"What are you doing with a reporter?"
Chen Peisong asked. He was the deputy director of the sub-district office. He must have the media's contact information, but he didn't know Chen Zhu's purpose.
"I want to spend money to do a short interview about me and publish it in Yangcheng Evening News or Nanfang Daily."
Chen Zhu rubbed his hands and said.
"Small interview?"
Even if Chen Zhu is his son, Chen Peisong can't help but want to make fun of him.
"You just registered a new company, and you haven't exerted any influence at all, so you just want to publish it in the newspaper?"
Chen Peisong frowned and said, "Isn't this a bit like a soldier who has not made any achievements yet and wants to become a general?"
"emmm..."
Chen Zhu thought about it and asked Lao Chen: "If I have already exerted influence, why should I spend money?"
Chen Peisong was suddenly stunned.
That's right, Chen Zhu is talking about paying money to publish an interview, not asking others to take the initiative to interview him based on his true ability.
In some current TV stations, newspapers and other media, some pages can be purchased with money.
Take newspapers as an example:
The most conspicuous part of a newspaper is called the "masthead," and you can't buy it no matter how much money you pay.
Because it is necessary to publish domestic policies or instructions from leaders, media mouthpieces under the banner of socialism must first and foremost ensure political correctness.
The other slightly inferior positions are called "reporting eyes".
For "newspapers", you can publish some social news or international facts, or you can report on the scandals of some entertainment stars to attract readers' attention.
In addition to the "masthead" and "newsletter", other pages can publish various manuscripts according to the preferences of the readers.
For housewives, there is the "Kitchen Tips" column;
For middle school and high school students, there is the column "I Love Writing Compositions";
For military fans, there are columns like "Today's Straits" that make people feel that the motherland will soon be reunified;
There are also columns on gender relations, husband and wife, family ethics, serial novels... and the like.
These columns take up most of the page, and the rest of a newspaper is some corners.
These positions can be sold, and because there are so few views, the price is not expensive.
For example, the gap is left for careless citizens who have lost their ID cards to declare in the newspaper.
In 2007, it was very cheap to report a lost identity document, about 50-70 yuan.
Of course, Chen Zhu definitely didn't want to be caught in the middle. Instead, he spent money to publish an interview about himself on a slightly larger page.
The length is very short, about 800 to 1,000 words.
"Dad, I want to change the model of starting this business. The product is no longer the company's core competitiveness, and I, the person, will gradually become the most valuable thing in the company."
Chen Zhu also confessed his motives to his father: "In that case, what the company produces will not be the most important, but as long as this thing is produced by me, it will definitely cause a sensation."
"What's the logic of this? Is there anyone doing business like this?"
Although Lao Chen has a thorough understanding of people, he has never experienced the business era of "traffic, hype, and marketing", so it is difficult to understand this model.
The first reaction is that if we continue this nonsense, our business will definitely fail.
In fact, Chen Zhu was not sure whether he could succeed, but Lei Jun succeeded anyway.
Luo Yonghao did a good job too.
To sum up, this marketing model is "a charming founder + a product with a story + a group of entrepreneurial teams with feelings."
It doesn’t matter if there are no stories or feelings. In short, you can make it up, but the founder must have personal charm.
However, this kind of entrepreneurial model requires the founder to always be at the forefront of the storm. Even at the beginning, he cannot be calm and must make some noise.
Just like the act of publishing in a newspaper, others don't know it's due to superpowers. They will only be shocked "Oh shit! The founder of information technology, Chen Zhu, a student of CUHK, actually published it in a newspaper!".
In fact, it is just advertising in the final analysis.
Therefore, in the face of his father's doubts and questions, Chen Zhu shrugged and said, "I want to give it a try. It doesn't matter if it fails. If it doesn't work after a year and a half, then I will stop taking the postgraduate entrance examination."
So being young is good, and the cost of trial and error is too low.
Even if he fails after a year and a half, Chen Zhu has only just finished his sophomore year, and it will not delay other choices in life at all.
Just like Justin Bieber, he has experienced fame, suicide, troughs and silence, and returned to the top... Looking back, he is only 25 years old.
When Chen Peisong heard that his son said that he would prepare for the postgraduate entrance examination if it didn't work in half a year, he felt like he took a reassurance.
Judging from his own life experience, Chen Peisong feels that this kind of entrepreneurship is unlikely to succeed.
But just like all parents in the world, they always hope that their children will suffer all the losses in life when they are young, so that when the children grow up, they will never suffer again.
Chen Peisong also had the same mentality. He very much hoped that Chen Zhu would experience more severe beatings from society in college. Even after receiving Chen Zhu's guarantee, Lao Chen even felt that he should fully support his son.
After vigorous efforts, even if you fail in the end, you will not have any regrets.
Therefore, Lao Chen thought for a while and said: "Forget it about the TV station. Their threshold is too high and your position is too small. You won't be able to get in even if you have connections."
"As for Yangcheng Evening News, normal relationships may not necessarily help you wholeheartedly, but an acquaintance can really give you some guidance."
Chen Peisong rubbed his double chin and looked at the ceiling.
"Who?"
Chen Zhu couldn't help but wonder, could it be a relative at home?
"When I was working in the Labor Bureau's Inspection Team, there was an uncle named Deng Guangrong. Do you still remember him?"
Chen Peisong asked.
Old Chen did not start working on the street. When he was young, he also worked in other units. However, when he was in the Supervision Brigade, Chen Zhu was only five or six years old and did not go to elementary school.
"Is he the old man who has been on the battlefield and always likes to show gunshot wounds on his arms?"
Chen Zhu asked, recalling it carefully.
"What old man?"
Chen Peisong waved his hand and said: "Captain Deng just has gray hair. He is a standard handsome guy, and he is less than ten years older than me."
Chen Zhu could no longer recall Deng Guangrong's appearance and asked the key points: "Uncle Deng works in a newspaper?"
"No."
Chen Peisong shook his head slightly, with a look of sadness on his face: "Captain Deng passed away due to illness a few years ago, but he had a daughter named Deng Zhi. Can you remember her?"
"Deng Zhi?"
After his rebirth, Chen Zhu had no memory at all.
Seeing the confused look on Chen Zhu's face, Chen Peisong smiled and reminded: "When you were a child, you followed Deng Zhi all day long and called you 'Sister Zhizhi'. You also said you wanted to marry someone when you grow up. Do you remember now?"
After saying this, Chen Zhu finally had a little vague memory in his mind.
However, in my memory, Deng Zhi seems to be much older than me. I am not in elementary school, but she is already in junior high school.
"Deng Zhi works at Yangcheng Evening News?"
Chen Zhu finally reacted.
"right!"
Chen Peisong said: "Last year, he came to our street for an interview. He is very capable at a young age. He was the deputy editor-in-chief of a program when he was less than 26 years old."
"That's really awesome."
Chen Zhu also nodded sincerely.
"Yangcheng Evening News" is the largest circulation newspaper in the province. It was founded in 1957. It may not have much influence in other regions, but it is very popular in eastern Guangdong.
In terms of origin, this is indeed an acquaintance, so Chen Zhu said: "Give me Deng Zhi's contact information, and I will talk to her myself."
When Lao Chen lowered his head and flipped through his address book, Chen Zhu waited in boredom for a while, then suddenly remembered the childish words of "I want to marry someone when I grow up" and asked curiously:
"Dad, does Sister Deng Zhi look very beautiful now?"
"Well, it's okay."
Lao Chen thought about it and really commented: "Before I met Yu Xian and Xiao Song, I always felt that Xiao Deng was the most beautiful girl of our generation."
In Chen Peisong's eyes, although Chen Zhu and Deng Zhi are 7 or 8 years apart, they still belong to the same generation.
In addition, Chen Zhu also understood that although Deng Zhi is not as good as Yu Xian and Song Shiwei, she is almost as good as the ceiling.
“The reviews are really high.”
Chen Zhu was a little surprised, but he wasn't very interested. After all, he had already broadened his horizons by "cos" and "sweet".
Instead, he grabbed a loophole in Lao Chen's words just now and asked inquisitively:
"Dad, why do you only talk about our generation? Are there any more beautiful women in your generation than Deng Zhi, Yu Xian, and Song Shiwei?"
"certainly."
Chen Peisong replied without thinking.
"Who?"
Chen Zhuo's spirit of gossip was burning, wanting to see who was so perfect in his father's heart.
Chen Peisong glanced at his son and said calmly: "Your mother."
······
Chapter completed!