The Boris made the opening, self-introduction and today's class content.
Follow up, immediately enter the first stage of speech:
"You can sit here, which means you are very concerned about movies and like to watch videotapes. Can anyone tell me how much it costs to rent a videotape now? Do you know, sir?"
"$2-3!" said a bearded man.
"Correct! What's the price of buying a plate?"
"It depends on the specific situation. Popular blockbusters are very expensive, which can reach $100. Ordinary points are also $80.
New movies are more expensive, and old movies are usually discounted."
"Very great! You really understand the videotape market."
Boris praised and said, "But have you noticed that no matter high or low, it always floats in a range, not so expensive that it will be scary, nor will it be cheap that it will be almost for free. Why is this? What is the truth behind it?
In the first part of today, I will uncover this secret for you!
"Wow!"
Quentin was a videotape clerk and knew some inside information about the industry, but for the first time he saw Boris' passionate style. He spread out his small notebook and prepared to record it.
"Where is the pricing of a videotape from, we have to trace it back to its origin, namely theater movies."
Boris started his own performance, and was shocked, as if he had really revealed something shocking. In fact, it was a common knowledge in the industry, but it was enough to fool these laymen.
"Hollywood companies charge high copyright fees, which are usually a fixed proportion of box office revenue. A popular movie with a box office of over 100 million yuan, and of course it wouldn't be too outrageous, otherwise the video tape distributors wouldn't make money.
The publisher can make a master tape of the video tape by buying the copyright.
The cost of mastering is between 50,000 and 100,000 US dollars.
The cost of batch ripping, including shells, labels, cover printing, transportation, etc., is generally $5-9 per plate.
The above costs must be shared on each video tape, so there is a retail price range: new movies usually cost $80-100, old movies cost $20-50.
The profits are shared by the publisher and retailer.
We are the publisher, who are the retailer? It is you in the future!"
"OH!"
Everyone was amazed in unison, and they all felt a sudden realization. So that's it! Look at them, they are indeed very professional.
Boris continued to whistle and said, "We have to talk about the reality here. What are the advantages of joining the focus audio and video? The first point is the price! We now have 25 direct stores and 36 franchise stores, which can be purchased at a large scale at low prices.
A popular videotape is priced at $80 wholesale, how much can we put in?
Just $65!
But you still have $100 in retail!
The second point is strong inventory!
We built a warehouse in Los Angeles, and currently have 3,000 movies, and it is increasing at a rate of more than 200 per year. How did this film source come from? For example, Hong Kong films, Hong Kong films are very popular in the video tape market, and we can update at least 100 Hong Kong films every year.
The third point is exclusive film source.
We have a close cooperative relationship with Oriental Company Who is asking what Oriental Company is? Let me tell you, "Black Hero"
"Happy Death Day" and "Mean Girl" are both produced by Oriental Company.
The first two movies were released last year and videotapes were released this year. We will first release them in direct stores and franchise stores, and then distribute them to peers. The specific data cannot be disclosed to you. Everyone is smart, so they will definitely understand what exclusive film sources are.
In addition, 15 B-level films have been produced this year, and the average income of each film is more than 5 times the cost!”
Boris Balabala talked and painted a wonderful blueprint. Everyone below was dancing and excited. Quentin was a little impulsive and wanted to go back and open a franchise store.
Of course, in the end, it was still time to ask for money.
"Franchise fee of US$40,000 + 6% operating income!"
"Your store construction, inventory purchase, deposit, etc. will be all gone. It will cost about 200,000 US dollars to open a franchise store."
When the numbers were mentioned, everyone calmed down.
This was in 1987. More than 200,000 US dollars was a lot of money. Kevin also felt it was a bit expensive when he sat down, but he could afford it. He looked at others and some of them had obviously given up.
Boris immediately added firewood and burned the fire.
"On average independent shops have a profit of $30,000 to $40,000, and our standardized model can make profits at least 2 more
Double! The profits of some stores in the core business circles can reach 120,000 this year!
Focus Audio and Video rent 100-200 video tapes every day, and the peak weekend can reach 300 boxes. Our income composition includes:
Rental and sale of videotapes, overdue fines, membership fees, peripheral sales.
We have also introduced drinks and snacks. Each store is a small fan club with outstanding performance. We will also arrange celebrity patronage and publicity. We promise to give you regional protection strategies and not open new stores within a radius of 3-5 miles!”
Yo!
This made everyone quite moved. If you join, it would be a monopoly position in this community.
Kevin listened very seriously and objectively, and suddenly said, "Will you do nationwide advertising?"
"Of course! And this fee is already included in 6% of the operating income, and you don't need to share it again. In addition to advertising, we have another publicity strategy, such as "Happy Death Day" and "Mean Girls".
"Hahaha!"
Everyone laughed, and the focus audio and video really impressed the audience.
"Next year, the year after, and in the future, we will have similar exclusive film sources! You open a franchise store and make a profit of at least 70,000-80,000 US dollars a year, and you will get the money back in two or three years.
Last year, the size of the U.S. videotape market reached US$4.5 billion, exceeding the annual box office. This year's estimate of 10% increase is a huge and long-term market. Watching videotapes has become a part of our lives, so there is no need to worry that it will collapse suddenly.
And I would like to remind you that the market is expanding rapidly now, and each state has its own chain stores. We are one of the best in California. We will give you some good preferential strategies in the early stage. When there are more and more in the later stage, this is not the case."
"The next arrangement is that someone will take you to a store to visit. What I just said is that this year, the profit is expected to reach a profit of US$120,000, which is our celebrity store. After that, if you are willing to join, you can-"
"I don't have to visit, I want to talk about the contract in detail!" Kevin said loudly.
"Of course! Welcome to join us-"
Boris was overjoyed and every time he fooled one, he had a commission. It seemed that influenced by Kevin, several small wealthy people agreed, and those who did not express their opinions on the spot were relatively poor.
Focus audio and video is very famous in California. It has seen the development in recent years and is booming, which has also given them great confidence.
"Spray!"
"A song "Love" at the end, what a beautiful picture it would be!"
At some point, Chen Qi stood at the back door of the training classroom and listened to most of the courses. Bob Shay didn't understand and asked curiously: "What is "Love in Love"?"
"A song has the power to unite people's hearts. Do you want to learn it?"
"NO!NO!"
Chapter completed!