Wang Shuchen is a veteran of Shangmei Film, directed or participated in countless classics in the factory.
He stayed in the Planning Economics Group, stumbled on original paintings one by one at the original pace, paid attention to artistic standards, earned a fixed salary every month, and produced works of more than ten minutes a year on average.
That's right, it's more than ten minutes.
The indicator task of Shangmei Film was compressed to the minimum, and the average time was that of his head. Wang Shuchen was also enthusiastic when those young people who worked in OEM made money, but he still persisted.
That afternoon, he was suddenly called to a meeting.
When I arrived at the conference room, I saw that all the business backbones of the left-behind team were there, and they were all inexplicably. After a while,
Factory director Yan Dingxian and a young man came in. They all knew the famous Duke Chen!
"snort!"
Wang Shuchen snorted softly, and the left-behind group had a lot of opinions about Chen Qi, believing that he had divided Shangmei Film into two parts and became more and more bourgeois.
"A meeting is held temporarily!"
Yan Dingxian sat down and raised his head: "Comrade Chen Qi came to visit today and brought a mission from the Ministry of Truth.
I made an animated feature film, so I asked everyone to discuss it. Comrade Chen Qi, would you please tell me specifically?"
"good!"
He took the conversation and said directly: "The name of this animated movie is "Kung Fu Panda", as the name suggests,
It is a combination of panda + kung fu. The background is in a place called Peace Valley—"
Barabala outlined the story.
Everyone was silent.
Cartoons are places where imagination is used. Animal anthropomorphism is very common, and pandas are not uncommon. But Panda + Kung Fu is the first time I heard of, Kung Fu, naturally, fight!
When I mentioned fighting, I thought of "The Great Trouble in Heaven", which was a monkey.
The monkey has a light and clever body, and is based on "Journey to the West", so the fight is not inconsistent. But they couldn't imagine how a round panda fights?
"Ahem!"
Yan Dingxian coughed twice, meaning you don’t have to be dull, you have to speak!
Wang Shuchen sighed, and still supported him and asked, "Comrade Chen Qi, please talk about the specific needs.
For example, what is the duration?”
"90-95 minutes!"
"ha!"
Someone couldn't help but laugh: "Do you know how much cost, energy and time it takes to make such a movie?"
Chen Qi was modest and cautious and said, "I really don't know much about the production process. Let's talk about it today. Should we start with the original painting?"
With his attitude, everyone is not sarcastic. Wang Shuchen explained: "Only, solve the script first,
Then, character design and scene design, the creator has to go to various places to collect folk songs, and then it is original paintings, animations, shooting, etc..”
"I will do the script and let's discuss the design together. How many original paintings are needed?"
"It's hard to say now. We have drawn 70,000 original paintings in "The Great Trouble in Heaven", and you think this is the same."
"No, no! The fluency in "The Great Trouble" is not enough, I want the smoothest one!" Chen Qi said.
"That's the full frame rate (24 frames per second) hand-drawn?" Wang Shuchen was shocked. The workload was too great.
"Yes! Then do you use film? Is there any difference in quality?"
"Of course! Only with high-quality celluloid film and imported pigments can the best color saturation and picture stability. Unfortunately, we have too little funds, and I have never felt that effect-"
The man was beating his bag, his voice getting smaller and smaller, and finally he fell into helplessness.
"No problem, use the best ones! What else?"
"Woolen cloth-"
Another man tentatively said, "Since it is kung fu, action design is the top priority, how do you want to design it?"
"I can find the best martial arts coaches, the best kung fu stars to demonstrate on the spot to help you complete the design. How about Li Lianjie + Yuan Heping? There is a star in Hong Kong called Sammo Hung, who is chubby and flexible, and you can also call him.
"
Chen Qi said in a breath and said, "In terms of recording, the most advanced stereo recording technology! In terms of soundtrack, the integration of Chinese and Western styles, and there is no problem with symphony. You can ask a big musician to take action. In short, I will give it to you technically.
I've included everything outside."
"How did you consider this budget?" Yan Dingxian couldn't help asking.
"Is 5 million enough? If you don't have enough, go find it if you don't have enough staff. I only have a world-class cartoon."
"Is there a limit on the production cycle?"
"4-5 years are enough?"
Yo!
The whole body took a breath of the dumplings.
This is how to compare: "The Legend of the Condor Heroes" is a work in 1983, with a cost of 800,000 yuan, and it took 3 years to complete. "Kung Fu Panda" has a cycle of 5 million, 90-95 minutes, and 4-5 years.
Since its establishment, Shanghai Mei Film has never fought such a wealthy battle!
All the personnel in the left-behind team were excited. The more they looked at Chen Qi, the more they liked him. The governor also loved art!
Yan Dingxian was about to agree, but saw Chen Qi wavering his hand and laughing, "I promised my guarantee, and accordingly, you must meet my requirements. The ugly thing is to say, I am not full and I pay 5 million for you.
To fulfill your artistic dream, your task is to make my movies well. Do you understand this?”
■
The words were rough and not rough. Yan Dingxian and Wang Shuchen looked at each other and nodded, "This is natural!"
"good!"
"The theme of "Kung Fu Panda" is 'Growth and Self-Realization', which is appropriately integrated into some Eastern philosophy,
Show a certain Chinese culture through elements such as pandas, kung fu, food, landscapes, etc., but don’t deviate from this theme, and don’t make random changes to me, and add your ideas to it!”
Shang Meiying's works look like cartoons, but in fact they contain a lot of meaning.
For example, "Cauliwa" and "Black Cat Sheriff" have many political metaphors.
When everyone mentioned this, they had a little unnatural face.
Chen Qi ignored them and continued, "I do Kung Fu Panda, one is to export foreign exchange, and the other is to convey a message to the world. Through pandas, we show our own country: we are cute, we have a lot of culture, we
Although I can fight, I love peace.
Don’t blame me for being rude if anyone deviates from this core idea!”
..
Everyone remembered his various rumors and methods, and it became increasingly unnatural, but they couldn't say anything they could do. After all, this was a once-in-a-lifetime opportunity to exercise.
Chen Qi never doubted Shangmeiying's technology, which was just short of money.
He was only worried that his thoughts would not keep up.
4-5 years later, it was 90-91. When the country faced a public opinion environment, it would be understood. This is the reason why he prepared "Kung Fu Panda" in advance. Panda is the best diplomatic ambassador and is included in the entertainment works.
Chinese ambassador is also the best publicity ambassador.
Panda diplomacy, plus the dinosaurs that were ambushed before.
He has to export a national image to the outside world.
Moreover, in 1990, the Asian Games was held in Beijing, and the Asian Games mascot was Panda.
We really have a panda star named Bass who has performed in the United States and is very popular. These can be tied together to create this panda IP.
Chapter completed!