible for the work, but Chen Zhu doesn't know which deputy director it is.
"Not particularly clear."
Chen Zhu sat up straight and said as if asking for advice: "We also need Director Ye to give us some advice."
"There is no such thing as giving advice."
Ye Yongpeng waved his fat hand: "Even in the TV station now, the person in charge of all the work is Deputy Director Zeng Shaohua, but when you want to advertise, the person who has the final decision is not Deputy Director Zeng, but Deputy Director Liang Haoquan who is in charge of the advertising department.
.”
"If Deputy Director Liang signs the words [agree], then basically there won't be a big problem."
Ye Yongpeng told Chen Zhu: "If Deputy Director Liang does not agree during the final review and approval, it will be useless even if he passes the level of the head of the advertising department..."
After chatting like this for about half an hour, Ye Yongpeng was visited by other guests, and Chen Zhu stood up to say goodbye.
"Thank you, Senior Ye."
Chen Zhu said politely.
Is it worth it to exchange a fruit basket for such clear contextual information?
Otherwise, let Chen Zhu understand by himself, just these "positive and negative things" would be enough to give him a headache.
"I'm not your senior. I'm from China University of Technology, and you're from CUHK."
Ye Yongpeng smiled and joked: "Mr. Chen, please don't have random relationships."
Chen Zhu didn't feel blushed at all, but said plausibly: "There are only two 985 schools in the province, and the school leaders of the two schools are often transferred to each other. Basically, the school is where you are among me, and I am among you. I call you "
Senior Ye] is not too much."
"Hahaha~"
Ye Yongpeng patted Chen Zhu on the back and said with satisfaction: "If you want to say that, then let me tell you another piece of information. Deputy Director Liang is an outstanding graduate of CUHK."
"Thanks!"
Thanks again, Chen Zhu, this is really useful information.
…
After coming out of Ye Yongpeng's office, Zeng Kun asked: "Chen Zhu, should we go find Deputy Director Liang now?"
"No no no!"
Chen Zhu thought to himself that Lao Zeng had such emotional intelligence, no wonder he was so miserable in school.
Although Deputy Director Liang Haoquan is an alumnus of ours, there are so many graduates from CUHK every year. If we don't find a suitable recommender, I'm afraid it will cause resentment if we rush over and disturb them.
Secondly.
Chen Zhu said to Professor Zeng Kun: "It is better to follow the procedure step by step, starting from the advertising department. Otherwise, if we skip this step, the advertising department director will think that we look down on him, so what should we do if we wear small shoes?"
"Yes!"
Old Zeng slapped his head. He just thought that since the deputy director Liang Haoquan was a graduate of CUHK, it would be easier to contact him directly, and completely ignored the existence of the advertising department.
So, this "door" is really not that easy to reach.
After arriving at the Guangzhou Satellite TV building, Chen Zhu clearly felt that the decoration here was more upscale.
The marble floor is shiny, and the air is filled with the smell of sweet perfume. From time to time, some beautiful or handsome hosts rush by, including some familiar faces from famous local programs.
Of course, the entry and exit here must be checked more strictly. The security guards specially registered the ID numbers of Chen Zhu and Zeng Kun before letting them go.
When Chen Zhu came to the advertising department on the second floor, he didn't even see the director of the advertising department at first.
A young man came out first to receive him. After hearing about Chen Zhu's intention to advertise, he said he would wait a moment to report to the leader.
"You sit here for a while, and I'll go take a look in the corridor."
Chen Zhu said.
"What are you looking at?"
Zeng Kun didn't understand it for a while. He didn't follow Chen Zhu's thinking.
Chen Zhu was not in a hurry, and still explained patiently: "Generally, in this kind of organization, there will be a leader's public notice in the corridor or in a conspicuous position. It has the photos of each leader and the specific work they are responsible for. I will go and take a look.
Be aware of it.”
"All right……"
Lao Zeng sighed, he was over 50 years old, how could he act like a child in front of Chen Zu, an 18-year-old freshman.
Chen Zhu came to the corridor, and the result was not beyond his expectation. There was a public notice picture of the advertising department leader on the wall. He took a quick look at it and remembered it in his mind.
Not long after, the young man came over and said, "Minister Tang, please come over."
"Thanks."
Chen responded politely, feeling a little disappointed.
Not surprisingly, "Minister Tang" is actually Vice Minister Tang Qingxun, and the head of the advertising department is Yang Guang.
However, for the first meeting, it was appropriate for the boss not to show up, and Tang Qingxun's duties included "reception".
In a small office, Chen Zhu met Vice Minister Tang Qingxun.
I am in my 30s and wear glasses. My appearance is not that easy to talk to, but I am not too difficult to communicate with either.
Next, Chen Zhu started to greet and introduce himself, and Professor Zeng Kun also handed over his business card in a timely manner.
It has to be said that Lao Zeng's title of "Master's Degree Supervisor, Professor of the School of Computer Science at CUHK" is very bluffing. Tang Qingxun's face became cautious after reading the business card, and he carefully asked the two of them which time period they were interested in.
The price in each time period is definitely different. For example, the price during the day is definitely cheaper than the price at night;
At night, the advertising price after 22:00 is definitely cheaper than the prime time period from 20:00 to 22:00;
Moreover, the shorter the advertisement duration, the cheaper it will definitely be.
What Chen Zhu chose was to insert advertisements in a column called "Thunder Theater" between 21 o'clock and 22 o'clock.
10 seconds of advertising, 6,500 yuan/time.
The "Thunder Theater" column plays TV dramas. The middle-aged people who are working are what Chen is thinking of. After they go home, eat and take a walk, this is the time to sit on the sofa and watch TV dramas to take a break.
Therefore, advertisements from 21 o'clock to 22 o'clock should be able to maximize the audience of Zhongda Learning Network.
But the price is too expensive, nearly 200,000 yuan a month.
At present, the website's level of profitability is already very good, but after deducting operating costs such as labor, water, electricity, rent, and advertising fees, it feels like there is not much room for profit.
But, should we do it or not?
Definitely do it! It’s come to this point, why not do it?
It doesn’t matter if I fail, then I will be Yu Artist or Song Angel Investor, the man behind them.
······
Chapter completed!